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MMC-206
Master of Mass Communication (2ND Year)
Enrolment No. :
Name :
INDEX
Assignments
-Editing Tele-Printer Copies
10
03
-Dummy of a Tabloid
Separately)
01(Attached
05
-Book Review
01
-Film Review
02
-TV Review
02
02
02
-Script of TV News
02
04
-Print Advertisements
(a) Classified
(b) Display Classified
(c) Display
05
05
03
-Posters
02
-Pamphlets
02
-Leaflets
02
-Press Reasaleases
02
01(Attached
02
NEWS STORIES:
2.
NEW DELHI: It has been more than two weeks since an under-construction Metro line collapsed
in Zamrudpur. But even now the DMRC has not yet been able to clear the area and Delhi Jal
Board (DJB) has not been able to undertake repairs on a main transmission line that was
supplying water to nearby colonies. Areas like Dayanand Colony, Amar Colony and parts of
Lajpat Nagar are either getting water supply for barely 10-15 minutes a day or simply not at all.
The situation in the affected areas is so bad that residents are now storing water from the colony
park taps. In Dayanand Colony, where there has been no supply since July 12, when the accident
took place, residents are either buying water from private tankers for Rs 800-1,000 or standing in
line for hours at the park tap, filling water in buckets. "We are at the tail end of the system and
have not got a drop of water since the accident. Earlier DJB was sending tankers but even those
haven't come for the past five days. DJB tankers are also pointless for us since they do not have
motors and we cannot pump water up to the tanks on the roof,'' said Ashok Gupta, a resident of
Dayanand Colony's C-block.
A resident of Amar Colony, Vijender Gupta, is paying Rs 1,400 for a tanker right now, up from
Rs 700 that was being charged initially. "DJB had started routing our supply through another
pipe but that has meant that sometimes we don't get any water. The supply comes for barely 1015 minutes and there is no fixed time for it either. My wife and I have been getting up at all odd
hours, just to check if the water is coming. Officials are unable to tell us anything,'' said Gupta.
DJB officials said that the affected site had not been cleared by DMRC yet though they were
supplying water to all areas from alternate sources. "Earlier we were told that the area would be
cleared and handed over to us within a week. However, the debris has not been moved from
above the pipe area and we have not been able to carry out repairs. We are expecting to get the
area in another 4-5 days and our work should be complete in another couple of days," said an
official.
Anuj Dayal, spokesperson, DMRC, said: "The girder that had fallen is very heavy and a lot of
precaution is being taken while removing it. The work will take at least another four or five
days.''
More sophisticated N95 masks are recommended for people infected and their
families and for those in contact with H1N1 patients
BOOK REVIEW
FILM REVIEW
RAB NE BANA DI JODI
One often cribs about Yash Raj repeatedly casting SRK in similar roles, in film after film.
However, this allegation is far from true. Right from DARR to CHAK DE INDIA, the
combination has collaborated on varied subjects. With RAB NE BANA DI JODI, they take this
association to another level altogether.
To start with, RAB NE BANA DI JODI brings back the golden team of DILWALE
DULHANIYA LE JAYENGE and MOHABBATEIN after a hiatus and the only parallel you can
draw with the earlier achievements is the fact that each of them is a love story. Otherwise, RAB
NE BANA DI JODI is truly different. It's not set in London or Switzerland, there's no sarso ke
khet, it's not about a good looking couple sporting designer outfits and accessories, there's no
parental opposition either.
Set your eyes anywhere and you see countless unknown faces. In markets, malls, streets,
airports, stations, just about everywhere. And everyone who walks this planet has a story to tell.
With RAB NE BANA DI JODI, Aditya Chopra talks of one such ordinary person. Living in one
of those crowded bylanes of Amritsar, his life undergoes a 360 degree change the moment he
sets his eyes on a beautiful girl.
Like SRK does a 360 degree turn in the movie, Aditya Chopra too does a complete turn as far as
the story is concerned. Seeped in Indian emotions and traditional values and very desi at heart,
RAB NE BANA DI JODI is a complete departure from the good-looking, picture perfect YRF
movies that sport glam bodies parading designer outfits.
