1.Howwouldyoudescribeyourbusinessandwhatitdoes?

TheLawOfficeofBobbyE.HillJr.LLCisasmalllawfirmfoundedandmanagedbyit
solememberBobbyE.HillJr.Becausemypracticeisinitsinfancystages,Iamstillinthe
processofdevelopingabrandidentity.IeventuallywouldlikeconcentratemypracticeinArts&
Entertainmentand/orImmigrationLaw.Fornow,however,mypracticeareasincludeArt&
Entertainment,Immigration,andFamily,PersonalInjuryLaw.Ibelievethatstartingthiswaywill
allowmetodiscoverwhatworksand,then,honeamoredefinitiveidentityand/ormixof
services.
2.Whoisthetargetaudienceorintendedmarket?
Mypracticestargetaudienceorintendedmarketlargelydependsonthepracticeareaor
servicesinquestion.Iseeeachpracticeareaasadistinctdivisionofthebusiness,eachwitha
distincttargetaudience.MyArts&Entertainmentdivision,forinstance,istargetedtothis
industrystalent,orindividuals,andsmallbusinessasopposetocorporatestudios,agencies,
publishinghouses,recordcompanies,etc.Indeed,whileIamnotopposedtocertainlimited
engagementswithcorporateclients,mypracticeisgenerallytargettoindividualsandsmall
businessowners.
Furthermore,becausetheLesbian,Gay,Bisexual,Transgendered,orQueerCommunity
experiencesseveraluniquelegalissueswithrespecttoseveralofmyservices,andbecausemy
businesslocalehasalargeLGBTQCommunitymanyofmyFamilylawservicesaretargetedto
membersofthiscommunityandotherpersonsinvolvedinnontraditionalrelationships.
3.Whatmakesyoudifferentfromyourcompetitors?
Althoughwecannotguaranteeaparticularoutcome,whenpresentedwithalegalissue,ourgoal
foreachclientistoachievesomeresolutionofthatorhis/herissueregardlessofwhetherthe
solutioninvolvestherenditionoflegalservices.Nevertheless,wecanguaranteeresponsive,
attentive,andskillfulcounselandrepresentation.Wehopeachievethisgoalbyemployinga
clientcenteredapproach.Undertheclientcenteredapproach,eachrepresentationisfocused
ontheclientsoverallprofessionalandpersonaldevelopmentandwellbeing.Ourconcernisnot
onlyaclientscurrentormostpressinglegalissue(s).TheLawOfficeofBobbyE.HillJr.sclient
centeredapproachaimstopredictandpreemptfuturelegalissuesasthoseissuesarise.
Usingaclientcenteredapproach,TheLawOfficeofBobbyE.HillJr.iscommittedtoexcellence
throughservice,sincerity,andskill.
4.Howlonghaveyoubeeninbusiness?
OneMonth
5.Howwouldyousumupyourbusinessin6wordsorless?

DedicatedService.UncommonSkill
6.Whatkeywordsbestreflectyourbusiness?
SincereClientcenteredPersonableAccessibleAttentiveSkillful
7.Doyoucurrentlyhavealogo,ifso,howlonghaveyouhadit?
No
8.Ifyoudohaveanexistinglogo,whyareyouchangingitnow?
N/A
9.Whattypeoflogodoyourequire?
Iamlookingforaprofessional,yetcreativeandmoderndesign.
10.Whatistheexactwordingforyourlogo?
Iamlookingforalogodesignconceptbasedonmyinitials,B.E.H.,andthenameofthe
business.
11.Whatisyourcompanyname?
TheLawOfficeofBobbyE.HillJr.LLC
12.Doyouhaveexistingbrandcolours?
No,butIlikecharcoals,greys,andnavy/darkblues.
13.Wheredoyouintendtousethelogo?
Companywebsite,businesscards,stationery,printadvertising.
14.Whatlogosdoyoufindappealingandwhy?
15.Whatdoesthelogoneedtosayaboutyourbusiness?
Thelogoshouldconveyasenseofcompetence,assertiveness,anditshouldconveyasenseof
approachabilityandoutofboxthinking.
16.Whatimages/icons/symbolsdoyouthinkbestrepresentsyourbusiness?
BecauseIamlookingforalogodesignbasedonmyinitials,Iamnotdrawntoanyparticular
images,icons,orsymbols,butIamopentosuggestions.BecauseIamlookingforamodern,

outoftheboxdesign,I,ofcourse,amNOTinterestedinanyofthetraditional,clichesymbols
associatedwiththelegalprofession(e.g.thescalesofjustice,ladyliberty,etc.).