Assignment to the class of 2018

Student Executive Council, XIMB

Part 1
Accounts and Economics
1) Prepare a multi-step income statement for the D Company (a clothing retailer) for the year
ending December 31, 2003 given the information below:
Advertising expenditures
Beginning inventory
Depreciation
Ending inventory
Gross Sales
Interest expense
Lease payments
Management salaries
Materials purchases
R&D expenditures
Repairs and maintenance costs
Returns and allowances
Taxes

68,000
256,000
78,000
248,000
3,210,000
64,000
52,000
240,000
2,425,000
35,000
22,000
48,000
51,000

2) Fares of taxis surge when the demand exceeds the supply. This means, the number of people
requesting for cabs is more than the number of cabs available in the city. The surge happens on the
base fare fixed by cab aggregators. Taxi aggregator service Uber has been operating in India for almost
t o years ithout a yo e otheri g a out surge pri i g -- where cab fares multiple with rising
demand.
But the controversial model hit the headlines during the ongoing second phase of the odd-even
scheme in Delhi, when fares on Ola and Uber went by up to five times the usual price due to high
demand. The ensuing outcry led the Arvind Kejriwal-led Delhi government to ban surge pricing, a move
that upsets the business model of cab aggregators.
What is your take on this strategy of Cab Aggregators? Analyze this considering the probable factors
which led to this move, its impact on the competitive landscape, and the advantage gained by them with
this move. Do you believe that this move would be successful in the long run? Why or why not?

Prepare a short presentation consisting of maximum 10 slides to present your analysis.

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Assignment to the class of 2018

Student Executive Council, XIMB

Part 2
Case study | A Yogic Business
Revolution: Back to the Future!
The Case:
Mr. Sawanraj Asnani (Retail store owner, Patanjali Ayurveda,Indore ) is wondering why he is not getting
enough products procured despite his regular follow ups with the patanjali distributor. He is frustrated
by repeatedly telling his valuable customers that the products they require is out of stock for the last
couple of weeks. There exist a great demand for the Patanjali herbal and cosmetic products in the
arket a d they are sold like a hot ake ut still o pa y does t are to reate effi ie y i produ tio
and supply chain (Exhibit-6). As he shared his feelings with the other retail shop owners and Patanjali
Chikitsalya he came to know that they are also having the same problem. He himself has been using
Patanjali products for the last couple of years and is among the highly satisfied consumers of these
products specially the aloe vera gel and the tejas telam. This has inspired him to start his retail
store Co ti ued
Note: - Go through the attached file with Email for the whole case

Questions for Discussion

1. Critically analyze the role of Swami Ramdev as a social entrepreneur.
2. I 00 , Aastha TV ega yoga slot a ed 'Di ya Yog e eryday, at 5a , ho it has i pa ted
developing a unique business plan and massive public health reform. Comment.
3. Elaborate the business model discussed in the present case.
4. Suggest the strategies to address the problems faced by retailers.
5. Ayurvedic Concepts was acclaimed as one of the significant marketing success in the Indian
consumer market. In view of the above statement, discuss the rationale behind the o pa y s
decision to bring all its brands under the umbrella brand- Pantanjali Ayurveda. Do you agree with
the o pa y s decisions? Justify
6. Analyse the decision to establish mega Patanjali food and Herbal Park in light of efficiency and
sustainability.
7. Does Baba Ramdev succeeded in creating personal brand equity to leverage the business?
8. Do you feel the Swadeshi concept will work in the western influence Indian economy?

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Assignment to the class of 2018

Student Executive Council, XIMB

Part 3
Tell us something about yourself
Note: - Answer only in the space provided below every question.

Question 1:
Tell me something about yourself

Question 2:
Mention 3 strengths. State one instance associated with each.

Question 3:
Mention 3 weaknesses. State how you plan to work on each of those weaknesses.

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Assignment to the class of 2018

Student Executive Council, XIMB

Question 4:
What are your short term (3-5 years) and long term goals (10-15 years)?

Question 5:
Give an example of a situation in which you showed leadership skills. (Answer with a proper
convincing incidence/story)

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Assignment to the class of 2018

Student Executive Council, XIMB

Question 6:
Tell us about a situation when you faced an ethical dilemma and how you overcame it?

Question 7:
Which functional division would you prefer and why? Your answer would include 1 division
only. (Divisions include Marketing, Finance, Operations, Consulting, HR or Strategy)

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Assignment to the class of 2018

Student Executive Council, XIMB

Question 8:
Describe a personal dream of yours. The dream should be related to your personal life, not to
the welfare of the society. You should be able to accomplish that dream within a budget of Rs.
1,50,000 . Your answer should include the dream, reasoning for it and also about how you plan
to spend the given budget.

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