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Corporate identity

guidelines
For prefix users only
January 2013

www.bakertillyinternational.com/extranet/home.aspx

Baker Tilly International member firm corporate identity guide

Contents
Introduction
Baker Tilly International positioning
Six key elements of the corporate identity
1. Logo
2. Curve
3. Colours
4. Imagery
5. Tone of voice
6. Typography
Elements at work
Instances where the corporate identity can be
relaxed to suit the messaging and target audience
Profile photos

Colour code for guidelines: When a page is specifically


about a two, three and four line logo, it is colour coded as
below for ease of reference.

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
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XXXXXX

BAKER TILLY
HONG KONG
RESTRUCTURING
AND RECOVERY

Baker Tilly International member firm corporate identity guide


Introduction

Introduction
Our corporate identity is the face and personality we present to the community.
Our identity is the total effect of our logos, brand names, trademarks, electronic
communications and presentations everything that represents us visually.
The elements of the identity the bird, the words Baker Tilly, curve,
typeface, images and colours are among the most valuable marketing and
communications tools we have. When used properly, these elements support a
carefully designed corporate identity system.
The guidelines in this document are not meant to inhibit, but to improve the
creative process. By following these guidelines, the materials you create will
represent the brand cohesively.

Baker Tilly International


positioning

Baker Tilly International member firm corporate identity guide


Positioning

Positioning
Positioning is how the network and individual member firms are viewed by
others in our target markets. We can influence how we are positioned by
communicating to our external audiences in a clear and consistent way.
All Baker Tilly International member firms aim to be open and transparent
businesses and make the following commitments:
To lead by example
To deliver a quality service with an emphasis on integrity
To be open and honest in all communications
To act ethically
To foster teamwork and collaboration with other member firms
To maintain a supportive environment in which their individuals can flourish.
The shared values of Baker Tilly International and its member firms define what
we stand for and how we do things, forming the basis for a consistent approach
to service delivery worldwide.

Mission
The mission of Baker Tilly International is to operate a network whose members
deliver, with integrity and objectivity, superior independent audit, accounting, tax
and financial services to clients through global resources and relationships.

Vision
Our vision is to be widely recognised as a global network of closely aligned,
premier, independent accounting firms serving leading national and global
organisations.
This recognition will reflect the quality, broad intellectual capabilities, depth of
talent, specialised industry expertise, integrity and stature of our member firms.
Collaboration will enable our member firms to prosper with a unique, sustainable
competitive advantage in their markets.

10

Six key elements of the


corporate identity
Logo
The logo is a symbol, not a word. The Baker Tilly logo comprises two elements
a symbol (the bird) and text (Baker Tilly), usually followed by a suffix.

Curve
The curve has been used in our identity for over ten years and provides a strong
and distinctive element.

Colours
In addition to the colours in the logo, we use a number of complimentary colours
to support and enhance our materials.

Imagery
Imagery is used as an integral part of our materials and its important that it
reflects our brand values and messages consistently.

Tone of voice
Our tone of voice coneys the attitude and demeanour of our personality.
This should reflect both your firms values and the positioning of the network.

Typefaces
A range of typefaces to use both in designed materials and Microsoft produced
materials are available.

Elements at work
When using the elements in a document, its important to first identify what
the purpose and objective of the document is. Elements can then be tailored to
reinforce that message.
A minimal approach to design makes the document clean and easy to read.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity

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12

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Logo

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Logo
About the logo
The logo comprises two separate and distinct elements:
A: The bird
B: Text
A:

XXXXXX
XXXXXX
XXXXXX
B:

The logo is available in a variety of formats and has been developed for use
on various applications. The followings pages illustrate the correct use of the
logo in each instance and provide additional guidance and direction to ensure a
consistent quality of representation.
For member firms who use this guide, the logo comprises a suffix, for example -

Two line logo

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Three line logo

XXXXXX
XXXXXX
Four line logo XXXXXX

XXXXXX
XXXXXX
XXXXXX
New logos
New logos must be requested through the extranet branding portal. Under no
circumstance are member firms allowed to create their own logos.

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Using the logo


Full colour logo
The full two colour logo is the preferred version and must be used whenever
possible.

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

XXXXXX
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XXXXXX
One colour logo
A one colour logo can be used when reproducing materials in one colour. The
following versions are acceptable:

Black

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX
Baker Tilly blue
(Pantone 303)

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

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White
The logo can also be reversed out of a solid dark background. For example:

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Protection zone
To ensure the logo stands alone, a space equal to the size of the B in Baker has
been defined as the protection zone. The minimum space between the logo, text,
design elements, page edges and other logos.

1 x B height
1 x B height

1 x B height

1 x B height

XXXXXX
XXXXXX
XXXXXX
1 x B height

1 x B height

1 x B height

1 x B height

XXXXXX
XXXXXX
XXXXXX

1 x B height
1 x B height

1 x B height

XXXXXX
XXXXXX
XXXXXX

1 x B height

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Sizes and uses


Recommended sizes
The logo must only be used at the sizes outlined in this guide. For collateral that
is A4 or A5 (European) and Letter (US), the logo should be:

XXXXXX
XXXXXX
52mm
XXXXXX

XXXXXX
XXXXXX
XXXXXX
52mm

XXXXXX
XXXXXX
XXXXXX
52mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Other sizes - A3


XXXXXX
XXXXXX
73mm
XXXXXX

XXXXXX
XXXXXX
XXXXXX
73mm

XXXXXX
XXXXXX
XXXXXX
73mm

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Other sizes A2

XXXXXX
XXXXXX
XXXXXX
103mm

XXXXXX
XXXXXX
XXXXXX
103mm

XXXXXX
XXXXXX
XXXXXX
103mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Minimum
Only to be used under special circumstances such as on pens or golf balls and
small adverts. If you require to use the logo smaller, please speak to Baker Tilly
International for guidance.

XXXXXX
XXXXXX
XXXXXX
37mm

XXXXXX
XXXXXX
XXXXXX
37mm

XXXXXX
XXXXXX
XXXXXX
37mm

Other uses
Stationery
Refer to the stationery guidelines for correct size and use on letterheads,
envelopes and business cards.
Online
For websites and email marketing refer to the website guidelines.

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Correct and incorrect use of the logo


Correct

XXXXXX
XXXXXX
When the logo appears on a white
XXXXXX
background,
the full colour logo must be

XXXXXX
When the XXXXXX
logo appears on a light
XXXXXX
background,
the black logo must

XXXXXX
When the XXXXXX
logo appears on a dark
XXXXXX
background,
the white logo must

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a white

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a light

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a dark

background, the full colour logo must be


used, unless printing in black and white

background, the black logo must


be used

background, the white logo must


be used

used, unless printing in black and white

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a white
background, the full colour logo must be
used, unless printing in black and white

be used

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a light
background, the black logo must
be used

be used

XXXXXX
XXXXXX
XXXXXX
When the logo appears on a dark
background, the white logo must
be used

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
When the logo appears on an image, the protection zone must still be applied
XXXXXX

XXXXXX
XXXXXX
XXXXXX
When the logo appears on an image, the protection zone must still be applied

XXXXXX
XXXXXX
XXXXXX
When the logo appears on an image, the protection zone must still be applied

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Incorrect

XXXXXX
TAX
XXXXXX
Do not intrude the protection zone
XXXXXX

XXXXXX
XXXXXX
TAX
XXXXXX
Do not intrude the protection zone

XXXXXX
XXXXXX
XXXXXX

Do not distort the logo

XXXXXX
XXXXXX
XXXXXX

Do not distort the logo

XXXXXX
XXXXXX
Do not reproduce the logo in any
XXXXXX
colour other
than the approved colours

XXXXXX
XXXXXX
XXXXXX
Do not reproduce the logo in any
colour other than the approved colours

XXXXXX
XXXXXX
XXXXXX
TAX
Do not intrude the protection zone

XXXXXX
XXXXXX
XXXXXX

Do not distort the logo

XXXXXX
XXXXXX
XXXXXX
Do not reproduce the logo in any
colour other than the approved colours

XXX
XXX
XXX

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not move the birdXXXXXX
XXXXXX

XXXXXX
Do not useXXXXXX
the white logo on a
light background
XXXXXX

XXXXXX
XXXXXX
Do not use
a solid black or blue
logo on a XXXXXX
dark background

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not move the bird

XXXXXX
XXXXXX
XXXXXX
Do not use the white logo on a

XXXXXX
XXXXXX
XXXXXX
Do not use a solid black or blue

light background

logo on a dark background

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not move the bird

XXXXXX
XXXXXX
XXXXXX
Do not use the white logo on a
light background

XXXXXX
XXXXXX
XXXXXX
Do not use a solid black or blue
logo on a dark background

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Incorrect

XXXXXX
XXXXXX
XXXXXX

Do not make the bird bigger

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not make
the bird smaller

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Do not make the bird bigger

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

XXXXXX

Do not make the bird smaller

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Do not make the bird bigger

XXXXXX

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

XXXXXX

Do not make the bird smaller

XXXXXX
XXXXXX
Do not add a shadow to the logo
XXXXXX

XXXXXX
XXXXXX
XXXXXX
Do not add a shadow to the logo

XXXXXX
XXXXXX
XXXXXX
Do not add a shadow to the logo

XXX
XXX
XXX

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not add a reflection to the logo
XXXXXX

XXXXXX
XXXXXX
Do not remove the bird from
XXXXXX
the text

XXXXXX
XXXXXX
Do not use
the full colour logo
on dark background
XXXXXX

XXXXXX
XXXXXX
XXXXXX
XXXXXX
Do not add a reflection to the logo

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX
Do not use
the full colour logo

XXXXXX
XXXXXX
XXXXXX
Do not add a reflection to the logo

Do not remove the bird from


the text

XXXXXX
XXXXXX
XXXXXX
Do not remove the bird from
the text

on dark background

XXXXXX
XXXXXX
XXXXXX
Do not use the full colour logo
on dark background

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Incorrect

XXXXXX
XXXXXX
Do not re-colour any part of the logo
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Do not re-colour any part of the logo

Do not use blurred logos

Do not use pixelated logos

Do not use blurred logos

Do not use pixelated logos

Do not use blurred logos

Do not use pixelated logos

XXXXXX
XXXXXX
XXXXXX
Do not re-colour any part of the logo

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
If using the logo over an image or
XXXXXX
graphic, the
protection zone around the
logo must be applied

XXXXXX
XXXXXX
XXXXXX
If using the logo over an image or
graphic, the protection zone around the
logo must be applied

XXXXXX
XXXXXX
XXXXXX
If using the logo over an image or
graphic, the protection zone around the
logo must be applied

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Use of logo on promotional goods


When producing promotional goods, the logo should not go below the minimum size
of 37mm, and the correct colour way should be used (on white, the full colour; on
dark, the white; and on light, the black logo).

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Straplines and subtext/


descriptor text
Subtext/descriptors
A subtext or descriptor text is a phrase that sums up what a brand, product or
company provides/offers. Subtext/descriptors are often used by firms where the
Baker Tilly name is not well known and therefore a description of services is
needed to inform the reader what the firm does. Subtext/descriptors are not an
advertising strapline or tagline or values of a firm.
Subtext/descriptors can be used in both local and international marketing
collateral. They should not be larger, overpower, or be the dominate words when
used on the same page where the Baker Tilly logo appears.
Subtext/descriptors must:
Not form part of the logo

Not be coloured Baker Tilly red or any of the complimentary colours

Be outside the protection zone of the logo

Be coloured Baker Tilly blue, black or white.

Examples of subtext/descriptors currently in use by member firms


Chartered accountants

Certified chartered accountants

Auditors and consultants

Auditors and consultores

Financial advisor

Certified public accountants and business consultants

Registered auditors

Audit, tax and consulting

Using on stationery
When used on letterheads, they must be used as the first line of the address
block, in the same font, size and colour as the address block. Examples can be
found in the stationery guidelines on the extranet.

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34

XXXXXX
Chartered accountants
XXXXXX
1223 High Street
XXXXXX
Main town
City
Postcode

T: +44 (0)00 0000 0000


F: +44 (0)00 0000 0000
info@bakertillyxxxx.com
www.bakertillyxxxx.com

Using on business cards


Due to space restrictions, they must not to be used on the front of business
cards. Subtext/descriptors can be used on the reverse of cards.
Using on websites
When used on websites, they must be incorporated into the About us page or
on the homepage when describing/welcoming the firm. They must be in the
same font type as the body copy of the website.
Using longer subtext/descriptor words
If your firm wants to use a longer subtext or a sentence to summarise the
services it provides, use either one of the following. This text should be used
within your introduction/welcome paragraphs on your website or corporate
brochure. It is not to be used on stationery or business cards.

A leading provider of accounting and business services

Your local advisors with access to international capability

Baker Tilly International


Great Firms, Outstanding Network is the subtext reserved for and can only be
used by Baker Tilly International in collateral produced by Baker Tilly International.
This describes the network, not individual firms of the network and therefore must
not be used by individual firms.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Straplines
A strapline or advertising tagline should only be used in marketing campaigns
that have a definite start and end date. It should only be used on local marketing
collateral which will not be seen outside your firms country of origin.
Examples of straplines currently in use
Candor. Insight. Results

Trust. Vision. Results

People. Innovation. Results

The brand of choice

We share your vision

International professionalism personal involvement

Wij adviseren (We advise)

These are considered straplines and do not represent the words of the Baker Tilly
International network. These are individual to countries/locations and therefore
should only be used in local marketing campaigns and initiatives. They should
not be used on websites.
Straplines must:
Not form part of the logo

Not be coloured Baker Tilly red or any of the complimentary colours

Not be in the same font as the logo

Be only coloured Baker Tilly blue, black or white

Be outside the protection zone of the logo

Be only on local marketing collateral

Not used on the website or marketing collateral that appears on the website.

When using a strapline, it must be used within the first paragraph of the
collateral and it must be explained and described in the welcome/introductory
body copy of your local collateral.

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Subsidiary logos
A subsidiary company or subsidiary is a company that is completely or partly
owned and completely or partly controlled by a member firm. The subsidiary can
be a company, corporation, or limited liability company.
Subsidiary logos must be requested through the extranet branding portal. The
subsidiary name appears in Baker Tilly red, and is smaller than the logo.
Examples of approved subsidiary logos:

Using the subsidiary logos


Full colour logo
The full two colour logo is the preferred version and should be used
whenever possible.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

One colour logo


A one colour logo can be used when reproducing materials in one colour. The
following versions are acceptable:
Black

Baker Tilly blue


(Pantone 303)

White
The logo can also be reversed out of a solid dark background. For example:

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38

Protection zone (subsidiary logos)


To ensure the logo stands alone, a space equal to the size of the B in Baker has
been defined as the protection zone. The minimum space between the logo, text,
design elements, page edges and other logos.

1 x B height
1 x B height

1 x B height

1 x B height

1 x B height

1 x B height

1 x B height

1 x B height

Other sizes and uses of subsidiary logos


Recommended sizes
The logo must only be used at the sizes outlined in this guide. For collateral that
is A4 or A5 (European) and Letter (US), the logo should be:

52mm

52mm

Other sizes
In other instances, the smaller and larger logos can be used.
Small
Only to be used under special circumstances such as on pens or golf balls. Refer
to the stationery guidelines for correct size for use on letterheads, envelopes and
business cards.

37mm

37mm

Other sizes - A3


73mm

40

73mm
Other sizes A2

103mm

103mm
Web
When the logo is used electronically it must be 179 pixels wide.

Use of subsidiary logo on promotional goods


When producing promotional goods, the logo should not be used smaller than
the minimum size outlined above and the correct colour way should be used (on
white, the full colour; on dark, the white; and on light, the black logo).

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

41

42

Correct and incorrect use of the logo


Correct

When the logo appears on a white


background, the full colour logo must be
used, unless printing in black and white

When the logo appears on a light


background, the black logo must
be used

When the logo appears on a dark


background, the white logo must
be used

When the logo appears on a white


background, the full colour logo must be
used, unless printing in black and white

When the logo appears on a light


background, the black logo must
be used

When the logo appears on a dark


background, the white logo must
be used

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

When the logo appears on an image, the protection zone must still be applied

When the logo appears on an image, the protection zone must still be applied

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44

Incorrect

TAX
Do not intrude the protection zone

Do not distort the logo

Do not reproduce the logo in any


colour other than the approved colours

Do not distort the logo

Do not reproduce the logo in any


colour other than the approved colours

TAX
Do not intrude the protection zone

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

XXXXXX
XXXXXX
XXXXXX
Do not move the bird

Do not use the white logo on a


light background

Do not use a solid black or blue


logo on a dark background

Do not use the white logo on a


light background

Do not use a solid black or blue


logo on a dark background

XXXXXX
XXXXXX
XXXXXX
Do not move the bird

45

46

Incorrect

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Do not make the bird bigger

Do not move or resize the bird

Do not add a shadow to the logo

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Do not make the bird bigger

Do not move or resize the bird

Do not add a shadow to the logo

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Do not add a reflection to the logo

Do not remove the bird from


the text

Do not use the full colour logo


on dark background

Do not add a reflection to the logo

Do not remove the bird from


the text

Do not use the full colour logo


on dark background

47

48

Incorrect

Do not re-colour any part of the logo

Do not use blurred logos

Do not use pixelated logos

Do not re-colour any part of the logo

Do not use blurred logos

Do not use pixelated logos

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

If using the logo over an image or


graphic, the protection zone around the
logo must be applied

If using the logo over an image or


graphic, the protection zone around the
logo must be applied

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50

An independent
member of Baker Tilly
International logos

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

To enhance your firms international capabilities and the Baker Tilly International
name worldwide a members logo has been created. The An independent
member of Baker Tilly International logo (the member logo) must be used on all
materials listed below. Two logos exist: (a) text logo and (b) image logo.

(a)
(b)

In all instances your firm logo should be the predominant logo. If you are using
the member logo on the same page or view as your firm logo, you should use the
text version of the member logo.
No two full image logos can appear on the same page or view. No two birds can
appear on the one page or view.

Logo usage
Except where prohibited by local law, all members are expected to indicate their
independent membership of Baker Tilly International on:
Letterhead

Email signatures

Business cards

Emarketing / eshots

M
 arketing collateral (annual reports,
brochures, newsletters, technical
briefings, research reports, members
surveys and seminar invitations)

Adverts

Proposal / engagement letters

Graduate recruitment / orientation


materials

Press release

Powerpoint presentations
Office signage

Websites
Use of the logo on envelopes and address labels is optional.

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52

Using the member text logo


One colour logo
A one colour logo can be used when reproducing materials in one colour. The
following versions are acceptable:
Black

Baker Tilly blue


(Pantone 303)

White
The logo can also be reversed out of a solid dark background. For example:

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Protection zone of the members text logo


To ensure the logo stands alone, a space equal to the size of the A has been
defined as the protection zone. This is the minimum space between the text,
logo and other design elements, page edges and other logos.

1 x A height

1 x A height

1 x A height

1 x A height

Sizes and uses


Recommended sizes
The logo must only be used at the sizes outlined in this guide. For collateral that
is A4 or A5 (European) and Letter (US), the logo should be:

An independent member of Baker Tilly International


80.5mm
Other sizes - A3

An independent member of Baker Tilly International


113.5mm
Other sizes - A2

An independent member of Baker Tilly International


160mm

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Minimum
Only to be used under special circumstances such as small adverts. If you need to
use the logo smaller, please speak to Baker Tilly International for guidance.

41.5mm

Other uses
Stationery
Refer to the stationery guidelines for correct size and use on letterheads,
envelopes and business cards.
Online
For websites and email marketing refer to the website guidelines.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Correct and incorrect use of the members text logo


The black and white logos should be used as per the guidance given below. The
blue logo is to be used for all stationery. The logo is an image and should not
be replicated or recreated, other than in email signatures. See the extranet for
guidelines on email signatures.

Correct
An independent member of Baker Tilly International
On light backgrounds, the black logo must be used.

On dark backgrounds, the white logo must be used.

When the logo appears on an image, the protection zone must still be applied

Incorrect
An independent member of Baker Tilly International

www.yourwebsite.com
Do not intrude the protected space

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An independent member of Baker Tilly International


An independent member of Baker Tilly International
Do not alter the structure of the logo

An independent member of Baker Tilly International


Do not distort the logo

An independent member of Baker Tilly International


Do not reproduce the logo in any colour other than the approved colours

Do not use the white logo on a light background

An independent member of Baker Tilly International


Do not use the black or Baker Tilly blue logo on a dark background

An independent member of Baker Tilly International


Do not reproduce the logo over an image or graphic

An independent member of Baker Tilly International


Do not use black colour logo on dark colours

Do not use blurred logos

Do not use pixelated logos

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

An independent member of Baker Tilly International.


Do not add a full stop

An independent member of Baker Tilly International


XXXXXX

Do notXXXXXX
add the bird
XXXXXX

An independent member of Baker Tilly International


Do not create your own logo

An Independent Member Of Baker Tilly International


Do not capitalise / title case the text in the logo

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58

Using the member image logo


Full colour logo
The full two colour logo is the preferred version and should be used whenever possible.

