hybris + OneView Commerce Store

Store commerce powered by hybris

OneView Commerce & hybris are the first to bring a single, digitally powered
platform of shared commerce into the store giving retailers the power to
influence and convert these high value assets from every touchpoint.

Business Requirements
Store metrics such as revenue, margins and comps are one
measure of success, but its the ability to capture, convert, and
retain the well-informed, technically savvy shoppers who transcend channel barriers that marks the future of retail. Research
shows omni-channel shoppers, those who leverage digital
and physical touchpoints interchangeably to make purchasing
decisions, are significantly more valuable than their singlechannel counterparts. Organizations integrate omni-channel
strategies to connect their stores with the online environment and
meet the demands of todays discerning omni-channel shoppers.

Solution - Merging the Digital and Physical

Customer Experiences
Leveraging the hybris Commerce Suite through hybris Omni
Commerce Connect (OCC) interface, OneView Commerce Store
brings a single point of commerce into the store giving associates
the enterprise-wide view of customers, products and sales
information they need to deliver exceptional customer service and
increase conversion.

Store commerce powered by hybris

hybris + OneView Commerce Store

An effective store strategy is a component of the overall omnichannel strategy where a single platform of shared services
drives all commerce transactions across the brand. This means
eliminating traditional channel barriers and facilitating the single
view of customers, orders, inventory and products. OneView
Commerce and hybris partner to deliver the first digitally powered
store solution based on a compelling mobile platform and
transforming traditional store solutions.
The joint solution offered by hybris and OneView gives consumers
a truly seamless omni-channel shopping experience. For
example, shoppers may now browse online, add items to their
virtual basket and schedule an appointment to come into the
store for specific service or consultation. The appointment
and the basket are sent to the store where associates are now
empowered to prepare for the customer with specific upsell,
cross sell or customer service strategies. Additionally, specific
promotions can be launched based on the content of a customers
virtual basket.
The solution also provides store associates with access to
customer information, including purchase history, loyalty
program points and wish lists, enabling them to make product
recommendations, locate stock or complete orders to increase
in-store conversions.
Unlike other traditional store or mobile solutions, OneView
Commerce Store, leveraging hybris commerce platform
capabilities, provides a full suite of customer activated commerce
capabilities based on the most current development technologies
and designed to support todays complex and rapidly evolving
retail business practices.

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OneView Commerce Store

Flexible User Interface
Consistent with the rest of the hybris OmniCommerce solution,
the OneView Commerce Store presentation layer consists of
interactions, connectors and processes that can be easily tailored
to support the unique flow of any retailer. All of the menus and
buttons are externalized and easily enhanced to support unique
sales flow and different devices support a different look and feel.
Process Designer
The process designer allows retailers to expose business
processes within the application in an easy to understand visual
representation which facilitates a quick understanding of the
process flow and, more importantly, to quickly change the flows to
meet the ever-changing demands of the business.
Multi-Language and Multi-Currency
OneView is multi-language and multi-currency enabled to
support retailers worldwide.
Application Updates & Synchronization
Through standard App Store technology combined with OneViews
Commerce Dashboard, the application is easily managed via an
App Store and can be made available immediately by enabling the
device within the enterprise server. Devices can be deactivated
immediately and full support of integration to device management
solutions in the event of theft, viruses, and misuse. Upon secure
login, the device automatically syncs with the server to ensure the
store is running the latest version of the application thus reducing
the cost and effort of solution deployment while providing greater
control over application support in the field.
Data Synchronization
The OneView Commerce Dashboard handles data synchronization
to every device. Each device is assigned to a specific store and
at initial activation all pertinent data to transact a sale is loaded
to the device including all SKUs and configurable pricing
information. This allows for transactions to occur, based on
retailer-defined rules, in the case of loss of network connectivity.
This synchronization ensures the full range of mobility for
associates. With OneView Commerce Store when the device loses
connectivity there is no change in function for your associate. All
functions are made available offline by storing all data needed
on the device. When connection is restored, data stored on the
device is immediately and automatically pushed up to the server
for processing. After the initial load of data, the enterprise server
manages all changes to data down to the field level making
updates to the devices extremely fast. Changes to data (i.e. price
updates) can be pushed down to a device instantaneously to
support changes made in the hybris backend that must get to the
store immediately.
Hardware Agnostic
OneView Commerce Store is hardware agnostic and currently
includes support for IOS, Android and Windows operating systems
on any device.

Store commerce powered by hybris

Full Range of Payment Options & Peripherals

OneView supports the full range of peripherals including
scanners, magnetic stripe readers and printers as well as full
cash drawer management and control in support of traditional
store solutions and while untethered via the mobile device.

hybris + OneView Commerce Store

Engineered for Mobility

Unlike traditional Point-of-Sale providers, OneView leverages
a business-process driven architecture with the latest mobile
technologies including HTML 5, CSS3 and Javascript to provide
store specific capabilities utilizing the hybris commerce platform
for order management, product data, digital storefronts and
inventory management. This combination delivers the one view
of customers, inventory and orders at every touchpoint that is
required to maximize the customer-centric experience that
yields unparalleled customer service. By eliminating software
silos across the retail landscape via the shared data and service
architecture, OneView delivers one version of the truth across
the customer journey.
Engineered from the ground up for mobility, the hybris - OneView
Commerce integration directly answers the challenges presented
when untethering store associates from the cash wrap stand,
including:

Key Benefits
Enhance the omni-channel customer experience
by connecting your physical stores with your online
environment
Extend hybris commerce capabilities into the store and
adapt processes according to your specific needs
Offer an exceptional customer service in the store
Increase conversions and sales by picking up
customers online wishlists in the store
Improve customer loyalty by having one view of the
customer journey across the brand
Improve store processes by providing full POS
functionality deployed to the retailers touchpoints of
choice tailored to meet their specific business needs

Cloud readiness
Simplified application delivery (app store)
Support for intermittent or no connectivity (dark spots within
the store, network down)
Hardware agnostic (any device, anywhere)
Simplified and completely flexible user interface
Support for a full range of payment options & peripherals
SOA-based and process driven architecture

Fig. 1: OneView Commerce offers a fully integrated Mobile POS UI that

enables store associates to access customers wish lists, manage appointments, add discounts and initiate transactions.

About hybris software

hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device.
hybris delivers OmniCommerce: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view
of its customers, products and orders, and its customers a single view of the business. hybris omni-channel software is built on a single platform, based on open
standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies
will ever need. Both principal industry analyst firms rank hybris as a leader and list its commerce platform among the top two or three in the market. The same
software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris,
including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands ToysRUs, Metro, Bridgestone, Levis,
Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the future of commerce. www.hybris.com | sales@hybris.com
Version: December 2013 Subject to change without prior notice hybris
hybris + OneView
Commerce Store
hybris is a trademark of the hybris Group. Other brand names are trademarks and registered trademarks of the respective
companies.