BUSINESS EXPANSION PLAN

for

CHRISVILLE Institute of
Technology, Inc.
Submitted by:
__________________
__________________
__________________
Address: 3/F Unson Bldg., Quezon Ave. cor.
Rizal St., Brgy. V, Lucena City 4301, Quezon
Phone Number: (042) 373-0858

TABLE OF CONTENTS
I.
II.
III.
A.
B.
C.
D.
E.
F.
G.
IV.
V.
A.
B.
C.
VI.
A.
B.
VII.
A.
B.

Name of Business
Ownership of Business
Information on the Business
Type of Business and Products & Service
1. Mission Statement
History of Business
Location and Hours of Operation
Revenues and Accounting
Inventory and Supplies
Legal
Current Proposal
Market Analysis
Marketing Strategy
Advertising
Promotion
Sales Strategy
Management Plan
Management
Employees
Financial Analysis
Basis
Assumptions

I.

NAME OF THE BUSINESS

The business name will be still called CHRISVILLE Institute of Technology, Inc.

II.

OWNERSHIP OF THE BUSINESS

The business will be formed as a corporation with three stockholders: Mr. Christian
SJ. Villegas, Mr./Mrs./Ms. _____________________ and Mr./Mrs./Ms.
_____________________. Each stockholder will own 33.33% of the issued stocks
and equal to their individual paid-in capital. The formal charter and agreement will be
in accordance with the laws of the Republic of the Philippines and will be drawn up
by an attorney named: Mr./Mrs./Ms. _____________________.

III.

INFORMATION ON THE BUSINESS

A. Type of Business and Products or Services
The purpose of the business is a private Technical/Vocational Institution (TVI) that
will provide services not only to the city of Lucena but also to the nearby town such
as Tayabas City, Sariaya and Pagbilao. Services that will be offered are:
TRAINING CENTER FOR THE FOLLOWING TESDA PROGRAMS:
Computer Systems Servicing (CSS) NC II
Electronic Products Assembly and Services (EPAS) NC II
Food and Beverage Services (FBS) NC II
Bookkeeping NC III
Programming (.NET Technology) NC III
ASSESSMENT CENTER FOR THE FOLLOWING TESDA PROGRAMS:
Computer Systems Servicing (CSS) NC II
Electronic Products Assembly and Services (EPAS) NC II
Food and Beverage Services (FBS) NC II
Bookkeeping NC III
Programming (.NET Technology) NC III
TRAINING CENTER FOR THE FOLLOWING SHORT COURSES:
60-hour PC Troubleshooting
60-hour PC Networking and Troubleshooting
60-hour Basic and Advance Electronics
60-hour Accounting Services
60-hour Restaurant Services
30-hour Basic Computer Literacy
30-hour Graphic Designing (Adobe Photoshop)
30-hour Basic Web Designing
30-hour Advance Web Designing
30-hour MS Office Tutorial

MISSION: CHRISVILLE INSTITUTE is mounted to serve as one of the best

foundations of the society giving quality instructions, trainings, and researches that will

improve the quality of life. This institution is endeavored to develop not only the intellectual
faculties of its clientele, but also their enduring passion to be productive citizens, with
strengths of characters and high standards of moral and social well-beings.
Anchored on the core of bringing an affordable, yet quality college education,
CHRISVILLE INSTITUTE institutes its thrusts to cater education to most students who
cannot afford exclusive schools. It stands for excellence, service, and progress. Likewise, it
aims to create authentic impulses as it unfolds globally competitive standard schemes.
VISION: CHRISVILLE INSTITUTE envisions producing quality graduates who can
respond to the call of todays unprecedented changes on both local and global requirements.
It is fastened on serious commitment to deliver quality inputs so that its clienteles will
become multi-tasks oriented individuals who are proactive agitators of nation building.
PHILOSOPHY: The state of todays college education in the Philippines has become
expensive and costly. Only few can afford to enroll in prominent universities and colleges.
Graduating high school students find solace in alternative institutions where lucrative
learning is offered in a minimal tuition fee basis, yet the upshot of quality education is more
or less the same.
Computer and technical schools have sprout in all the vantage points in the country.
This seems an answer to the demands of the brave-new-world where information and
communications technology made impacts. This is the challenge that has structured
CHRISVILLE INSTITUTE OF TECHNOLOGY, INC.\
B. History of the Business
As a start-up business, there is no history as such. Both owners have experience
dealing with children of all ages. Mrs. Smith has more than 25 years of teaching
experience in public and private schools. Mrs. Wood has several years of experience
in the child supervision and events organization gained from Girl Scout activities,
teaching Sunday School classes, as well as raising four children. Additionally, Mrs.
Wood, who will manage the administrative duties of the center, has over 10 years of
administrative experience.
C. Location and Hours of Operation
The proposed business location will be at 3/F Unson Bldg., Quezon Ave. cor. Rizal
St., Brgy. V, Lucena City 4301, Quezon, which is currently owned by Mr. Ma. Luis D.
Unson. Since it is a School-type Institution, operating hours will be from 7:00 a.m.
through 6:00 p.m., Monday through Saturday. The Institution will be closed on local
and National Holidays and on Special Holidays.