One colour logo


A one colour logo can be used when reproducing materials in one colour. The
following versions are acceptable:

Black

Baker Tilly blue


(Pantone 303)

White
The logo can also be reserved out of a solid dark background. The following
versions are acceptable

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Protection zone of the member image logo


To ensure the logo stands alone, a space equal to the size of the B has been
defined to protect the area around it. This is called the protective zone and is the
minimum space between the text, design elements, page edges and other logos.

1 x B height
1 x B height

1 x B height

1 x B height

Sizes and uses


Recommended sizes
The logo must only be used at the sizes outlined in this guide. For collateral that
is A4 or A5 (European) and Letter (US), the logo should be:

52mm
Other sizes - A3


73mm

59

60

Other sizes - A2

103mm
Minimum
Only to be used under special circumstances such as small adverts. If you require
to use the logo smaller, please speak to Baker Tilly International for guidance.

37mm

Other uses
Stationery
Refer to the stationery guidelines for correct size and use on letterheads,
envelopes and business cards.
Online
For websites and email marketing refer to the website guidelines.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

 orrect and incorrect use of the members image logo


C
Correct

When the logo appears on a white


background the full colour logo must be
used, unless printing in black and white

When the logo appears on a light


image, the dark logo must be used

When the logo appears on a dark


image, the white logo must be used

When the logo appears on an image, the protection zone must still be applied

61

62

Incorrect

TAX
Do not intrude the protected space

Do not distort or stretch the logo

Do not reproduce the logo in any


colour other than the approved colours

Do not move the bird

Do not use the white logo on a


light background

Do not use a dark logo on a


dark background

Do not reproduce the logo over an


image or graphic

Do not remove the bird from the text

Do not re-colour any part of the logo

Do not use the full colour logo on


a dark background

Do not use blurred logos

Do not use pixelated logos

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Using the Baker Tilly bird on its own


The UK firm, Baker Tilly, owns the trademark licence for the words and bird
graphic together. They do not own the trademark to use the bird graphic on its
own. You will be infringing another organisations trademark licence if you use
the bird on its own without the words in close proximity.
The words Baker Tilly and suffix must be positioned in close proximity to the bird.
Any use of the bird on its own must be approved by Baker Tilly International.

Correct use of the bird on its own


Signage/office fixtures
On internal office fixtures, such as etched or embossed into doors, floors
or on the front of lectures.

Social media
On social media sites and in digital marketing space can be limited. In such
instances the bird can be used on its own if your firm name is in close proximity
to the bird graphic.
Facebook
Correct use on Facebook

63

64

Incorrect use on Facebook

The full logo should not be used on Facebook as the logo is cut and distorted
Twitter
Correct use on Twitter

Incorrect use on Twitter

Do not reposition the bird and the words

If using the bird graphic, ensure you use the correct size for Twitter

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Do not colour the background, it should always be on a white background


As a favicon (a small icon that represents the website in the address bar)

App (for smartphones and iPhones)


As an app icon on iPhone, iPad, iPod or smartphone, the firm name must
appear on the icon. The firm name can not be in the same font as the logo.
Correct use:

Incorrect use:

65

66

Incorrect use of the Baker Tilly bird on its own


Under no circumstance must the bird be animated or made to fly

http://www.youtube.com/watch?v=Tu5z4IsT6qg

Do not add design or imagery to the bird

Do not reverse the bird

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Logo

Do not use the bird on its own when space permits the use of the full logo

Do not use the bird as a substitute image on the front, inside, or back of collateral

Accountants and Advisors

New Delhi
Guahati

Nagpur

Kolkata

Mumbai
Hyderabad
Bengaluru
Chennai

Corporate profile
Delivering quality service for seven decades

67

68

Using the correct file format


Depending on the format of the final production of the document, the logo
used will vary. All logo formats are available on the brand portal of the extranet.

Which format should I use?

Format

Medium
EPS

High res Tiff

High res jpeg

Printed professionally
Full
Mono
Reversed

Pantone/CMYK
Pantone/CMYK
CMYK

Printed internally

CMYK

CMYK
CMYK
CMYK

CMYK
CMYK
CMYK

CMYK

Low res jpeg

PNG

Email

RGB

RGB

Website

RGB

RGB

Promotional goods

Pantone/CMYK

CMYK

CMYK

File types
EPS (Encapsulated postscript) Scalable vector image for print
Tiff High resolution image for print
Jpeg 
Compressed image, for print and web
depending on resolution
PNG Compressed image for web

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

Curve

69

70

Curve
The curve has been used in our corporate identity for over ten years and provides
a strong and distinctive element. The shape of the curve is taken from the line of
the birds wing.
No image or logo other than the Baker Tilly logo must appear within the curve.
On printed collateral, the curve refers to the area above the curved line. On web
banners, it refers to the area below the curved line.
We have two versions of the curve; full and shallow depth. Each is provided as
PNG files for Microsoft documents and EPS for professionally designed material
from the brand portal on the extranet. Each curve is available as solid white, and
solid white with a drop shadow.

Using the curve in off-line/printed media


With the exception of direct mail pieces, all front/title pages of materials
must use the curve. There are two curves available depending on the type of
document. For the majority of the collateral, the full depth curve should be used.
In instances such as flyers or adverts, where more content area is required, the
shallower depth curve may be used.

Protection zone
There is a protection zone around the curve, no text is to appear within 10mm
of the edge of the curve for up to A4. For larger instances, the protection zone is
1/21 of the curve width, as illustrated.

The shaded area in this example


shows the protection zone of the
curve. Do not add the shaded area
to your collateral. This colour is for
illustrative purposes only.

ve
Cur

on
ecti
t
o
r
p

zone

e
n zon
o
i
t
c
e
prot
Curve
Protection zone height = Curve width  21

Curve width

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

Using the drop shadow curve


For instances where the white curve would be lost on an image with a white
background, the drop shadow curve must be used. For Microsoft software in A4
or letter size, use the PNG file on the extranet. For professional design software
(Creative Suite), please use the settings below (for an A4 document), using the
eps file format.

Blending:
Mode: Multiply
Colour: 100% K
Opacity: 40%

Position:
Distance: 3mm
Angle: 90%
X offset: 0mm
Y offset: 3mm

Objects:
Size: 4mm
Spread: 0%
Noise: 0%

For documents not A4 size, the shadow should remain in proportion with the
document size.

71

72

Two line logo

Full depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into a quarter grid from top to bottom. The curve is
positioned at the top of the document, with the top of the curve meeting the
quarter page guide on the right. Whether the document is portrait or landscape,
the grid is adaptable to each size, but must keep its proportions upon resizing.
For all collateral other than adverts and flyers, the full depth curve must always
be white with only the document title, subtitle, date and logo placed inside the
white space.
Portrait - Full depth solid curve
with shadow

Portrait - Full depth solid curve

XXXXXX
XXXXXX
XXXXXX

1/4

Title here

Title here

Sub-title

Sub-title

Date

Date

Placeholder image

1/8

XXXXXX
XXXXXX
XXXXXX

1/4

An independent member of Baker Tilly International

White placeholder image

1/8

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
1/4 line

Sub-title
Date
Copy should follow the
guidelines on typography.

one
z
n
o
ecti
prot
e
v
r
Cu

do

sha
dd
a
t
no

ar
de d

ea t

No text is to appear within 10mm of the curve line.

er
ollat
c
r
you

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

An independent member of Baker Tilly International

12.7 mm

73

74

Two line logo

Landscape

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Landscape - Full depth solid curve with shadow

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

An independent member of Baker Tilly International

75

76

Three line logo

Full depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into a quarter grid from top to bottom. The curve is
positioned at the top of the document, with the top of the curve meeting the
quarter page guide on the right. Whether the document is portrait or landscape,
the grid is adaptable to each size, but must keep its proportions upon resizing.
For all collateral other than adverts and flyers, the full depth curve must always
be white with only the document title, subtitle, date and logo placed inside the
white space.
Portrait - Full depth solid curve
with shadow

Portrait - Full depth solid curve

XXXXXX
XXXXXX
XXXXXX

1/4

Title here

Title here

Sub-title

Sub-title

Date

Date

Placeholder image

1/8

XXXXXX
XXXXXX
XXXXXX

1/4

www.yourwebsite.com

White placeholder image

1/8

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
Sub-title

1/4 line

Date
Copy should follow the
guidelines on typography.

one
z
n
o
ecti
prot
e
v
r
Cu

do

sha
dd
a
t
no

ar
de d

ea t

er
ollat
c
r
you

No text is to appear with 10mm of the curve line.

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

www.yourwebsite.com

12.7 mm

77

78

Three line logo

Landscape

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Landscape - Full depth solid curve with shadow

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

www.yourwebsite.com

79

80

Four line logo

Full depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into a quarter grid from top to bottom. The curve is
positioned at the top of the document, with the top of the curve meeting the
quarter page guide on the right. Whether the document is portrait or landscape,
the grid is adaptable to each size, but must keep its proportions upon resizing.
For all collateral other than adverts and flyers, the full depth curve must always
be white with only the document title, subtitle, date and logo placed inside the
white space.
Portrait - Full depth solid curve
with shadow

Portrait - Full depth solid curve

XXXXXX
XXXXXX
XXXXXX

1/4

Title here

Title here

Sub-title

Sub-title

Date

Date

Placeholder image

1/8

XXXXXX
XXXXXX
XXXXXX

1/4

www.yourwebsite.com

White placeholder image

1/8

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
Sub-title

1/4 line

Date
Copy should follow the
guidelines on typography.

one
z
n
o
ecti
prot
e
v
r
Cu

do

sha
dd
a
t
no

ar
de d

ea t

er
ollat
c
r
you

No text is to appear with 10mm of the curve line

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

www.yourwebsite.com

12.7 mm

81

82

Four line logo

Landscape

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Landscape - Full depth solid curve with shadow

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

www.yourwebsite.com

83

84

Two line logo

Shallow depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into an eight bar horizontal grid from top to bottom. The
curve is positioned at the top of the document, with the top of the curve meeting
the 1/8 page guide on the right. Whether the document is portrait or landscape,
the grid is adaptable to each size, but must keep its proportions upon resizing.
The shallow curve allows for increased content area on flyers and adverts, which
includes the following layouts:
Shallow depth drop shadow curve

1/8

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

1/8

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

Shallow depth solid curve, image in


banner area, logo placed under curve

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.

Placeholder image

Etiam et lacus at quam elementum


vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.

When the shallow depth curve is used, it can either be white with the larger
section as a full image or content, or it can be an image as a banner with the
larger area used for content.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

12.7 mm

Sub-title
No text is to appear with 10mm of the curve line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


must
be positioned
so the top
Donec tristique Content
congue
dapibus.
Mauris
rhoncus, massa
of the text is on the 1/4 page line.
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
Copyeget
shouldmagna.
follow the Cras
guidelines
iaculis luctus eget
dignissim felis quis
on
typography.
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

Shallow depth baseline


1/4 line

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

85

86

Placeholder image

1/8 line

No text is to appear within 10mm of the curve line.

a t er a l
to your coll
a
e
r
a
d
e
d
ot add sha
zone do n
n
o
i
ct
te
o
r
p
e
v
r
Cu

Title here

The title must be positioned so the top of the text is


on the 1/4 page line. It should not exceed past the
second column.

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX
The logo should be
positioned so that the

top line of the


text sits
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique
congue
vertically central of the
dapibus. Mauris rhoncus,
at mattis
lacinia, quam urna blandit
sem, ut ornare
Copymassa
should follow
the guidelines
2/8 horizontal bar, aligned
enim est at felis. Nulla onfacilisi.
Vivamus a risus eget ligula iaculisright
luctus
eget
typography.
to theeget
margin.
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
3/8 line
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.

Etiam et lacus at quam elementum


vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
1/2viverra
line
condimentum cursus nunc, id
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.

5/8 line
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
3/4 line
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

Two line logo

Landscape

1/4

Title here

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Sub-title

January 2012

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

1/8

Etiam et lacus at quam elementum vestibulum. Sed


faucibus consequat nisl vitae semper. Quisque ut enim
id neque congue tincidunt. Sed mollis, enim nec gravida
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

iaculis augue id auctor. Donec bibendum sem a justo


fermentum vel rhoncus lacus sagittis. Proin massa neque,
facilisis quis suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis imperdiet vitae,
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
sed orci tincidunt non semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
Maecenas et dui diam. Sed pharetra fermentum nisl vel
blandit. Ut sit amet sem quis elit porta imperdiet et vel

Partner logo

www.yourwebsite.com

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

87

88

Two line logo

12.7 mm

12.7 mm

Title here
Sub-title

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Date

XXXXXX
1/8 line
XXXXXX
XXXXXX
1/4 line

3/8 line
No text is to appear within 10mm of the curve line.

Placeholder image

1/2 line

5/8 line

3/4 line

7/8 line
www.yourwebsite.com

12.7 mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm

Placeholder image

12.7 mm

Title here
Sub-title

XXXXXX
1/8 line
XXXXXX
XXXXXX

a t er a l
to your coll
a
e
r
a
d
e
d
ot add sha
zone do n
n
o
i
ct
te
o
r
p
e
v
r
Cu

January 2012

No text is to appear within 10mm of the curve line.

Title here

The content starts under twice the B height from the logo.

Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

www.yourwebsite.com

1/4 line

XXXXXX3/8 line
B
XXXXXX
B
XXXXXX

1/2 line
The logo should be positioned so that the baseline of
Etiam et lacus at quam elementum
iaculis
augue id auctor.
bibendum
thevestibulum.
text sitsSed
on the 3/8
horizontal
bar, Donec
aligned
right sem a justo
faucibus consequat nisl vitae semper. Quisque ut enim
fermentum vel rhoncus lacus sagittis. Proin massa neque,
to
the
margin.
id neque congue tincidunt. Sed mollis, enim nec gravida
facilisis quis suscipit at, commodo quis odio.
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

Donec massa nibh, molestie convallis imperdiet


vitae,
5/8
line
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
sed orci tincidunt non semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
Maecenas et dui diam. Sed pharetra fermentum nisl vel
3/4et line
blandit. Ut sit amet sem quis elit porta imperdiet
vel

7/8 line
Partner logo

12.7 mm

89

90

Three line logo

Shallow depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into an eight bar horizontal grid from top to bottom. The
curve is positioned at the top of the document, with the top of the curve meeting
the line twice the B of the logo under the logo text baseline on the right.
Whether the document is portrait or landscape, the grid is adaptable to each
size, but must keep its proportions upon resizing.
The shallow curve allows for increased content area on flyers and adverts, which
includes the following layouts:
Shallow depth drop shadow curve

1/8

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

1/8

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

Shallow depth solid curve, image in


banner area, logo placed under curve

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus at

Placeholder image

bibendum. Nunc tempus


commodo eros non suscipit.
Fusce placerat, lorem sed
consequat feugiat, libero
nulla auctor lectus, eget
facilisis lectus diam eu nisl.
Mauris mattis tellus nec
diam laoreet ut porta est
scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

hac habitasse platea dictumst.


Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere
pellentesque. Praesent ultricies lacinia
eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque

When the shallow depth curve is used, it can either be white with the larger
section as a full image or content, or it can be an image as a banner with the
larger area used for content.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

XXXXXX
XXXXXX 1/8 line
B
The curve meets the line under twice the B height from the logo.
XXXXXX
B

12.7 mm

Sub-title

a t er a l
to your coll
a
e
r
a
d
e
d
a
not add sh
n zone do
Curve protectio

No text is to appear with 10mm of the curve line.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


must
be positioned
so the top
Donec tristique Content
congue
dapibus.
Mauris
rhoncus, massa
of the text is on the 1/4 page line.
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
Copyeget
shouldmagna.
follow the Cras
guidelines
iaculis luctus eget
dignissim felis quis
on
typography.
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

Shallow depth baseline


1/4 line

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

91

92

Placeholder image

1/8 line

No text is to appear with 10mm of the curve line.

r collateral
area to you
d
e
d
a
h
s
not add
n zone do
Curve protectio

Title here

The title must be positioned so the top of the text is


on the 1/4 page line. It should not exceed past the
second column.

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX
The logo should be

positioned so that the


top line of the text sits
vertically central of the
Lorem ipsum dolor sit amet,
consectetur
adipiscing elit. Donec tristique
congue
Copy should
follow the guidelines
2/8 horizontal bar, aligned
on typography.
dapibus. Mauris rhoncus,
massa at mattis lacinia, quam urna blandit
ut ornare
right to sem,
the margin.

enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget3/8 line
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus at

bibendum. Nunc tempus


commodo eros non suscipit.
Fusce placerat, lorem sed
consequat feugiat, libero
nulla auctor lectus, eget
facilisis lectus diam eu nisl.
Mauris mattis tellus nec
diam laoreet ut porta est
scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

hac habitasse platea dictumst.


Cras consequat, orci nec adipiscing
1/2 line
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
5/8 line
suscipit. Fusce vel felis id felis posuere
pellentesque. Praesent ultricies lacinia
eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
3/4 line
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

Three line logo

Landscape

1/4

Title here

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Sub-title

January 2012

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

Etiam et lacus at quam elementum vestibulum. Sed


faucibus consequat nisl vitae semper. Quisque ut enim
id neque congue tincidunt. Sed mollis, enim nec gravida
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

iaculis augue id auctor. Donec bibendum sem a justo


fermentum vel rhoncus lacus sagittis. Proin massa neque,
facilisis quis suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis imperdiet vitae,
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
sed orci tincidunt non semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
Maecenas et dui diam. Sed pharetra fermentum nisl vel
blandit. Ut sit amet sem quis elit porta imperdiet et vel

Partner logo

www.yourwebsite.com

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

93

94

Three line logo

12.7 mm

12.7 mm

Title here
Sub-title

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Date

XXXXXX
1/8 line
XXXXXX
XXXXXX
1/4 line

3/8 line
No text is to appear within 10mm of the curve line.

Placeholder image

1/2 line

5/8 line

3/4 line

7/8 line
www.yourwebsite.com

12.7 mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm

Placeholder image

12.7 mm

Title here
Sub-title

XXXXXX
1/8 line
XXXXXX
XXXXXX

a t er a l
to your coll
a
e
r
a
d
e
d
ot add sha
zone do n
n
o
i
ct
te
o
r
p
e
v
r
Cu

January 2012

No text is to appear within 10mm of the curve line.

Title here

The content starts under twice the B height from the logo.

Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

www.yourwebsite.com

1/4 line

XXXXXX3/8 line
XXXXXX
B
XXXXXX
B

1/2 line
The logo should be positioned so that the baseline of
the text sits on the 3/8 horizontal bar, aligned right
Etiam et lacus at quam elementum
Sed
iaculis augue id auctor. Donec bibendum sem a justo
to vestibulum.
the margin.
faucibus consequat nisl vitae semper. Quisque ut enim
id neque congue tincidunt. Sed mollis, enim nec gravida
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

fermentum vel rhoncus lacus sagittis. Proin massa neque,


facilisis quis suscipit at, commodo quis odio. 5/8 line
Donec massa nibh, molestie convallis imperdiet vitae,
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
sed orci tincidunt non semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
3/4 line
Maecenas et dui diam. Sed pharetra fermentum nisl vel
blandit. Ut sit amet sem quis elit porta imperdiet et vel

7/8 line
Partner logo

12.7 mm

95

96

Four line logo

Shallow depth curve

XXXXXX
XXXXXX
XXXXXX

Documents are divided into an eight bar horizontal grid from top to bottom. The
curve is positioned at the top of the document, with the top of the curve meeting
the line twice the B of the logo under the logo text baseline on the right.
Whether the document is portrait or landscape, the grid is adaptable to each
size, but must keep its proportions upon resizing.
The shallow curve allows for increased content area on flyers and adverts, which
includes the following layouts:
Shallow depth drop shadow curve

1/8

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

1/8

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

Shallow depth solid curve, image in


banner area, logo placed under curve

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.

Placeholder image

Etiam et lacus at quam elementum


vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.

When the shallow depth curve is used, it can either be white with the larger
section as a full image or content, or it can be an image as a banner with the
larger area used for content.

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

XXXXXX
XXXXXX 1/8 line
XXXXXX
B
The curve meets the line under twice the B height from the logo.
B

12.7 mm

Sub-title

No text is to appear with 10mm of the curve line.

a t er a l
to your coll
a
e
r
a
d
e
d
a
Shallow depth baseline
not add sh
n zone do
o
i
ct
te
o
r
p
e
v
r
u
C
1/4 line

Lorem ipsum dolor


sitmust
amet,
consectetur
Content
be positioned
so the topadipiscing elit.
the text isdapibus.
on the 1/4 page
line. rhoncus, massa
Donec tristique ofcongue
Mauris
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla
facilisi. Vivamus a risus eget ligula
Copy should follow the guidelines
iaculis luctus eget
eget magna. Cras dignissim felis quis
on typography.
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

97

98

12.7 mm

Placeholder image
12.7 mm

1/8 line
No text is to appear with 10mm of the curve line.

r collateral
area to you
d
e
d
a
h
s
d
not ad
n zone do
Curve protectio

Title here

The title must be positioned so the top of the text is


in line with the baseline of the logo text. It should
not exceed past the second column.

