TABLE OF CONTENTS

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.

INDUSTRY PROFILE
COMPANY PROFILE
COMPETITORS PROFILE
RESEARCH METHODOLOGY AND
OBJECTIVE
SWOT ANALYSIS OF BANKS
COMPARITIVE CHART
SURVEY RESULTS
STUDIES OF VARIOUS DEPARTMENTS
SUGESSTIONS & RECOMMENDATIONS
QUESTIONNAIRE
BIBLIOGRAPHY

INDUSTRY PROFILE

INDIAN BANKING SYSTEM

A HISTORICAL PERSPECTIVE
The earliest banks in India can be traced to the three presidency banks (in
Bengal, Mumbai, and Chennai) in the early 1980s. Subsequently
with the emergence of several small banks in the country, the
number of banks had gone up 105 by December by 1934. In 1921,
the three-presidency banks were merged into the imperial bank of
India, which, apart from usual commercial operations, also took
over certain central banking functions. Since the Reserve Bank of
India was established as a full fledged central bank of the
country in 1935.

The Imperial bank of India was nationalized and came to be known as

the State Bank of India the establishment of the state bank of India
was one of the significant steps taken by the government of India to
control its expanding economy.
The banking system witnessed a steady growth during the postindependence period and by the mid- sixties the system has become
fairly strong and compact. However several deficiencies in their
functioning were noticed, mainly in terms of geographical coverage
and credit deployment. The network of branches of various banks
covered only a limited segment of the population in major cities while
the rural areas and semi- urban areas were totally neglected. it was
also noticed that substantial gaps in credit deployment existed in
financing agriculture, small - scale industry and self - employed
persons. Further, the ownership pattern of banks showed the
concentration of economic power in few hands

DEVELOPMENTS IN BANKING SYSTEM

SOCIAL CONTROL OF BANKS
Indian banking structure has grown considerably in strength and
stability due to the vigorous control and effective monitoring by
reserve bank of India. However, Order to remove the deficiency
pointed above, the Government introduced a scheme of social control
of banks. According to the Banking Commission (1972), the social
control scheme was introduced with the main objective of achieving a
wider spread of bank credit flow to priority sectors and making it a
more effective instrument of development .

NATIONALISATION OF BANKS
Despite of scheme of social control there was no significant
reorientation of lending activities of banks towards meeting the
requirements of priority sector like agriculture.
This resulted in
nationalization of 14 major commercial banks with individual deposits
exceeding Rs.50 crores in July 1969.
The major objective of nationalization were

Reduction in concentration of economic power in hands of a few.

Expansion of credit to priority areas, which were hitherto
neglected like agriculture, small-scale industries and self,
employed people.
Elimination of the use of bank credit for speculative and
unproductive purpose.
To provide a professional bent to bank management and
encourage upcoming entrepreneurs.

At the time of nationalization, the 14 major banks had a paid up

capital of Rs. 28.5 crores, deposits of Rs. 2626 crores, advances Rs.
1813 crores and 4134 branches. In other words the nationalized
banks accounted for 80% of branches, 83% of deposits and 84% of
advances of the whole banking system.
The Banks nationalized in 1969 were: 1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.

Allahabad Bank
Andhra Bank
Bank of Baroda
Bank of India
Canara Bank
Central Bank of India
Dena Bank
Indian Bank
Indian Overseas Bank
Punjab National Bank
United Commercial Bank
Union Bank of India
Syndicate Bank
Bank of Maharashtra

REGIONAL RURAL BANKS

The RRBs were established with a view to combining the local feel
and familiarity with rural problems. The RRBs are primarily
sponsored by the commercial banks.The primary objectives of these
banks are:

Providing credit for agricultural purposes to small

entrepreneurs engaged in trade and industry and other
productive activities in rural areas.

To cater the needs weaker sections of the community.

SECOND NATIONALISATION
In order to move effectively, meet the growing development needs
of the economy and to promote welfare of people on the large scale
six more commercial banks with Demand and Time Liabilities
(Deposits) with 200 cr were nationalized in April 1980. With the
second nationalization, the number of public sector banks increased
to 28 (1st nationalization 14 banks, 2nd nationalization 6 bank and
SBI and its seven associate banks).
Over the years with the directional change that has occurred in the
banking system and the fact that the banks responding favorably by
evolving new strategies and innovative ideas the credit structure of
the country has become strong and steady. Recognizing the fact
that the banks are vital catalytic agents of growth that provide the
basic input of credit, new programmes with the social orientation
have been designed with a view to assist the society.
The names six banks nationalized were as under:
1.
2.
3.
4.
5.
6.

Corporation Bank
Oriental Bank of Commerce
Punjab & Sind Bank
Vijaya Bank
Andhra Bank
New bank of India
After the nationalization of major banks the position altered rapidly
and the flow of credit to the rural areas increased considerably.
Along with quantitative expansion of branch network, there were
qualitative improvements in the lending practices of the banks. The
phenomenal change in the lending practices can be termed as a
transformation from class banking to mass banking. In fact the
broader national objectives of eradication of poverty, unemployment
and growth with social justice have shaped the formulation of
various directives/ schemes.

CURRENT SCENARIO
The Indian has finally worked up to the competitive dynamics of new
Indian market and is addressing the relevant issues take on the
multifarious challenges of globalization. Banks that employ IT solutions
are perceived to be futuristic and proactive players capable of meeting
the multifarious requirement of large customer base. Private Banks
have been fast on the uptake and are reorienting their strategies using
the Internet as a medium.
The Indian banking has come from a long from being a sleepy business
institution to a highly proactive and dynamic entity this transformation
has been largely brought by the large dose of liberalization and
economic reforms that allowed exploring new business opportunities
rather than generating revenues from conventional streams.
The Indian industry has confidently hit the growth trial that pick in
activity is best reflected in the banking sector which after all is as
candid a mirror of a countrys economy as you could ever find. Most of
the Indian financial intermediaries have been keeping pace with the
deepening market economy, riding the opportunity that come along
with reforms even as they brace themselves for increased competition
both foreign and private by strengthening prudential norms and
leveraging technology to ensure that growth engine hums smoothly
along
The essential function of a bank is to provide services related to the
storing of value and the extending credit. The evolution of banking
dates back to the earliest writing, and continues in the present where
a bank is a financial institution that provides banking and other
financial services. Currently the term bank is generally understood an
institution that holds a banking license. Banking licenses are granted
by financial supervision authorities and provide rights to conduct the
most fundamental banking services such as accepting deposits and

making loans. There are also financial institutions that provide certain
banking services without meeting the legal definition of a bank, a so
called non-bank. Banks are a subset of the financial services industry.
The word bank is derived from the italian banca, which is derived from
German and means bench. The terms bankrupt and "broke" are
similarly derived from banca rotta, which refers to an out of business
bank, having its bench physically broken. Money lenders in Northern
Italy originally did business in open areas, or big open rooms, with
each lender working from his own bench or table.
Typically, a bank generates profits from transaction fees on financial
services or the interest spread on resources it holds in trust for clients
while paying them interest on the asset.

Services typically offered by banks

Although the type of services offered by a bank depends upon the type
of bank and the country, services provided usually include:

Directly take deposits from the general public and issue

checking and saving accounts.

Lend out money to companies and individuals (see money

lender)
Cash checks.
Facilitate money transactions such as wire transfers and

cashiers checks
Issue credit cards, ATM, and debit cards and online banking.
Storage of valuables, particularly in a safe deposit box.

Types of banks
There are several different types of banks including:
Central banks usually control monetary policy and may be the lender
of last resort in the event of a crisis. They are often charged with
controlling the money supply, including printing paper money.
Examples of central banks are the European Central Bank and the US
Federal Reserve Bank.
Investment banks underwrite stock and bond issues and advice on
mergers. Examples of investment banks are Goldman Sachs of the
USA or Nomura Securities of Japan.
Merchant banks were traditionally banks which engaged in trade
financing. The modern definition, however, refers to banks which
provide capital to firms in the form of shares rather than loans. Unlike
Venture capital firms, they tend not to invest in new companies.
Private banks manage the assets of the very rich. An example of a
private bank is the Union Bank of Switzerland. Savings banks write
mortgages exclusively.
Offshore banks are banks located in jurisdictions with low taxation and
regulation, such as Switzerland or the Channel Islands. Many offshore
banks are essentially private banks.
Commercial banks primarily lend to businesses (corporate banking)
Retail banks primarily lend to individuals. An example of a retail bank
is Washington Mutual of the USA. Universal banks engage in several of
these activities. For example, Citigroup, a large American bank, is
involved in commercial and retail

lending; it owns a merchant bank (Citicorp Merchant Bank Limited)

and an investment bank (Salomon Smith Barney); it operates a private
bank (Citigroup Private Bank); finally, its subsidiaries in tax-havens
offer offshore banking services to customers in other countries.

