Aaron D.

Arntson
Los Angeles, CA | 310.849.3978 | aarondarntson@gmail.com

AWARDED NATIONAL DISTRIBUTION, SALES AND MARKETING DIRECTOR

Awarded Sales and Marketing Executive with 20+ years of extensive experience in achieving significant savings and
increased revenues in the television industry. Shaped through sales and managerial roles with increasing responsibilities.
Founded in Content Distribution Sales and Marketing with extraordinary competencies in:
Acquiring New Customers
Executing Strategic Marketing Goals
Multiple Brand Awareness
Employee Retention

Staff Management
Negotiating
Local Ad Sales
Recruiting

Staff Training
National and Local Promotions
Turn Key Marketing Events
Relationship Building

PROFESSIONAL EXPERIENCE
NATIONAL DIRECTOR, CONTENT DISTRIBUTION, SALES AND MARKETING
TVG Interactive Horseracing Network
Los Angeles, CA
2008 2015
Sales and Distribution Management role in charge of all cable systems, regional and divisional offices and Multiple Video
Programming Distributors. Focused on forecasting, execution and reporting of all sales goals, sales performance, threats
and opportunities within the U.S.
Managed major accounts which generated $65 million including DirecTV, Dish Network, AT&T, Comcast,
Verizon, Time Warner etc.
Saved $5.5 million annually by developing and executing new business model with no loss of customers and
securing 35% of total distribution.
Oversaw Account Manager and Regional Marketing Coordinator and trained them in sales, coaching,
presentations etc.
Operatively managed regional budget of $550k for travel, premiums and events in territories.
In charge of 175 active accounts in total.
Attended trade shows and industry seminars to represent network brand to industry leaders.
DIRECTOR AFFILIATE SALES AND MARKETING, NW REGION
Gemstar - TV Guide International
Los Angeles, CA
2004 2008
Sales Management position in charge of AK, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY.
Managed sales for 9 million subscribers.
Increased subscribers by 38%.
Brought new deals worth $15M in revenue.
Ensured 3M new subscribers by utilizing intelligence from my sources and gaining competitive advantages to
seek out new opportunities and business.
Lead sales responsibility on major accounts.
Oversaw and trained staff of three.
Developed strategic analysis of territory to determine sales and retention opportunities.

ACCOUNT DIRECTOR, AFFILIATE RELATIONS, WESTERN REGION

A&E Television Networks

Los Angeles, CA; Denver, CO

1999 2004
Sales and Distribution Management role in charge of AZ, CO, NM, NV, OR, WA for A&E Network, The History Channel
(THC), Biography Channel (BIO) and History International (HI).
Exceeded distribution goals for A&E and THC by over 17% and added $8M in new revenue.
Overachieved digital services (BIO/HI) goals by over 11% and received bonus for that accomplishment.
Changed focus on relying on in person visits and established go to web site for online training and knowledge
sharing by playing major role in developing LAS (Local Ad Sales) materials, promotional efforts and web based
training efforts.
Led 3 members of internal LAS/Marketing task force for 4+ years.
Managed, mentored and evaluated 3 Senior Account Representatives.
Managed EchoStar account of total annual value of $50 million in revenue.
Established new relationships with 3 of 5 critical customers by identifying their priorities and responding with a
comprehensive approach.
Coordinated opening of Denver satellite offices.
Won Outstanding Sales Director Award in 2000 and 2002; selected as member of Presidents Award Council
for 2001 by CEO Nick Davatzes.
Directed all AETN sales efforts in Texas including accounts like: Marcus, TCA, WSNet.
Managed all AETN efforts with CableOne MSO from 1999 until 2001.
ACCOUNT MANAGER, AFFILIATE RELATIONS, WESTERN REGION
A&E Television Networks
Los Angeles, CA
1994 1998
Sales and Distribution Management position in charge of Southwest/Rocky Mountain Region serving over 3 million
subscribers.
Top 10% performer in expanding A&E and History Channel local insertion; increased revenue by $1.2 million for
one customer, landed major advertiser worth $750k for another.
Won Outstanding Sales Team Award in 1999, 2000 and 2001.
Consistently overachieved sales goals by 20% or more.
Managed 4 of top 25 Multiple Video Programming Distributors national account activity including: securing
distribution commitments, ad sales insertion, promotion sell in, contract renewal and compliance.
Increased revenues by $9 million through establish strong working relationship with critical ad sales customers.
Member of original History Channel launch team.

TRAININGS

Tom Hopkins
Professional Selling Skills (Xerox) type sales training
CAB local cable ad sales workshops
Cohen Sales Negotiating
Myers-Briggs style and management training courses

PROFESSIONAL ASSOCIATIONS

Active memberships in Cable Industry associations CTAM, WICT, CAB, NAMIC

Television Industry- voting member of Television Academy (Primetime Emmys)