Sub-title
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX
The logo should be
positioned vertically central
of the 2/8 horizontal bar,
aligned right to the margin.
3/8 line

Copy should follow the


guidelines on typography.

1/2 line

5/8 line

3/4 line

Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Baker Tilly International member firm corporate identity guide


Six key elements of the corporate identity - Curve

Four line logo

Landscape

1/4

Title here

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Sub-title

January 2012

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

Etiam et lacus at quam elementum vestibulum. Sed


faucibus consequat nisl vitae semper. Quisque ut enim
id neque congue tincidunt. Sed mollis, enim nec gravida
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

iaculis augue id auctor. Donec bibendum sem a justo


fermentum vel rhoncus lacus sagittis. Proin massa neque,
facilisis quis suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis imperdiet vitae,
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
sed orci tincidunt non semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
Maecenas et dui diam. Sed pharetra fermentum nisl vel
blandit. Ut sit amet sem quis elit porta imperdiet et vel

Partner logo

www.yourwebsite.com

1/4

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

1/8

www.yourwebsite.com

99

100

Four line logo

12.7 mm

12.7 mm

Title here
Sub-title

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Date

XXXXXX
1/8 line
XXXXXX
XXXXXX
1/4 line

3/8 line
No text is to appear within 10mm of the curve line.

Placeholder image

1/2 line

5/8 line

3/4 line

7/8 line
www.yourwebsite.com

12.7 mm

Baker Tilly International member firm corporate identity guide 101


Six key elements of the corporate identity - Curve

12.7 mm

Placeholder image

12.7 mm

Title here
Sub-title

XXXXXX
1/8 line
XXXXXX
XXXXXX

a t er a l
to your coll
a
e
r
a
d
e
d
ot add sha
zone do n
n
o
i
ct
te
o
r
p
e
v
r
Cu

January 2012

No text is to appear within 10mm of the curve line.

Title here

The content starts under twice the B height from the logo.

Sub-title
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at
mattis lacinia, quam urna blandit sem,
ut ornare enim est at felis. Nulla facilisi.
Vivamus a risus eget ligula iaculis luctus
eget eget magna. Cras dignissim felis
quis ante sodales vel vulputate leo

www.yourwebsite.com

1/4 line

XXXXXX3/8 line
XXXXXX
XXXXXX
B
B

1/2 line
The logo should be positioned so that the baseline of
the text sits on the 3/8 horizontal bar, aligned right
to the margin.
Etiam et lacus at quam elementum vestibulum. Sed
faucibus consequat nisl vitae semper. Quisque ut enim
id neque congue tincidunt. Sed mollis, enim nec gravida
mattis, enim purus malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non blandit magna.
In hac habitasse platea dictumst. Fusce congue massa
nec nisl luctus non luctus sapien dictum. Nam porta,
orci et elementum semper, urna magna sagittis diam,
vel convallis neque nulla sit amet quam. Duis vulputate

iaculis augue id auctor. Donec bibendum sem a justo


5/8neque,
line
fermentum vel rhoncus lacus sagittis. Proin massa
facilisis quis suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis imperdiet vitae,
venenatis eget eros. Integer pulvinar eleifend porta.
Donec malesuada convallis euismod. Proin lacinia dui
3/4
line
sed orci tincidunt non semper lectus malesuada.
Mauris
tellus odio, ultricies vel sagittis non, tristique a ipsum.
Maecenas et dui diam. Sed pharetra fermentum nisl vel
blandit. Ut sit amet sem quis elit porta imperdiet et vel

7/8 line
Partner logo

12.7 mm

102

Acceptable use of the curve

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Sub-title

Sub-title

Date

Date

Placeholder image

Placeholder image

www.yourwebsite.com

www.yourwebsite.com

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

www.yourwebsite.com

Baker Tilly International member firm corporate identity guide 103


Six key elements of the corporate identity - Curve

Incorrect use of the Baker Tilly curve

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

Placeholder image

Placeholder image

www.yourwebsite.com

Placeholder image

www.yourwebsite.com

www.yourwebsite.com

No other images or logos to appear above the curve

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

Placeholder image

www.yourwebsite.com

Placeholder image

www.yourwebsite.com

Space above the full depth curve should be left white.

Placeholder image

www.yourwebsite.com

104

AGENDA | Wanneer gebeurt wat?

Accountants and Advisors

Wanneer gebeurt wat?


Vanaf 1 februari 2011 heten we Baker Tilly Berk. Het nodige werk is verzet om alle
logodragers te vervangen. De introductiecampagne van Baker Tilly Berk staat klaar
om vanaf begin februari de naam in de markt te lanceren. Om zicht te krijgen op alle
gebeurtenissen rondom de naamswijziging hieronder een overzicht van wat er de
komende twee maanden staat te gebeuren.
Januari

Februari

10 januari: Nieuwe bestickering lease-autos

New Delhi

gebruiken onze nieuwe visitekaartjes en zorgen dat

Half januari: Lichtreclame

correspondentie met het nieuwe drukwerk de deur


uitgaat. Materialen met de naam of het logo van Berk

bewegwijzering en lichtreclame.

Nagpur

We nemen de telefoon op met Baker Tilly Berk,

nieuwe stickers met het logo van Baker Tilly Berk


De eerste vestigingen worden voorzien van nieuwe

Guahati

Kolkata

worden vanaf vandaag niet meer gebruikt.

Half januari: Introductiemailing klanten

Mumbai
Hyderabad

Bengaluru
Chennai

digitale nieuwsbrief nodigen we al onze klanten en

naam gaan veranderen. Ook ontvangen zij de nieuwe

relaties uit om een bezoek te brengen aan onze website.

Vanaf 1 februari: Start mediacampagne.

(In de week van) 17 januari: Uitleveren van nieuw

Ter introductie van Baker Tilly Berk start er een

drukwerk. Vestigingen ontvangen deze week de

mediacampagne in landelijke dagbladen, op de radio

nieuwe logodragers, zoals briefpapier, enveloppen en

en online. De komende weken zijn we prominent

visitekaartjes.

aawezig in de media. De maanden erna proberen

29 en 30 januari: Aanpassingen in systemen.

we die aandacht van prospects vast te houden door

De afdeling ICT legt de laatste hand aan de migratie

regelmatig van onszelf te laten horen. Bijvoorbeeld

in de systemen. Door dit in het weekend te doen,

1 februari: De nieuwe website is live! In onze nieuwe

Onze klanten ontvangen officieel bericht dat we van


algemene voorwaarden.

1 februari: We heten Baker Tilly Berk!

De eerste Standaard Berk Autos (SBA) krijgen

met behulp van free publicity en online advertenties,

hebben medewerkers tijdens werkdagen geen last

maar ook door aansprekende seminars voor klanten

van het doorvoeren van de aanpassingen.

en relaties te organiseren en prospects te benaderen

31 januari: De laatste voorbereidingen.

via telefonische acquisitie.

Vandaag vragen we alle medewerkers om de

Corporate profile

e-mailondertekening aan te passen en de voicemail


opnieuw in te spreken.

Delivering quality service for seven decades

Do not add additional waves to the


curve. Do not distort the curve.

Do not reverse the curve.

Building Businesses Together

Audit and accountancy


Business advisory
Corporate recovery and insolvency
Information technology support
Internal audit
Taxation
ViewPoint Software for Business
For further information please contact:
Kyria Ali
Email: kali@bakertillybvi.com
Telephone: (284) 494 5800
Baker Tilly International is the worlds 8th largest accountancy
and business advisory network by combined fee income of its
independent members. It is represented by 147 independent
firms in 114 countries with combined fee income of US$3.13bn
and 26,000 people worldwide.

www.bakertillybvi.com

Do not add any shaded lines to the curve.

Baker Tilly International member firm corporate identity guide 105


Six key elements of the corporate identity - Curve

Do not colour the curve above or below the curve line. Do not place additional
lines to the curve. Do not cut the curve vertically with lines.

Efficient

International
Mergers

Shares

Professional

Close

Practically-oriented

Expertise
Visionary

Entrepreneurship is all
about making choices

Broadly-oriented

Mergers

Payroll tax

Value

Do not add shading above the curve and into the image or background. Do not
make the curve a smaller size other than what is allowable.
5050 Berk Corporate brochure ENG.indd 2

28-03-2011 16:51:51

106

Do not stretch the curve

Do not squash or resize


the curve
1

Do not move the curve

Do not reverse the curve

Baker Tilly International member firm corporate identity guide 107


Six key elements of the corporate identity - Curve

Using the curve in online media


The shadow curve must be used on all websites with the logo placed in the top left.
More information can be found in the website guidelines on the extranet.

108

Colours

Baker Tilly International member firm corporate identity guide 109


Six key elements of the corporate identity - Colours

Colours
A palette of colours has been developed, comprising of two core colours used in
the logo and a range of complementary colours. Consistent use of these colours
will contribute to the cohesive and harmonious look of the corporate identity
across all relevant media.
Black and white can also be used with the primary and complementary colours.
No other colours are to be used.

Colour definitions
Pantone: used in externally printed materials
CMYK: 4-colour process = Cyan, Magenta, Yellow, Black, used in externally
printed materials
Hex: web safe hexadecimal value, used for websites or screen graphics
RGB: Digital Red, Green, Blue values, used in Microsoft products (Word,
Excel, Powerpoint)
Primary Baker Tilly colours
Baker Tilly blue
Pantone 303
CMYK:
C:100
M:47

Y:23

K:79

RGB:
R:0
G:33
B:56

Hex:
002138

RGB:
R:216
G:34
B:49

Hex:
d82231

Baker Tilly red


Pantone 1797
CMYK:
C:2
M:98

Y:85

K:7

110

Complementary colours
Baker Tilly cyan
CMYK:
C:100
M:0

Y:0

K:0

RGB:
R:0
G:174
B:236

Hex:
00aeef

RGB:
R:121
G:185
B:62

Hex:
79b93e

RGB:
R:236
G:0
B:140

Hex:
ec008c

RGB:
R:109
G:94
B:82

Hex:
6d5e52

Baker Tilly green


CMYK:
C:55
M:0

Y:100

K:5

Baker Tilly magenta


CMYK:
C:0
M:100

Y:0

K:0

Baker Tilly brown


CMYK:
C:0
M:15

Y:25

K:70

Baker Tilly International member firm corporate identity guide 111


Six key elements of the corporate identity - Colours

Baker Tilly yellow


CMYK:
C:0
M:0

Y:100

K:10

RGB:
R:238
G:220
B:0

Hex:
eedc00

RGB:
R:79
G:37
B:61

Hex:
4f253d

RGB:
R:159
G:161
B:164

Hex:

Baker Tilly purple


CMYK:
C:56
M:85

Y:47

K:50

Baker Tilly grey


CMYK:
C:0
M:0

Y:0

K:44

9fa1a4

112

Colour use
Colours are used to highlight headlines, frame visuals and increase the visual
identity of the communication piece. When choosing colours, select those that
complement the key visuals for greatest impact.
For added emphasis, colours from the palette can also be applied to areas in solid
or tint. We recommend using these colours at 100%, however you can use tints
of these when necessary. We recommend increments of 10%. However in some
instances such as charts or graduations, other percentage may be used. Avoid the
heavy use of the Baker Tilly red as this is an aggressive colour in some countries
and cultures.
1

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XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Signs of progress

Signs of progress

Signs of progress

2012 Back Office Benchmarking Report

2012 Back Office Benchmarking Report

2012 Back Office Benchmarking Report

December 2011

December 2011

December 2011

Placeholder image

Placeholder image

www.yourwebsite.com

Placeholder image

www.yourwebsite.com

www.yourwebsite.com

Signs of progress

2012 Back Office Benchmarking Report

XXXXXX
XXXXXX
XXXXXX

42%

State operating
financial pressure
is the main driver

Over

50%

of time spent on admin duties

Key drivers for change


Internal pressure

Drivers of change

Significant resources still devoted to administrative tasks

Operating financial pressure is the


main driver prompting change in
housing association back offices
expressed by 42% of respondents.
This is an increase from 32% naming
financial pressures as the main driver
in 2010. Demonstrating value for
money to tenants was the second
most selected driver, as indicated by
35%. It is surprising that only 10%
selected proactive board initiatives and
only 3% chose regulatory pressure.

The results reflect the fact that housing associations are affected by the
economic climate. It also shows an embedding of an ongoing value for money
culture in a third of respondents. Additionally, the high response rate for
operating financial pressure and ongoing value for money as drivers for change,
demonstrates that housing associations are being pro-active in looking to deliver
savings. This may also partly reflect the passage of time since the regulators
Gershon and cost efficiency index value for money initiatives.

From our survey it is fair to say that a disproportionate amount of time is being
spent on basic administrative duties. The results show that half of back office
time is spent on administrative duties like transaction processing, a quarter on
specialist services such as treasury management and a quarter on strategic
activities which include budget setting and investment appraisals. With back
office budgets sometimes reaching more than 8 million per annum,
if efficiencies can be made on time consuming administrative duties, significant
resources could be dedicated to frontline tenant services.

The TSAs consultation paper on its proposed new regulatory framework and
Scottish Government policy clearly shows the importance that achieving value
for money will have in future. It will be interesting to see if the 3% increases
next year.

Cost effectiveness and adding value still important

Main driver prompting change in back office service delivery

10%

Proactive board initiatives

3%

Regulatory pressure

5%

Housing benefit and rent


reform income reductions

5%

Matching frontline housing


management cost savings

Cost effectiveness and adding value continue to be important measures for


back office operations and these are showing year on year improvement.
93% of respondents consider their back office to be cost effective and 91%
consider it to add value. In 2010, 86% of respondents considered their back
office to be cost effective and 89% believed it added value.

Cost effectiveness
100%
93%

35%

Demonstrate value for


money to tenants

82%
80%
72%

42%

Operating financial pressures

60%
2009

2010

2011

Baker Tilly International member firm corporate identity guide 113


Six key elements of the corporate identity - Colours

Managing charities Risks and opportunities A leadership survey

The findings of the 2009 Baker Tilly survey Managing charity finances through
uncertain times made it apparent that charities faced a very clear funding
challenge, with a reduction in income across all streams expected by many due
to the recession. However, despite this pessimism, this survey has revealed that
income for most respondents has remained fairly static, with 30% experiencing
a fall of up to 10%, 16% no change and almost a third even reporting a slight
increase. While there may have been cautious optimism that the sectors resilience
and experience of operating in a tough climate would stand it in good stead, at
least in the short term, and things would improve once the recession eased, it
is clear now that it is a more long-term survival issue, especially as forecasts for
economic improvement are consistently negative. Although the recession may have
provided many organisations with an opportunity to examine their objectives and
prioritise the core ones, the questions they now need to consider are around
long-term sustainability.

Has your income changed in the last 12 months?


Increased more than 50% 3%
Increased 26-50% 3.5%
Increased 11-25%

16% No change

5%

Key findings
30% of charities have
experienced a 0-10% decrease
in income over the last 12
months but 31% have seen a
0-10% increase
Government funding has
significantly decreased for 42%
of charities over the last year
75% anticipate further changes
in funding over the coming year,
with almost half expecting a
decrease in government money

Our biggest
financial risk is
the withdrawal
of government
funds faster
than we can
find alternative
funding sources.

Sourcing new income streams


is a major funding challenge for
76% of respondents

More respondents reported a significant decline in investment income than was


anticipated in 2009, reflecting that although the stock market recovered in the 12
months immediately following the survey, there has been another downturn over
the last six months. Additionally, bank interest rates have remained low and 32%
of respondents expect even lower returns, although 34% predict no change in the
coming 12 months.

Anticipated changes in funding in the next 12 months*


35

27

Significant decrease

25
20

Slight decrease
No change

19

Slight increase

15

Significant increase

12
10

10

9
5.5

Government
funding

30% Decreased 0-10%

1%

Decreased 26-50% 3.5%

23

22

21

Individual
donations

Investment
income

Interestingly, 32% of respondents who expect the level of individual donations


to change think that they will rise, which is perhaps surprising given increasing
unemployment rates and pressures on household disposable incomes. This may be
because some charities are expecting to have more volunteers available to resource
increased fundraising activity or are expecting good returns on their efforts from
the last few years. This optimism echoes that of National Council of Voluntary
Organisations (NCVO) most recent figures. UK Giving 2010 reported that charitable
giving had enjoyed a slight return as the proportion giving to charity has edged up,
whilst the average amount given has also edged up, though the total amount given
has not reached the heights experienced before the recession.

Increased 0-10% 31%

Decreased more than 50%

34

32

30
% of respondents

Financial risks

7% Decreased 11-25%

Two years ago, the biggest financial fears surrounded government funding. What
were then largely anticipated cuts have become reality following a change in
Government. Indeed, in some cases, they have been quicker and harsher than
some feared, causing immediate problems. A significant decrease in this area was
anticipated by 41% of respondents in 2009 which is almost an exact match of
what charities have actually seen. Charities can expect this to remain an area of
concern over the next few years, with a general perception being that the worst
is yet to come. Of the almost three-quarters of respondents expecting changes in
income, 27% fear a further significant decrease in government funding and 21% a
slight one. 32% of respondents still feel that this is the largest risk to their charitys
financial position.

A number of charities are also expecting membership subscriptions and fees to rise,
but this could be because, as they are under the control of the charity, they may
be planning to raise them to counteract shortfalls across other streams rather than
reflecting an actual increase in membership numbers. This may be overly optimistic.
Almost a quarter (24%) of respondents are expecting an increase in non-charitable
trading, perhaps due to an increasingly commercial and socially enterprising
business approach in the sector. Having the necessary expertise and experience is
key to success in this area.

*Participants had the opportunity to tick as many options


that applied.

When creating charts, only 2-3 colours should be used. If more are required,
use shades of the colours in equal increments.

Not acceptable - Uses too many colours


5

Managing charities Risks and opportunities A leadership survey

The findings of the 2009 Baker Tilly survey Managing charity finances through
uncertain times made it apparent that charities faced a very clear funding
challenge, with a reduction in income across all streams expected by many due
to the recession. However, despite this pessimism, this survey has revealed that
income for most respondents has remained fairly static, with 30% experiencing
a fall of up to 10%, 16% no change and almost a third even reporting a slight
increase. While there may have been cautious optimism that the sectors resilience
and experience of operating in a tough climate would stand it in good stead, at
least in the short term, and things would improve once the recession eased, it
is clear now that it is a more long-term survival issue, especially as forecasts for
economic improvement are consistently negative. Although the recession may have
provided many organisations with an opportunity to examine their objectives and
prioritise the core ones, the questions they now need to consider are around
long-term sustainability.

Has your income changed in the last 12 months?


Increased more than 50% 3%
Increased 26-50% 3.5%
Increased 11-25%

16% No change

5%

Key findings
30% of charities have
experienced a 0-10% decrease
in income over the last 12
months but 31% have seen a
0-10% increase
Government funding has
significantly decreased for 42%
of charities over the last year
75% anticipate further changes
in funding over the coming year,
with almost half expecting a
decrease in government money
Sourcing new income streams
is a major funding challenge for
76% of respondents

Understanding finances

Taking action

Financial risks

Fraud and governance risk

Outlook

Our biggest
financial risk is
the withdrawal
of government
funds faster
than we can
find alternative
funding sources.

More respondents reported a significant decline in investment income than was


anticipated in 2009, reflecting that although the stock market recovered in the 12
months immediately following the survey, there has been another downturn over
the last six months. Additionally, bank interest rates have remained low and 32%
of respondents expect even lower returns, although 34% predict no change in the
coming 12 months.

Anticipated changes in funding in the next 12 months*


35

27

Significant decrease

25
20

21

Slight decrease
No change

19

Slight increase

15

Significant increase

12
10
5

10

5.5
2

Government
funding

30% Decreased 0-10%

1%

Decreased 26-50% 3.5%

23

22

Individual
donations

Investment
income

Interestingly, 32% of respondents who expect the level of individual donations


to change think that they will rise, which is perhaps surprising given increasing
unemployment rates and pressures on household disposable incomes. This may be
because some charities are expecting to have more volunteers available to resource
increased fundraising activity or are expecting good returns on their efforts from
the last few years. This optimism echoes that of National Council of Voluntary
Organisations (NCVO) most recent figures. UK Giving 2010 reported that charitable
giving had enjoyed a slight return as the proportion giving to charity has edged up,
whilst the average amount given has also edged up, though the total amount given
has not reached the heights experienced before the recession.