Banks are prone to crisis

The traditional bank has an inherent tendency to crisis. This is because
the bank borrows short term and lends leveraged long term. The sum
of deposits and the bank's capital will never equal more than a modest
percentage of the loans the bank has outstanding.
Even if liquidity is not a concern, if there is no run on the bank, banks
can simply choose a bad portfolio of loans, and lose more money than
they have. The US Savings and Loan Crisis in the late 1980s and early
1990s is such an incident.

Role in the money supply

A bank raises funds by attracting deposits, borrowing money in the
inter-bank market, or issuing financial instruments in the money
market or a securities market. The bank then lends out most of these
funds to borrowers. However, it would not be prudent for a bank to
lend out all of its balance sheet. It must keep a certain proportion of
its funds in reserve so that it can repay depositors who withdraw their
deposits. Bank reserves are typically kept in the form of a deposit with
a central bank. This behaviour is called fractional-reserve banking and
it is a central issue of monetary policy. Some governments (or their
central banks) restrict the proportion of a bank's balance sheet that
can be lent out, and use this as a tool for controlling the money
supply. Even where the reserve ratio is not controlled by the
government, a minimum figure will still be set by regulatory
authorities as part of banking supervision.

Regulation
The combination of the instability of banks as well as their important
facilitating role in the economy led to banking being thoroughly
regulated. The amount of capital a bank is required to hold is a
function of the amount and quality of its assets. Major banks are
subject to the Basel Capital Accord promulgated by the Bank for
International Settlements. In addition, banks are usually required to
purchase deposit insurance to make sure smaller investors are not
wiped out in the event of a bank failure. Another reason banks are
thoroughly regulated is that ultimately, no government can allow the
banking system to fail. There is almost always a lender of last resort
in the event of a liquidity crisis (where short term obligations exceed
short term assets) some element of government will step in to lend
banks enough money to avoid bankruptcy.

How banks are viewed ?

Banks have a long history of being characterized as heartless,
rapacious creditors, hounding honest folk down on their luck for the
last dime. See Populism. In United States history, the National Bank
was a major political issue during the presidency of Andrew Jackson.
Jackson fought against the bank as a symbol of greed and profitmongering, antithetical to the democratic ideals of the United States.
Profitability
Large banks in the United States are some of the most profitable
corporations, especially relative to the small market shares they have.
This amount is even higher if one counts the credit divisions of
companies like Ford, which are responsible for a large proportion of
those company's profits. For example, the largest bank, Citigroup,
which for the past 3 years has made more profit then any other
company in the world, has only a 5 percent market share. Now if

Citigroup were to be as dominant in its industry as a Home Depot,

Starbucks, or Wal Mart in their respective industries, with a 30 percent
market share, it would make more money than the top ten nonbanking US industries combined. In the past 10 years in the United
States, banks have taken many measures to ensure that they remain
profitable while responding to ever-changing market conditions. First,
this includes the Gramm-Leach-Bliley Act, which allows banks again to
merge with investment and insurance houses. Merging banking,
investment, and insurance functions allows traditional banks to
respond to increasing consumer demands for "one stop shopping" by
enabling the crossing selling of products (which, the banks hope, will
also increase profitability).
Second, they have moved toward risk based pricing on loans, which
mean charging higher interest rates for those people who they deem
more risky to default on loans. This dramatically helps to offset the
losses from bad loans, lowers the price of loans to those who have
better credit histories, and extends credit products to high risk
customers who would have been denied credit under the previous
system. Third, they have sought to increase the methods of payment
processing available to the general public and business clients. These
products include debit cards, pre-paid cards, smart-cards, and credit
cards. These products make it easier for consumers to conveniently
make transactions and smooth their consumption over time (in some
countries with under-developed financial systems, it is still common to
deal strictly in cash, including carrying suitcases filled with cash to
purchase a home). However, with convenience there is also increased
risk that consumers will mis-manage their financial resources and
accumulate excessive debt. Banks make money from card products
through interest payments and fees charged to consumers and
companies that accept the cards. The banks' main obstacles to
increasing profits are exisiting regularory burdens, new government
regulation, and increasing competition from non-traditional financial
institutions.

COMPANY PROFILE
ICICI BANK

ORIGINATION
The development banking institution set up in the country, after
Industrial Finance Corporation (IFC); was the Industrial Credit
Investment Corporation of India (ICICI).
It was set up during 1955 by government of India and World Bank.
It was to be a private sector development bank in so far as there
was no participation by government in its share capital
Its main objectives when it was started were:

to encourage and assist industrial investment in private sector

to provide foreign currency loans
to develop underwriting facilities in India, which was not taken
up by IFC at that time

In broad operational terms, the ICICI assist

In the creation, expansion and modernisation of private sector

enterprises
In encouraging and promoting participation of private capital,
both internal and external, in the ownership of industrial
investment through providing equity participation, underwriting
of new issue

TRANSFORMATION
In the 1990s, ICICI transformed its business from a development
financial institution offering only project finance to a diversified
financial services group offering a wide variety of products and
services, both directly and through a number of subsidiaries and
affiliates like ICICI Bank.
It was after liberalization in 1994 that the government also allowed
private players in the banking industry
ICICI Bank was originally promoted in 1994 by ICICI Limited, an
Indian financial institution, and was its wholly-owned subsidiary.
ICICI bank was incorporated in1996 with its first branch in
CHENNAI under schedule (II) commercial banks which has given it
the right that every account holder of this bank can claim upto Rs
100000 from RBI if the bank goes into liquidation which is same in
any nationalized bank.

OVERVIEW OF BANK
ICICI Bank is India's second-largest bank with total assets of about
Rs.146,214 crore at December 31, 2004 and profit after tax of Rs.
1,391 crore in the nine months ended December 31, 2004 (Rs. 1,637
crore in fiscal 2004). ICICI Bank has a network of about 505 branches
and extension counters and about 1,850 ATMs. ICICI Bank offers a
wide range of banking products and financial services to corporate and
retail customers through a variety of delivery channels and through its
specialised subsidiaries and affiliates in the areas of investment
banking, life and non-life insurance, venture capital and asset
management. ICICI Bank set up its international banking group in
fiscal 2002 to cater to the cross-border needs of clients and leverage
on its domestic banking strengths to offer products internationally.
ICICI Bank currently has subsidiaries in the United Kingdom and
Canada, branches in Singapore and Bahrain and representative offices
in the United States, China, United Arab Emirates and Bangladesh.
ICICI Bank's equity shares are listed in India on the Stock Exchange,
Mumbai and the National Stock Exchange of India Limited and its
American Depositary Receipts (ADRs) are listed on the New York Stock
Exchange (NYSE).As required by the stock exchanges, ICICI Bank has
formulated a Code of Business Conduct and Ethics for its directors and
employees.
At October 31, 2004, ICICI Bank, with free float market capitalisation*
of about Rs. 220.00 billion (US$ 5.00 billion) ranked third amongst all
the companies listed on the Indian stock exchanges. ICICI Bank was
originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding
in ICICI Bank was reduced to 46% through a public offering of shares
in India in fiscal 1998, an equity offering in the form of ADRs listed on
the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura
Limited in an all-stock amalgamation in fiscal 2001, and secondary

market sales by ICICI to institutional investors in fiscal 2001 and fiscal

2002. ICICI was formed in 1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The
principal objective was to create a development financial institution for
providing medium-term and long-term project financing to Indian
businesses. In the 1990s, ICICI transformed its business from a
development financial institution offering only project finance to a
diversified financial services group offering a wide variety of products
and services, both directly and through a number of subsidiaries and
affiliates like ICICI Bank. In 1999, ICICI become the first Indian
company and the first bank or financial institution from non-Japan Asia
to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the
context of the emerging competitive scenario in the Indian banking
industry, and the move towards universal banking, the managements
of ICICI and ICICI Bank formed the view that the merger of ICICI with
ICICI Bank would be the optimal strategic alternative for both entities,
and would create the optimal legal structure for the ICICI group's
universal banking strategy. The merger would enhance value for ICICI
shareholders through the merged entity's access to low-cost deposits,
greater opportunities for earning fee-based income and the ability to
participate in the payments system and provide transaction-banking
services. The merger would enhance value for ICICI Bank shareholders
through a large capital base and scale of operations, seamless access
to ICICI's strong corporate relationships built up over five decades,
entry into new business segments, higher market share in various
business segments, particularly fee-based services, and access to the
vast talent pool of ICICI and its subsidiaries.

