The Top 20 Ad Agencies

The top 20 ad agencies - The Economic Times
7/11/16, 10:54 AM
The top 20 ad agencies

1. Ogilvy & Mather
Top management: Piyush Pandey, Executive chairman & National creative director, John
Goodman, CEO
Branch heads: Mumbai: JC Giri, Delhi: Sanjay Thapar, Bangalore: Prateek Srivastav,
Chennai: Krishna Mohan, Kolkata: Sharmista Dev, Hyderabad : Rani Reddy
Shareholding: WPP 74%, others 26%
No of employees: Creative: 334, Servicing : 350, Production: 63, Account planning: 20,
Others: 162 (back office)
Divisions: Ogilvy Activation, Ogilvy Public Relations Worldwide, Ogilvy-One Worldwide
Key Accounts: Asian Paints, BP/Castrol, Cadbury, Gillette India, HLL, Hutchison Essar,
IBM, Seagrams , SBI, Tata Motors
Accounts won in 2005: Hindustan Times, Diligent Media, Direct TV, GAIL, GM, ITC
Infotech, Nasscom, Raja Fun Foods, Walt Disney Company , Worldspace India
Major Awards: Cannes: Silver - Birds/A: Door Art Centre, D&AD Global Awards: 2
In-book - Birds/A: Door Art Centre, Abby: Gold - Creative Agency of the
Year, London International Awards: Winner - Fevicol, Emvies: Gold - IBM Hot pack, White
Canes / National Association for the Blind, Hutch Classic Film Festival, Effies: Gold - Titan,
Silver - SBI Life, Air Action Center Fresh, Bronze - IBM Hot pack, Asia-Pacific AdFest:
Bronze - Prefetti Corporate, Mauritius International Low Budget TVC Awards: Gold - AntiSmoking /Bennett Coleman & Co
2. McCann Erickson India
http://economictimes.indiatimes.com/brand-equity/The-top-20-ad-agencies/articleshow/1551542.cms
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Top management: Santosh Desai, President

Branch heads: Delhi: Sanjay Nayak, Mumbai: Govind Pandey, Bangalore: Dileep Ashoka,
Chennai: Gireesh Chandrasekar
Shareholding: McCann Erickson Worldwide Inc 92.8%, others 7.2%
Media planning: 18
Divisions: Result MRM, Result Healthcare
Key Accounts: Coca-Cola , Hindustan Lever, Johnson & Johnson, LOreal , General
Motors, Dabur, Intel, Marico , Mastercard, Microsoft, Nerolac, Perfetti, Tata Indicom, TVS
Motors
Accounts won in 2005: Allegran India, Balsara, Chevrolet, Intel Processor, Marico,