Increased 0-10% 31%

Decreased more than 50%

34

32

30
% of respondents

Financial risks

Welcome

7% Decreased 11-25%

Two years ago, the biggest financial fears surrounded government funding. What
were then largely anticipated cuts have become reality following a change in
Government. Indeed, in some cases, they have been quicker and harsher than
some feared, causing immediate problems. A significant decrease in this area was
anticipated by 41% of respondents in 2009 which is almost an exact match of
what charities have actually seen. Charities can expect this to remain an area of
concern over the next few years, with a general perception being that the worst
is yet to come. Of the almost three-quarters of respondents expecting changes in
income, 27% fear a further significant decrease in government funding and 21% a
slight one. 32% of respondents still feel that this is the largest risk to their charitys
financial position.

A number of charities are also expecting membership subscriptions and fees to rise,
but this could be because, as they are under the control of the charity, they may
be planning to raise them to counteract shortfalls across other streams rather than
reflecting an actual increase in membership numbers. This may be overly optimistic.
Almost a quarter (24%) of respondents are expecting an increase in non-charitable
trading, perhaps due to an increasingly commercial and socially enterprising
business approach in the sector. Having the necessary expertise and experience is
key to success in this area.

*Participants had the opportunity to tick as many options


that applied.

114

Imagery

Baker Tilly International member firm corporate identity guide 115


Six key elements of the corporate identity - Imagery

Imagery
Every image we use contributes to the way we are perceived. Before choosing an
image it is important to consider the following:
Relevance
It is important that you read through the written content or if that is not
available any advance research or scoping document to gauge the core
proposition. Our aim is to choose a word or words that sum up what the piece
of collateral is communicating.
B
 eyond the obvious
We want imagery that has life and intelligence so it is important that the
image which represents the message should not be too literal. If the image can
make the viewer think a little more or encourage them to look at the subject
matter a little differently, then the more they will engage with the piece and the
key messages within.
G
 eneral look and feel
It should feel modern, with movement and liveliness, be friendly, inspiring, and
if humour is used it should be sophisticated. Imagery should not:

Be unfriendly

Portray lonely scenes

Use collages.

Imagery and publications


Brochures/reception area marketing collateral
A photograph must be used on the front cover of all collateral. The image should
also meet at least two of the following:
1. T
 he image must be people empowered and/or show human interaction (the
image must have either people, or the image could feature an object that is
empowered by a person eg hot air balloons)
2. The image must have movement and/or dynamism (so showing action/energy)
3. The image must evoke togetherness, rather than remoteness (so more than one).
Proposals
Please see the Proposal section for further information on images in proposals.

Image library
For a selection of images you can use refer to the extranet image library.

116

Examples of good images

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 117


Six key elements of the corporate identity - Imagery

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

118

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 119


Six key elements of the corporate identity - Imagery

What you cannot use

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Clipart, vector, graphical, or non-photographic images

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Blended collages

Guidelines for
design and print

Guidelines for
design and print

Guidelines for
design and print

Brand Manager: Miranda Best


Baker Tilly, 2 Bloomsbury Street, London WC1B 3ST.

Brand Manager: Miranda Best


Baker Tilly, 2 Bloomsbury Street, London WC1B 3ST.

Brand Manager: Miranda Best


Baker Tilly, 2 Bloomsbury Street, London WC1B 3ST.

This manual remains the property of Baker Tilly

This manual remains the property of Baker Tilly

This manual remains the property of Baker Tilly

120

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Images must be relevant to the content, rather than the location

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Images that are too obvious (ie handshakes, business people in suits)

Baker Tilly International member firm corporate identity guide 121


Six key elements of the corporate identity - Imagery

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Non-descriptive and not reflecting the title of the document

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

www.bakertillyinternational.com

An independent member of Baker Tilly International

Images that have been badly manipulated

122

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Unfriendly, portray lonely scenes

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Aggressive

Baker Tilly International member firm corporate identity guide 123


Tone of voice

Tone of voice
Our tone of voice conveys the attitude and demeanour of our personality. Our
personality tone stems from our positioning. An approachable, straightforward and
confident tone best describes the personality we want to express.
Be clear. Avoid jargon. Use short, direct sentences.
B
 e informative and authoritative. Demonstrate that we are the specialist that
they need. Use factual evidence in supporting your claims.
Be friendly and approachable.
Be empathetic, polite and positive.
B
 e knowledgeable and at a level of formality that is appropriate to the
relationship of the reader.
Use active voice/first person we, us, our.
Best practice format
Paragraph one

What, who and when

Paragraph two Why and how. Paragraphs should contain one


central thought
Subsequent paragraphs Extra details and opinions
Final paragraph Call to action, contact details, what the reader should
do next
The most important advice is to write with the audience in mind and include the
key facts of your story in the first line of your text. Try to answer who is affected,
what by and when. This will get the attention of your audience and tell them
what the story is immediately. Dont put the reader on hold; tell them what is
happening right at the start of the sentence. Use your following paragraphs to
tell the rest of the story, answering the how and why questions.

English as a second language


If producing a piece of collateral in English where it is your second language, its
important to ensure the collateral reads correctly and is grammatically correct. If
in doubt, contact Baker Tilly International for advice.

Generic Statements
Refer to the Generic Statements on the extranet for guidance on standard copy
for describing the network.

124

Typography

Baker Tilly International member firm corporate identity guide 125


Six key elements of the corporate identity - Typography

Typography
Typography plays an important role in communicating an overall tone and
quality. Careful use of typography reinforces our personality and ensure clarity
and harmony in all our communications.
Designer produced documents
News Gothic LT BT
News Gothic BT
News Gothic BT Bold
News Gothic CN BT (Only to be used in exceptional circumstances, where space
is limited)

Monotype News Gothic (if acceptable and able to use. For member firms who
require unicode characters not available in News Gothic).

Garamond
Garamond Bold
Garamond Italic
Adobe Garamond Pro Bold italic
Microsoft documents
Arial
Times New Roman
Text alignment
All text should be left aligned other than that which appears on direct mail.

126

Fonts and font sizes for professionally designed material


Titles/heading
Font:
News Gothic BT
Size:
30
Leading: 32
Space after:
0
Colour:
Baker Tilly blue
Introduction/sub-heading/pull-outs
Font:
News Gothic BT
Size:
14
Leading: 15
Space after:
5
Colour:
Secondary colour
Body copy
Font:
News Gothic BT
Size:
10
Leading: 13
Space after:
2
Colour:
80%K (black)
Pull out figures
Font:
Garamond
Size:
85
Leading: 87
Space after:
0
Colour:
Secondary colour

Baker Tilly International member firm corporate identity guide 127


Six key elements of the corporate identity - Elements at work

Elements at work

128

Elements at work
The following section gives examples of how our brand elements can be used
together to create our brand style.

Front covers (brochures, report findings, folders)


1

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

Placeholder image

Placeholder image

www.yourwebsite.com

Placeholder image

www.yourwebsite.com

www.yourwebsite.com

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title here

Title here

Title here

Sub-title

Sub-title

Sub-title

Date

Date

Date

Placeholder image

An independent member of Baker Tilly International

Placeholder image

An independent member of Baker Tilly International

Placeholder image

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 129


Six key elements of the corporate identity - Elements at work

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
Sub-title

1/4 line

Date
Copy should follow the
guidelines on typography.

one
z
n
o
ecti
prot
e
v
r
Cu

do

sha
dd
a
t
no

ar
de d

ea t

er
ollat
c
r
you

No text is to appear with 10mm of the curve line.

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

An independent member of Baker Tilly International


Logo or website must be central to the height of the 8th section

12.7 mm

130

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
Sub-title

1/4 line

Date
Copy should follow the
guidelines on typography.

one
z
n
ctio
rote
p
e
v
Cur

do

sha
dd
a
t
no

ar
de d

ea t

er
ollat
c
r
you

No text is to appear with 10mm of the curve line.

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

An independent member of Baker Tilly International


Logo or website must be central to the height of the 8th section

12.7 mm

Baker Tilly International member firm corporate identity guide 131


Six key elements of the corporate identity - Elements at work

12.7 mm

12.7 mm

The title must be positioned so that should there be


a sub-title, using the guidance on typography, the
sub-title text would be on the 1/4 page line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Title here
Sub-title

1/4 line

Date
Copy should follow the
guidelines on typography.

one
z
n
o
ecti
prot
e
v
r
Cu

do

sha
dd
a
t
no

ar
de d

ea t

er
ollat
c
r
you

No text is to appear with 10mm of the curve line.

al

3/8 line

Full curve baseline

1/2 line

Placeholder image
5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Logo or website must be central to the height of the 8th section

12.7 mm

132

area: Use this


space for pull
out quotes
and statistics
or images.

5mm

42%

State operating
financial
pressure
When an
image is used in the top
is the
main
quarter,
thedriver
title drops below the

12.7 mm

white space

Page numbers: Recommended position: side margins, top,


typography to match page layout.

5mm

1/4 height

12.7 mm

1/4 page line.


3 column grid

Key drivers for change


Internal pressure

Drivers of change

Operating financial pressure is the


main driver prompting change in
housing association back offices
expressed by 42% of respondents.
This is an increase from 32% naming
financial pressures as the main driver
in 2010. Demonstrating value for
money to tenants was the second
most selected driver, as indicated by
35%. It is surprising that only 10%
selected proactive board initiatives and
only 3% chose regulatory pressure.

The results reflect the fact that housing associations are affected by the
economic climate. It also shows an embedding of an ongoing value for money
culture in a third of respondents. Additionally, the high response rate for
operating financial pressure and ongoing value for money as drivers for change,
demonstrates that housing associations are being pro-active in looking to deliver
savings. This may also partly reflect the passage of time since the regulators
Gershon and cost efficiency index value for money initiatives.
The TSAs consultation paper on its proposed new regulatory framework and
Scottish Government policy clearly shows the importance that achieving value
for money will have in future. It will be interesting to see if the 3% increases
next year.

Main driver prompting change in back office service delivery

10%

Proactive board initiatives

3%

Regulatory pressure

5%

Housing benefit and rent


reform income reductions

5%

35%

42%

Operating financial pressures

Matching frontline housing


management cost savings

Demonstrate value for


money to tenants

Baker Tilly International member firm corporate identity guide 133


Six key elements of the corporate identity - Elements at work

Signs of progress

12.7 mm

2012 Back Office Benchmarking Report

of time spent on admin duties

Significant resources still devoted to administrative tasks


From our survey it is fair to say that a disproportionate amount of time is being
spent on basic administrative duties. The results show that half of back office
time is spent on administrative duties like transaction processing, a quarter on
specialist services such as treasury management and a quarter on strategic
activities which include budget setting and investment appraisals. With back
office budgets sometimes reaching more than 8 million per annum,
if efficiencies can be made on time consuming administrative duties, significant
resources could be dedicated to frontline tenant services.

Cost effectiveness and adding value still important


Cost effectiveness and adding value continue to be important measures for
back office operations and these are showing year on year improvement.
93% of respondents consider their back office to be cost effective and 91%
consider it to add value. In 2010, 86% of respondents considered their back
office to be cost effective and 89% believed it added value.

Cost effectiveness
100%
93%

82%
80%
72%

60%
2009

2010

2011

12.7 mm

50%

5mm

Over

5mm

134

Baker Tilly corporate identity guide


135
Six key elements of the corporate identity - Elements at work

Footer
Front page footer plate
The layout includes a white bar at the bottom of the page to allow for any
partner logos. The height of this is 1/8 of the page height.
The footer occupies the bottom 8th of the front and back cover when the curve
is used.
There are two types of footer for the front cover. The main is a. With this footer
the area is designed to be used for your web address or the member text logo.
The area can also be used for third party logos. No other information should go
in this area.
The alternative footer style is b, which is to be used when producing one
sided documents where the disclaimer, web address and the member text logo
is required.
a

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.

Date

Placeholder image

Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl


vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

www.yourwebsite.com

An independent member of Baker Tilly International

Placeholder image

136

12.7 mm

1/8 line

1/4 line

3/8 line

1/2 line

5/8 line

3/4 line
Third party logos should
be positioned here,
vertically central; aligned
to the right hand margin
with 6mm white space
above and below.
7/8 line

The web address should be News Gothic, size 12 for professionally


designed material; and Arial, size 12 for Microsoft documents;
www.yourwebsite.com positioned vertically central, aligned to the left hand margin.

Partner logo

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide 137


Six key elements of the corporate identity - Elements at work

12.7 mm

1/8 line

1/4 line

3/8 line

1/2 line

5/8 line

3/4 line

Use of social media and QR codes are optional.


7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Join us
Follow us on Twitter
@twittername

12.7 mm

12.7 mm

138

Examples of correct use of the front footer

Front footer for multiple page document

Partner logo

www.yourwebsite.com

Front footer for multiple page document

An independent member of Baker Tilly International

Front footer for one page document


Temoluptur, quatur as res reribus aboreiundi quam, niendis doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius audam eos aut
excepro eum quod et aceribe rnatio. Nem vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex eium inisitat volorem quam autaspe ruptat plant dollorempos entiate
venihil lautendae ra quo beate vendae etur aborem nest, cupis cum erspeliquam netus eaquae endis dolectorerum est delectus ipis

An independent member of Baker Tilly International

Front footer for one page document

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Join us
Follow us on Twitter
@twittername

Baker Tilly International member firm corporate identity guide 139


Six key elements of the corporate identity - Elements at work

Examples of incorrect use of the front footer

Do not use the member image logo on the front


Join us
Follow us on Twitter
@twittername

Baker Tilly is a trademark of the UK firm Baker Tilly UK


Group LLP, used under licence

Do not place your firm logo in the footer

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

XXXXXX
XXXXXX
XXXXXX

An independent member of Baker Tilly International

Do not move the member logo

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licenceUt offictotati accat et voluptias molorum
fugitatur sincitem faccaes simus, et vera debitas vent occabor emporiatem harum ratur reperitatem laborum rendiossum rero
ipsapiscipsa et dunt vererun tianienis et dolenis solorro eum eture con core molorum nihilictio intotae reicient officia dem veniat

An independent member of Baker Tilly International

Do not make a partner logo bigger than the member text logo

An independent member of Baker Tilly International

Partner logo

140

Back page footer


The back page footer consists of any disclaimer information, the An independent
member of Baker Tilly International logo, any social media logos and QR codes.
If your website address is on the front, then the member logo is positioned in the
footer on the back page.

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly
Tax and Accounting Limited are not authorised under the Financial Services and Markets Act 2000 but we are able in certain circumstances to offer a limited
range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment services
if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial
Services Authority to conduct a range of investment business activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

An independent member of Baker Tilly International

Join us
Follow us on Twitter
@bakertilly

www.yourwebsite.com

If the member text logo is on the front page footer, then your website address must
be placed in the footer on the back page.

XXXXXX
XXXXXX
XXXXXX

Title here
Sub-title
Date

Placeholder image

www.yourwebsite.com
Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly
Tax and Accounting Limited are not authorised under the Financial Services and Markets Act 2000 but we are able in certain circumstances to offer a limited
range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment services
if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial
Services Authority to conduct a range of investment business activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

Join us
Follow us on Twitter
@twittername

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 141


Six key elements of the corporate identity - Elements at work

12.7 mm

1/8 line

1/4 line

3/8 line

1/2 line

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly
Tax and Accounting Limited are not authorised under the Financial Services and Markets Act 2000 but we are able in certain circumstances to offer a limited
range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment services
if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial
Services Authority to conduct a range of investment business activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

Join us
Follow us on Twitter
@twittername

12.7 mm

12.7 mm

142

Examples of correct use of the back footer

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

www.yourwebsite.com

Join us

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Follow us on Twitter
@twittername

Member text logo


Temoluptur, quatur as res reribus aboreiundi quam, niendis doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius audam eos aut
excepro eum quod et aceribe rnatio. Nem vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex eium inisitat volorem quam autaspe ruptat plant dollorempos entiate
venihil lautendae ra quo beate vendae etur aborem nest, cupis cum erspeliquam netus eaquae endis dolectorerum est delectus ipis

An independent member of Baker Tilly International

Join us
Follow us on Twitter
@twittername

Member image logo

Temoluptur, quatur as res reribus aboreiundi quam, niendis doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius audam eos aut
excepro eum quod et aceribe rnatio. Nem vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex eium inisitat volorem quam autaspe ruptat plant dollorempos entiate
venihil lautendae ra quo beate vendae etur aborem nest, cupis cum erspeliquam netus eaquae endis dolectorerum est delectus ipis

Baker Tilly International member firm corporate identity guide 143


Six key elements of the corporate identity - Elements at work

Examples of incorrect use of the back footer

Do not place your firm logo in the footer when using the member image logo
Temoluptur, quatur as res reribus aboreiundi quam, niendis
doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius
audam eos aut excepro eum quod et aceribe rnatio. Nem
vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex
eium inisitat volorem quam autaspe ruptat plant dollorempos
entiate venihil lautendae ra quo beate vendae etur aborem nest,

XXXXXX
XXXXXX
XXXXXX

Do not move the member logo

Temoluptur, quatur as res reribus aboreiundi quam, niendis doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius audam eos aut
excepro eum quod et aceribe rnatio. Nem vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex eium inisitat volorem quam autaspe ruptat plant dollorempos entiate
venihil lautendae ra quo beate vendae etur aborem nest, cupis cum erspeliquam netus eaquae endis dolectorerum est delectus ipis

Do not colour the footer

Temoluptur, quatur as res reribus aboreiundi quam, niendis doluptat aut dolupita quiam nonem. Ugias ut ratemporit ius audam eos aut
excepro eum quod et aceribe rnatio. Nem vellupta nam, sus.
Em et reprovitisci des et ullenihil in ne del ea eat occum ex eium inisitat volorem quam autaspe ruptat plant dollorempos entiate
venihil lautendae ra quo beate vendae etur aborem nest, cupis cum erspeliquam netus eaquae endis dolectorerum est delectus ipis

Do not re-size anything in the footer

www.yourwebsite.com

An independent member of Baker Tilly International

Join us
Follow us on Twitter
@twittername

144

Three column grid


All printed materials use a three column grid system. This can be divided into
three columns or broken into two and one, but copy must not flow across all
three in one section unless it is a pull out quote or introductory paragraph. When
using two columns for copy, the third can be used for content such as pull out
quotes, statistics, charts, images and contact details. You can divide the page
in any way, but body copy must not run across the whole page in one line other
than when producing narrower items, such as narrow adverts where body copy
can run along all three columns. Speak to Baker Tilly International for guidance.

Examples of working with the layout

Baker Tilly International member firm corporate identity guide 145


Six key elements of the corporate identity - Elements at work

White space
White space is important to the layout. Content should be balanced with this to
increase legibility. More information on white space can be found on the extranet.
Dual language
Where the page has the same content but written in two languages, a two column
grid can be applied to the inside page layout.

146

Signs of progress

2012 Back Office Benchmarking Report

42%

Placeholder image

State operating
financial pressure
is the main driver

Over

50%

of time spent on admin duties

Key drivers for change


Internal pressure

Drivers of change

Significant resources still devoted to administrative tasks

Operating financial pressure is the


main driver prompting change in
housing association back offices
expressed by 42% of respondents.
This is an increase from 32% naming
financial pressures as the main driver
in 2010. Demonstrating value for
money to tenants was the second
most selected driver, as indicated by
35%. It is surprising that only 10%
selected proactive board initiatives and
only 3% chose regulatory pressure.

The results reflect the fact that housing associations are affected by the
economic climate. It also shows an embedding of an ongoing value for money
culture in a third of respondents. Additionally, the high response rate for
operating financial pressure and ongoing value for money as drivers for change,
demonstrates that housing associations are being pro-active in looking to deliver
savings. This may also partly reflect the passage of time since the regulators
Gershon and cost efficiency index value for money initiatives.

From our survey it is fair to say that a disproportionate amount of time is being
spent on basic administrative duties. The results show that half of back office
time is spent on administrative duties like transaction processing, a quarter on
specialist services such as treasury management and a quarter on strategic
activities which include budget setting and investment appraisals. With back
office budgets sometimes reaching more than 8 million per annum,
if efficiencies can be made on time consuming administrative duties, significant
resources could be dedicated to frontline tenant services.

The TSAs consultation paper on its proposed new regulatory framework and
Scottish Government policy clearly shows the importance that achieving value
for money will have in future. It will be interesting to see if the 3% increases
next year.

XXXXXX
XXXXXX
XXXXXX

Seminar invitation
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dolorepere, necea que exeriam remporitatur ab ipsam,
cullestios most fugiate re vero verumque et etureiur? Um
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ut ute reptat.
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ctiatiistrum idusam quamet quibus conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Date:
Otas sit ommo vereic

Venue:
Tem litate repudam
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equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts
18.15 close with drinks

Cost effectiveness and adding value still important

Main driver prompting change in back office service delivery

5% Matching frontline housing

10% Proactive board initiatives

management cost savings

Cost effectiveness and adding value continue to be important measures for


back office operations and these are showing year on year improvement.
93% of respondents consider their back office to be cost effective and 91%
consider it to add value. In 2010, 86% of respondents considered their back
office to be cost effective and 89% believed it added value.