BOARD MEMBERS
Mr. N. Vaghul,
Mr. Uday M. Chitale,
Mr. P.C. Ghosh,
Dr. Satish C. Jha,
Mr. S.B. Mathur ,
Mr. L. N. Mittal ,
Mr. Anupam Puri ,
Mr. Vinod Rai ,
Mr. Somesh R. Sathe,
Mr. P.M. Sinha,
Mr. M.K. Sharma,
Prof. Marti G. Subrahmanyam,
Mr. V. Prem Watsa,
Mr. K.V. Kamath,
Ms. Lalita D. Gupte,
Ms. Kalpana Morparia,
Ms. Chanda Kochhar,
Dr. Nachiket Mor,

Chairman
Member
Member
Member
Member
Member
Member
Member
Member
Member
Member
Member
Member
MD & Chief Executive Officer
Joint Managing Director
Deputy Managing Director
Executive Director
Executive Director

Savings account
Where the liquidity is concerned the most common and basic option
offered by any bank savings account the ease with which one can
access money from this account is unparalleled
Customer deposit their personal cash to earn interest at the nominal
rate of interest its a sort of safety vault taken by customer to
keep their idle cash safely, lying with them

BENEFITS THEY GET BY OPENING THIS ACCOUNT:

Having a good relationship with banks

Security against their deposits
Convenience in withdrawing their own money
You can access your money via a debit card. When you make a
payment on your DEBIT CARD it immediately gets deducted from
your bank account
Through automated teller machine you can freely access your bank
account
Cheque book facility permits you to transfer your fund
The internet banking facility provides you easy and secure access to
your account
Anywhere banking entitles you to deposit or withdraw cash upto
prespecified limit across all the bank branches across the country
You can provide standing instruction to your bank to automaticlly
deduct your credit card payments from your account
Deduction of tax at source is not applicable on interest earned
The Reserve Bank of India mandates insurance of your savings
account up to an amount Rs 100000

You need to maintain as low as a Rs 5000 balance in a quarter or for

90 days i.e. average quarterly balance in the ICICI Bank Savings
Account
Savings Bank Account Interest rate: - 3.50%

FEATURES OF ICICI BANK SAVINGS ACCOUNT:

Debit-cum-ATM card

Auto Invest Account

Internet Banking
Phone Banking
Anywhere Banking (withdraw OR deposit up to Rs 50000 from
any branch of ICICI BANK )
Standing instructions
Nomination facility
8 TO 8 Banking facility
Quantum optima (value added savings account )
Free quaterly statements
Bill payment facility
Attractive interest rates
Doorstep service

From ICICI bank you can withdraw money from non-based branch as
follows:SOURCE

AMOUNT

ATM
SELF CHEQUE
3rd PARTY CHEQUE
PURCHASING

25000
50000
15000
25000

TOTAL

115000

CHARGES:
Not maintaing average quaterly balance
Cheque bounces

Rs 250
Rs 200

Terms & Conditions for Establishing Relationship and Operating

Accounts:

1. Establishing a Relationship
1.1 Applicant desiring to open a Relationship needs to have a
Relationship form signed by the guardian. The guardian needs to
declare therein that he/she has agreed to abide by the rules which are
in force from time to time.
1.2 Introduction is a pre-requisite for establishing a Relationship. The
Bank may at its discretion consider valid an introduction by an existing
relationship holder. Alternatively, a proof of identity for the guardian
has to be furnished as under:

Proof of Identity (attach copies -provide original for

verification)
Passport or
Letter from existing bank or
PAN (Along with self cheque drawn on existing Bank)
OR
Provide at least one each from List A & List B along with
guardians self cheque drawn on existing Bank
List A (Proof of Name)
Ration Card
Employee ID Card
Driving License
Salary Slip
Voters ID Card
Income/wealth tax assessment orders
List B (Proof of Current Address)
Electricity bill (Latest)
Telephone bill (Latest)
Copy of LIC Policy or latest premium receipt.
NSC (Copy)
Any latest Credit Card Statement
Letter from employer giving current residential address

2. Operating Accounts
Relationship can be opened in the names of
2.1 A minor under guardianship.
2.2 The Bank will be sending through courier or post from time to time
to the mailing address furnished by the applicant, statements of
account, balance confirmation certificate, cheque books, various PIN
mailers and such other items. Hence, it is incumbent upon the
applicant(s) to intimate change in mailing address, if any, immediately
without any loss of time. The bank will not be responsible for any loss,
damage or consequences for wrong delivery of the above items arising
out of non-intimation of change in mailing address.
2.4 A minimum deposit is prescribed for opening any account under a
relationship. A minimum average balance during a quarter is also
required to be maintained in savings accounts. Failure to maintain the
prescribed average minimum balance will attract service charges of Rs
50 per month.
Collection facility
Cheques, drafts, bills, dividend / interest warrants and other
instruments issued in favour of customers are accepted for collection
on account holders behalf. Collection of outstation instruments entails
collection charges.The Bank has the authority to debit the accounts to
recover any amount credited erroneously. Local cheques, etc., may be
tendered for collection sufficiently early in the day as required vis-a-vis
the local clearing house timings.
Closure of Account
The Bank reserves the right to close Relationship or account(s), which
according to the Bank, is/are not conducted satisfactorily, after due
notice to the customers without assigning any reasons thereof.

Saving Account Rules

1.1 Natural guardian (father or widowed mother or Court appointed
Guardian) can open a Savings account on behalf of a minor with
moneys belonging to the natural guardian. In special cases the Bank
reserves the right to open Savings Bank account on behalf of a minor
by the mother.
1.2 Savings account cannot be opened for business purposes.
1.3 Number of withdrawals in Savings account is restricted to 150 per
annum.
Payment of Interest
3.1 Interest is paid on the minimum credit balance maintained
between the 10th day and last day of each calendar month in Savings
accounts at the rate in force in accordance with RBI directives. Interest
so calculated is rounded off to the nearest rupee, ignoring fractions of
a rupee. Interest is paid every half year in September and March.
3.2 No interest is currently payable on the balance maintained in a
current account in acceptance with RBI directives.

PRIVATE BANKING
Comprehensive range of products and services

Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima,

Current Accounts,
Resident Foreign Currency (Domestic) Accounts etc.
Asset Products- Home Loans, Car & Personal Loans, Loan Against
Securities etc.
Investments- Government of India Bonds, Mutual Funds, Capital Gain
Bond etc.
Insurance
Web Trade and Demat Accounts
Gold Coins & Bureau de Change
International Debit and Credit cards

Exclusivity and Convenience

Dedicated Officer
Separate interaction area in the branch
Anywhere Banking facility
Exclusive Phone Banking service

Competitive Pricing

Reduced rates for products and services

Several Complimentary Offers
Value-linked benefits

PRODUCT

SELECT

PREMIUM

WEALTH
ADVISORY

Banking
Products
Eligibility
Criteria

Rs. 5 Lacs Individual

Banking Relationship

Rs. 25 Lacs Individual

Banking Relationship

Rs. 50 Lacs
Family AUA
Relationship

Minimum
Balance
Requirement

Zero Balance

Zero Balance

Zero Balance

At par facility

Available

Available

Available

Personalised
Pay-in Slips

Available

Available

Available

Mobile banking

Free

Free

Free

Debit Cards

Free Photo Signature

Card

Free Photo Signature

Card

Free Photo
Signature Card

Transaction
Limits

Currently Rs.25,000
(to be increased) for
both cash withdrawal
and POS

Currently Rs.25,000 (to

be increased) for both
cash withdrawal and
POS

Currently
Rs.25,000 (to
be increased)
for both cash
withdrawal and
POS

Card Re-issue
charges

Rs.200 per Issue

Free of Charge

Free of Charge

Relationship Manager

Wealth Advisor

Private
Banking Kit

Dedicated
Resources

Service Officer at
Branches

Service Officer at
Branches

Service Officer
at Regional
Office /
Branches

Exclusive Private
Banking Call Centre

Exclusive Private
Banking Call Centre

Exclusive
Private Banking
Call Centre

(To be launched
Mobile identification
soon)

Mobile identification

Mobile
identification

Priority Queue

Priority Queue

Priority Queue

Competitive Rates

Competitive Rates

Competitive
Rates

Fee @ 0.50% or Rs.

