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Company Name:

PRIVATE & CONFIDENTIAL

Submitted on: (For office use only)

Company name: Indische Guitars


Founded in Year: 2016
Team size: 5
Website:

Promoters:
1)
2)
3)
4)

Key person Email: arnab.ace@gmail.com

Tel (M): 9830404789

Referred by:

Industry: Manufacturing

Tel (O):

Address:
One line pitch: Unmatched Quality, Affordability and Customer Satisfaction in one neat little package
Brief overview of your products/services: 50-75 words (Please do not cross the word limit)
Indische Guitars is involved in production of premium quality electric guitars while providing them at an affordable price
point to consumers. Our product line-up consists of indigenously built mass production guitars which provide quality and
performance superior to that of similar products currently provided in the market by the competition. We will also be the
only manufacturer in the market providing direct after sales service and true manufacturer warranty on electric guitars.
Customer pain point & solution: 50-75 words (Please do not cross the word limit)
Currently sold instruments in the Indian market are either extremely poor quality copies of foreign guitars or extremely
expensive guitars sold by companies such as ESP, Fender, Ibanez etc, whose prices are further inflated by high import
taxes, while no company provides any service centers. We will provide an alternative superior in performance (superior
woods, hardware, electronic components, construction) at a considerably lower price point, while also supplying strong
after sales service.
Business Model: 50-75 words (Please do not cross the word limit)
Our model involves providing premium quality guitars at a very affordable selling price primarily due to our low cost of
production on account of specialized production knowledge and an indigenous build process. Guitars will be sold by tying
up with retailers and distributors around the city. We plan to occupy the sub 25000 and 30000-50000 segment currently
uncontested. Moreover Indische Guitars will be the only manufacturer currently in the market providing manufacturer
warranty and direct after sales service.
Defensibility / Key Differences / Entry Barriers: 50-75 words (Please do not cross the word limit)
Products from Indische Guitars will feature hardware and build quality only found on the high end to ultra-high end guitars
of the competition, providing customers with a better price to performance ratio. Initially the limiting factor will be small
production scale and small distribution size. Being a new player in the market the most important objective to set up a
strong distribution network.
Market Size & Pricing: 35 words (Please do not cross the
word limit)
Our products will be costing in the MRP range of 2000035000.

Distribution Strategy: 35 words (Please do not cross the


word limit)
Distribution of our products will be done via retailers and
distributors in the city during the initial year by allowing
them a substantial margin and later expanding the network
to other prominent cities and states.

Company Name:
PRIVATE & CONFIDENTIAL

Submitted on: (For office use only)

What makes your management team specially qualified to build this business? (core strength) 50-75 words
(Please do not cross the word limit)
Our core team comprises of an accomplished luthier, his long term assistant and seasoned musicians to build, direct and
create a profitable business by producing the most musician friendly guitars and bass guitars at a very affordable prices.
Together the team can very well understand and maintain the premium quality within the price range to make the products
more favourable in the competing market thus attaining our goal of curbing the influx of Chinese imports.
Customers: existing & potential:
Competition:
1) Students and Teenagers
1) Ibanez
2) Aspiring and Established Musicians
2) Cort
3) Music Schools
3) Squier
Use INR (crores) or USD (millions)
Financials: Pre-Funding

Financials: Post Funding


Forecast post
funding

Revenue in Last FY:


Burn Rate per month: Nil
Expecting Break Even in:
Funding History
Total Fund Seeking
Promoter's contribution till date:
Use of funds:

Revenue

Gross profit

EBIDTA %

FY 16
FY 17
FY 18
FY 19
FY 20

Key Team members: Name

Qualification

Current designation and


role played in the
organization

Past Experience

1.

Arnab Bhattacharya

M.Sc.

12 years of experience in
building premium hand
crafted custom-made guitars
and Basses

2.

Anirban Bhattacharya

Bachelors in
Hospitality
Management,
Masters in Western
Classical Music
(Currently pursuing)

10 years of being an
apprentice and more than 15
years as a professional
musician.

3.

Arghyadeep Mitra

B.Sc. in
Economics

9 years of experience as a
musician, 6 months
experience as an apprentice

4.

Shambo Roychoudhury

B.Sc.

8 years of experience as a
musician.

5.

Manish Nel Chatterjee

NB:

Do not cross the word limit.

Do not use any highlighting color.

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