D. Revenues and Accounting

Revenues will be generated by providing reliable and quality services to the area. Full
accounting records will be maintained by Accounting Committee. An accountant
named Mr./Mrs./Ms. _____________________ will be used for the preparation of
business financial statements and taxes.
E. Inventory and Supplies
Inventory will be primarily based on the Training Regulations (TRs) of TESDA, as
this will be the main basis of the supplies that the Institution will provide.
Inventory will also include:
Office tools, materials, equipment and supplies
Cleaning tools, materials, equipment and supplies
Classroom and office chairs, air-conditions, fans (wall/ceiling/stand), tables,
white/black boards
Consumables, like bond papers, colored papers, staples etc., will be replenished on asneeded basis.
F. Legal
The business will be in compliance regarding the rules and regulations of the
following Government Offices:
City Government of Lucena
Securities and Exchange Commission (SEC)
Bureau of Internal Revenue (BIR)
Department of Labor and Employment (DOLE)
Technical Education and Skills Development Authority (TESDA)
Bureau of Fire Protection
City Engineering Office
Department of Health (DOH)
The owners will obtain the required operating licenses issued by the above mentioned
Government Offices. Contractual agreements and other legal services will be provided by
available law offices of the City.

G. Current Proposal
As the need for Technical Education and Skills in the area grows, so will the operation
of CHRISVILLE Institute of Technology, Inc. Mr. Villegas has a total of Php. 1, 000,
000.00 invested in this project (includes all required operating expenses).
Mr./Mrs./Ms. ___________________ and Mr./Mrs./Ms. ___________________ need
additional financing for the growth of the Institution in order to keep up on the fastchanging phase of the Countrys Education, totaling Php. 1, 220, 000.00.
Projected Business Expansion Costs*
Description
CSS NC II Tools, Materials & Equipment
EPAS NC II Tools, Materials & Equipment
FBS NC II Tools, Materials & Equipment

Amount
Php. 700, 000.00
Php. 200, 000.00
Php. 200, 000.00
Php. 100, 000.00
Php. 20, 000.00
Php. 1, 220, 000.00

Construction of Facilities
Marketing Costs
TOTAL:

IV.

Market Analysis
The state of todays college education in the Philippines has become expensive and
costly. Only few can afford to enroll in prominent universities and colleges.
Graduating high school students find solace in alternative institutions where lucrative
learning is offered in a minimal tuition fee basis, yet the upshot of quality education is
more or less the same.
Computer and technical schools have sprout in all the vantage points in the country.
This seems an answer to the demands of the brave-new-world where information and
communications technology made impacts. This is the challenge that has structured
CHRISVILLE Institute of Technology, Inc.
At the present time, there is only one or two Technical/Vocational Institutions (TVIs)
that offers the above-mentioned programs on our area. This is due to the program
migration implemented by TESDA and the implementation of K-12 Program of the
Department of Education (DepEd).
Comparative Competitor Analysis

CHRISVILLE
TVI 1
TVI 2

Program
s Offered

Quality

Fees

Service

5
3
3

5
4
4

5
4
4

5
4
4

Note: Range 1-5 (5 being highest/best possible score.)