For the present-day generation, a story like RAB NE BANA DI JODI may come across as an
original piece of work, but if you've been a keen observer of films of yore, you can't help
overlook the similarities with Dr. V. Shantaram's NAVRANG and more precisely, Raj Kapoor's
SATYAM SHIVAM SUNDARAM. In fact, RAB NE BANA DI JODI also brings back
memories of the low-cost MAIN MERI PATNI AUR WOH [Rajpal Yadav, Rituparna
Sengupta], not in terms of story, but in terms of characters.
The problem is, RAB NE BANA DI JODI works in patches. The first 30 minutes and the
penultimate 30 minutes are the highpoint of the enterprise, but the screenplay in between doesn't
hold your attention. That's the truth!
In a nutshell, RAB NE BANA DI JODI is no DILWALE DULHANIYA LE JAYENGE. It's not
MOHABBATEIN either. At best, it's an average fare that may generate some curiosity initially,
that's it. You expect much, much more, but? alas!
Surinder [Shah Rukh Khan], a simple, clean hearted, honest man working for Punjab Power,
leads a humdrum life, but the moment he sets his eyes on Taani [Anushka Sharma], his life
undergoes a change. She's flamboyant, fun-loving, vivacious, unlike Surinder. But unforeseen
circumstances bring them together.
Director Aditya Chopra chooses a desi plot and weaves a story around an ordinary, middle class
couple. The story begins with gusto and the initial scenes between Shah Rukh and Anushka are
thoroughly interesting. But the screenplay falters the moment Shah Rukh's character Surinder
transforms into Raj and his personality undergoes a sea-change. The first question that strikes
you is, why didn't Anushka realize it's him, her husband, not someone else? Sure, he has
undergone a complete makeover, but how can you not recognise your husband's voice or
appearance?
That's
glaring
flaw,
it's
like
taking
the
viewer
for
granted!
The sequences thereafter are equally uneven. A few sequences are well executed, but the
problem is that Shah Rukh keeps playing the game till the very end. If he had to win her heart, he
could've done so by making her realize that it's a mirage, making her realize that the person she
loves and the person she's married are the same.
There's a twist in the tale only towards the pre-climax, when Anushka is ready to elope with Raj,
her dance partner. The climax, the drama that ensues during the finale of the dance competition,
is excellent. Even the end [the honeymoon in Japan] brings a smile on your face.
Director Aditya Chopra is letdown by his own writing. The story is not convincing, the
screenplay is not water-tight and therefore, RAB NE BANA DI JODI does not create the impact
it ought to make. Also, the film is quite lengthy. With a running time of approx. 2.45 hours, RAB
NE BANA DI JODI could've easily done with some trimming. The unwanted flab could've been
trimmed for a better impact.
Salim-Sulaiman's music is of a mixed variety. 'Haule Haule' is a superb composition and 'Dance
Pe Chance' is foot-tapping, but the remaining tracks, though well shot, are plain average. Ravi
Chandran's cinematography is top notch.
Shah Rukh is superb as the simpleton and your heart goes out to him every time he appears on
screen. You want the underdog to win and here too, the way SRK tackles this part, you're all the
more convinced. As Raj, SRK goes overboard at times. Anushka looks the character and
surprises you with a confident performance. It's no small achievement to share screen space with
an actor of the calibre of SRK and Anushka manages it very well from start to end. Vinay Pathak
is incredible. He contributes enormously in making the proceedings lively.
suffering from short-term memory loss. Aamir hardly speaks. In fact, the leading lady [Asin]
speaks more than Aamir in the film. But Aamir speaks volumes with his eyes, he conveys
whatever has to be conveyed through his body language, he says it all with his facial expressions
and that only makes GHAJINI a memorable, never-seen-before experience.
Director A.R. Murugadoss deserves brownie points for not just coming up with an interesting
story, but also presenting it [refreshingly] differently. The storyteller balances the light moments
and the ones demanding intensity with expertise. There's dum in every sequence. Even if the
director has to depict violence, he doesn't resort to blood-n-gore or knives-swords-pistols for
effect.
A.R. Rahman's music is top notch. At least three numbers have the unmistakable stamp of a
genius -- 'Guzarish', 'Behka' and 'Kaise Mujhe'. Ravi Chandran's cinematography is stunning.
The film bears a stylish look all through. The action sequences are brilliantly executed. The
Hindi moviegoers haven't seen such scenes ever.
