STRENGTHS:

1 . Wid e c o v e r a g e t h r o u g h o ut t h e c o u n t r y.2 . P r o m o t e d by 7
financial institutions. 3 . L a r g e s t a c c o u n t h o l d e r s 4 . L a r g e s t
c u s t o d i a n . 5.Catering to Indians as well as NRIs and
FIIs.6.One stop shop for all financial solutions. 7 . A d v a n c e d
s y s t e m n e t w o r k . 8.SHCIL is the first depository participant. It
h a s t h e o p p or t u n i t y o f h o l d i n g more than 7000000 accounts at all
centers.9 . M u l t i p l e p r o d u c t s a n d s e r v i c e s : S H C I L pr o v i d e s
a v a r i e t y o f s e r v i c e s u n d e r the same roof.10.It is the member of both
NSDL and CDSL.11.The company has highly computerized, state of
art technology to facilitate the business and minimize the risk from automated
operations. .12.Since the main business of the company is providing DP
services, unlike theservice provided by banks it leads in
specialization.1 3 . T h e v a r i e t y o f s e r v i c e s o ffe r e d h a s e n a b l e d
S H C I L t o h a v e a m u c h m o r e competitive edge about financial services
than its competitors.
WEAKNESS
1 . L a c k o f a g g r e s s i v e m a r k e t i n g . 2 . I m p r o p e r b i l l i n g s . 74

Stock Holding Corporation of India Limited

3.Expensive.(Because separate account has to be opened according
toholdings).4 . L e s s i n v e s t m e n t i n a d v e r t i s i n g . 5.The clients are not
provided any incentives or motivations, which wouldencourage them to
make timely payment.6.The company has not undertaken sufficient steps
to create awareness amongthe clients about SHCIL. The only procedure
adopted is the Internet.7.The HR department is placed in Mumbai. So the
newly recruited employeeslack sufficient training facilities.
OPPORTUNITIES
1 . E B r o k i n g . 2.Acquisition of smaller
D P s . 3 . C o l l a b o r a t i o n w i t h b a n k s . 4 . N e w p r o d u c t s . 5.The
company can take steps to increase the awareness among the
c l i e n t s a n d thereby increase the business.6 . T h e c o mp a n y c a n a t t r a c t
m o r e n u mb e r o f f r a n c h i s e s .
THREATS
1 . I n c r e a s e d c o s t a s p e r c e i v e d b y c u s t o m e r s . 2.Fluctuating
market conditions affect the business.3 . T h e n u m b e r o f c o mp e t i t or s
i s i n cr e a s i n g a t a h i g h e r r a t e . Th e i r c h a rge s ar e also low when
compared to the charges of SHCIL. The nearest competitors are banks
providing DP services along with their regular
services.4 . T h e c o m p a n y d o e s n o t c h a r g e a n y a m o u n t
f o r c l o s i n g t h e a c c o u n t . S i n c e retaining the customer is very
important and most of the customers will notthink of closing the account
at time of opening the account the company cancharge some for closure.5 . T h e
d i s c o u n t s a n d o ffe r s gi v e n by o t h er D P s w h e n c o mp a r e d t o
o ffe r s o f SHCIL are leading to reduction in the number of clients