3% Regulatory pressure

Cost effectiveness

5% Housing benefit and rent


reform income reductions

100%

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

93%

Address:

Tel:
Email:
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Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
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sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

35% Demonstrate value for


money to tenants

82%
80%
72%

www.yourwebsite.com
60%

42% Operating financial pressures

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

2009

2010

2011

An independent member of Baker Tilly International

Transparency report

Transparency report

12

15

The Baker Tilly team, drawn from both the London and Leeds
offices, provided a seamless service throughout. They were
extremely professional and quickly got to grips with the different
aspects of our business. Their responsiveness and effective liaison
with our finance team and other advisors made a significant
contribution to the smooth running of the transaction.
Sean Riddell
CEO, EMIS Group Plc

Audit Management Team


The Audit Management Team has the delegated responsibility for the strategy,
performance and compliance of the audit practice and for audit quality. For
management purposes, the national audit practice is divided into four regions,
each with a Regional Audit Managing Partner (RAMP). The RAMPs are
appointed by the Head of Audit. Reporting to the RAMPs in each office are an
Audit Group Manager (AGM), responsible for the day to day management of
audit staff in that office and an Audit Quality Champion (AQC), key to ensuring
that high audit quality is top priority in every office.

The current Chairman (appointed by the board from amongst its members) is
James Castellano of RubinBrown LLP, USA.
The CEO and President, Geoff Barnes, leads the international headquarters office
in London, which is responsible for the day to day leadership and management
of the network.

The current members of the Audit Management Team:

Regional operation
The network operates geographically through four regions:

Jane Bleach
Head of Audit

Jane qualified in 1988 and became an audit partner in 1995. In 2003, she took
on the role of Regional Managing Partner and was appointed Head of Audit when
Audit became a national service line on 1 April 2011. Jane is also a member of
the National Management Team of BTUKG.

North America

John Hudson
Head of National Audit Technical

John qualified in 1974. He has been Head of National Audit Technical for 22
years and has served on the BTUKA Board for 5 years.

Latin America
Europe, Middle East & Africa
Asia Pacific
Regional Chairs
Robert J. Ciaruffoli (North America)
Osvaldo Roberto Nieto (Latin America)

Jonathan Ericson
Regional Audit Managing Partner
South & West

Jonathan qualified in 1995. Prior to becoming a Regional Audit Managing


Partner he was Office Managing Partner for the Sussex Office. Jonathan is
involved in the audit of listed groups and large OMBs operating in a diverse
range of sectors in both UK and international markets.

Simon Hart
Regional Audit Managing Partner
Midlands & North West

Simon qualified in 1992. As well as being a Regional Audit Managing Partner


he is the Birmingham Office Managing Partner. Prior to these roles, he was an
audit partner in the South East and previously Head of the firms Charities and
Education team. He continues to act for a portfolio of clients, specialising in the
Charity sector.

James Marchant
Regional Audit Managing Partner
London & East

James qualified in 1997. Prior to becoming a Regional Audit Managing Partner,


he was Office Managing Partner for the Chelmsford office. In addition to his
management responsibilities, James is also the partner for a diverse group of
clients, with the hospitality and leisure sector being a particular area of expertise.

Alex Tait
Regional Audit Managing Partner
Scotland & North East

Alex qualified with Baker Tilly in 1999 and has been an audit partner since
2006. His specialisms include construction, property, recruitment and
technology companies. He also has experience of working with international
groups and is a member of the ICAS Audit and Assurance committee. Prior
to becoming a Regional Audit Managing Partner, he ran the audit team in the
Edinburgh and Glasgow offices.

Eyal Horowitz (Europe, Middle East & Africa)


Daw Ching Foong (Asia Pacific)
The Chairs role includes the coordination and development of business between
members, the recruitment of new firms as necessary and the implementation
of the regional strategy. The Regional Chairs are appointed by and report to the
CEO and are assisted by an advisory council.

Baker Tilly Internationals commitment to quality


Baker Tilly International Limited has obligations in relation to the quality of its
members. Baker Tilly International Limited undertakes all reasonable steps to
assess whether its members are complying with its Quality Standard by carrying
out a rigorous quality assurance programme. Reviews are undertaken with all
the members on a cyclical basis. If significant amendments to procedures are
required a follow-up review is scheduled to check progress on issues raised.
Significant non-compliance can result in a firms membership being terminated.
Between 1 May 2011 and 30 April 2012 68 reviews were completed.

Who are we?


Baker Tilly is a leading independent firm of accountants
and business advisers that specialises in providing an
integrated range of services. We provide our growing and
established business clients with audit, accountancy,
personal and corporate taxation, VAT, management
consultancy, corporate finance, IT advisory, restructuring
and recovery and forensic services. The firm has national
coverage through its network of offices and is represented
internationally through its independent membership of
Baker Tilly International.

The Baker Tilly


International network
has representation in
all European and other
major business centres.

International coverage
Through our membership of Baker
Tilly International, the worlds 8th
largest accountancy and business
advisory network, we are able to
provide premier advisory services
worldwide, drawing on internationally
recognised industry and service line
experts in 125 countries.

Each of the networks 149 member


firms is independent and autonomous;
however we have chosen to work
together, resulting in strong professional
relationships and efficient collaboration.

North America

Latin America

Europe, Middle East and Africa

Bahamas
Belize
Bermuda
British Virgin Islands
Canada
Cayman Islands
Curacao
Netherlands Antilles
Puerto Rico
Trinidad & Tobago
United States of America

Argentina
Brazil
Costa Rica
Chile
Colombia
Dominican Republic
Ecuador
El Salvador
Guatemala
Mexico
Panama
Paraguay
Peru
Uruguay
Venezuela

Albania
Armenia
Austria
Azerbaijan
Bahrain
Belarus
Belgium
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Georgia
Germany
Ghana
Gibraltar
Greece
Guernsey (Channel
Islands)
Hungary
Iraq

Baker Tilly International member


firms demonstrate a high professional
standard, as well as a strong

Ireland
Isle of Man
Israel
Italy
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Kyrgyz Republic
Latvia
Lebanon
Liberia
Liechtenstein
Lithuania
Luxembourg
Macedonia (FYR)
Malta
Moldova
Nigeria
Northern Ireland
Norway
Oman
Poland

commitment to the networks core


values of integrity, leadership,
transparency and ethics. Each
member firm offers outstanding
personal service combined with the
expertise, strength and resources of a
truly global network to support you as
you grow regionally and globally.
Asia Pacific
Portugal
Qatar
Republic of
Turkmenistan
Romania
Rowanda
Russia
Saudi Arabia
Serbia
Slovakia
South Africa
Spain
Sudan
Sweden
Switzerland
Tajikistan
Tanzania
The Netherlands
Turkey
UAE
Uganda
Ukraine
United Kingdom
Zambia
Zimbabwe

Australia
Bangladesh
Cambodia
China
Hong Kong
India
Indonesia
Japan
Korea
Macau
Maldives
Mauritius
Mongolia
Nepal
New Zealand
Pakistan
Philippines
Singapore
Sri Lanka
Taiwan
Thailand
Vietnam

Baker Tilly International member firm corporate identity guide 147


Six key elements of the corporate identity - Elements at work

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est at felis. Nulla facilisi. Vivamus a risus eget ligula
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ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
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vestibulum. Sed faucibus consequat
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vel convallis neque nulla sit amet


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Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

Donec massa nibh, molestie convallis


imperdiet vitae, venenatis eget eros.
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tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
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Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

www.yourwebsite.com
An independent member of Baker Tilly International

An independent member of Baker Tilly International

Placeholder image

Placeholder image
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Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
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magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
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fermentum vel rhoncus lacus sagittis.
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suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
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semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
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id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
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imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
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Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
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consectetur adipiscing elit.
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massa at mattis lacinia,
quam urna blandit sem, ut
ornare enim est at felis. Nulla
facilisi. Vivamus a risus eget
ligula iaculis luctus eget
eget magna. Cras dignissim
felis quis ante sodales vel
vulputate leo ullamcorper.
In magna dui, tempus ut
convallis a, laoreet nec
sapien. Integer pellentesque
vehicula lacus at bibendum.
Nunc tempus.

Nulla venenatis erat ut dui sollicitudin


euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.

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vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque
congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada
eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis
in, pharetra ac mauris. Suspendisse non
blandit magna. In hac habitasse platea
dictumst. Fusce congue massa nec nisl
luctus non luctus sapien dictum. Nam
porta, orci et elementum semper, urna
magna sagittis diam, vel convallis neque
nulla sit amet quam. Duis vulputate

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

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148

Two line logo

Briefings/Alerts/Flyers - One page A4 portrait collateral

Title here
Sub-title

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Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Placeholder image

Baker Tilly International member firm corporate identity guide 149


Six key elements of the corporate identity - Elements at work

Placeholder image
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Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.

150

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

12.7 mm

Sub-title
No text is to appear with 10mm of the curve line.

XXXXXX
XXXXXX 1/8 line
XXXXXX

r collateral
area to you
d
e
d
a
h
s
d
not ad
n zone do
Curve protectio

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Content must be positioned so the top
Donec tristique congue
dapibus. Mauris rhoncus, massa
of the text is on the 1/4 page line.
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
should
follow the
guidelines
iaculis luctus egetCopy
eget
magna.
Cras
dignissim felis quis
on typography.
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

Shallow depth baseline


1/4 line

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

Baker Tilly International member firm corporate identity guide 151


Six key elements of the corporate identity - Elements at work

Placeholder image

1/8 line

No text is to appear within 10mm of the curve line.

r collateral
area to you
d
e
d
a
h
s
d
not ad
n zone do
Curve protectio

Title here

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX

The title must be positioned so the top of


the text is on the 1/4 page line. It should
not exceed past the second column.

The logo should be


positioned so that the
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique
top line ofcongue
the text sits
vertically
central
the
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit
sem,
utofornare
Copy should follow the guidelines
2/8 horizontal bar, aligned
enim est at felis. Nullaonfacilisi.
Vivamus a risus eget ligula iaculis right
luctus
eget eget
typography.
to the margin.

magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
3/8 line
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
1/2viverra
line
condimentum cursus nunc, id
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.

5/8 line
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
3/4 line
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

12.7 mm

152

Three line logo

4.4 Briefings/Alerts/Flyers - One page A4 portrait collateral

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Placeholder image

Baker Tilly International member firm corporate identity guide 153


Six key elements of the corporate identity - Elements at work

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus at

bibendum. Nunc tempus


commodo eros non suscipit.
Fusce placerat, lorem sed
consequat feugiat, libero
nulla auctor lectus, eget
facilisis lectus diam eu nisl.
Mauris mattis tellus nec
diam laoreet ut porta est
scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

hac habitasse platea dictumst.


Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere
pellentesque. Praesent ultricies lacinia
eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque

154

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

XXXXXX
XXXXXX 1/8 line
XXXXXX

Sub-title
12.7 mm

No text is to appear with 10mm of the curve line.

a t er a l
to your coll
a
e
r
a
d
e
d
ot add sha
zone do n
n
o
i
ct
te
o
r
p
e
v
r
Cu

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Content must be positioned so the top
Donec tristique congue
dapibus. Mauris rhoncus, massa
of the text is on the 1/4 page line.
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
should
follow the
guidelines
iaculis luctus egetCopy
eget
magna.
Cras
dignissim felis quis
on typography.
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

Shallow depth baseline


1/4 line

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

Baker Tilly International member firm corporate identity guide 155


Six key elements of the corporate identity - Elements at work

Placeholder image

1/8 line

No text is to appear with 10mm of the curve line.

r collateral
area to you
d
e
d
a
h
s
d
not ad
n zone do
Curve protectio

Title here

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX

The title must be positioned so the top of the text is


on the 1/4 page line. It should not exceed past the
second column.

The logo should be


positioned so that the
top line of the text sits
vertically central of the 2/8
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique
congue
horizontal bar, aligned right
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit
sem, ut ornare
to the margin.

enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget3/8 line
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus at
Copy should follow the
guidelines on typography.

bibendum. Nunc tempus


commodo eros non suscipit.
Fusce placerat, lorem sed
consequat feugiat, libero
nulla auctor lectus, eget
facilisis lectus diam eu nisl.
Mauris mattis tellus nec
diam laoreet ut porta est
scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

hac habitasse platea dictumst.


Cras consequat, orci nec adipiscing
1/2 line
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
5/8 line
suscipit. Fusce vel felis id felis posuere
pellentesque. Praesent ultricies lacinia
eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
3/4 line
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

12.7 mm

156

Four line logo

Briefings/Alerts/Flyers - One page A4 portrait collateral

Title here
Sub-title

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

www.yourwebsite.com
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An independent member of Baker Tilly International

Placeholder image

Baker Tilly International member firm corporate identity guide 157


Six key elements of the corporate identity - Elements at work

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec tristique congue
dapibus. Mauris rhoncus, massa at mattis lacinia, quam urna blandit sem, ut ornare
enim est at felis. Nulla facilisi. Vivamus a risus eget ligula iaculis luctus eget eget
magna. Cras dignissim felis quis ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer pellentesque vehicula lacus
at bibendum. Nunc tempus commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis lectus diam eu nisl. Mauris
mattis tellus nec diam laoreet ut porta est scelerisque.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non

semper lectus malesuada. Mauris


tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In
hac habitasse platea dictumst.
Cras consequat, orci nec adipiscing
tincidunt, ante nibh vehicula sapien,
vitae sodales eros magna nec nibh.
Sed tincidunt, sem quis porta
adipiscing, nulla dolor gravida sapien,
eget porta lorem dolor ut dui. Integer
enim leo, consequat id dictum eget,
feugiat id nunc. Ut a posuere justo.
Praesent mattis feugiat nulla quis
suscipit. Fusce vel felis id felis posuere

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Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

pellentesque. Praesent ultricies lacinia


eros, vel varius enim eleifend ac. Sed
condimentum cursus nunc, id viverra
nisi hendrerit sit amet. Integer vehicula
hendrerit vulputate. Class aptent taciti
sociosqu ad litora torquent per conubia
nostra, per inceptos himenaeos. Nam
vel dapibus sem. Integer tristique
adipiscing urna, rutrum suscipit tortor
lacinia vel.
Nulla venenatis erat ut dui sollicitudin
euismod. Nulla interdum leo id diam
sagittis porta. Quisque sollicitudin
rutrum sollicitudin. Cum sociis natoque
penatibus et magnis dis parturient
montes, nascetur ridiculus mus.
Maecenas et ornare magna. Sed eget
lacus sed nunc vehicula tincidunt.
Suspendisse suscipit iaculis lorem
quis eleifend. Cras hendrerit imperdiet
dui eget commodo. Etiam vitae sem
felis. Nam quis ligula vitae neque
vestibulum hendrerit ac ut magna.
Quisque auctor facilisis lectus, luctus
vestibulum odio dictum pellentesque.

158

12.7 mm
The title must be positioned against the top and left
margin. It should not exceed past the second column.

XXXXXX
XXXXXX 1/8 line
XXXXXX
B
The curve meets the line under twice the B height from the logo.
B

12.7 mm

Sub-title

No text is to appear with 10mm of the curve line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
Shallow depth baseline
d
ta
one do no
z
n
o
i
ct
te
o
r
p
Curve
1/4 line

Content
must be positioned
so the top
Lorem ipsum dolor
sit amet,
consectetur
adipiscing elit.
of the textdapibus.
is on the 1/4Mauris
page line. rhoncus, massa
Donec tristique congue
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. NullaCopy
facilisi.
a risus eget ligula
shouldVivamus
follow the guidelines
typography.
iaculis luctus egetoneget
magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.

Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl


vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.
Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,
ultricies vel sagittis non, tristique a ipsum. Maecenas et dui diam. Sed pharetra
fermentum nisl vel blandit. Ut sit amet sem quis elit porta imperdiet et vel
ipsum. Aliquam sapien purus, bibendum ultrices mollis id, pellentesque id odio.
Donec lorem odio, sagittis ac posuere a, aliquam eget tellus. Praesent vel fringilla
elit. Aenean a est turpis, ac gravida ligula. Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum arcu non nulla porta scelerisque. In hac
habitasse platea dictumst.

3/8 line

1/2 line

Placeholder image

5/8 line

3/4 line

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

Title here

Baker Tilly International member firm corporate identity guide 159


Six key elements of the corporate identity - Elements at work

12.7 mm

Placeholder image

12.7 mm

1/8 line
No text is to appear with 10mm of the curve line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Title here

The content meets the line under twice the B height from the logo.

Sub-title
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus
commodo eros non suscipit. Fusce placerat, lorem sed
consequat feugiat, libero nulla auctor lectus, eget facilisis
lectus diam eu nisl. Mauris mattis tellus nec diam laoreet
ut porta est scelerisque.
Etiam et lacus at quam elementum vestibulum. Sed faucibus consequat nisl
vitae semper. Quisque ut enim id neque congue tincidunt. Sed mollis, enim nec
gravida mattis, enim purus malesuada eros, non tempor lacus nibh quis eros.
Aliquam mi diam, vulputate eu convallis in, pharetra ac mauris. Suspendisse
non blandit magna. In hac habitasse platea dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum. Nam porta, orci et elementum semper,
urna magna sagittis diam, vel convallis neque nulla sit amet quam. Duis
vulputate iaculis augue id auctor. Donec bibendum sem a justo fermentum vel
rhoncus lacus sagittis. Proin massa neque, facilisis quis suscipit at, commodo
quis odio.

XXXXXX
Shallow depth baseline
XXXXXX 1/4 line
XXXXXX
B
B
The logo should be
positioned vertically central
of the 2/8 horizontal bar,
aligned right to the margin.
3/8 line

Copy should follow the


guidelines on typography.

1/2 line

5/8 line

3/4 line

Donec massa nibh, molestie convallis imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non semper lectus malesuada. Mauris tellus odio,

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

160

Two line logo

Briefings/Alerts/Flyers - Multi-page A4 portrait collateral

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

www.yourwebsite.com

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

Baker Tilly International member firm corporate identity guide 161


Six key elements of the corporate identity - Elements at work

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit

magna. In hac habitasse platea


dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.

Proin massa neque, facilisis quis


suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,

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Three line logo

Briefings/Alerts/Flyers - Multi-page A4 portrait collateral

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

www.yourwebsite.com

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

Baker Tilly International member firm corporate identity guide 163


Six key elements of the corporate identity - Elements at work

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit

magna. In hac habitasse platea


dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.

Proin massa neque, facilisis quis


suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,

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164

Four line logo

Briefings/Alerts/Flyers - Multi-page A4 portrait collateral

Placeholder image
XXXXXX
XXXXXX
XXXXXX

Title here
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit
magna. In hac habitasse platea
dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,

www.yourwebsite.com

vel convallis neque nulla sit amet


quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.
Proin massa neque, facilisis quis
suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,
tristique a ipsum. Maecenas et dui
diam. Sed pharetra fermentum nisl
vel blandit. Ut sit amet sem quis elit
porta imperdiet et vel ipsum. Aliquam
sapien purus, bibendum ultrices mollis
id, pellentesque id odio. Donec lorem
odio, sagittis ac posuere a, aliquam
eget tellus. Praesent vel fringilla elit.
Aenean a est turpis, ac gravida ligula.
Duis blandit neque et dolor luctus ac
imperdiet nisl consequat. Nam rutrum
arcu non nulla porta scelerisque. In

Baker Tilly International member firm corporate identity guide 165


Six key elements of the corporate identity - Elements at work

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Donec tristique congue dapibus. Mauris rhoncus, massa
at mattis lacinia, quam urna blandit sem, ut ornare enim
est at felis. Nulla facilisi. Vivamus a risus eget ligula
iaculis luctus eget eget magna. Cras dignissim felis quis
ante sodales vel vulputate leo ullamcorper. In magna
dui, tempus ut convallis a, laoreet nec sapien. Integer
pellentesque vehicula lacus at bibendum. Nunc tempus.
Etiam et lacus at quam elementum
vestibulum. Sed faucibus consequat
nisl vitae semper. Quisque ut enim id
neque congue tincidunt. Sed mollis,
enim nec gravida mattis, enim purus
malesuada eros, non tempor lacus
nibh quis eros. Aliquam mi diam,
vulputate eu convallis in, pharetra
ac mauris. Suspendisse non blandit

magna. In hac habitasse platea


dictumst. Fusce congue massa nec
nisl luctus non luctus sapien dictum.
Nam porta, orci et elementum
semper, urna magna sagittis diam,
vel convallis neque nulla sit amet
quam. Duis vulputate iaculis augue id
auctor. Donec bibendum sem a justo
fermentum vel rhoncus lacus sagittis.