7,500 whichever is
less

Fee @ 0.25%
Fee @ 0.50% or Rs.
or Rs.5,000
7,500 whichever is less whichever is
less

Roll Over
Balance

Roll Over @ 2.75%

Roll Over @ 2.75%

Roll Over @
2.00%

Card Fees

Free for 1st Year. Card

Fee waived for
Subsequent Years if
Card Annual Spend
more than Rs 60,000

Free for 1st Year. Card

Fee waived for
Subsequent Years if
Card Annual Spend
more than Rs 60,000

Free

Type of Card
and Limit

HPCL ICICI Bank

Solid Gold Card with
Pre Approved Limit of
Rs. 1.5 Lacs

ICICI Bank
HPCL ICICI Bank Solid
Solid Gold Card
Gold Card with Pre
with Pre Approved Limit of Rs.
Approved limit
3.00 lacs
of Rs. 3.00 lacs

Call Centre
Facility

Housing Loans

Credit Cards

Limit
enhancement
based on

Limit can be enhanced Limit can be enhanced

to Rs 2.5 lacs
to Rs 5 lacs

Limit can be
enhanced to Rs
10 Lacs

documentation

Demat and
Web Trade
Demat

Annual Fee Rs. 300

No annual fee

No annual fee

SALARY ACCOUNT:
ICICI Bank Salary Account is a benefit-rich payroll account for Employers and
Employees. As an organization, you can opt for our Salary Accounts to enable
easy disbursements of salaries and enjoy numerous other benefits too.

With ICICI Bank Salary Accounts your employees will enjoy the convenience of :

Having the largest network of ATMs at their command,

Free 24 hour Phone Banking,

Free Internet Banking.

All you would require to do is to send ICICI Bank an advice (in form of a
cheque /debit instruction, ecs, etc) for the total salary amount along with the
salary details of the designated employees in a soft and hard copy format and we
will credit the respective employees' accounts as per your statement of advice.
ICICI Bank Salary Accounts benefits you in more than one ways:

Reduces your paperwork.

Saves remittance costs.

Employees receive instant credit of salaries.
More convenient than ECS.

Besides all of the above, employees will automatically become ICICI Bank
account holders with special benefits and privileges of 8-8 banking, Investment
advisory and much more...ICICI Bank also has a special offering: Defense
Banking Services designed exclusively for the armed forces.

WOMENS ACCOUNT:
Features:
The features of the account have been specially designed keeping in mind a
woman's financial requirements. These include

A) Recurring Deposits
B) Financial planning of children
C) Family Shield Insurance
In addition to these, all features of the existing bank account are available with
this account as well such as

Free international debit card

Internet Banking
Phone Banking
ATM's

Recurring deposit

A small amount of money saved every month can grow to a

large amount over a period of time
No Tax deducted at source
Can be used for your future expenses like your child's education,
marriage, festivals, or just to buy that gold necklace you always
wanted, by keeping aside a small fixed amount every month

Family shield insurance

Ensures the security of your family through a personal accident

insurance policy
For an yearly premium amount of Rs.60/-, your child/family can
be insured for an amount of Rs. 2 lac (in case of surface
accidents) or Rs.4 lac (in case of air accidents).

Eligibility

Resident Indian Female.

Joint accounts with a woman as the first holder are also eligible for the
account

DOCUMENTATION

Tier I - An introduction by an existing relationship holder is a pre-requisite for

establishing a relationship.

OR
Tier II - Proof of identity:
Passport Or Letter from existing bank Or PAN (along with self cheque drawn on
existing bank)

OR
Tier III - At least one each from List A and List B (along with self cheque drawn
on existing bank)

List A (proof of name)

List B (proof of address)

Ration Card

Electricity bill (the latest)

Employee ID card

Telephone bill (the latest)

Driving Licence

Copy of LIC policy or latest

premium receipt

Salary Slip

NSC (a copy)

Voter's ID Card

Latest credit card statement

Income / wealth tax

assessment orders

Letter from employer giving

current residential address

FIXED DEPOSITS:
ICICI Fixed Deposit allows you just that - deposits can be opened for periods
ranging
from
15
days
to
10
years.

Other features include:

Choice of two investment plans:

Traditional

Interest payable monthly, quarterly or half-yearly as per your

convenience
Maturity period ranges from 15 days to 10 years.

Reinvestment

Interest is compounded quarterly and reinvested with principal amount

Maturity period ranges from 6 months to 7 years

Minimum Balance

You can avail of ICICI Bank Fixed Deposits for a minimum deposit of
Rs 10,000 and thereafter in multiples of just Rs 1,000.

Nomination

Nomination facility is available for relationships in the names of

individuals. Unless otherwise specifically, given in writing by
depositors, nomination in deposit accounts will be at Customer ID
level.
Depositor(s) however has/have the right to specify different
nominations at account level by completing appropriate forms.
Further, the applicant(s) is/are at liberty to change the nominee,
through declaration in the appropriate form to revise the nomination
during the currency of the relationship accounts with the Bank.

Easy Fixed Deposit Features

Easy Fixed Deposit is an ICICI Bank fixed deposit scheme having
benefits of Debit -cum- ATM card (''the Card'')The depositors shall be
provided with a Debit Card for transacting in fixed deposit.
Transactions which are allowed are

Part withdrawal of fixed deposit

Full withdrawal of fixed deposit
Generation of mini statement

The Card will be issued in the name of primary depositor

No separate card will be issued to joint applicant/s

Deposits can be made in two modes

Easy Withdrawal
Easy Loan
A customer has to opt for one of these at the time of opening the
account
Tenure of deposits varies between 1 year and 10 years
All deposits under this Deposit Scheme will be cumulative
(reinvestment) in nature
Minimum deposit amount under the Deposit Scheme is
Rs.45,000 and additionally deposits can be made in multiples of
Rs.5,000
Nomination details are as in the case of normal Fixed Deposits

Easy withdrawal

Under this option fixed deposit shall be linked to the debit card
directly
The debit card can be used to withdraw money from the ATM, by
breaking the FD, as and when required.
If the deposits are prematurely withdrawn, the interest rate for
the period for which deposit was with the ICICI Bank prevailing
on date of deposit made, shall be payable

Easy Loan

The depositors shall be provided with an overdraft facility against

the Easy FD and can draw up to 75% of the Easy FD value
The interest rate on the overdraft will be 2% higher than the rate
on the FD
The depositor shall be required to execute all loan facility
documentation as specified by ICICI Bank for these purposes
Chequebook will be issued to deposit holder

Benefits

A wide range of tenures, ranging from 15 days to 10 years, to

suit your investment plan.
Partial withdrawal is permitted in units of Rs 1,000. The balance
amount earns the original rate of interest.
Safe custody of your fixed deposit receipts.
Auto renewal is provided.
Loan facility is available to the extent of 85% of principal and
accrued interest.
Choice of two investment plans: Traditional or Reinvestment.

Fixed Deposit Eligibility

Resident Indian.You can open a savings account with as little as

Rs. 5,000. This service is available at all our branches across the
country.

An introduction is a pre-requisite for establishing a relationship.

Easy Fixed Deposit Eligibility

The entities eligible for the Deposit scheme are resident Indians and a
deposit can be opened in the names of an individual a.
b.
c.
d.

In his or her individual capacity, or

In individual capacity on joint basis, or
In individual capacity on anyone or survivor basis, or
On behalf of a minor as father/mother/legal guardian

YOUNG STARS ACCOUNT

Young Stars, cute companions will guide CHILDRENS through the world
of banking -through checking the account balance, fun zones and
special pages on the internet. It makes banking a pleasure and of
course teaches your child at to manage their personal finances. Once
you are done with your 'banking', you can access your child's account
with all the fun links to special zones designed to suit your child's area
of interests and also impart knowledge on the current events of the
world. You can even open a recurring deposit in your child's name.

Features:
Young Stars is a banking service for children, aged 1-18 years, brought
to you by ICICI Bank to help the parents meet the present and future
aspirations that they hold for their child. It offers various savings and
investment options to the parent along with teaching the child to
manage his/her personal finance in a more responsible and
independent manner.

SPECIAL OFFER:
1.

Option of a Savings Bank account, Fixed Deposit account or Recurring

Deposit account.

2. Minimum balance at Rs. 500/- per quarter for Savings Bank.

3. A special Recurring Deposit account with additional features as below:
I.

The parent would put forward the desired amount to be earned at

the end of the tenure

II.

Based on the prevailing rate of interest, the bank staff would then
back calculate the installments to be deposited now till maturity.