Aamir delivers his career-best performance. In the first place, it requires courage and maturity to
name the film after the villain. Knowing how egoistic our stars are, something like this is next to
impossible in Hindi films.A lot has been said and written about the GHAJINI look -- Aamir's
hairstyle and his dream physique. It's awe-inspiring and if more and more people adopt the
'Aamir look' or hit the gym, it would be courtesy the actor. As far as his acting is concerned, he's
natural as the tycoon, but like a wounded, ferocious tiger when he goes on an avenging spree.
Without doubt, it's a concentrated, layered performance. He acts with his entire being. His body
movement, the details of his performance, everything rings true. He is both vulnerable and hard.
The pain in his face when he can't remember, is palpable. It's not only the plot that carries
GHAJINI. It's also the mood and the expression on Aamir's face that makes GHAJINI a treat.
Asin is fabulous. To share the screen space with an actor of the stature of Aamir Khan and yet
remain in your memory even after the show has ended is no cakewalk. She looks fresh and
photogenic and acts her part brilliantly. Pradeep Rawat, the villain, is first-rate. Jiah Khan
impresses, especially in the sequence when Aamir follows her to a shopping mall.
On the whole, GHAJINI is a winner all the way. The film will set new records and has the merits
to emerge one of the biggest Hits of all times. The weekend business should be historic, the
Week 1 business should be unparalleled, the lifetime gross should be amongst the biggest of all
times. In short, GHAJINI has 'Blockbuster' written all over it.
TV REVIEW
1.
BALIKA VADHU
Child marriage is a distant name for us. Most of us believe that it is extinct completely or even if
does exist, it is only in the remote areas of Indian villages. This issue has little impact on us and
our daily lives because in essence these are just stories for us.
One such story comes into our homes everyday at 8.00 pm and for the first time, makes us feel
that child-marriages are not just stories but they has more life. It is an eclipse in the Indian
society and one of the reasons for Indias backwardness.
:::Soul of BV:::
A very sweet girl plays the role of little bride (balika vadhu). You c ant help falling in love with
this sweet-cute-innocent-inquisitive girls screen presence. It leaves us wondering if it is the
magic of the director or exuberance of the girl.
She is the show-stealer - the soul of the serial. Her character is named (Aanandi) who is a girl
from a remote village, loves studying, intelligent, does her hubbys homework, gives bangles to
her widow-friend and gets punished for the same.
Director has done a marvelous job in exhibiting the transition of Aanandi from a chirpy girl to a
disheartened soul. It has come out so beautifully and naturally that it leaves the viewers
astounding.
:::Story:::
Balika Vadhu, set in rural Rajasthan, narrates the story of child bride Aanandi. She is just 11
years old and married to Jagdish and lives with his parents (sasuma and bapusa), paternal uncle
(tausa), sister (sugna) and grandmother (dadisa).
Aanandis mother-in-law is a very loving and doting mother. She loves Aanandi as her own
daughter.
The villain in the story is dadisa. She plays the character of a lady who is orthodox and believes
in old customs and traditions. She keeps harassing and scolding Aanandi as she expects her to act
and behave like a grown up bride for her family.
:::Rajasthani flavor:::
As colorful and vibrant Rajasthan is in the backdrop of this show, it aesthetically captures the
essence of the state.
The background score is truly Rajasthani folk music which is neither too loud nor too laidback.
Even the title track (choti si umar mein) is perfectly aligned to Rajasthan.
The sets cant be more magical and natural. They reflect pure Rajasthani flavor. The house of
Aanandis in-laws is elegantly Rajasthani on the lines of thakurs. Aanandis own home captures
remote Rajasthans enigma.
In fact, the language usage is also decided after completely researching on Rajasthans language.
In a nutshell, watching this makes us feel that we have entered into Rajasthan.
TV REVIEW
2.
SAAT PHERE
One need not conduct a survey to assure oneself of the extent of popularity of this family
oriented melodrama embellished with a colourful Rajasthani origin.From the very beginning,the
serial was conceptualized with an indepth foresightedness that it exceedingly succeeded in
leaving an indelible impression on the minds of its ardent viewer community.
The director packaged his product with a variety of ingredients which are blended with
such dexterity that it has been able to market itself independently.Not belonging to the
contemporary generation of daily soap operas which are infested with intriguing plots and high
intensity of negative emotions, Saat Phere came out as a stark contrast to the routine content
which is meant for disillusioning the audience.
