Megacable

Evoluciona
Junio

IMPRESSIONS

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

CPC

2,449
4,046
3,904
1,219

CTR
0.23%
0.38%
0.39%
0.33%

1,200,000

4,500
4,000

1,000,000

3,500
3,000

800,000

2,500
600,000

2,000
1,500

400,000

1,000
200,000

6/6/16

6/5/16

500

IMPRESSIONS
1,200,000
1,000,000
800,000
600,000
400,000

6/6/16

200,000

6/5/16

% CAMPAIGN
COMPLETED 19.36%

CLICKS

CTR
0.33%

HEADWAY DIGITAL
CLICKS

6/4/16

TOTAL CLICKS 60,000

1,066,064
1,076,501
1,003,081
370,780

6/4/16

MODEL
START
END

IMPRESSIONS

CLICKS
11,618

IMPRESSIONS

6/3/16

CAMPAIGN

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

6/3/16

CLIENT

3,516,426

headwaydigital.com

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

WL
CLIENT
CAMPAIGN
MODEL
START
END

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

IMPRESSIONS

CLICKS

481,018

456

IMPRESSIONS
120,353
120,255
120,190
120,220

CTR
0.09%

CLICKS

CTR

110
141
114
91

0.09%
0.12%
0.09%
0.08%

HEADWAY DIGITAL
CLICKS

IMPRESSIONS
120,400

160

TOTAL
3,076,923
IMPRESSIONS

120,350

140

% CAMPAIGN
COMPLETED 15.63%

120,300

120
100

120,250

80

120,200

60

120,150

40

120,100

20
6/6/16

6/5/16

6/4/16

6/3/16

IMPRESSIONS
120,400
120,350
120,300
120,250
120,200
120,150

6/6/16

6/5/16

6/4/16

6/3/16

120,100

headwaydigital.com

IMPRESSIONS

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

CPC MOBILE
CLIENT
CAMPAIGN
MODEL
START
END

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

CLICKS

CTR

1,588,916

5,020

0.32%

IMPRESSIONS

CLICKS

CTR

406,381
391,155
388,713
402,667

1,109
1,472
1,393
1,046

0.27%
0.38%
0.36%
0.26%

HEADWAY DIGITAL
CLICKS

IMPRESSIONS

1,400

% CAMPAIGN
COMPLETED 5.74%

400,000

1,200

395,000

1,000

390,000

800

385,000

600

380,000

400

375,000

200

6/6/16

405,000

6/5/16

TOTAL CLICKS 87,500

6/4/16

1,600

6/3/16

410,000

IMPRESSIONS
410,000
405,000
400,000
395,000
390,000
385,000
380,000
6/6/16

6/5/16

6/4/16

6/3/16

375,000

headwaydigital.com

YOUR PROGRAMMATIC MEDIA COMPANY

TOTAL
INTERVAL
6/3/16
6/4/16
6/5/16
6/6/16

PREROLL MOBILE

13,077
20,174
20,413
17,015

VTR

CLICKS

38.18%

VIEWS

VTR

1,632
6,090
8,510
10,752

CTR

1,514
CLICKS

12.48%
30.19%
41.69%
63.19%

22
307
560
625

2.14%
CTR
0.17%
1.52%
2.74%
3.67%

HEADWAY DIGITAL
CLICKS

25,000

12,000
10,000

20,000

8,000

15,000

6,000
10,000

4,000

6/6/16

2,000

6/5/16

5,000

IMPRESSIONS
25,000
20,000
15,000
10,000
5,000

6/6/16

6/5/16

% CAMPAIGN
COMPLETED 30.84%

IMPRESSIONS

6/4/16

TOTAL CLICKS 87,500

26,984

6/4/16

MODEL
START
END

VIEWS

70,679

IMPRESSIONS

6/3/16

CAMPAIGN

Megacable
Megacable
Junio
CPC
3 Junio
6 Junio

6/3/16

CLIENT

IMPRESSIONS

headwaydigital.com

YOUR PROGRAMMATIC MEDIA COMPANY

IMPRESSIONS

CLICKS

TOTAL

53,052,890

35,714

INTERVAL

IMPRESSIONS

CLICKS

6/9/16
6/10/16
6/11/16
6/12/16
6/13/16
6/14/16
6/15/16
6/16/16
6/17/16
6/18/16
6/19/16
6/20/16
6/21/16
6/22/16
6/23/16
6/24/16
6/25/16
6/26/16T

PERFORMANCE

354,884
2,178,442
1,951,145
1,919,441
3,170,343
1,738,073
2,889,076
3,280,581
2,706,807
2,232,533
2,239,783
3,822,245
3,836,062
3,881,390
4,917,217
4,346,753
3,972,067
3,616,048

CONVERSIONS
2,367
CONVERSIONS

688
1,872
1,814
1,912
2,109
2,386
2,293
2,349
2,237
2,134
2,235
1,837
1,940
2,086
2,044
1,940
1,981
1,857

12
32
96
153
173
166
187
188
188
138
155
145
133
136
127
120
106
112

SPENT
$805,018.68
SPENT

$ 2,201.49
$ 53,750.62
$ 49,894.12
$ 49,004.90
$49,406.22
$ 49,897.19
$ 49,734.48
$ 49,669.16
$ 49,495.96
$ 38,828.70
$ 45,386.08
$ 46,724.13
$ 49,865.19
$ 49,800.51
$ 43,944.10
$ 43,125.60
$ 45,250.47
$ 39,039.76

eCPA

CTR

$340.10

0.11%

eCPA

CTR

$183.46
$1,679.71
$519.73
$320.29
$285.59
$300.59
$265.96
$264.20
$263.28
$281.37
$292.81
$322.24
$374.93
$366.18
$346.02
$359.38
$426.89
$348.57

0.19%
0.09%
0.09%
0.10%
0.07%
0.14%
0.08%
0.07%
0.08%
0.10%
0.10%
0.05%
0.05%
0.05%
0.04%
0.04%
0.05%
0.05%

CONVERSIONS
200
180
160
120
100
80
60
40
20
6/26/16

6/25/16

6/24/16

6/23/16

6/22/16

6/21/16

6/20/16

6/19/16

6/18/16

6/17/16

6/16/16

6/15/16

6/14/16

6/13/16

6/12/16

6/11/16

6/10/16

6/9/16

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