Proin massa neque, facilisis quis


suscipit at, commodo quis odio.
Donec massa nibh, molestie convallis
imperdiet vitae, venenatis eget eros.
Integer pulvinar eleifend porta. Donec
malesuada convallis euismod. Proin
lacinia dui sed orci tincidunt non
semper lectus malesuada. Mauris
tellus odio, ultricies vel sagittis non,

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Baker Tilly International member firm corporate identity guide 167


Six key elements of the corporate identity - Elements at work

Newsletters
Newsletters are technical communication and so must follow the guidelines. An
example newsletter for illustrative purposes only.

Title here
XXXXXX
XXXXXX
XXXXXX

Sub-title

Volest eum entia accabor


Illiquia sum volloreprat desti occatempor aut officiliquas eum dipsae ventia siti re, ut
ulpa quas nobis ne vent.
Volest eum entia accabor re re eum quunt inctatis dolum doluptas estemporro tem
eum solenet occus et omniscium vellign ihillab ipsum dolupic to blam, iuntorioriti
consequost, nectesto eliquate nihiliquat que prero blaut optatio rempelias alitet volenda
ecerrum quisciet, commodi psaesti rent ente cuptat.
Fictem ressequ odictaectur? Rovit, simo diti odiasi te excepe sae lit et que volorehendi
Ecerro berferes magnat possit rernate
mporeptas re et estecab orundi officae
rumquia aute nia doluptas alitatquiam
accae nus aligenducia perio imenduciis
non et vel eaqui tecte eatem. Am
incidun tibus, que nosse endella dolut
lant vidias quis quam ute sam fugia
nonsequ ibusapiti a nonempor sitaquas
porrovit eum et que plaboriones et
labo. Ut voluptio voloremolla volorum
ducillor ressumet volorepudae velest,
sollateni tor adipide lenihil laccus
vollorum quam sed modio dolum
quat quatia perectatibea conseque
pelitat emporibus ne iusda nempedi
dolorerios nobis sunt, nonsenditae nis
aut a natur modi dolorendem quunt
ut vent ressequidel ipsae natiatest, in
pra ipisitam repro to derersp ellorum
archici odis et odit a veniminus ati
omnimi, audigen itatiis ea ex eic te
autatum iduntiosa vit, suntiore sed quo
es aut de nonseque ipsapel laboriae.
Et harcilibus, simenis sitaspi sinctur,
vendenis eaqui totatiu scipid mo
volestem facerferum rae. Nam sitiiscid
mos dentemporem rerchil et ulpa

www.yourwebsite.com

alia accullaccus alit aliqui optustrum


rature nis nonseca boressequi adis pro
omnimus amendam velesti onsequati
discienet omnis ratqui rem ipisquis
escilitas aceptatius.
Occulpa nus ut doles sequae sedictem
ut optate voluptatur sequia pelis
cusamet et abo. Pienditate qui bla
voluptatist, quataqu ossitatia ditas
alistiis digendi oritaquunt accaeptatem
ex eveliquiat faceaqui corror mo
que provide ndaeper sperum vende
doluptaerum ra naturep tibus.
Ehent pro volut acest aut exceratquo
qui quae rerume quuntur? Edis sint am
quatquo magnis quam volorerumque
pa exeribus magnime dolorioria
duntum excepero beaquas itiatiam eati
utempelent vellabo reperumet aut ut
ulpa inctatet intiumquodi doluptas con
ped mint eos volum repe nihit aut aut
que dolorrori berit, odi unt.
In corrum volorum faciis rempore
volupti simpori quidi sunt quassit
atatem qui doluptatae mos expliqui
consequae. Destem re rest, omnis a

venis esto modia quate nus sunt.


Volore demperovid es dus, sin
pratecae sitatiam is que volupta cusae
net et aut quiatiam nam id eaquae
volectatur, omnis corent, tenis endis
vellatem fuga. Em esequod mi, que
voluptatem sequam re doluptatiae
lanis atur, cupidios molorrum des at
quam, velectatur? Quide volestrumqui
velluptatiis aboreiciet endaes acea
volectur aut aut aliae nullibus aut
ulla qui cuptatum expelibero estias
sandi unturio nsedigenes net rendae
nisimaion plitaque de repernatus
videlle ntiateseri blatur atiur, vendandi
sitatem nonectiume si qui consequ
ossimpero consecea

168

Internal spread
An example newsletter for illustrative purposes only.

Volest eum entia accabor


Illiquia sum volloreprat desti
occatempor aut officiliquas
eum dipsae ventia siti re, ut
ulpa quas nobis ne vent.
Volest eum entia accabor
re re eum quunt inctatis
dolum doluptas estemporro
tem eum solenet occus et
omniscium vellign ihillab
ipsum dolupic to blam,
iuntorioriti consequost,
nectesto eliquate nihiliquat
que prero blaut optatio
rempelias alitet volenda
ecerrum quisciet, commodi
psaesti rent ente cuptat.
Name
Job tile

Ecerro berferes magnat possit rernate


mporeptas re et estecab orundi officae
rumquia aute nia doluptas alitatquiam
accae nus aligenducia perio imenduciis
non et vel eaqui tecte eatem. Am
incidun tibus, que nosse endella dolut
lant vidias quis quam ute sam fugia
nonsequ ibusapiti a nonempor sitaquas
porrovit eum et que plaboriones et
labo. Ut voluptio voloremolla volorum
ducillor

30%

45%

Ressumet volorepudae
velest, sollateni
Tor adipide lenihil laccus vollorum
quam sed modio dolum quat quatia
perectatibea conseque pelitat
emporibus ne iusda nempedi dolorerios
nobis sunt, nonsenditae nis aut a
natur modi dolorendem quunt ut
vent ressequidel ipsae natiatest, in
pra ipisitam repro to derersp ellorum
archici odis et odit a veniminus ati
omnimi, audigen itatiis ea ex eic te
autatum iduntiosa vit, suntiore

Sed quo es aut de


nonseque ipsapel
laboriae. Et harcilibus, simenis
sitaspi sinctur, vendenis eaqui totatiu
scipid mo volestem facerferum rae.
Nam sitiiscid mos dentemporem
rerchil et ulpa alia accullaccus alit
aliqui optustrum rature nis nonseca
boressequi adis pro omnimus
amendam velesti onsequati discienet
omnis ratqui rem ipisquis escilitas
aceptatius.

www.yourwebsite.com

Occulpa nus ut doles sequae sedictem


ut optate voluptatur sequia pelis
cusamet et abo. Pienditate qui bla
voluptatist, quataqu ossitatia ditas
alistiis digendi oritaquunt accaeptatem
ex eveliquiat faceaqui corror mo

5%

20%

que provide ndaeper sperum vende


doluptaerum ra naturep tibus.
Ehent pro volut acest aut exceratquo
qui quae rerume quuntur? Edis sint am
10% magnis quam volorerumque
quatquo
pa 5%
exeribus magnime dolorioria
duntum excepero beaquas itiatiam eati
utempelent vellabo reperumet aut ut
ulpa inctatet intiumquodi doluptas con
ped mint eos volum repe nihit aut aut
55%
que30%
dolorrori berit, odi unt.
In corrum volorum faciis rempore
volupti simpori quidi sunt quassit
atatem qui doluptatae mos expliqui
consequae. Destem re rest, omnis a
venis esto modia quate nus sunt.
Volore demperovid es dus, sin
pratecae sitatiam is que volupta cusae
net et aut quiatiam nam id eaquae
volectatur, omnis corent, tenis endis

Baker Tilly International member firm corporate identity guide 169


Six key elements of the corporate identity - Elements at work

Title here
XXXXXX
XXXXXX1/8 line
XXXXXX

12.7 mm

Sub-title

Volest eum entia accabor

1/4 line

Illiquia sum volloreprat desti occatempor aut officiliquas eum dipsae ventia siti re, ut
ulpa quas nobis ne vent.
Volest eum entia accabor re re eum quunt inctatis dolum doluptas estemporro tem
eum solenet occus et omniscium vellign ihillab ipsum dolupic to blam, iuntorioriti
consequost, nectesto eliquate nihiliquat que prero blaut optatio rempelias alitet volenda
3/8 line
ecerrum quisciet, commodi psaesti rent ente cuptat.
Fictem ressequ odictaectur? Rovit, simo diti odiasi te excepe sae lit et que volorehendi
Ecerro berferes magnat possit rernate
mporeptas re et estecab orundi officae
rumquia aute nia doluptas alitatquiam
accae nus aligenducia perio imenduciis
non et vel eaqui tecte eatem. Am
incidun tibus, que nosse endella dolut
lant vidias quis quam ute sam fugia
nonsequ ibusapiti a nonempor sitaquas
porrovit eum et que plaboriones et
labo. Ut voluptio voloremolla volorum
ducillor ressumet volorepudae velest,
sollateni tor adipide lenihil laccus
vollorum quam sed modio dolum
quat quatia perectatibea conseque
pelitat emporibus ne iusda nempedi
dolorerios nobis sunt, nonsenditae nis
aut a natur modi dolorendem quunt
ut vent ressequidel ipsae natiatest, in
pra ipisitam repro to derersp ellorum
archici odis et odit a veniminus ati
omnimi, audigen itatiis ea ex eic te
autatum iduntiosa vit, suntiore sed quo
es aut de nonseque ipsapel laboriae.
Et harcilibus, simenis sitaspi sinctur,
vendenis eaqui totatiu scipid mo
volestem facerferum rae. Nam sitiiscid
mos dentemporem rerchil et ulpa

alia accullaccus alit aliqui optustrum


rature nis nonseca boressequi adis pro
omnimus amendam velesti onsequati
discienet omnis ratqui rem ipisquis
escilitas aceptatius.
Occulpa nus ut doles sequae sedictem
ut optate voluptatur sequia pelis
cusamet et abo. Pienditate qui bla
voluptatist, quataqu ossitatia ditas
alistiis digendi oritaquunt accaeptatem
ex eveliquiat faceaqui corror mo
que provide ndaeper sperum vende
doluptaerum ra naturep tibus.
Ehent pro volut acest aut exceratquo
qui quae rerume quuntur? Edis sint am
quatquo magnis quam volorerumque
pa exeribus magnime dolorioria
duntum excepero beaquas itiatiam eati
utempelent vellabo reperumet aut ut
ulpa inctatet intiumquodi doluptas con
ped mint eos volum repe nihit aut aut
que dolorrori berit, odi unt.

venis esto modia quate nus sunt.


Volore demperovid es dus, sin
pratecae sitatiam is que volupta cusae
1/2 line
net et aut quiatiam nam id eaquae
volectatur, omnis corent, tenis endis
vellatem fuga. Em esequod mi, que
voluptatem sequam re doluptatiae
lanis atur, cupidios molorrum des at
quam, velectatur? Quide volestrumqui
velluptatiis aboreiciet endaes acea
volectur aut aut aliae nullibus aut
5/8 line
ulla qui cuptatum expelibero estias
sandi unturio nsedigenes net rendae
nisimaion plitaque de repernatus
videlle ntiateseri blatur atiur, vendandi
sitatem nonectiume si qui consequ
ossimpero consecea
3/4 line

In corrum volorum faciis rempore


volupti simpori quidi sunt quassit
atatem qui doluptatae mos expliqui
consequae. Destem re rest, omnis a
7/8 line

www.yourwebsite.com

12.7 mm

12.7 mm

170

12.7 mm

1/8 line
When an image is used in the top
1/4 of the page, the title moves
down below the image to start
under the 1/4 page line.

1/4 line
6 mm

Volest eum entia accabor


Illiquia sum volloreprat desti
occatempor aut officiliquas
eum dipsae ventia siti re, ut
ulpa quas nobis ne vent.
Volest eum entia accabor
re re eum quunt inctatis
dolum doluptas estemporro
tem eum solenet occus et
omniscium vellign ihillab
ipsum dolupic to blam,
iuntorioriti consequost,
nectesto eliquate nihiliquat
que prero blaut optatio
rempelias alitet volenda
ecerrum quisciet, commodi
psaesti rent ente cuptat.
Name
Job tile

Ecerro berferes magnat possit rernate


mporeptas re et estecab orundi officae
rumquia aute nia doluptas alitatquiam
accae nus aligenducia perio imenduciis
non et vel eaqui tecte eatem. Am
incidun tibus, que nosse endella dolut
lant vidias quis quam ute sam fugia
nonsequ ibusapiti a nonempor sitaquas
porrovit eum et que plaboriones et
labo. Ut voluptio voloremolla volorum
ducillor

Ressumet volorepudae
velest, sollateni
Tor adipide lenihil laccus vollorum
quam sed modio dolum quat quatia
perectatibea conseque pelitat
emporibus ne iusda nempedi dolorerios
nobis sunt, nonsenditae nis aut a
natur modi dolorendem quunt ut
vent ressequidel ipsae natiatest, in
pra ipisitam repro to derersp ellorum
archici odis et odit a veniminus ati
omnimi, audigen itatiis ea ex eic te
autatum iduntiosa vit, suntiore

Sed quo es aut de


nonseque ipsapel
laboriae. Et harcilibus, simenis
sitaspi sinctur, vendenis eaqui totatiu
scipid mo volestem facerferum rae.
Nam sitiiscid mos dentemporem
rerchil et ulpa alia accullaccus alit
aliqui optustrum rature nis nonseca
boressequi adis pro omnimus
amendam velesti onsequati discienet
omnis ratqui rem ipisquis escilitas
aceptatius.

www.yourwebsite.com

Occulpa nus ut doles sequae sedictem


ut optate voluptatur sequia pelis
cusamet et abo. Pienditate qui bla
3/8 line
voluptatist, quataqu ossitatia ditas
alistiis digendi oritaquunt accaeptatem
ex eveliquiat faceaqui corror mo

30%

1/2 line45%

5%

20%

que provide ndaeper sperum vende


5/8 line
doluptaerum ra naturep tibus.
Ehent pro volut acest aut exceratquo
qui quae rerume quuntur? Edis sint am
10% magnis quam volorerumque
quatquo
pa 5%
exeribus magnime dolorioria
duntum excepero beaquas itiatiam eati
utempelent vellabo reperumet aut ut
ulpa inctatet intiumquodi doluptas
3/4 linecon
ped mint eos volum repe nihit aut aut
55%
que30%
dolorrori berit, odi unt.
In corrum volorum faciis rempore
volupti simpori quidi sunt quassit
atatem qui doluptatae mos expliqui
consequae. Destem re rest, omnis a
venis esto modia quate nus sunt.
7/8 line
Volore demperovid es dus, sin
pratecae sitatiam is que volupta cusae
net et aut quiatiam nam id eaquae
volectatur, omnis corent, tenis endis

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide 171


Six key elements of the corporate identity - Elements at work

172

Two line logo

Standard seminar invite

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
dolorepere, necea que exeriam remporitatur ab ipsam,
cullestios most fugiate re vero verumque et etureiur? Um
repe sendam adis inctur, officil eaquam re nem sundunt
ut ute reptat.
Otas sit ommo vereic te dolore velique imus ipidel mosapienda id qui solorei
ctiatiistrum idusam quamet quibus conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Date:
Otas sit ommo vereic

Venue:
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts
18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

Address:

Tel:
Email:
Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 173


Six key elements of the corporate identity - Elements at work

12.7 mm

Placeholder image
1/8 line
No text is to appear within 10mm of the curve line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
The title must be positioned so the
dolorepere, necea quetop
exeriam
ab ipsam,
of the textremporitatur
is on the 1/4 page
cullestios most fugiateline.
re vero
verumque
et etureiur?
Um
It should
not exceed past
the
second
column.
repe sendam adis inctur,
officil
eaquam re nem sundunt
ut ute reptat.
should
guidelines id qui solorei
Otas sit ommo vereic te doloreCopy
velique
imusfollow
ipidelthe
mosapienda
on typography.
ctiatiistrum idusam quamet quibus
conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Shallow depth baseline


XXXXXX
XXXXXX1/4 line
XXXXXX
The logo
should be
positioned so that the

Date:
top line of the text sits
vertically central of the 2/8
Otas sit ommo vereic
horizontal bar, aligned right
to the margin.

Venue:

3/8 line
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts

1/2 line

18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

5/8 line

Address:

Tel:
Email:

3/4 line

Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

174

Three line logo

Standard seminar invite

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
dolorepere, necea que exeriam remporitatur ab ipsam,
cullestios most fugiate re vero verumque et etureiur? Um
repe sendam adis inctur, officil eaquam re nem sundunt
ut ute reptat.
Otas sit ommo vereic te dolore velique imus ipidel mosapienda id qui solorei
ctiatiistrum idusam quamet quibus conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Date:
Otas sit ommo vereic

Venue:
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts
18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

Address:

Tel:
Email:
Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 175


Six key elements of the corporate identity - Elements at work

12.7 mm

Placeholder image
1/8 line
No text is to appear within 10mm of the curve line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
The title must be positioned so the
dolorepere, necea quetop
exeriam
ab ipsam,
of the textremporitatur
is on the 1/4 page
cullestios most fugiateline.
re vero
verumque
et etureiur?
Um
It should
not exceed past
the
second
column.
repe sendam adis inctur,
officil
eaquam re nem sundunt
ut ute reptat.
should
guidelines id qui solorei
Otas sit ommo vereic te doloreCopy
velique
imusfollow
ipidelthe
mosapienda
on typography.
ctiatiistrum idusam quamet quibus
conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Shallow depth baseline


XXXXXX
XXXXXX1/4 line
XXXXXX
The logo
should be
positioned so that the

Date:
top line of the text sits
vertically central of the 2/8
Otas sit ommo vereic
horizontal bar, aligned right
to the margin.

Venue:

3/8 line
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts

1/2 line

18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

5/8 line

Address:

Tel:
Email:

3/4 line

Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

176

Four line logo

Standard seminar invite

Placeholder image

XXXXXX
XXXXXX
XXXXXX

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
dolorepere, necea que exeriam remporitatur ab ipsam,
cullestios most fugiate re vero verumque et etureiur? Um
repe sendam adis inctur, officil eaquam re nem sundunt
ut ute reptat.
Otas sit ommo vereic te dolore velique imus ipidel mosapienda id qui solorei
ctiatiistrum idusam quamet quibus conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Date:
Otas sit ommo vereic

Venue:
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts
18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

Address:

Tel:
Email:
Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 177


Six key elements of the corporate identity - Elements at work

12.7 mm

Placeholder image
1/8 line
No text is to appear within 10mm of the curve line.

l
our collatera
d a r ea t o y
e
d
a
h
s
d
d
not a
n zone do
Curve protectio

Seminar invitation
Us cone pratios sitatius vent, eicitaqui am essi
The title must be positioned so the
dolorepere, necea quetop
exeriam
ab ipsam,
of the textremporitatur
is on the 1/4 page
cullestios most fugiateline.
re vero
verumque
et etureiur?
Um
It should
not exceed past
the
second
column.
repe sendam adis inctur,
officil
eaquam re nem sundunt
ut ute reptat.
should
guidelines id qui solorei
Otas sit ommo vereic te doloreCopy
velique
imusfollow
ipidelthe
mosapienda
on typography.
ctiatiistrum idusam quamet quibus
conet audiorum vellorem quae. Igendendam,
quunte idus et exeriatat aut am, quo eos ditatur mo velesse nturepe rnatquae

Shallow depth baseline


XXXXXX
XXXXXX1/4 line
XXXXXX
The logo
should be
positioned so that the

Date:
top line of the text sits
vertically central of the 2/8
Otas sit ommo vereic
horizontal bar, aligned right
to the margin.

Venue:

3/8 line
Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Programme
17.00 registration
17.30 presentation starts

1/2 line

18.15 close with drinks

To reserve your place:

Name:

Email: info@yourwebsite.com
Tel: +44 (0)00 0000 0000

Organisation:

Alternatively post to:


Tem litate repudam
harum hil il molut dolorior
equame volorpo rectio imincture

Postcode:

5/8 line

Address:

Tel:
Email:

3/4 line

Hilibust iasped moluptat et id mostis quae porende bistibusdam volor sum fugit, sa ipsam rem.
Pisciam se vitio consequam voloriatur simusan dendips andesenis dolum lacerepudita posam quam
nim nulparchit il ius cone corepud itecullanda corenis ate vera coriori tionectas eos re dolorenese
sequiaeperae eosapicab iminimagnis excessim evel ipidis pro dolore dolo explandit, etur sinciatesti

7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

178

Two line logo

Adverts
A4 portrait adverts should follow one of the following templates. The curve has
a maximum and minimum height but can move within this parameter to suit the
content of the advert. This is one of only two instances where you can move the
curve, the other is exhibition displays/pull-up banners.

Lorem ipsum dolor


sit amet

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per. alii primis
accusam, quidam nemore no per. Cu
sit etiam equidem nostrum,
iuvaret veritus

Lorem ipsum dolor sit amet, per putant


oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam
ne, eu per alii primis accusam, quidam
nemore no per. Cu sit etiam equidem
nostrum, iuvaret veritus fastidii id vel.
Ad eum populo elaboraret. Quodsi
sanctus invidunt in sea.
Usu putent adolescens an, eu has
nonumes alienum. Est mutat fierent
insolens ea, partem ornatus eos ea.
Nec quod consul persequeris ex, quod
rationibus ex sit. No veri inermis ius,
nec regione repudiare at. Semper
veritus invidunt ei vix, eos at affert
homero accommodare, mel movet elitr
lucilius te

The maximum height is dictated by


the right side of the curve meeting the
top quarter divide of the page. The
minimum height is dictated by the
right hand side of the curve meeting
the middle page divide.