Nerolac, UTI Bank Credit Card, TVS Motors - Starcity/ Apache, Reebok
Major Awards: Abby: Gold - Dollar / Western Union Money Transfer, Perfetti Van
Melle/Big Babol, Silver - Perfetti Van Melle/ Happy Dent, Radio Mirchi 2005: Crystal Award
for Campaign of the Year - Sara Lee/Hanes Innerwear , Silver - Sara Lee / Hanes
Innerwear , NDTV India, Bronze - Coca-Cola , Stepheney, Sara Lee/Hanes Innerwear,
NDTV India, Apparels Campaign Gold - Sara Lee/Hanes Innerwear , Media Campaign Gold
- NDTV India, Foods Campaign Gold - Perfetti Van Melle/ Chatar Patar
3. Lowe Lintas
Top management: Pranesh Misra, President & COO
Branch heads: Delhi: Mohit Beotra, Bangalore: Vikram Sathyanath, Chennai: Kevin
DSouza , Kolkata: DK Guha
Shareholding: The Interpublic Group, USA 49%, Local Shareholders 51%
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No of employees: Creative: 104, Servicing: 181, Production: 19, Account planning: 20,
Others: 38
Divisions: Lintas Personal, Aaren Initiative, Lintertainment, Lintas Healthcare
Key Accounts: Unilever, Idea Cellular, Britannia, LG, Maruti Udyog, ITC, Bajaj Auto, J&J ,
The Hindu
Accounts won in 2005: Bajaj CT 100, Bajaj Discover, Tata Card, LG - Home Electronics,
Bajaj Avenger, HLL - Lakme Hair Next, Hamam, New Era Entertainment (Dish TV), LIC
Housing Finance, Jindal Steel, Tata Mutual Fund
Major Awards: Did not participate
4. JWT
Top management: Colvyn J Harris, CEO
Branch heads: Mumbai: Tarun Rai, Delhi: Rohit Ohri, Bangalore: Dhunji Wadia, Chennai:
Anita Gupta, Kolkata: Raji Ramaswamy
No of employees: Not shared
Divisions: RMG, Portland, DesignC
Key Accounts: Pepsico, DYC, Hero Honda Motors, Glaxo Smithkline, Frito Lays India,
HPCL, Unilever Home & Personal Care, Ford
Major Awards: Cannes: Silver - The Indian Red Cross, Asia Image Apollo Awards: Gold Diamond Trading Corporation - History of the World TVC, Hotel Sales & Marketing
Association International, Silver - ITC Hotel (ITC Hotel Sonar Bangla Sheraton & Tower),
New York Festival: Silver-Diamond Trading Company - History of the World TVC
5. Leo Burnett
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Top management: Arvind Sharma, Chairman, India Subcontinent