Other RD type savings options that are possible for the parent

include investing sums periodically and then receiving sums back

from the bank periodically. The various RD options would be
available through the "Annuity to Annuity" product already
developed by the bank.
4. Free personalized chequebook.
5.

Free Domestic Debit Card* for the child above the age of 10 years
with features as below:
a Daily withdrawals limits of Rs. 1,000/b Daily spend limits of Rs. 1,000/c Special privileges across all alliance partners' outlets.

6. Facility to invest in GOI Relief Bonds and Mutual Funds.

7. Free Internet banking.
a Separate user ids and passwords for both parents and children
b Access to special zones and links to related websites for making
internet banking a memorable experience.
8. Facility to transfer funds from parent account to kid account to enable
parents to inculcate savings habit amongst children.
9. Facility of setting up a sweep account from the Young Stars accounts
to the RD to enable the parents to let their child earn more.
10 Alliances with various partners to meet the child's needs

COMPARATIVE ANALYSIS OF
THE VARIOUS BANKS FOR
SAVING ACCOUNTS

RESEARCH METHODOLOGY

DATA COLLECTION APPROACH

PRIMARY DATA
SECONDARY APPROACH

DATA THROUGH PRIMARY SOURCES

The inquiry was done of the respondants through questionnaire in
which the same set of questions were asked to the very respondents
falling within our sample. The advantage is that it is simple to
administer easy to tabulate and analyse

DATA THROUGH SECONDARY SOURCES

The search was done on internet and related magazines, companys
websites to extract relevant information. The other nessesory
information regarding ICICI bank products and other bank products
and offerings were obtained through printed sources such as
Handouts, Pamphlets, Advertisements and Circulars etc
SAMPLE SIZE
Our product guide,keeping in view the time consideration, determined
the size of sample of the sampe
PROJECT DURATION
8 weeks

RESEARCH DESIGN
For collecting primary data from large groups of people through the
question answer approach ir protocol process , survey method was
used to engage a person to gather substantial amount of information
from enough members of the target population so that the inductive
logic and probabilistic inferences rather than deductive reasoning can
be incorporated in understanding the relationship between desired
market factors and phenomena under investigation .

SEGMENTATION
In order to execute the summer training project , jaipur was
segmented on the basis

MAIN MARKET AREA

POSH RESIDETIAL AREA

SEGMENTATION OF MARKET FOR SAVINGS ACCOUNT

Geographical basis
Demographical

TARGET RESPONDENTS
FOR questionnaire no.1 (FOR BANKS)
Major Private Sector Banks like HDFC, HSBC, IDBI and selected
nationalized banks like PNB, SBI, BANK OF BARODA, and BANK OF
INDIA.
FOR questionnaire no.2 (for individual respondents)
Government executive and high profile businessman or professional
and people from high profile.

SAMPLING
To serve the objective and study the scope banks . .we have designed
two set of questionnaires
1

the first questionnaire was developed to study the product

offering and facilities of different banks so as to check the level
of competition in the market for multinational banks
nationalized banks

NATIONALIZED BANKS:

with
PRIVATE BANKS

MULTINATINATIONAL:

consisting of all the banks

formed in accordance
1969 Act
consisting of ICICI , HDFC ,
UTI
Banks compromising of
standard
charter

bank,HSBC
For the comparision of various banks we have taken a sample size
of 8 with non probability sampling
2

The second quest was developed to check the level of

satiafaction the people get from their savings account to know
the factors they consider important while selecting a bank to
open an account with. and what facilities they require from their
bankers or their grievances arising due to non fulfillment of
their needs and what is their opinion regarding different
categories of banks

ICICI BANK
SWOT ANALYSIS

STRENGTHS

All the branches are interconnected which give the unique facility
of anywhere banking.
All operations of the bank are carried on with the help of
computers thus transaction are carried with greater efficiency.

ATM +Debit card facility.

Large number of ATMs(27 in Jaipur).

High number of executives which make the work of customers

very convenient.

The withdrawal limit provided by the bank is 15000 per day

through ATM & 50000 through cheque per day.

Maximum customer base in jaipur as compared to any of the

bank.

WEAKNESS

Less awareness among general masses about the different

services provided by the bank.
Wrong location of the ATMs machine.

Peoples faith in private banks is still not very high.

Dissatisfaction among customers due to improper and lack of

after sales services.

Some or the other time the ATMs become out of order.

Exchange rates of demand draft are high

OPPORTUNITIES

Peoples dissatisfaction towards nationalized banks in terms of

services has turned to be blessing for private banks.
Among the private players ICICI bank have the excellent brand
image.

There lies a great scope in forex department which is unutilized

to a greater extent can yield much better results by which the
bank can increase its volume.

Special services can be provided to women as the womens role

is becoming prominent.

The trust of people is increasing on the banks rather then going

for financial institution.

There is vast untapped opportunity which lies for every bank in

the rural area.

THREATS

Reorganization of PSUs. All the PSUs have started to redefine

their services to attract customers attention.

A few foreign banks have been permitted to increase their

number branches and its entry has taken away some business of
the existing banks.

Stringent norms by RBI in any time in future can be a threat to

private banks as their activities can be adversely affected.

Bank of Punjab Ltd.

Opened its first branch at Chandigarh, in April 1995. In a short span of
8 years, the Bank added many firsts to its credit:

The first bank to focus on retail banking.

The first bank in north India to install a state-of-the Art ATM
payment gateway allowing on line transactions. Till today, the
only such gateway in North India.
The first bank to have introduced faxbanking and telebanking for
its customers.
Leveraging the strength of technology, the First bank to offer
extended banking hours to its customers.
Realizing the importance of Human Resources, the First amongst
peer banks to set up a residential fully equipped training
Institute.
The first bank to have transferred technology to the masses.

Vision :

To be a financial supermarket adding value to the customers,

shareholders and employees.
Saving Account with Bank of Punjab services like

Cash Withdrawals
Balance Inquiry
Mini Statement
Cheque Book
Request Bill Payment
Report lost ATM Card and Cheque Book
Safe Deposit Lockers
Standing Instructions

SWOT ANALYSIS
STRENGTHS
Safe Deposit Lockers.

The Bank accepts Standing instructions from its customers for

effecting periodical payments / transfer of funds from their
operative accounts ( viz. Saving Bank / Current / Cash credit /
Overdraft) to other accounts, branches, banks or other
beneficiaries
Overdraft Facilities : Overdraft facility to the extent of 50% of
the monthly salary
Relationship Discounts : As a valued Bank of Punjab customer,
please avail a Special discount on Bank of Punjab's listed rates
on Retail Loans like
Auto Loan
Consumer Loans

Minimum Balance : Individuals can open a Current Account with

Rs. 5000/- in a Metro/ Urban centre, and Rs. 2500/- in a Rural /
Semi-urban centre. Corporate houses can open a Current
Account with Rs.10,000 /- in a Metro / Urban centre, and Rs.
5000/- in a Rural / Semi-urban centre.
Interest Rate : Interest @ 3.50 % p.a. calculated on the
minimum balance in your account between the 10th and the last
day of the month, credited half yearly into your account.
Overdraft Facilities :
Overdraft facility to the extent of 50% of the monthly salary
Relationship Discounts :
As a valued Bank of Punjab customer, please avail a Special
discount on Bank of Punjab's listed rates on Retail Loans like
Auto Loan
Consumer Loans
Money can be withdrawn from any atm

Bank's own ATM Network at On-Site Branches and Offsite

locations will swell from existing 125 to over 200 in next one
year

Customers in excess of 55,63,07 serviced by a team of 961

dedicated professionals.

The ATM network available to you includes 400000 ATMs

affiliated to the Master card "Cirrus" global network in addition to
the Bank of Punjab ATMs across the Country.

The bank has established correspondent banking relationships

across 60 countries.