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet

nihil utinam. Mei ex doming alterum


delenit, tota senserit mea ea. Modo
adipiscing posidonium mei an, sit in
verear ponderum expetenda. Ne sit
iudicabit repudiare.
Erroribus referrentur ei pri, dolorum
meliore et eos, ne vel purto
conclusionemque. Te soleat noluisse
ius. Eu mei laoreet ancillae deserunt.
Commune epicurei adversarium eu
sed, omnis regione nominavi ad sit.

XXXXXX
XXXXXX
XXXXXX

esse mazim, ne epicuri perpetua nam.


Ius minimum vituperatoribus id. Cu
semper mandamus qui, has graeco
qualisque complectitur ea, eu fastidii
eloquentiam est. Nam inani dicit
nullam in, cu eos dolor causae melius.
Ea choro electram pro, ut facilisi
sadipscing eum. Pro ei omnis nihil
utinam. Mei ex doming alterum
delenit, tota senserit mea ea. Modo
adipiscing posidonium mei
an, sit in verear

Diam alia sea cu, dicit possim ea nam.


Qui in vocibus persequeris, an mea
scribentur definitionem,
congue referrentur
est ea. Et
cum

Ea choro electram pro, ut facilisi


sadipscing eum. Pro ei
omnis

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te
Ea choro electram pro, ut facilisi sadipscing eum. Pro ei omnis nihil utinam. Mei
ex doming alterum delenit, tota senserit mea ea. Modo adipiscing posidonium
mei an, sit in verear ponderum expetenda. Ne sit iudicabit repudiare.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Erroribus referrentur ei pri, dolorum meliore et eos, ne vel purto


conclusionemque. Te soleat noluisse ius. Eu mei laoreet ancillae
deserunt. Commune epicurei adversarium eu sed, omnis
regione nominavi ad sit.
Diam alia sea cu, dicit possim ea
nam. Qui in vocibus
persequeris,

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide 179


Six key elements of the corporate identity - Elements at work

12.7 mm

Lorem ipsum dolor


sit amet

The title must be positioned so that the first line


sits on the 1/8 page line. It should not exceed past
second column.
pertheputant
oblique pertinax

Lorem ipsum dolor sit amet,


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.
Copy should follow the
guidelines on typography.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
not
qui. Sonet abhorreant eam ne, eu per. alii primis
do

e
accusam, quidam nemore no per. Cu
zon
ion
t
sit etiam equidem nostrum,
c
e
prot
iuvaret veritus
urve

ded
sha
d
ad

to
area

y ou

XXXXXX
XXXXXX 1/8 line
XXXXXX

ral
llate
r co

1/4 line

Top curve parameter

3/8 line

Full curve baseline


No text is to appear with 10mm of the curve line.

1/2 line

No text is to appear with 10mm of the curve line.

n
ctio
rote
p
e
Curv

e
zon

rea
ed a
d
a
sh
add
t
o
on
d

to y

er a
ollat
ur c

5/8 line

Lower curve
parameter

3/4 line

Disclaimer, web address and member logo to be positioned


in bottom 8th.
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

180

The title must be positioned so that the first


line sits on the 1/8 page line. It should not
exceed past the second column.

XXXXXX
XXXXXX
ollateral 1/8 line
rea to your c
a
d
e
d
a
h
s
XXXXXX
not add
zone do

Lorem ipsum dolor


ion
Curve protect
12.7 mm

No text is to appear with 10mm of the curve line.


1/4 line

3/8 line

Top image area parameter

1/2 line

5/8 line

No text is to appear with 10mm of the image.

Copy should follow the guidelines


on typography, and not extend
into 8th section.

Lower image area parameter

3/4 line

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem 7/8
nostrum,
line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International


Disclaimer and member text logo to be
positioned in bottom 8th.

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide 181


Six key elements of the corporate identity - Elements at work

Landscape adverts have set heights but can use both the full depth and the
shallow curve using the standard layout guide.

Lorem ipsum dolor sit amet

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet

Placeholder image

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu per
alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum, iuvaret
veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Usu putent adolescens an, eu has nonumes alienum.
Est mutat fierent insolens ea, partem ornatus eos
ea. Nec quod consul persequeris ex,
quod rationibus ex sit. No

veri inermis ius, nec regione repudiare at. Semper


veritus invidunt ei vix, eos at affert homero
accommodare, mel movet elitr lucilius
te
Usu putent
adolescens
an, eu

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

XXXXXX
XXXXXX
XXXXXX

182

Two line logo

In instances where the content space


is too narrow for the disclaimer to fit
into the bottom 8th, the area must
be increased to include 7th and 8th
sections.

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum
dolor sit amet

Lorem ipsum
dolor sit amet

Lorem ipsum dolor sit


amet, per putant
oblique

Lorem ipsum dolor sit amet,


per putant oblique pertinax ne,
est ei vituperata voluptatibus,
cu autem aliquip appellantur
qui. Sonet abhorreant eam ne,
eu per alii primis accusam,
quidam nemore no per. Cu
sit etiam equidem nostrum,
Lorem ipsum dolor sit amet, per putant
oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per.
Cu sit etiam equidem nostrum, iuvaret
veritus fastidii id vel. Ad eum populo
elaboraret. Quodsi sanctus invidunt in sea.
Usu putent adolescens an,
eu has nonumes
alienum. Est

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 183


Six key elements of the corporate identity - Elements at work

12.7 mm

Lorem ipsum
dolor sit amet

1/8 line
The title must be positioned so that the first line
sits under the 1/8 page line.

Lorem ipsum dolor sit


amet, per putant
oblique

Curv

o
e pr

ne
n zo
o
i
t
tec

No text is to appear with


10mm of the curve line.

Copy should follow the guidelines on typography.

1/4 line

Top curve parameter

12.7 mm

12.7 mm

XXXXXX
XXXXXX
XXXXXX

3/8 line

No text is to appear with


10mm of the curve line.

e
Curv

te
pro

e
zon
n
o
i
ct

1/2 line

Lower curve parameter

5/8 line

3/4 line

www.yourwebsite.com

7/8 line

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

Disclaimer, web address and member text logo to be


positioned in bottom 8th.

184

Two line logo

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique

www.yourwebsite.com
An independent member of Baker Tilly International

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide 185


Six key elements of the corporate identity - Elements at work

Three line logo

Adverts
A4 portrait adverts should follow one of the following templates. The curve has
a maximum and minimum height but can move within this parameter to suit the
content of the advert. This is one of only two instances where you can move the
curve, the other is exhibition displays/pull-up banners.

Lorem ipsum dolor


sit amet

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per. alii primis
accusam, quidam nemore no per. Cu
sit etiam equidem nostrum,
iuvaret veritus

Lorem ipsum dolor sit amet, per putant


oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam
ne, eu per alii primis accusam, quidam
nemore no per. Cu sit etiam equidem
nostrum, iuvaret veritus fastidii id vel.
Ad eum populo elaboraret. Quodsi
sanctus invidunt in sea.
Usu putent adolescens an, eu has
nonumes alienum. Est mutat fierent
insolens ea, partem ornatus eos ea.
Nec quod consul persequeris ex, quod
rationibus ex sit. No veri inermis ius,
nec regione repudiare at. Semper
veritus invidunt ei vix, eos at affert
homero accommodare, mel movet elitr
lucilius te

The maximum height is dictated by


the right side of the curve meeting the
top quarter divide of the page. The
minimum height is dictated by the
right hand side of the curve meeting
the middle page divide.

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet

nihil utinam. Mei ex doming alterum


delenit, tota senserit mea ea. Modo
adipiscing posidonium mei an, sit in
verear ponderum expetenda. Ne sit
iudicabit repudiare.
Erroribus referrentur ei pri, dolorum
meliore et eos, ne vel purto
conclusionemque. Te soleat noluisse
ius. Eu mei laoreet ancillae deserunt.
Commune epicurei adversarium eu
sed, omnis regione nominavi ad sit.

XXXXXX
XXXXXX
XXXXXX

esse mazim, ne epicuri perpetua nam.


Ius minimum vituperatoribus id. Cu
semper mandamus qui, has graeco
qualisque complectitur ea, eu fastidii
eloquentiam est. Nam inani dicit
nullam in, cu eos dolor causae melius.
Ea choro electram pro, ut facilisi
sadipscing eum. Pro ei omnis nihil
utinam. Mei ex doming alterum
delenit, tota senserit mea ea. Modo
adipiscing posidonium mei
an, sit in verear

Diam alia sea cu, dicit possim ea nam.


Qui in vocibus persequeris, an mea
scribentur definitionem,
congue referrentur
est ea. Et
cum

Ea choro electram pro, ut facilisi


sadipscing eum. Pro ei
omnis

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te
Ea choro electram pro, ut facilisi sadipscing eum. Pro ei omnis nihil utinam. Mei
ex doming alterum delenit, tota senserit mea ea. Modo adipiscing posidonium
mei an, sit in verear ponderum expetenda. Ne sit iudicabit repudiare.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Erroribus referrentur ei pri, dolorum meliore et eos, ne vel purto


conclusionemque. Te soleat noluisse ius. Eu mei laoreet ancillae
deserunt. Commune epicurei adversarium eu sed, omnis
regione nominavi ad sit.
Diam alia sea cu, dicit possim ea
nam. Qui in vocibus
persequeris,

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

XXXXXX
XXXXXX
XXXXXX

186

XXXXXX
XXXXXX 1/8 line
XXXXXX

12.7 mm

Lorem ipsum dolor


sit amet

The title must be positioned so that the first line


sits on the 1/8 page line. It should not exceed past
second column.
pertheputant
oblique pertinax

Lorem ipsum dolor sit amet,


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.
Copy should follow the
guidelines on typography.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
not
do
qui. Sonet abhorreant eam ne, eu per. alii primis

one
accusam, quidam nemore no per. Cu
on z
i
t
c
sit etiam equidem nostrum,
te
e pro
iuvaret veritus
Curv

ded
sha
d
ad

Mid curve line

to
area

y ou

teral
colla

1/4 line

Top curve parameter

3/8 line

No text is to appear with 10mm of the curve line.

Full curve baseline

1/2 line

No text is to appear with 10mm of the curve line.

n
ctio
rote
p
e
Curv

e
zon

to
rea
a
d
ade
d sh
d
a
ot
on
d

yo

er a
ollat
c
r
u

5/8 line

Lower curve parameter

3/4 line

Disclaimer and member text logo to be


positioned in bottom 8th.
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide 187


Six key elements of the corporate identity - Elements at work

The title must be positioned so that the first


line sits on the 1/8 page line. It should not
exceed past the second column.

Lorem ipsum dolor

The curve meets the line under twice the B height from the logo

XXXXXX
XXXXXX1/8 line
XXXXXX
l B
our collatera B
y
o
t
a
e
r
a
ed

12.7 mm

d shad
do not ad
e
n
o
z
n
o
ti
c
e
t
o
Curve pr

No text is to appear with 10mm of the curve line.

1/4 line

3/8 line

Top image area parameter

1/2 line

5/8 line

No text is to appear with 10mm of the image.

Copy should follow the guidelines


on typography, and not extend
into 8th section.

Lower image area parameter

3/4 line

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem 7/8
nostrum,
line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International


Disclaimer and member text logo to be
positioned in bottom 8th.

12.7 mm

12.7 mm

188

Three line logo

Landscape adverts have set heights but can use both the full depth and the
shallow curve using the standard layout guide.

Lorem ipsum dolor sit amet

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet

Placeholder image

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu per
alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum, iuvaret
veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Usu putent adolescens an, eu has nonumes alienum.
Est mutat fierent insolens ea, partem ornatus eos
ea. Nec quod consul persequeris ex,
quod rationibus ex sit. No

veri inermis ius, nec regione repudiare at. Semper


veritus invidunt ei vix, eos at affert homero
accommodare, mel movet elitr lucilius
te
Usu putent
adolescens
an, eu

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide 189


Six key elements of the corporate identity - Elements at work

In instances where the content space


is too narrow for the disclaimer to fit
into the bottom 8th, the area must
be increased to include 7th and 8th
sections.

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum
dolor sit amet

Lorem ipsum
dolor sit amet

Lorem ipsum dolor sit amet,


per putant oblique
pertinax ne,
est ei

Lorem ipsum dolor sit amet,


per putant oblique pertinax ne,
est ei vituperata voluptatibus,
cu autem aliquip appellantur
qui. Sonet abhorreant eam ne,
eu per alii primis accusam,
quidam nemore no per. Cu
sit etiam equidem nostrum,
Lorem ipsum dolor sit amet, per putant
oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per.
Cu sit etiam equidem nostrum, iuvaret
veritus fastidii id vel. Ad eum populo
elaboraret. Quodsi sanctus
invidunt in sea.

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

190

12.7 mm

Lorem ipsum
dolor sit amet
Lorem ipsum dolor sit amet,
per putant oblique
e
zon
pertinax ne,
n
o
i
ct
o te
est ei
e pr

1/8 line
The content meets the line under twice the B height from the logo

Copy should follow the guidelines on typography.

1/4 line

Curv

Top curve parameter

12.7 mm

12.7 mm

XXXXXX
XXXXXX
B
XXXXXXB

No text is to appear with


10mm of the curve line.
3/8 line

No text is to appear with


10mm of the curve line.

Cur

ro
ve p

ne
n zo
o
i
t
tec

1/2 line

Lower curve parameter

5/8 line

3/4 line

www.yourwebsite.com

7/8 line

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

Disclaimer, web address and the member text logo to be


positioned in bottom 8th.

Baker Tilly International member firm corporate identity guide 191


Six key elements of the corporate identity - Elements at work

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique

www.yourwebsite.com
An independent member of Baker Tilly International

When advert space does not allow for the curve or image, these elements can
be removed.

XXXXXX
XXXXXX
XXXXXX

192

Four line logo

Adverts
A4 portrait adverts should follow one of the following templates. The curve has
a maximum and minimum height but can move within this parameter to suit the
content of the advert. This is one of only two instances where you can move the
curve, the other is exhibition displays/pull-up banners.

Lorem ipsum dolor


sit amet

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per. alii primis
accusam, quidam nemore no per. Cu
sit etiam equidem nostrum,
iuvaret veritus

Lorem ipsum dolor sit amet, per putant


oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam
ne, eu per alii primis accusam, quidam
nemore no per. Cu sit etiam equidem
nostrum, iuvaret veritus fastidii id vel.
Ad eum populo elaboraret. Quodsi
sanctus invidunt in sea.
Usu putent adolescens an, eu has
nonumes alienum. Est mutat fierent
insolens ea, partem ornatus eos ea.
Nec quod consul persequeris ex, quod
rationibus ex sit. No veri inermis ius,
nec regione repudiare at. Semper
veritus invidunt ei vix, eos at affert
homero accommodare, mel movet elitr
lucilius te

The maximum height is dictated by


the right side of the curve meeting the
top quarter divide of the page. The
minimum height is dictated by the
right hand side of the curve meeting
the middle page divide.

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet

nihil utinam. Mei ex doming alterum


delenit, tota senserit mea ea. Modo
adipiscing posidonium mei an, sit in
verear ponderum expetenda. Ne sit
iudicabit repudiare.
Erroribus referrentur ei pri, dolorum
meliore et eos, ne vel purto
conclusionemque. Te soleat noluisse
ius. Eu mei laoreet ancillae deserunt.
Commune epicurei adversarium eu
sed, omnis regione nominavi ad sit.

XXXXXX
XXXXXX
XXXXXX

esse mazim, ne epicuri perpetua nam.


Ius minimum vituperatoribus id. Cu
semper mandamus qui, has graeco
qualisque complectitur ea, eu fastidii
eloquentiam est. Nam inani dicit
nullam in, cu eos dolor causae melius.
Ea choro electram pro, ut facilisi
sadipscing eum. Pro ei omnis nihil
utinam. Mei ex doming alterum
delenit, tota senserit mea ea. Modo
adipiscing posidonium mei
an, sit in verear

Diam alia sea cu, dicit possim ea nam.


Qui in vocibus persequeris, an mea
scribentur definitionem,
congue referrentur
est ea. Et
cum

Ea choro electram pro, ut facilisi


sadipscing eum. Pro ei
omnis

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Lorem ipsum dolor

XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor


sit amet
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te
Ea choro electram pro, ut facilisi sadipscing eum. Pro ei omnis nihil utinam. Mei
ex doming alterum delenit, tota senserit mea ea. Modo adipiscing posidonium
mei an, sit in verear ponderum expetenda. Ne sit iudicabit repudiare.

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.

Erroribus referrentur ei pri, dolorum meliore et eos, ne vel purto


conclusionemque. Te soleat noluisse ius. Eu mei laoreet ancillae
deserunt. Commune epicurei adversarium eu sed, omnis
regione nominavi ad sit.
Diam alia sea cu, dicit possim ea
nam. Qui in vocibus
persequeris,

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,
iuvaret veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt
in sea.
Usu putent adolescens an, eu has nonumes alienum. Est mutat fierent insolens
ea, partem ornatus eos ea. Nec quod consul persequeris ex, quod rationibus ex
sit. No veri inermis ius, nec regione repudiare at. Semper veritus invidunt ei vix,
eos at affert homero accommodare, mel movet elitr lucilius te

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum,

www.yourwebsite.com

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

An independent member of Baker Tilly International

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide 193


Six key elements of the corporate identity - Elements at work

XXXXXX
XXXXXX 1/8 line
XXXXXX

12.7 mm

Lorem ipsum dolor


sit amet

The title must be positioned so that the first line


sits on the 1/8 page line. It should not exceed past
second column.
pertheputant
oblique pertinax

Lorem ipsum dolor sit amet,


ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt.
Copy should follow the
guidelines on typography.
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est
ei vituperata voluptatibus, cu autem aliquip appellantur
not
do
qui. Sonet abhorreant eam ne, eu per. alii primis

one
accusam, quidam nemore no per. Cu
on z
i
t
c
sit etiam equidem nostrum,
te
e pro
iuvaret veritus
Curv

de
sha
add

Mid curve line

to
area

y ou

teral
colla

1/4 line

Top curve parameter

3/8 line

No text is to appear with 10mm of the curve line.

Full curve baseline

1/2 line

No text is to appear with 10mm of the curve line.

n
ctio
rote
p
e
Curv

e
zon

to
rea
a
d
ade
d sh
d
a
ot
on
d

yo

er a
ollat
c
r
u

5/8 line

Lower curve parameter

3/4 line

Disclaimer and member text logo to be


positioned in bottom 8th.
7/8 line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International

12.7 mm

12.7 mm

194

The title must be positioned so that the first


line sits on the 1/8 page line. It should not
exceed past the second column.

Lorem ipsum dolor


12.7 mm

The curve meets the line under twice the B height from the logo

shaded
do not add

e
n
o
z
n
o
ti
c
Curve prote

XXXXXX
XXXXXX1/8 line
XXXXXX
B
collateral B
r
u
o
y
o
t
a
e
ar

No text is to appear with 10mm of the curve line.

1/4 line

3/8 line

Top image area parameter

1/2 line

5/8 line

No text is to appear with 10mm of the image.

Copy should follow the guidelines


on typography, and not extend
into 8th section.

Lower image area parameter

3/4 line

Lorem ipsum dolor sit amet, per putant oblique pertinax


ne, est ei vituperata voluptatibus, cu autem aliquip
Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu
per alii primis accusam, quidam nemore no per. Cu sit etiam equidem 7/8
nostrum,
line

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

An independent member of Baker Tilly International


Disclaimer and member text logo to be
positioned in bottom 8th.

12.7 mm

12.7 mm

Baker Tilly International member firm corporate identity guide 195


Six key elements of the corporate identity - Elements at work

Four line logo

Landscape adverts have set heights but can use both the full depth and the
shallow curve, using the standard layout guide.

Lorem ipsum dolor sit amet

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet

Placeholder image

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur qui. Sonet abhorreant eam ne, eu per
alii primis accusam, quidam nemore no per. Cu sit etiam equidem nostrum, iuvaret
veritus fastidii id vel. Ad eum populo elaboraret. Quodsi sanctus invidunt in sea.
Lorem ipsum dolor sit amet, per putant oblique pertinax
ne, est ei vituperata voluptatibus, cu autem aliquip
appellantur qui. Sonet abhorreant eam ne, eu per alii
primis accusam, quidam nemore no per. Cu sit etiam
equidem nostrum, iuvaret veritus fastidii id vel. Ad eum
populo elaboraret. Quodsi sanctus invidunt in sea.
Usu putent adolescens an, eu has nonumes alienum.
Est mutat fierent insolens ea, partem ornatus eos
ea. Nec quod consul persequeris ex,
quod rationibus ex sit. No

veri inermis ius, nec regione repudiare at. Semper


veritus invidunt ei vix, eos at affert homero
accommodare, mel movet elitr lucilius
te
Usu putent
adolescens
an, eu

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

XXXXXX
XXXXXX
XXXXXX

196

Four line logo

In instances where the content space


is too narrow for the disclaimer to fit
into the bottom 8th, the area must
be increased to include 7th and 8th
sections.

