Megacable

Evoluciona
Junio

IMPRESSIONS

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

CPC

2,449
4,046
3,904
1,219

CTR
0.23%
0.38%
0.39%
0.33%

1,200,000

4,500
4,000

1,000,000

3,500
3,000

800,000

2,500
600,000

2,000
1,500

400,000

1,000
200,000

6/6/16

6/5/16

500

IMPRESSIONS
1,200,000
1,000,000
800,000
600,000
400,000

6/6/16

200,000

6/5/16

% CAMPAIGN
COMPLETED 19.36%

CLICKS

CTR
0.33%

HEADWAY DIGITAL
CLICKS

6/4/16

TOTAL CLICKS 60,000

1,066,064
1,076,501
1,003,081
370,780

6/4/16

MODEL
START
END

IMPRESSIONS

CLICKS
11,618

IMPRESSIONS

6/3/16

CAMPAIGN

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

6/3/16

CLIENT

3,516,426

headwaydigital.com

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

WL
CLIENT
CAMPAIGN
MODEL
START
END

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

IMPRESSIONS

CLICKS

481,018

456

IMPRESSIONS
120,353
120,255
120,190
120,220

CTR
0.09%

CLICKS

CTR

110
141
114
91

0.09%
0.12%
0.09%
0.08%

HEADWAY DIGITAL
CLICKS

IMPRESSIONS
120,400

160

TOTAL
3,076,923
IMPRESSIONS

120,350

140

% CAMPAIGN
COMPLETED 15.63%

120,300

120
100

120,250

80

120,200

60

120,150

40

120,100

20
6/6/16

6/5/16

6/4/16

6/3/16

IMPRESSIONS
120,400
120,350
120,300
120,250
120,200
120,150

6/6/16

6/5/16

6/4/16

6/3/16

120,100

headwaydigital.com

IMPRESSIONS

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

CPC MOBILE
CLIENT
CAMPAIGN
MODEL
START
END

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

CLICKS

CTR

1,588,916

5,020

0.32%

IMPRESSIONS

CLICKS

CTR

406,381
391,155
388,713
402,667

1,109
1,472
1,393
1,046

0.27%
0.38%
0.36%
0.26%

HEADWAY DIGITAL
CLICKS

IMPRESSIONS

1,400

% CAMPAIGN
COMPLETED 5.74%

400,000

1,200

395,000

1,000

390,000

800

385,000

600

380,000

400

375,000

200

6/6/16

405,000

6/5/16

TOTAL CLICKS 87,500

6/4/16

1,600

6/3/16

410,000

IMPRESSIONS
410,000
405,000
400,000
395,000
390,000
385,000
380,000
6/6/16

6/5/16

6/4/16

6/3/16

375,000

headwaydigital.com

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

PREROLL MOBILE

13,077
20,174
20,413
17,015

VTR

CLICKS

38.18%

VIEWS

VTR

1,632
6,090
8,510
10,752

CTR

1,514
CLICKS

12.48%
30.19%
41.69%
63.19%

22
307
560
625

2.14%
CTR
0.17%
1.52%
2.74%
3.67%

HEADWAY DIGITAL
CLICKS

25,000

12,000
10,000

20,000

8,000

15,000

6,000
10,000

4,000

6/6/16

2,000

6/5/16

5,000

IMPRESSIONS
25,000
20,000
15,000
10,000
5,000

6/6/16

6/5/16

% CAMPAIGN
COMPLETED 30.84%

IMPRESSIONS

6/4/16

TOTAL CLICKS 87,500

26,984

6/4/16

MODEL
START
END

VIEWS

70,679

IMPRESSIONS

6/3/16

CAMPAIGN

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

6/3/16

CLIENT

IMPRESSIONS

headwaydigital.com