WEAKNESS

Maximum number of branches are located in urban areas

Less owned atms

Lack of publicity of the bank

The branches are not present in many no of cities

minimum balance in your account between the 10th and the last
day of the month, credited half yearly into your account

OPPORTUNITIES

Extended working hours

Any Time Anywhere Banking
Banking Through our Network
Online eBanking/Internet Banking
eAlerts & eNews
Mobile Banking
24 Hour 365 Days Interactive Customer Care Centre
Remote Customer Terminal
Telebanking / Fax Banking
Special Service For Senior Citizens
Special Service For Customer Who Can not Physically Access The
Bank

THREATS

Many renowned private sectors banks prevailing

Asset structure is very less as comparision to various banks

2 branches of the bank in jaipur

less cross products exist in the branches of jaipur

IDBI Bank
IDBI, the tenth largest development bank in the world has promoted
world class institutions in India. A few of such institutions built by IDBI
are The National Stock Exchange (NSE), The National Securities
Depository Services Ltd.(NSDL), Stock Holding Corporation of India

(SHCIL) etc. IDBI is a strategic investor in a plethora of institutions

which have revolutionized the Indian Financial Markets
The birth of IDBI bank took place after RBI issued guidelines for entry
of new private sector banks in January 93. Subsequently, IDBI as
promoters sought permission to establish a commercial bank and
retained KPMG a management consultant of international repute to
prepare the groundwork for establishing a commercial Bank. The
Reserve Bank of India conveyed it's in principle approval to establish
idbi bank on February 11th, 1994. Thereafter the Bank was
incorporated at Gwalior under Companies Act on 15th of September
1994 (Registration No. 10-08624 of 1994) with its Registered Office at
Indore. The Certificate for Commencement of Business was received
on 2nd of December 1994.
Keeping in line with its policy of leveraging technology to drive its
business, idbi bank deployed Finacle, the e-age banking solution from
Infosys to consolidate its position, meet challenges and quickly seize
new business opportunities. The entire Finacle rollout was remarkable
considering the fact that it was implemented across all branches in a
record time-frame of 5 months. Finacle provides the critical technology
platform to propel the bank's new thrust and direction. The bank has
also implemented Kondor+ - a treasury Front Office software from
Reuters and ITMS- treasury back office software from Synergy Login.
Achievement of these significant milestones is consistent with idbi
bank's continued focus to create customer and shareholder value
through deployment of superior technology.

STRENGTHS

It's the First Indian Bank to provide: ATM Next - an information

portal on ATMsInstant Account Opening Talking ATMs GiftCard the Prepaid GiftCard, a gift that cant go wrong EasyFill - Instant
Mobile Refill Service; amongst many other services
idbi bank also actively manages:IPA services for CP issues , Debt
Syndication Acting as Collecting Bankers for IPO, Debt issues

The various business units comprise of 75% while support

functions make up for 12% and operations for the remaining
13% of the total manpower strength of the bank

There are 99 branches in 69 cities

More than 297 atms are there of the bank

Financial advice extended to all customers free of charge

Minimum charge for a demand draft

Large number of cross products which are offered like NRI

feedback account, online tax payments,family care account ,
personal loans,CARD TO CARD MONEY transfer

WEAKNESS

Phone banking is provided only to those customers who

maintain the account above 100000
Weak customer base in jaipur in comparision to the SBBJ and
ICICI bank

Basic focus is towords mid and high class people

Only one branch in jaipur

Working Hrs are less as comparision to ICICI BANK

Jaipur branch do not provide any advisory services to the

customers

No personal loan account , mutual fund advice to the

customers

OPPORTUNITIES

Development of risk management strategies

market risk operational risk credit risk
Product innovation and development
NRI credit wealth management
Product delivery and channel management
ATM web mobile and telebanking branch
Alliance and franchise arrangements
Customer retention initiatives & customer relationship
management
Development of new credit products for rural India
weather insurance (rainfall, wind speed)
life and non-life insurance
Extensive proliferation of both branches and ATMs in jaipur to
extend the market share
Expanding its branches in rural areas

THREATS

Very small marketing team of 7 to 8 executives

Extended banking hours of other banks
Fast catching concept of 365 days banking in jaipur
Linked accounts provided by other banks
Increasing the market share of other banks due to aggressive
selling
Increase in the number of foreign banks which provide high
degree of value to the customer

Bank Of India
Bank of India was founded on 7th September, 1906 by a group of
eminent businessmen from Mumbai. The Bank was under private
ownership and control till July 1969 when it was nationalised along
with 13 other banks.
Beginning with one office in Mumbai, with a paid-up capital of Rs.50
lakh and 50 employees, the Bank has made a rapid growth over the
years and blossomed into a mighty institution with a strong national
presence and sizable international operations. In business volume, the
Bank occupies a premier position among the nationalised banks
Our Mission "to provide superior, proactive banking services to niche
markets globally, while providing cost-effective, responsive services to
others in our role as a development bank, and in so doing, meet the
requirements of our stakeholders".
Our Vision "to become the bank of choice for corporates, medium
businesses and upmarket retail customers and to provide cost effective
developmental banking for small business, mass market and rural
markets"

PRODUCTS AND SERVICES

Star Personal Loans

Bullion Banking
Star Educational Loans
Kisan Credit Card
Bill Finance
Bank Guarantee
Export Finance
Interest Rates
BOI Medimobile Scheme

Star Mortgage Loan Scheme

Star IPO
Channel Credit
Corporate Loan
Discounting of future cash
flows
Foreign Currency Swing
Limits
Star Autofin Scheme

Deposits :

Term deposit
NRI Deposit Scheme
Interest Rates
BOI Savings Plus Scheme
BOI Current Deposits Plus
Account

Foreign
Currency Deposit
Schemes Rates
Special Deposit Product
BOI Floating Deposit
Schemes

Services :

Star Cash Management

Service
Depository Services
Safe Deposit Vault
Safe Custody Services

Technology Products /
Services
Govt. Relief bonds
Corporate banking
Boi bonds

SWOT ANALYSIS
STRENGTHS

This network will provide about 500 ATMs to its clients now to start
with. More Banks are likely to join the network in the next one month
and will make available about 1,200 common ATMs for all their clients.
The Bank has been the first among the nationalised banks to establish
a fully computerised branch and ATM facility
Multi Branch Banking (Anywhere Banking) service is available to
customers of networked branches of the Bank
The Bank has 2573 branches in India spread over all states/ union
territories including 93 specialised branches.
The Bank's association with the capital market. entered into an
agreement with the Bombay Stock Exchange (BSE) to manage the BSE
Clearing House
The Bank has sizable presence abroad, with a network of 21 branches
(including three representative office) at key banking and financial
centres viz. London, Newyork, Paris,Tokyo, Hong-Kong,and Singapore.

The international business accounts for around 20.10% of Bank's total

business.

270 branches provide export credit. The expertise in this area has
enabled the Bank to achieve a leading position in providing export
credit in certain areas like diamond export

The Bank, as on March 2003, had 93 specialized branches comprising

Corporate Banking Branches to undertake very large credit business

The Bank also has specialized Branches for Asset Recovery, Small
Scale Industries, Hi-tech Agriculture Finance, Lease Finance and
Treasury.

The Bank is a member of the RBI's VSAT Network and has installed 39
VSATs linking strategic branches/offices

WEAKNESS

Minimum balance in savings to be Rs 10000

There is no marketing network of the bank

No banking services like phone banking , doorstep banking , mobile

banking etc. No department for maintaining customer relation

People are less interested in opening an account in the banks due to

less no of hrs of working

No dmat ac in Jaipur branch

OPPORTUNITY

Extended working hours

Any Time Anywhere Banking
Banking Through Network increments
Online eBanking / Internet Banking , eAlerts & eNews
24 Hour 365 Days Interactive Customer Care Centre
Remote Customer Terminal

Growing Banking Services In India

Uptrend Of Banking Sector
Back Up Of Government

THREATS

Growing no of private sector banks

Rigrous selling of bank products by various banks

HDFC Bank Limited

The bank was incorporated in August 1994 in the name of 'HDFC Bank
Limited', with its registered office in Mumbai, India. HDFC Bank commenced
operations as a Scheduled Commercial Bank in January 1995. The
authorised capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up
capital is Rs.282 crore (Rs.28.2 billion). Apart from the usual facilities, you
get a free ATM Card, Interbranch banking, NetBanking, BillPay,
PhoneBanking, Debit Card and MobileBanking, among others.You also get
privileges like fee waivers, enhanced ATM withdrawal limit, priority locker
allotment, free Demat Account and lower interest rates on loans, to name a
few. The money is automatically swept in from your fixed deposit into your
Savings Account.
HDFC Gives you an overdraft facility up to 75% of your Fixed Deposit. In an
emergency, you can access your funds while your Fixed Deposit continues to
earn high interest. Apart from Regular and Premium Current accounts we
also have HDFC Bank Plus, a Current Account and then some more. You can
transfer up to Rs. 50 lakh per month at no extra charge, between the four
metros. You can also avail of cheque clearing between the four metros, get
cash delivery/pickup upto Rs. 25,000/-, home delivery of Demand Drafts, atpar cheques, outstation cheque clearance facility, etc.24-hour automated
banking services with 39 PhoneBanking numbers available. Inter-city/Interbranch Banking(Access your account from any of our 435 branches in 199
cities.