Saat Phere is a delight to watch for those category of viewers who wish to seek
entertainment out of the harsh realities of life being depicted in the storyline.Raj Shri Thakur aka
Saloni Singh who has also been a model for Tanishq Jewellers is a household name for branding
the image of an ideal Bahu but before marriage Saloni had to face humiliation not just at the
hands of strangers but also her own near and dear ones, owing to her dark complexion.
Her mother gets extremely worried for her marriage as she is being continuously rejected
for being a dark beauty inspite of having a variety of significant attributes which are truly
remarkable in their own ways.Saloni has a childhood friend Neel with whom she shares an
extraordinary pleasant relationship.He is unconcerned about her dark skin and is extremely fond
of her because of their emotional tie-up which has withstood the test of time.Saloni and Neel
love each other but due to varied family status ,the family of Saloni outrightly reject the
possibility of such a relationship.
Due to inability in getting their elder daughter married off to a respectable descent
family,they are forced to plan for the marriage of their younger daughter who holds a grudge
against her elder sister for being the most loving daughter of her father according to her childish
perceptions. But strange ways of destiny write a new chapter in Salonis life.The man who
comes to see her younger sister actually gives his consent for Saloni much to the surprise of her
family members as he is able to see through her dark skin,the beauty of her character and aura of
her belief in divinity.Even the family of the concerned man Nahar is convinced of the
simple,docile and homely attitude and Saloni despite innumerous conflicts is finally married in
the wealthy business class family.But certain members of the family are annoyed by her dark
complexion and persistently ignore her presence in the household but she finds a saviour in Tara
Bhabhi,the wife of her husbands brother and Bhabo who is the matron responsible for bringing
up the two brothers after their parents death.Bhabo has acquired the status of a family member
owing to the duties which she fulfilled as a mother and father for the two brothers.
In hours of loneliness and blows of insult thrown upon her, Saloni finds a loyal
companion in Nahar who provides her the necessary emotional support and showers in her life
the grace of a blissful happy married life.But after a certain span of time comprising of marital
bliss and immense joy,Saloni encounters the shocking reality of her husbands past married life
and his previous wife Chandni Singh who was an arrogant and mentally imbalanced woman and
had left the world.Hysteria of emotions springs out once the secret becomes official .Saloni cries
at her misfortune and leaves the house but when her husband is convicted with the murder of his
former wife and put into jail, she decides to prove the innocence of her husband.After an
extremely complex set of incidents, she outwits the actual element behind the murder who
accepts the responsibility of crime and is sent to jail.
Season of happiness arrives back for Saloni but ironically her own sister-in-law Kaveri
harbours jealousy and contempt against Saloni and frames every possible strategy to trigger
negativity into her life.Kaveri drives out the parents of Saloni from their legal ancestral house
and tries to distance her husband from his own parents in which she manages to succeed.Saloni
intervenes in the grim situation and Kaveri is ultimately exposed in her notorious moves against
the family.Now it is Kaveris turn to face the music and is forced to leave the house by her
furious and guilty husband who restores his parents back to their own home which was snatched
away by their own daughter-in-law.
Since Saloni is unable to bear the miserable situation of the villainous Kaveri and brings
her to her home.Kavera transforms herself into a sensitive,matured and responsible lady and
regains trust of her inlaws and husband only to return back to her usual self which is a dreaded
combination of hatred,jealousy and selfishness. Saloni, epitomising an ideal bride is again found
struggling against the split in her husbands family fold due to the sudden appearance of a
doublefaced hypocritical sister of Tara Bhabhi who has poisoned Taras mindset strategically in
order to sow the seeds of bitterness among the two families and has even married the husband of
Tara to fulfill the undying wish of motherhood for Tara who is unable to conceive a child for her
husband.Saloni n Nahar dissented such a development in the family but failed miserably to
justify their apprehensions against the malicious intentions of the newly arrived female who is
skillfully posing to be the wellwisher of her sister Tara.
...
.... ...
...
... ... -
... ...
... ...
...
,
SCRIPT OF TV ADVERSTISEMENT-1
VIDEO
AUDIO
EXOTIC DANCER
DANCES HER WAY
TOWARD CAMERA.
SHE CONTINUES
UNTIL SHE'S IN
EXTREME CLOSE
UP.