Branch heads: Mumbai: Srikanth Sarathy, Delhi: Jayshree Sundar
Shareholding: Leo Burnett
No of employees: Creative: 55, Servicing : 55, Production: 6, Account planning: 2
Key Accounts: P&G , Coca-Cola , Heinz India, McDonalds , Bajaj Auto, Godfrey
Phillips
Accounts won in 2005: Tata Salt, Mumbai Mirror, Times Now, Dishnet Wireless, Gail
India, Makemytrip, HDFC Standard Life, Perfetti Van Melle India, Ministry of Tourism
Major Awards: Cannes: Heinz Tomato Ketchup (3 Hours), AAAI: Gold- Bajaj Fans, Senso
Restaurant & Bar (Press & Outdoor), Sanctuary Panda , Sanctuary
Save the Tiger , Showcase of the Year (Press & Outdoor ), Silver - Tide Cat,
Bajaj Fans, Darna Mana Hai, United Colours of Benetton, Umesh Aher (Photographer ),
Trimpoint, McDonalds , Benetton, Sanctuary Bear, Johnnie Walker Business Case
6. Mudra Communications
Top management: Madhukar Kamath , CEO
Branch heads: Mumbai: Jude Fernandes , Ryan Menezes, Delhi/ Kolkata: Sandeep Vij,
Ullas Chopra, Bangalore, Chennai, Hyderabad & Kochi: S Radhakrishnan, Jagdish Acharya
Shareholding: Indian 90%, DDB Worldwide 10%
No of employees: Not shared
Divisions: Kidstuff Promos and Events, Rapp Collins India, Tribal DDB India, Primesite,
Brand Therapist, Videotec, Tantra, OMS, MAG India
Key Accounts: The Godrej Group - Godrej Consumer Products & Godrej Agrovet, Paras
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Pharma, Reliance ADAG, Philips, Dabur, LIC, Madura Garments, TTK, Pantaloon, Henkel
Accounts won in 2005: Philips, Johnson & Johnson, HPCL, SBI, Zenith Computers,
MTDC, Bank of India , Bank of Baroda, McDowells No. 1, Jyothy Labs, IBS, Ministry
of Consumer Affairs, Orissa Tourism
Major Awards: Abby: Silver - Reliance Relpipe PPR, Asia Pacific AdFest: Bronze - Gujarat
Police, SPARK: Gold - Deccan Herald Olympic Coverage, Monster.com, Silver - Cycle
Agarbathies (2), Times Asia-Pacific Advertising Awards: Certificate of Merit -Monsterindia
.com, Blossom - House of Used Books
7. Grey Worldwide
Top management: Ashutosh Khanna, CEO
Branch heads: Mumbai: Errol Goveas, Delhi: Harikrishnan, Bangalore: Sanjay Menon,
Chennai: Sarita Srikanth, Kolkata: Mona Puri, Ahmedabad: Pankaj Mudholkar
Shareholding: Grey Global Group 100%
No of employees: Creative : 50, Servicing: 60, Production: 29, Account planning: 10,
Others: 129
Divisions: GCL, Grey Exhibit, Grey Interactive, Grey Direct
Key Accounts: Ministry of Tourism, ONGC, Gujarat Ambuja, Chhattisgarh Tourism, Haier
Appliance, Wrigleys , Parle, Deutsche Bank, Medimix, ITC Foods
Accounts won in 2005: Gecis, Parle Agro, Deutsche Bank, Pantech, Sidbi, Chhattisgarh
Tourism, Aircell, Joyco, Novartis
Major Awards: Adfest Asia: Bronze - Wyeth (Anne French)
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8. FCB Ulka
Top management: NG Alai, Executive director & group CFO
Branch heads: Mumbai: MG Parameswaran , Delhi: Arvind Wable, Bangalore : Laxmipathy
Bhatt, Kolkata: Ajay Sridhar, Cochin: Rajeev Menon
Shareholding: FCB Worldwide 51%
No. of employees: Creative: 96, Servicing: 101, Production: 68, Account planning: 22,
Media planning: 66, Others: 102
Divisions: Cygnus PR, Lodestar Brand Experience, FCB Ulka Interactive , Cogito
Consulting, Orion Promo Cash, FCB Ulka Healthcare, Procyon Graphics
Key Accounts: Tata Motors, Tata Teleservices, Whirlpool, Amul, Hero Honda, ICICI Bank,
Wipro, Zee Telefilms , ITC Foods, Tata Consultancy Services
Accounts won in 2005: Bank of Baroda , KFC, Johns Hopkins, Motorola, Abbott,
Johnson & Johnson, ICICILloyds Bank, SC Johnson, Kalyan Silk
Major Awards: Abby: Gold - Zee Cinema / Zee Telefilms, Effie: Naukri.Com
9. Contract Advertising
Top management: Jagdip Bakshi, chief executive officer
Branch heads: Mumbai: Umesh Shrikhande, Delhi: Surajit Roy, Bangalore : MS Balaji,
Chennai: Bimal Nair
Shareholding: JWT Fareastern, HTA
No of employees: Creative: 94, Servicing : 81, Production: 5, Account planning: 10
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Divisions: iContract, DesignSutra