NetBanking), International Debit Card (An ATM card you can shop with all
over the country and in over 140 countries with),MobileBanking ,BillPayment
( Pay your telephone, electricity and mobilephone bills through our ATMs),
Internet, phone or mobile phone. No more standing in long queues or writing
cheques.
Loans for every need : Our loans come to you in easy-to-pay monthly
instalments, and are available with easy documentation and quick delivery,
Personal Loans(Take a loan of up to Rs. 3 lakh for a wedding, education,
purchase of a computer or an exciting holiday) ,New Car Loans and Used Car
Loans ( Finance up to 90% of the cost of a car, new or used! And the loans
come to you with easy documentation and speedy processing at attractive
interest rates),Loans Against Shares( Get an overdraft up to Rs. 10 lakh at
an attractive interest rate against physical shares, up to 50% of the market
value of your shares),Two Wheeler & Consumer Loans( To help you buy the
best durables for your home).
Mutual Funds: Apart from a wide choice of mutual funds to suit your
individual needs.
International Credit Card: Get an option of Silver, Gold, or Health Plus
Credit card, accepted worldwide from a world-class bank.
NRI Services: A comprehensive range, backed by unmatched features and
world-class service, ensures NRIs all the banking support they need.
Forex Facilities: Avail of foreign currency, travellers cheques, foreign
exchange demand drafts, to meet your travel needs.
Insurance: HDFC Bank now brings you Life Insurance and Pension Solutions
like Risk Cover Scheme, Savings Scheme, Childrens Plan and Personal Plan
from HDFC Standard Life Insurance Co. Ltd.

SWOT ANALYSIS
STRENGTHS

The HDFC Group holds 24.2% of the bank's equity while about 13.1%
of the equity is held by the depository in respect of the bank's issue of
American Depository Shares (ADS/ADR Issue)
The Bank at present has an enviable network of over
435 branches

branches spread over 199 cities across the country

Bank also has a network of over 1069 networked ATMs across these
cities
Strong sales and marketing team
Overdraft facility upto 75% against fixed deposit with the bank.
Often confused to be nationalized bank by the people
Provides wide range of products apart from deposits

WEAKNESS

No maximum upper limit for requesting a demand draft

Limited banking hours on week days and weekends as compare to
ICICI bank.
Closure on holidays and Sundays.

OPPORTUNITIES

Materialize or longitivity of services in Jaipur and goodwill.

Open up extention counters at suitable and desired location specifically
in rural areas.
Develop a bonding with customers by introducing schemes for good
and recognized personel and women
Increasing the number of ATMs in the new areas like Vaishali Nagar.
Customer retention initiatives & customer relationship management
Development of new credit products for rural India
weather insurance (rainfall, wind speed)
life and non-life insurance
BANKING TECHNOLOGY: CHALLENGES AND OPPORTUNITIES
Enterprise integration
RTGS and inter-bank payment systems
Branch network connectivity

THREATS

Frequent ATMS disorders and excessive rush at ATMs

Extended banking hours of other private and multinational banks
which provide the facility of 365 day banking.
Lower interest rate on FDs
Limited trust and goodwill in the minds of people

Extensive reach and coverage of private banks primarily ICICI.

HSBC Bank
HSBC's origins in India date back to 1853, when the Mercantile Bank of India
was established in Mumbai. The Bank has since, steadily grown in reach and
service offerings, keeping pace with the evolving banking and financial needs
of its customers. In India, the Bank offers a comprehensive suite of worldclass products and services to its corporate and commercial banking clients
as also to a fast growing personal banking customer base.
HSBC Securities and Capital Markets (India) Private Limited has two main
business lines. Its Institutional and proprietary broking business is based in
Mumbai and, has seats on two of India's premier stock exchanges, the
Bombay Stock Exchange and the National Stock Exchange. It deals in Indian
securities for both Indian and international institutions and for select retail
clients and is backed by an extensive research team. The Corporate Finance
and Advisory business, with offices in Mumbai and New Delhi, offers a full
range of integrated investment banking services in India and internationally.

HSBC Group entities in India

The Hongkong and Shanghai Banking Corporation Limited (HSBC)

HSBC Asset Management (India) Private Limited
HSBC Electronic Data Processing (India) Private Limited
HSBC Insurance Brokers (India) Private Limited
HSBC Operations and Processing Enterprise (India) Private Limited
HSBC Primary Dealership (India) Private Limited
HSBC Private Equity Management (Mauritius) Limited
HSBC Professional Services (India) Private Limited
HSBC Securities and Capital Markets (India) Private Limited
HSBC Software Development (India) Private Limited

SWOT ANALYSIS:

STRENGTHS
The Group provides:

Self-service banking with over 150 in-branch and off-branch ATMs and
24-hour phonebanking.
Trade and corporate banking services with real-time access to a
centralised information database
Instantaneous inter-city transactions through online connections
between all branches
A state-of-the-art treasury dealing system
A sophisticated card system supporting debit and credit cards,
domestic and international VISA, MasterCard, and co-branded cards
A dedicated acquiring system for both MasterCard and Visa
transactions
online@hsbc, HSBC's internet banking service, provides customers
with an integrated and secure platform to access their accounts.
Internet Payment Gateway handles credit card transactions on the
internet
Asset management: HSBC Asset Management (India) Private Limited
offers mutual funds to its customers. With the Group's global fund
management expertise and investment capabilities
Global Resourcing : HSBC Electronic Data Processing (India) Private
Limited, through its offices in Hyderabad, Bangalore and
Visakhapatnam provides data processing / customer service facilities
HSBC Insurance Brokers (India) Private Limited is licensed by the
Insurance Regulatory Development Authority (IRDA) to operate as a
composite insurance broking company, which will function as a direct
and a reinsurance broker
HSBC Private Equity Management (Mauritius) Limited, a subsidiary of
HSBC Private Equity (Asia) Limited in Hong Kong, has a Liaison Office
in Mumbai
HSBC has well-established, long-term corporate banking relationships
with large domestic Indian corporations and foreign multinationals
operating in India
Business Banking offers two types of account to small and mediumsized businesses - The Business Account and the BusinessVantage
Account

WEAKNESS

Its branches are at very few places its branch network in Ahmedabad,
Bangalore, Chennai, Chandigarh, Coimbatore, Gurgaon, Hyderabad,
Jaipur, Kochi, Kolkata, Ludhiana, Mumbai, New Delhi, Noida, Pune,
Thane, Trivandrum and Visakhapatnam.
HSBC's origins in India date back to 1853, when the Mercantile Bank
of India was established in Mumbai still the bank lag behind the major
Indian banks
The bank appeal to maximum number of higher class customers
No penetration in rural sector in India
Only one main branch and atm in jaipur
Higher minimum balance to be maintained in savings account i.e
25000 AQB

OPPORTUNITIES

Innovation in product design and delivery

Accessing capital
Trends in M & A and market consolidation
Development of risk management strategies
market risk operational risk credit risk
Product innovation and development
NRI credit wealth management
Product delivery and channel management
ATM web mobile and telebanking branch
Alliance and franchise arrangements
Customer retention initiatives & customer relationship management
Development of new credit products for rural India
weather insurance (rainfall, wind speed)
life and non-life insurance
BANKING TECHNOLOGY: CHALLENGES AND OPPORTUNITIES
Enterprise integration
RTGS and inter-bank payment systems
Branch network connectivity
ATM networks
Linux
Smart card technology

DEVELOPING AN INTREGRATED MULTI-CHANNEL BANKING PLATFORM

Deploying technology to integrate banking channels
Internet/ ATM network/ branch / mobile
Challenges of integration
Delivering uniform services across delivery platforms
Realising the benefits of enterprise integration
capitalising on cross sell/up sell opportunities

THREATS

Growing market share of other banks on India through their

aggressive sales policies
Large number of middle and lower class people in India which the bank
does not cover

STATE BANK OF INDIA

The State Bank of India was thus born with a new sense of social purpose
aided by the 480 offices comprising branches, sub offices and three Local
Head Offices inherited from the Imperial Bank. The concept of banking as
mere repositories of the community's savings and lenders to creditworthy
parties was soon to give way to the concept of purposeful banking
subserving the growing and diversified financial needs of planned economic
development. The State Bank of India was destined to act as the pacesetter
in this respect and lead the Indian banking system into the exciting field of
national development.