SHE PURSES HER
LIPS WHILE
LOOKING DEEPLY
INTO CAMERA
LENS.
FOOTAGE OF
TIGERS IN INDIA.
TIGER SPRINGS ON
A LARGE ANIMAL
GIRL IN ROOM
TOSSING OUT
CLOTHES.
COUPLE WALKING
OFF WITH ARMS
AROUND EACH
OTHER AS JILTED
GIRL LOOKS ON.
KEY OF SMALL,
UNREADABLE
DISCLAIMER. TEXT.
THEY WALKS OF
INTO SUNSET
SCRIPT OF TV ADVERSTISEMENT-2
PRINT ADVERTISEMENTS
Note: These advertisements are self composed on Adobe Photoshop and Corel Draw.
A) CLASSIFIED
1. IMS
B) DISPLAY ADS
1. SHARDA UNVERSITY
DISPLAY AD-2
DISPLAY AD-3
POSTERS
POSTER-2
PAMPHLET
PAMPHLET-2
BROUCHER
Press Release: 1
1. Sonia Gandhi, PM inaugurate IGI Airports Terminal 3
3 july 2010 , New Delhi, UPA Chairperson Sonia Gandhi and Prime Minister Manmohan
Singh on Saturday inaugurated the Indira Gandhi International Airports newly structured
Terminal 3. With this, IGI Airport becomes Indias largest and the 5th largest International
airport of the world.
The new terminal building can cater up to 34 million passengers annually and has 95
immigration counters. It also promises to redefine air travel in India and boasts of in-line
baggage handling system with capacity to handle 12,800 bags per hour.
There are six common check-in islands with 168 check-in counters and 78 passenger
boarding bridges.
Expressing her delight on being present there at the inauguration ceremony, UPA
chairperson Sonia Gandhi said that the Terminal 3 is the most impressive structure and it is
evident that global standards of excellence have been achieved here.
Over the last decade there has been a rapid progress in the Infrastructure of the country. If
Dams and steel plants were the temples of modern India in Jawahar lal Nehrus times,
todays iconic edifices are surely our highways, seas, airports and telecom facilities She
said mentioning about Indias infrastructural jump.
She said that these structures are not only evidences of rapid economic progress and
modernization but also have an important multiplier effect on economic activity.
Putting Delhi Metro and new terminal 3 airport as examples ,Sonia Gandhi said that such
successes reaffirm our belief of not only being good enough but also make us feel that we
can compete with the best in the world provided we put our collective minds, skills and
passions together.Laying stress on quality work, Sonia Gandhi said that quality should not
be reserved only for prestigious projects but it should become part and parcel of our
planning and design processes for all our public projects including housing, schools,
hospitals and other services.
Talking about the approaching Commonwealth Games, she said Great demands will be
placed not just on the airport but also on the facilities of the city, its administration and its
people. The government has seized the opportunity to transform the capitals infrastructure
and with Delhis Chief Minister Sheila Dikshit showing the way, I hope other cities, big or
small, will also redouble their efforts in improving the quality of life for the citizens.
Sonia Gandhi concluded her speech saying that she sincerely congratulates the Airport
Authority, GMR group, all the engineers, technicians, designers, artists and workers
involved who have toiled tirelessly for the successful accomplishment of the project in a
record time of 37 months.
Besides UPA Chairperson Sonia Gandhi and Prime Minister Manmohan Singh, Civil
Aviation Minister Praful Patel and Delhi Chief Minister Sheila Dikshit were among the
dignitaries present on the occasion to dedicate T3 built by GMR group backed developer
Delhi International Airport Ltd (DIAL).Spread over 4 kms, 80 per cent of T3 is made of
glass and supported by metal frames. The nine level terminal building would be used for 90
per cent of the entire passenger movement in the airport. Comfortable lounges, nap and
shower rooms will add to passenger comfort in the airport which will have a mix of
restaurants, bars, cafes and fast food outlets in around 20,000 sq mt of commercial space.
Male
Female
Years
When was the last time you saw a film, what was it?
Months
YES
NO
Sports
Soap
Sitcom
Documentaries
Film
You are going to help organise some kind of music
event for your year group: what types of music/bands
would you want to play?
2.
3.
What is your favourite soft drink?
Prefer
Dont
Like
Dont
Mind