Key Accounts: HSBC, NIIT, Cadbury , Dabur, Tata Group, Shoppers Stop, JK
Industries, Madura Garments , Wipro, Asian Paints
Accounts won in 2005: Level Up, Shoppers Stop, Honda Motorcycles, Wipro
Infotech, AMD Fareast, Gini & Jony, Asia Cryocell, Dabur India, Cadbury, Onida
Major Awards: Abby: Silver - Midday , Franklin Templeton, Godrej, AAAI Awards:
Showcase of the Year Gold - Godrej Shaving Cream, Silver - Franklin Templeton
Investments, Fame Adlabs, Shringar Cinemas - Spiderman 2, Fame Adlabs, Shringar
Cinemas - The Day After Tomorrow, Bronze - Kinetic Zing, Baazee.com, Zee MGM, Zee
Tele Films, Go 92.5 FM, Effies: Silver - Franklin Templeton , Bronze - Asian Paints
10. Rediffusion DYR

Top management: Preet KS Bedi, President
Branch heads: Mumbai: Deb Sen, Delhi: Santosh Sood, Bangalore: Ramesh Srivats,
Chennai: Kaushik Tiwari, Kolkata: Amitava Sinha, Hyderabad : Rajiv Vishwanathan
Shareholding: Diwan Arun Nanda 30%, Ajit Balakrishnan 30%, Y&R INC 20%, Dentsu Inc
20%
Media planning: 65
Divisions: Rediffusion PR, Showdiff Worldwide, Wunderman India, OAP, TME
Key Accounts: Bharti, Colgate, Ioch, Onida, Citibank, Diwgent Media, Tata Motors,
Franklin Templeton, ING Life Insurance, Taj Group
Accounts won in 2005: Diwgent Media, Franklin Templeton, Bharti Infotel, Singapore
Tourism, Grouer Sons, Coke, ETA, Nutrine Confectionery, Xerox, Indian Army, Vijay
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Shanthi Builders, Fresh & Honest, GM, Ascendas, Anmol Biscuits , ACC, British Council,
Bengal Shrachi, Sicpa, Lotto, Gail, The Statesman, Ministry of Consumer Affairs, Lawrence
& Mayo, BD Bangur , Pioneer
Major Awards: Abby: Gold - Colgate Whitening, Indian Oil Extra Premium, Tata Corporate,
Colgate Fresh Energy Gel, Eveready Batteries, AAAI: Silver - Airtel Express Yourself - TVC,
Airtel Campaign, Thomson P - in - P, Colgate Navigator - Outdoor (Yoga for the Teeth), Taj
100 Yrs and Taj Miracles, Bronze - Nike (Brazil vs Germany)
11. RK Swamy BBDO

Top management: Shekar Swamy, President
Branch heads: Mumbai: Sangeeta Shetty, Delhi: Ajit Shah, Bangalore: Arun Kumar,
Chennai: VV Vijay Gopal, Kolkata: Anil Jain, Hyderabad : R Viswa Mohan
Shareholding: Not Shared
No of employees: 325+
Divisions: Social Rural Group, Hansa Events, Proximity India, Digital Direction, Hansa
Outsell, Pharma Services
Key Accounts: Dr Reddys Labs, Hawkins, ICI Dulux, Indian Airlines, MercedesBenz , Piaggio, Raymond, Sara Lee, State Bank Group, Visa
Accounts won in 2005: Getit Yellow Pages, Hindustan Latex, Indian Airlines, Mars
Chocolates, Ministry of Tourism, ONGC
Major Awards: One Show Rx: Brand Cremaffin, IndusInd Bank, New York Global Awards:
Brand Cremaffin, Media Research Users Council: Best use of IRS
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12. Saatchi & Saatchi

Top management: V Shantakumar , MD & CEO
Branch heads: Mumbai: Kamal Basu, Delhi: Alok Lall, Bangalore: Anand Narasimha,
Saatchi & Saatchi Direct (Bangalore): Malavika Harita
Shareholding: Foreign Holdings 80%, Local Management 20%

Others: 47
Key Accounts: TVS Victor, Ariel, Head & Shoulders, Speed & MAK / Bharat Petroleum,
Mother Dairy, Hewlett-Packard PCs, Hyundai TV & DVD, Diptrix, Nature Valley, Pillsbury
Chakkifresh Atta, Variety Mix, Pizza/Cake Mix, General Mills, ICICI Home Finance, Chateau
Wines, Champagne Indage, Tetley, Gemini Coffee, Kannan Devan Tea
Accounts won in 2005: Toyota Kirloskar Motors, TNT India, Pentair Water India, Reliance
Polymer, Kenstar TV, Total Environment, AOL
Major Awards: Asia Pacific AdFest: Silver - Ariel Corners, Bronze - Ariel Corners (Tea
Man), Ariel Corners (Painter)
13. iB&W Communications

Top management: Mukesh Gupta, MD & Chairman
Branch heads: Mumbai: Shyam Sunder, Delhi: Avijit Dutt, Bangalore: Raj Hadap,
Hyderabad: Renuka Raj
Shareholding: Mukesh Gupta 80%, Nutan Gupta 20%
No of employees: Creative: 46, Servicing: 42, Production: 14, Account planning: 12
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Divisions: I Rural, I Prom, I Direct, I FluxArt