SWOT ANALYSIS
STRENGTHS

India`s top bank and best among nationalized banks

Provide better infrastructure than any other nationalized bank
There are 21 branches existing as per now including Jaipur and more
than 10000 branches all over India.
The ATM network is above 3500 in India with 18 ATMs in Jaipur.
The ATMs facility of SBI Bank can be accessed from ICICI and HDFC
bank.
Provide all types of insurance advisories
Provide all types cross banking products as any other private sector
bank.
The transparency is also much better from other bank with least
employee turnover.
Bank is going for globalizing its operation
Marketing network development at head office.

WEAKNESSES

Average waiting time for the customer is 15 to 20 minutes.

No separate customer care unit.
Minimum balance to be maintained per day is Rs. 1000
There is no separate marketing cell in Jaipur branches.
No other facility such as phone banking ,multiplicity and free
financial advice to customers.
No DMAT account of the bank.
Reduced banking hours.

OPPORTUNITIES

Setup a marketing cell at the local branch.

Increasing the number of ATM to compete with other private and
multinational banks.
Reducing the minimum balance per day.
Ensure that loans are diversified across several customer
segments

Introduce robust risk scoring techniques to ensure better quality

of loans, as well as to enable better risk-adjusted returns at the
portfolio level.

Improve the quality of credit monitoring systems so that

slippage in asset quality is minimized

Raise the share of non-fund income by increasing product

offerings wherever necessary by better use of technology

Reduce operating expenses by upgrading banking technology

Improve the management of market risks; and finally

Reduce the impact of operational risks by putting in place

appropriate frameworks to measure risks, mitigate them or
insuring them.

THREATS

Growth of private players has led to shifting emphasis from

public sector banks.

Increase in foreign banks resulted in taking away business from

PSUs.
Increasing cross selling of products through banks.

State Bank of Bikaner and Jaipur

State Bank of Bikaner and Jaipur, a professionally managed Public Sector
Bank with a track record of uninterrupted profitability and dividend payment
(except one year) since its inception in 1963, came into existence after
amalgamation of the erstwhile State Bank of Jaipur with State Bank of
Bikaner,as a subsidiary of State Bank of India.

SWOT ANALYSIS
STRENGTHS

The Bank is giving thrust on fee-based income and relatively safe high
yielding advances like Trade advances, Personal segment advances and
Agricultural advances
The Bank provides Demat Services and Trusteeship for debenture
holders to increase its fee-based income
The Bank is planning to introduce Cash Management Services, for the
benefit of corporate customers.

The Bank is giving high priority for adoption of modern technology to

provide efficient and prompt customer service. The Bank has 351
computerised branches covering more than 77% of its business.

There are 58 branches and 832 atms in all

Provide other cross banking products

Highest customer base and trust of customer of jaipur

WEAKNESS

Limited customer dealing hrs in comparison to other private sector

banks
No facilities to be provided for phone banking, d.mat a.c in jaipur
No marketing network in any of the jaipur branch.
Some branches in jaipur do not have customer relation department
Very low infrastructure in some branches of jaipur
No banking in rural area

OPPORTUNITY

Hybrid products are upcoming

Making all the branches computerized.
Ensure that loans are diversified across several customer segments

Introduce robust risk scoring techniques to ensure better quality of

loans, as well as to enable better risk-adjusted returns at the portfolio
level.

Improve the quality of credit monitoring systems so that slippage in

asset quality is minimized

Raise the share of non-fund income by increasing product offerings

wherever necessary by better use of technology

Reduce operating expenses by upgrading banking technology

Improve the management of market risks; and finally

Reduce the impact of operational risks by putting in place appropriate

frameworks to measure risks, mitigate them or insuring them.

THREATS

Growth of private players has led to shifting emphasis from public

sector banks.
Increase in foreign banks resulted in taking away business from PSUs.
Increasing cross selling of products through banks.

RESULTS OF SURVEY CONDUCTED ON CUSTOMER VIEW

RECOMMENDATIONS
STRATEGY TO COMBAT COMPETITION
Strategy for Schools and colleges

Frist, efforts should be directed towards institutions which have a fee

deposition counter within the premises so that there is no need on the
part of the bank to put extra efforts for fee collection.
Provide life/accidental insurance cover to all the students and teachers
of the institution concerned for the period of their association with the
concerned institute.
Nominal premium charges may be charged per student subject to
negotiations towards insurance cover.
Zero balance accounts facility for all the teachers apart from their
salary accounts.
Free medical checkup to all the students at least once a year.
Promise special educational loans to meritorious students passing out
of the concerned isnstitution and excelling in competitive exams.
Provide renovation loans for the institution/college concerned at less
then the prevailing rates of interest.
Highlight the feature of third party banking i.e. Crediting any amount
deposited in the account of the concerned institution without any
specific instructions.
Povide doorstep/ room service facility without any charge to the
institution concerned.
Sponsor/co-sponsor the annual day event or sports day evens held at
the institutions to strengthen association with them.
Commit to waive any charges that might accrue due to any default on
the part of administration during the course of operation of accounts
by them.
Provide discount on the AQB to be maintained to parents of students
who decide to open accounts with ICICI BANK.
Made arrangement for fee collection keeping in mind the convenience
of parents and the institution concerned.

STRATEGY FOR CINEMA HALLS:

In Jaipur cinema hall are the most happening places especially during
vacations. Cinema halls are these days going flooded with movie watchers.
No doubt, these cinema halls attract huge collections and they need to back
their money everyday. Carrying huge amount of money is again very risky.
To capture this sector ICICI BANK should emphasize on doorstep banking,
phone banking and their offers of free bank facility to current account
holders. The same strategy can also be adopted to tap cinema halls owners.
Besides through slide shows and captions during the intermission time, ICICI
BANK can publicize its products, their milestones/achievements.
Placing canopies at the cinema halls (with due permission) is also a good
idea.
Reason being audience usually come before the schedule time of starting of
movies and they spend this time either by watching movie posters/hoardings
or loitering here and there. They can be encouraged easily to divert their
attention towards standard chartered canopies.Also the ICICI BANK can
place its logo in the footer of the posters of the box office hit films.

STRATEGY FOR MEDICINE SHOPS:

It is very difficult to tap the retail chemist storeowners at this point of time
because they already have their business account with at least one of the
bank. Also ICICI BANK does not provide overdraft and cash credit facility and
personal loan to businessman. Therefore it is really a hard target to combat.

Strategy to be followed:
ICICI BANK should contact their association heads seek to sponsor their
meetings.
Provide personal loans to shopkeepers

STRATEGY FOR RESORTS AND WATERPARKS:

ICICI Bank account holders should get some discount on specific schemes of
membership. Also the tie up with the resort or the water park should
provide an unchallenged opportunity to ICICI bank to advertise and spread
awareness among all the members and the prospective customers.Most
people are not aware about ICICI BANK hence by conduction the various
awareness programs; the banks awareness can be increased manifold. The
bank must provide O.D. and C.C. limits to its customers as other banks do.

Due to the potential offered by this industry the new ATM of the bank must
be installed in the area nearing this industry.

STRATEGY FOR PETROL PUMP OWNERS:

Hordings and banners must be placed on the petrol pumps.
Charges for bounce cheque should be reduced.
They should be made aware of doorstep banking which is a very important
feature for them. Petrol pump owners are the most potential customers for
opening current accounts; they must be made aware about the various
features of current accounts.

QUESTIONNAIRE 1

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NAME OF THE BANK

AQB
INTEREST ON SAVINGS
FACILITY OF TRANSFER TO F.D
MINIMUM BALANCE
MULTIPLIES OF
WORKING HOURS
NO. OF BRANCHES
-JAIPUR
-ALL OVER
ATMs
-JAIPUR
-ALL OVER
MARKETING NETWORK
CROSS BANKING
-PRODUCTS OFFERED
DOOR STEP
PHONE BANKING
MOBILE BANKING
DMAT A/C
CHARGES
F.D(MIN BALANCE)
SLAB(INTEREST)
DD
BILL PAYMENT
TAX PAYMENT
SPECIAL FEATURES
CHARGES
-NOT MAINTAINING AQB
OUTSTATION CLEARING

QUESTIONNAIRE 2

CRITERIA

RANKS
1

ACCOUNTS MAINTAINED

CUSTOMER RELATION

BANKS REPUTATION

CONVIENIENCE OF
LOCATION

QUALITY OF SERVICE

Life Cycles of Financial Planning

ICICI Bank makes your financial plans and decisions as simple as
possible, through a suite of products and services designed for each of
these life stages to enable you cruise through in the easiest possible
manner.
Just select the life stage that you best fit into now, and select from the
products and services that we have already designed to suit your needs.

Youth

Young Couple

Family

Relaxed