Location

Marketin
g
Program

Others

5
5
5

5
5
4

5
4
4

V.

Marketing Strategy
At present, CHRISVILLE Institute of Technology, Inc. is being promoted or
advertised in various ways. We are using the free marketing power of social media in
most cases, but we are also using Radio Advertisements and giving of flyers on public
places. Existing students have already begun promotion by word of mouth. Response
has been favorable.

VI.

Management Plan
Mr. Christian SJ. Villegas will be responsible for the overall funding and operation of
CHRISVILLE Institute of Technology, Inc., though there will be an Administrator for
each branch that will administer the branch operation.
Mr./Mrs./Ms. ___________________ will be responsible for the
accounting/recordkeeping and overall administration of every branch. Thus, he/she
will be the Administrative Superintendent of the Institution.
The selection and retention of employees, as well as the expenditure of funds will be
jointly shared.
Employees (State positions and responsibilities)
LUCENA MAIN CAMPUS
Mr. Lemuel C. Condes: Administrator
Responsible for the overall administration of the Lucena Main Campus. Other jobs
include:
Scheduling of classes
Distribution of subject loads to Instructors
Guidance counseling on Students
Marketing Committee Head
Scholarship coordinator
OJT supervisor and coordinator
Training Management Committee Head
Organizing TESDA Documents
Overall documents organization
Event committee head
Maintaining the Inventory Records per program and department
Mrs. Yobelord P. Pasamba: Registrar
Handles all the records of the students and responsible for accepting students and
releasing of Institutional documents. Other jobs include:
Mr. Nomerto M. Revilla Jr.: Finance Head
Responsible on cashiering the branch and for the finance accounting and
recordkeeping of every branch. He is also responsible on budget releasing upon the
approval of the current Institution Presisdent/CEO, Mr. Christian SJ. Villegas.

Mr. Wilson P. Feolino Jr.: Technical Head

Lucena Main Campus has the most number of computers and technical tools,
materials and equipment of all branches. Maintaining these is the main responsibility
of Mr. Feolino.
Mr. Joselito M. Biaro: Property Custodian
Responsible for the overall maintenance and cleanliness of the branch.
CANDELARIA CAMPUS
Mr. Ricardo R. Manalo Jr.: Administrator/Registrar
Responsible for the overall administration of the Candelaria Campus. He also handle
all the records of the students and responsible for accepting students and releasing of
Institutional documents. Other jobs include:
Scheduling of classes
Distribution of subject loads to Instructors
Guidance counseling on Students
Marketing Committee Head
Scholarship coordinator
OJT supervisor and coordinator
Training Management Committee Head
Organizing TESDA Documents
Overall documents organization
Event committee head
Maintaining the Inventory Records per program and department
Finance accounting and recordkeeping
Mr. Dominic....: Finance Clerk
Responsible on cashiering the branch.
Mr. Mark Joseph M. Maranan: Technical Head
Responsible on maintaining the technical materials for the branch.
Mr. Ricky: Property Custodian
Responsible for the overall maintenance and cleanliness of the branch.
SAN PABLO CAMPUS
Mr. Joseph Valenzuela: Official In-charge (OIC)
Responsible for the overall administration of the San Pablo Campus. He also handle
all the records of the students and responsible for accepting students and releasing of
Institutional documents. Other jobs include:
Scheduling of classes
Distribution of subject loads to Instructors
Guidance counseling on Students
Marketing Committee Head
Scholarship coordinator
OJT supervisor and coordinator
Training Management Committee Head
Organizing TESDA Documents
Overall documents organization

Event committee head

Maintaining the Inventory Records per program and department
Finance accounting and recordkeeping

Ms.....: Finance Clerk

Responsible on cashiering the branch.
VII.

Financial Analysis
a. Basis: Monthly average revenues of Php. ___________.00 is the current income
of the Institution. This is expected to increase to Php. ___________.00 upon the
implementation of the expansion. These projected revenues would give the
company a gross profit of Php. ___________.00, a before tax net income of Php.
___________.00, and positive cash flow of Php. ___________.00 during the first
year of the expansion.
b. Assumptions: Initial enrollment is expected to be _________, increasing to

_________ by the end of the first year of expansion.