Key Accounts: Skoda Auto India, Victorinox, RC Cola International, New Balancer (Royal
Sporting House), Siemens (SISL), Crocodile International, ACE Richesse (A Shapoorji
Pallonji Group Company ), JW Marriott , IIPM, Orchard Group of Hotels
Accounts won in 2005: Crocodile International, Hughes Escorts Communications, ACE
Richesse, Dhan Dhana Dhan Infotainment , Shaan Masala (Pakistan), Westisle, Shanti
Gears, Hassan Gems & Jewellery, Nalini & Yasmin, Ministry of Finance
14. Euro RSCG

Top management: Suman Srivastava , President
Branch heads: Mumbai: Rajan Patel, Delhi: Sushant Panda, Bangalore , Chennai: Sanjoy
Gupta
S h a r e h o l d i n g : Havas International , France 62.5%, Indian Shareholders 37.5%
No of employees: Creative: 37, Servicing : 56, Production : 17, Account planning: 1,
Media: 45, Others: 28
Divisions: Public Relations & Events, 4D, Connecturf India, Media Planning Group
Key Accounts: Reckitt Benckiser, Sony Entertainment, HDFC Bank, Dell Computers,
Voltas, Intel, Mahendra Brothers, Bharat Petroleum , Schneider Electric, Tide Water Oil
Accounts won in 2005: Bharat Petroleum, Emirates Airlines, Red FM, Globus, Dainik
Bhaskar, UP Tourism, Bank of Baroda, National Highways Authority of India, Watanmal,
GTC Industries
Major Awards: Abby: Silver - Red FM, AAAI: Gold - Red FM, Silver - Red FM, Promax
World Awards: Gold (Best Sports Programme) - Extraa Innings - Sony Entertainment
Television (SET), Silver(Best use of Original Music Composition) - SET, BDA World Awards
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2005: Gold - Best Open - Extraa Innings/SET, Best ID - Max Cricket ID/SET, Best Tropical
Promo Campaign - Extraa Innings/SET, Silver: Best Special Events Promo - SET, Best
Sales & Marketing Presentation - SET.
15. Bates Enterprise
Top management: Subhash Kamath, CEO
Branch heads: Mumbai: Charulata Ravi Kumar, Delhi: Alok Agrawal, Bangalore: Ashok
Vidya Sagar, Kolkata: Abeer Chakravarthy
Shareholding: WPP Group (majority ), Mohammed Khan

Others: 39
Divisions: Rural Marketing, Public Relations, Events & Promotions, Direct Marketing,
Interactive, Trade and Channel Marketing, Retail & Merchandising
Key Accounts: Nokia, Tata AIG, Dabur, ITC, IDBI, Indian, ABP Group, Titan & World of
Titan, HLL, Star News
Accounts won in 2005: IDBI, Marico, Optimix, Sony Car & Home Audio, ICICI, Gail,
Apeejay Group, Titan Xylus, Sricon Steel, Kolkata West International City PL
Awards: Abby: Gold - Sony India, Silver - Tata AIG, Indian Airlines, Nokia, Sony India,
Kewal Kiran Industries (Killer Jeans), General Motors, New York Festivals: Silver - Knight
Queen, PATA: Gold - Indian Airlines, Agency of the Year - Ad Club & Srijon Samman Bates Enterprise - Kolkata
16. Ambience Publicis

Top management: Nakul Chopra, Managing Director
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Branch heads: Mumbai: Rajiv Sabnis

Shareholding: Publicis Group Holding BV - Undisclosed
Others: 25
Divisions: Publicis Dialog
Key Accounts: Procter & Gamble - Vicks, Marico Industries, Hindustan Lever, Sansui,
ICICI Bank, JB Marketing & Finance - Emami, Shaw Wallace Distilleries, VIP Industries Carlton , Goodlass Nerolac Paints
Accounts won in 2005: ICICI Bank - Money Transfer, ICICI Bank - Corporate , Sansui (Televisions), Indian Centre for Plastics, Marico Industries - After Shower / Parachute
Therapy, British High Commission, Trent - Ascot Menswear
Major Awards: Abby: Silver - Sanctuary Magazine, Western Union Financial Services,
Procter & Gamble - Vicks
17. SSC&B Lintas

Top management: Ashish Bhasin, President
Branch heads: Mumbai: Ravi Shankar, Delhi: Suresh Tiwari, Bangalore: GS Sridhar
Shareholding: An Interpublic Group company, part of Lintas India
No of employees: Creative: 21, Servicing: 26, Production: 7, Account planning: 2
Divisions: Linterland, LinOpinion, Advent, Lintas Personal, Aaren Initiative , Strategic
Relationship Solutions , Lintas Healthcare, Lintertainment
Key Accounts: MTNL, BSNL, UB Group, Abbot Labs, Vardhaman, ICICI Direct,
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Cybermedia, Essar Group, Videocon, Taurus Mutual Fund, PSI (Rajasthan), Bank of Nova
Scotia
Accounts won in 2005: BSNL, UB Group, Bank of Nova Scotia, Taurus Mutual Fund, IT
People Dot Com, Sanjeevani, Union Bank
Major Awards: Not Applicable (Company Policy)
18. Everest Brand Solutions

Top management: Aniruddha Banerjee, COO
Branch heads: Delhi: Rajeev Rakshit
Shareholding: Rediffusion DYR 100%
Others: 10
Divisions: Rediff PR, Showdiff Worldwide, Wunderman, OAP, Sudler &Hennessey

Key Accounts: LIC, Parle Products , Elder Pharma, Ansal Properties , Godfrey Philips,
HMA, ING Vysya Mutual Funds, Hitachi, Autocop (India), HFCL Infotel, ICICI Lombard, SKF
Bearings
Accounts won in 2005: Autocop, Hitachi, ING Vysya Mutual Fund, Satnam Overseas,
Travel Corporation of India, Mirc Electronics (IGO Television), Music Broadcast, JK Tyres,
Ministry of Consumer Affairs
Major Awards: TV Abby: Campaign of the Year (Silver) - Tortoise, Bombay Chemicals,
Gold & Silver: TV Single Ad, Household Care - Tortoise , Bombay Chemicals, Radio Silver Parle Mangobite, 2nd Most Creative Agency of the Year, Srijon Samman 2005: Gold Parle G , Tortoise, Bronze - Tortoise Mosquito Coil, Best Campaign in the ING Vysya
Mutual Fund, Asia Pacific Region - ING Vysya Dividend Yield Fund
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19. Dentsu Marcom

Top management: Rajesh Aggarwal , Executive Director
Branch heads: Mumbai: Ashish Dabral
Shareholding: Dentsu Inc 74% Mogae Consultants 26%
No of employees: Creative: 36, Servicing: 48, Production: 6, Account planning: 4, Others:
33
Divisions: Q: PRO, Invest: PRO, Master: PRO
Key Accounts: Honda Motorcycles & Scooters India, Honda Siel Cars India, Canon India,
Tata Tea, Sony Ericsson India, Raymonds, Suzlon Energy, Daikin Air Conditioning , IFFCO
TOKIO General Insurance
Accounts won in 2005: Jaypee Hotels, IFFCO TOKIO General Insurance, Park Avenue,
Suzlon Energy, Frankie India, Hindustan Construction, TV Today Network, Tribhuvandas

Bhimji Zaveri (TBZ)
Major Awards: London International Awards - Public Service Muskaan, Archive
International -Canon
20. Interface
Top management: NG Alai, Executive Director and Group CFO
Branch heads: Mumbai, Delhi: Niteen Bhagwat, Chennai: P Subramanian
Shareholding: IPG 51%
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No of employees: Creative: 22, Servicing : 24, Production : 6, Account planning: 4, Media

Planning: 7, Others: 7
Divisions: Interface Direct, Interface Interactive
Key Accounts: Mahindra Auto, Mahindra Farm Equipment, Club Mahindra, Blue Star,
British Airways , Grasim, Goodlass Nerolac, Nirmal Supermarket, Henkel, Mahindra
Financial Services
Accounts won in 2005: Grasim, Lotte, Shoprite, The Hindu Business Line
Awards: Abby: Blue Star, Scorpio
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2. McCann Erickson India