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Lorem ipsum
dolor sit

Lorem ipsum
dolor sit amet

Lorem

Lorem ipsum dolor sit amet,


per putant oblique pertinax ne,
est ei vituperata voluptatibus,
cu autem aliquip appellantur
qui. Sonet abhorreant eam ne,
eu per alii primis accusam,
quidam nemore no per. Cu
sit etiam equidem nostrum,
Lorem ipsum dolor sit amet, per putant
oblique pertinax ne, est ei vituperata
voluptatibus, cu autem aliquip appellantur
qui. Sonet abhorreant eam ne, eu per
alii primis accusam, quidam
nemore no per. Cu sit
etiam equidem

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 197


Six key elements of the corporate identity - Elements at work

12.7 mm

1/8 line

Lorem ipsum
dolor sit
Lorem
e
Curv

pro

ne
n zo
o
i
t
tec

The content meets the line under twice the B height from the logo

1/4 line

Top curve parameter

12.7 mm

12.7 mm

XXXXXX
XXXXXX
XXXXXX
B
B

No text is to appear with


10mm of the curve line.

Copy should follow the guidelines on typography.


3/8 line

No text is to appear with


10mm of the curve line.

e
Curv

pro

ne
n zo
o
i
t
tec

1/2 line

Lower curve parameter

5/8 line

3/4 line

www.yourwebsite.com

7/8 line

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP,


used under licence

An independent member of Baker Tilly International

Disclaimer, web address and the member text logo to be


positioned in bottom 8th.

198

Four line logo

Lorem ipsum dolor sit amet


Lorem ipsum dolor sit amet, per putant oblique

www.yourwebsite.com
An independent member of Baker Tilly International

When advert space does not allow for the curve or image, these elements can
be removed.

XXXXXX
XXXXXX
XXXXXX

Baker Tilly International member firm corporate identity guide 199


Six key elements of the corporate identity - Elements at work

Powerpoint templates
A powerpoint template for presentations has been produced. Further details can
be found in the powerpoint guide on the extranet.

Best practice guide

Using the Powerpoint template


November 2012

www.yourwebsite.com

Body of presentation
Title

Each word in the title should start with a capital letter


If the text box is too small due to long titles, consider
revising your title or extend the title text box upwards

Body

The main points should not be in bullet points


Sub points should be bulleted and indented
Do not use punctuation marks at the end of each point
Emphasising words or phrases use the only the
approved colours
No words in capital unless acronyms, ie IFRS
If you text runs over the text box, start a new slide

200

QR codes
A QR (Quick Response) code is a trademark for a type of barcode. QR codes are
used by smartphone users; scanning the code on a phone, the smartphone takes you
to either a website page or to undertake an action.
QR codes can be used on printed materials (brochures, business cards,
exhibition banners), for when you want the reader to access further information
such as:

Website address

Social media (Facebook, YouTube video, Twitter account)

Vcard (electronic business card)

Email message.

QR are generated through free websites, such as www.qrstuff.com. Before


printing your QR code, ensure you test it on different smartphones to ensure the
code works.
Printed collateral
QR codes should be 20mm x 20mm.
Large format printing
If you require to print the QR code on posters or banners, the code must be
increased in size to allow for scanning distance. The QR size should be 1/10 of
the distance that the smartphone to the display will be when scanning.

20mm

20mm

Baker Tilly International member firm corporate identity guide 201


Six key elements of the corporate identity - Elements at work

Two line logo

Exhibition stands and portable displays


The following templates apply when producing a portable display, pop-up display
or banner stand. The curve has a maximum and minimum height but can move
within this parameter to suit the content of the banner.
Portrait

Title

XXXXXX
XXXXXX
XXXXXX

As es ratem quis eic tent quis maximus alique.

Title

XXXXXX
XXXXXX
XXXXXX

As es ratem quis eic tent quis maximus alique.


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

202

Two line logo

60 mm*
The title must be positioned so
that the first line sits on the 1/8
page line.

XXXXXX
XXXXXX
XXXXXX

Title

1/8 line

60 mm*

60 mm*

As es ratem quis eic tent quis maximus alique.


Copy should follow the
guidelines on typography.

1/4 line

ctio
rote
p
e
v
Cur

one
nz

Top curve parameter

3/8 line
No text is to appear within 100mm of the curve line*

No text is to appear within 100mm of the curve line*


1/2 line

e
prot
e
v
r
u
C

n
ctio

e
zon

Lower curve parameter

5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

Baker Tilly International member firm corporate identity guide 203


Six key elements of the corporate identity - Elements at work

60 mm*
The title must be positioned so
that the first line sits on the 1/8
page line.

XXXXXX
XXXXXX
XXXXXX

Title

1/8 line

60 mm*

As es ratem quis eic tent quis maximus alique.


60 mm*

Upti dolupta tenecabor solut moluptam,

Copy should follow the


guidelines on typography.

Upti dolupta tenecabor solut moluptam,


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

1/4 line

Upti dolupta tenecabor solut moluptam,

Top curve parameter

Upti dolupta tenecabor solut moluptam,


ne

zo

n
t
o
r
p
Upti dolupta
Curvetenecabor solut moluptam,
tio moluptam,
Upti dolupta tenecabor
ecsolut
Upti dolupta tenecabor solut moluptam,

3/8 line

Upti dolupta tenecabor solut moluptam,


No
Uptitext
dolupta
solut moluptam,
is totenecabor
appear within
100mm of the curve line*
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

No text is to appear within 100mm of the curve line*

Upti dolupta tenecabor solut moluptam,

1/2 line

n
ctio
rote
p
e
Curv

e
zon Lower curve parameter

5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

204

Two line logo

Landscape

Title here

XXXXXX
XXXXXX
XXXXXX

Sub-title

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

The title must be positioned so


that the first line sits on the 1/4
page line. It should not exceed
past the second column.

60 mm*

Title
here
1/4 line
Sub-title

3/8 line
1/2 line

XXXXXX

B
Copy should follow the
The curve meets the line under twice the B height fromXXXXXX
the logo. B
guidelines on typography.
Top
curve parameter
XXXXXX
e

ction zon
Curve prote

No text is to appear within 100mm of the curve line*

Lower curve parameter

5/8 line
3/4 line
7/8 line
www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

*Measurements used in this example are for a banner size of 2.1m x 0.8m

60 mm*

60 mm*

1/8 line

Baker Tilly International member firm corporate identity guide 205


Six key elements of the corporate identity - Elements at work

Three line logo

Exhibition stands and portable displays


The following templates apply when producing a portable display, pop-up display
or banner stand. The curve has a maximum and minimum height but can move
within this parameter to suit the content of the banner.
Portrait

Title

XXXXXX
XXXXXX
XXXXXX

As es ratem quis eic tent quis maximus alique.

Title

XXXXXX
XXXXXX
XXXXXX

As es ratem quis eic tent quis maximus alique.


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

206

Three line logo

60 mm*
The title must be positioned so
that the first line sits under the
1/8 page line.

XXXXXX
XXXXXX
XXXXXX

Title

1/8 line

60 mm*

60 mm*

As es ratem quis eic tent quis maximus alique.


Copy should follow the
guidelines on typography.

1/4 line

pr
Curve

t io n
otec

e
zon

Top curve parameter

3/8 line
No text is to appear within 100mm of the curve line*

No text is to appear within 100mm of the curve line*


1/2 line

Curve

pr

t io n
otec

e
zon
Lower curve parameter
5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

Baker Tilly International member firm corporate identity guide 207


Six key elements of the corporate identity - Elements at work

60 mm*
The title must be positioned so
that the first line sits under the
1/8 page line.

XXXXXX
XXXXXX
XXXXXX

Title

1/8 line

60 mm*

60 mm*

As es ratem quis eic tent quis maximus alique.


Copy should follow the
guidelines on typography.

Upti dolupta tenecabor solut moluptam,


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

1/4 line

Upti dolupta tenecabor solut moluptam,

Top curve parameter

Upti dolupta tenecabor solut moluptam,


ne

zo

n
t
o
r
p
Upti dolupta
Curvetenecabor solut moluptam,
tio moluptam,
Upti dolupta tenecabor
ecsolut
Upti dolupta tenecabor solut moluptam,

3/8 line

Upti dolupta tenecabor solut moluptam,


No
Uptitext
dolupta
solut moluptam,
is totenecabor
appear within
100mm of the curve line*
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

No text is to appear within 100mm of the curve line*

Upti dolupta tenecabor solut moluptam,

1/2 line

n
ctio
rote
p
e
Curv

e
zon Lower curve parameter

5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

208

Three line logo

Landscape

Title here

XXXXXX
XXXXXX
XXXXXX

Sub-title

www.yourwebsite.com
An independent member of Baker Tilly International

a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

The title must be positioned so


that the first line sits on the 1/4
page line. It should not exceed
past the second column.

60 mm*

Title here
1/4 line

Sub-title

Copy should follow the


guidelines on typography

3/8 line
1/2 line

XXXXXX
XXXXXX
The curve meets the line under twice the B height fromXXXXXX
the logo B
B

ction zone
Curve prote
No text is to appear within 100mm of the curve line*

Top curve parameter

Lower curve parameter

5/8 line
3/4 line
7/8 line
www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

*Measurements used in this example are for a banner size of 2.1m x 0.8m

60 mm*

60 mm*

1/8 line

Baker Tilly International member firm corporate identity guide 209


Six key elements of the corporate identity - Elements at work

Four line logo

Exhibition stands and portable displays


The following templates apply when producing a portable display, pop-up display
or banner stand. The curve has a maximum and minimum height but can move
within this parameter to suit the content of the banner.
Portrait

XXXXXX
XXXXXX
XXXXXX

XXXXXX
XXXXXX
XXXXXX

Title

Title

As es ratem quis eic tent quis maximus alique.

As es ratem quis eic tent quis maximus alique.


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

www.yourwebsite.com

www.yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

An independent member of Baker Tilly International

210

Four line logo

XXXXXX
XXXXXX
XXXXXX
B
B

Title

1/8 line

60 mm*

The title must be positioned so


that the topline meets the line
under twice the B height

60 mm*

60 mm*

As es ratem quis eic tent quis maximus alique.

1/4 line
Copy should follow the
guidelines on typography.

pr
Curve

t io n
otec

e
zon

Top curve parameter

3/8 line
No text is to appear within 100mm of the curve line*

No text is to appear within 100mm of the curve line*


1/2 line

Curve

pr

t io n
otec

e
zon
Lower curve parameter
5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

Baker Tilly International member firm corporate identity guide 211


Six key elements of the corporate identity - Elements at work

XXXXXX
XXXXXX
XXXXXX
B
B

Title

As es ratem quis eic tent quis maximus alique.


Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

Copy should follow the


guidelines on typography.

1/8 line

60 mm*

The title must be positioned so


that the topline meets the line
under twice the B height

60 mm*

60 mm*

1/4 line

Upti dolupta tenecabor solut moluptam,

e
n
o
i
Top curve parameter
t
c
Upti dolupta tenecabor
rote solut moluptam,
p
e
v
Cur
Upti dolupta tenecabor solut moluptam,
zon
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

3/8 line

Upti dolupta tenecabor solut moluptam,

is totenecabor
appear within
100mm of the curve line*
No
Uptitext
dolupta
solut moluptam,
Upti dolupta tenecabor solut moluptam,
Upti dolupta tenecabor solut moluptam,

No text is to appear within 100mm of the curve line*

Upti dolupta tenecabor solut moluptam,

n
ctio
rote
p
e
Curv

1/2 line

e
zon
Lower curve parameter
5/8 line

3/4 line

7/8 line
Disclaimer and the member
text logo to be positioned in
bottom 8th.
*Measurements used in this
example are for a banner size
of 2.1m x 0.8m

www.yourwebsite.com
Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used
under licence

An independent member of Baker Tilly International

60 mm*

212

Four line logo

Landscape

Title here

XXXXXX
XXXXXX
XXXXXX

Sub-title

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

The title must be positioned so


that the first line sits on the 1/4
page line. It should not exceed
past the second column.

60 mm*

Title here
1/4 line

Sub-title

Copy should follow the


guidelines on typography.

3/8 line

XXXXXX
XXXXXX
XXXXXX
The curve meets the line under twice the B height from the logo. B
B

ction zone
Curve prote

1/2 line

Top curve parameter


Lower curve parameter

5/8 line
No text is to appear within 100mm of the curve line*
3/4 line
7/8 line
www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

*Measurements used in this example are for a banner size of 2.1m x 0.8m

60 mm*

60 mm*

1/8 line

Baker Tilly International member firm corporate identity guide 213


Six key elements of the corporate identity - Elements at work

Two line logo

Teamsheets - Two line logo


Landscape

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Name

Name

Name

Name

Name

Name

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

Back/reverse

Git ex ernam quam iur? Atint offic te


nihic temquam autent.
Cum ditatus volore laudit eatem ipid eat
eos dolut laborum, nonseque quodit unt
aribus maio dolorenda acercipsae ventur
ma sum eatur, simusan duciduciurem
que sitiur mod quid qui ut mod quunt.

Mos digendel il iumetur

Accabor eperum que earchic iusam, aliquam volorpo raernatis


aut vid untiusam, sam resto explaut faccus magnihillaut hit,
nonsequo essi aut pratem remo ipic tenis dia sit mollit qui
di necto inis ilibusa dit, quundel iquatur, simossi ommost
ut et voluptatiae porum exerum aspere voluptati iunt quam
quatempore eatur, ad moluptam, occum que volupit, que cus
qui volupta tesequament laut exceprerio etur

Ellorpor sincid que odit alibus

Town
Accabor eperum
que earchic
iusam aliquam

Git ex ernam quam iur? Atint offic te nihic temquam autent.


Dundis dolento digenda ipsuntu reperio repelendae pra dolo
ex et eum idel mi, optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum reperovid ut vendunt
hiciandam nonsed que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus assimin nuscil et
officitiandi rerferovitia sint latiusam volores ectibus.

Ignatur mossunt as eosti bearum, evellor erempel ictempe


riasped ma pora verat que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui nisquibus aut od
quame venihil ma que et omnim esed magnate mporporrum,
ipsam quis derit ut quae sandem sinim quist, omniatia con
conem. Ucia volut arios quo coritio. Nem consequibusa
doluptatquis acia que odition non reperitis dolupta apitaer
epratiae. Nequid qui quate volores dit eosam que mos eatest aut
ut parcia nobitio nsequi dolessi maxime eume pliquis dolorest, si
bearchil mi, quunt.

Occus qui ut aliam rem aut


Mos digendel il iumetur aliquos molorenis velit est pelitius dolut
qui conemporum fugitat enis archicid utem. Nemporem deres
ent rem eos eatur aut volligendae non et il magnihiciunt vent
verupta tiandanis moluptatus voloreribus volore et quodis asin
cum que soluptaepe voluptatium vellab ius quassum hilicim
inveni cus

www.yourwebsite.co.uk
An independent member of Baker Tilly International

Reribus mos accusdae verrorum fugianis


molorem illab
Imus, natum dereicium dolupta eperovitatem rerias solupta
cusam quaectat ut veles nature niender itiorporerum re verfere
rumqui officiis idi alique re necus ped quibus, sequis exerum,
officiur?
Od qui abor ad molume quis simin rem quias uta simi, ommo
ipiendit, et mi, voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore, que molupta tuscima
ximust autempel modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut alit, sit quis samus
delenis ciantet es ut as aut harum quia di as aut harchicabor am
corrore, erovidit aces dolo blam fugia verciis quostio nseque pa
nonecuptaspe aut illuptatur sinciat quisciunt.

Faccab ipis doluptae peruptatur?


Itatis as eum sequi ius sunt fugiamenest velitatia cusdaeptatem
im aut hita volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum voles que libusa sim
hillatur? Ihil ma acearupturis diat.
Us eosamenis ad moluptior ratus suntota seque ab ium as
nihicae. Fereptaepedi quamendis dolorum re venimus cupta
net re latur? Derrum quo modi quo blam, et lature odites dunt,
et, sequame ius que pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis dolest et alia volupti ime
cume iliquost perum ipic to custis veribusdae con nes sus vent,
temquatquo con nistius rehene pro intotaturias ipsum nat et
as anderrum et ea vero illendi stiostiosae sitissi tatent labor

Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly Tax and Accounting Limited are not authorised under the Financial Services
and Markets Act 2000 but we are able in certain circumstances to offer a limited range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment
services if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial Services Authority to conduct a range of investment business
activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

214

Two line logo

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Name

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name

Nam cusa quia volestiur


asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Job title
Sector

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

000 0000 0000


firstname.lastname@yourwebsite.co.uk

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000


www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly International member firm corporate identity guide 215


Six key elements of the corporate identity - Elements at work

Portrait

Back/reverse

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Git ex ernam quam


iur? Atint offic te nihic
temquam autent.
Cum ditatus volore laudit
eatem ipid eat eos dolut
laborum, nonseque quodit
unt aribus maio dolorenda
acercipsae ventur ma
sum eatur, simusan
duciduciurem que sitiur
mod quid qui ut mod
quunt.

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name

Name

Name

Job title
Sector

Accabor eperum que earchic iusam,


aliquam volorpo raernatis aut vid
untiusam, sam resto explaut faccus
magnihillaut hit, nonsequo essi aut pratem
remo ipic tenis dia sit mollit qui di necto
inis ilibusa dit, quundel iquatur, simossi
ommost ut et voluptatiae porum exerum
aspere voluptati iunt quam quatempore
eatur, ad moluptam, occum que volupit,
que cus qui volupta tesequament laut
exceprerio etur

000 0000 0000

Mos digendel il iumetur


Git ex ernam quam iur? Atint offic te nihic
temquam autent.
Dundis dolento digenda ipsuntu reperio
repelendae pra dolo ex et eum idel mi,
optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum
reperovid ut vendunt hiciandam nonsed
que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus
assimin nuscil et officitiandi rerferovitia sint
latiusam volores ectibus.

Ellorpor sincid que odit


alibus

firstname.lastname@yourwebsite.co.uk

Ignatur mossunt as eosti bearum, evellor


erempel ictempe riasped ma pora verat
que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui
nisquibus aut od quame venihil ma que et
omnim esed magnate mporporrum, ipsam
quis derit ut quae sandem sinim quist,
omniatia con conem. Ucia volut arios quo
coritio. Nem consequibusa doluptatquis
acia que odition non reperitis dolupta
apitaer epratiae. Nequid qui quate volores
dit eosam que mos eatest aut ut parcia
nobitio nsequi dolessi maxime eume
pliquis dolorest, si bearchil mi, quunt.

Name

Occus qui ut aliam rem aut

firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Name

Name

000 0000 0000

Job title
Sector

Mos digendel il iumetur aliquos molorenis


velit est pelitius dolut qui conemporum
fugitat enis archicid utem. Nemporem
deres ent rem eos eatur aut volligendae
non et il magnihiciunt vent verupta
tiandanis moluptatus voloreribus volore
et quodis asin cum que soluptaepe
voluptatium vellab ius quassum hilicim
inveni cus

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name

Name

Reribus mos accusdae


verrorum fugianis molorem
illab
Imus, natum dereicium dolupta
eperovitatem rerias solupta cusam quaectat
ut veles nature niender itiorporerum re
verfere rumqui officiis idi alique re necus
ped quibus, sequis exerum, officiur?
Od qui abor ad molume quis simin rem
quias uta simi, ommo ipiendit, et mi,
voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore,
que molupta tuscima ximust autempel
modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut
alit, sit quis samus delenis ciantet es ut
as aut harum quia di as aut harchicabor
am corrore, erovidit aces dolo blam fugia
verciis quostio nseque pa nonecuptaspe
aut illuptatur sinciat quisciunt.

Faccab ipis doluptae


peruptatur?
Itatis as eum sequi ius sunt fugiamenest
velitatia cusdaeptatem im aut hita
volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum
voles que libusa sim hillatur? Ihil ma
acearupturis diat.
Us eosamenis ad moluptior ratus suntota
seque ab ium as nihicae. Fereptaepedi
quamendis dolorum re venimus cupta net
re latur? Derrum quo modi quo blam, et
lature odites dunt, et, sequame ius que
pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis
dolest et alia volupti ime cume iliquost
perum ipic to custis veribusdae con nes
sus vent, temquatquo con nistius rehene
pro intotaturias ipsum nat et as anderrum
et ea vero illendi stiostiosae sitissi tatent
labor sunda quasit, abo. Is dolor modiant

www.yourwebsite.com
An independent member of Baker Tilly International

Title

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

XXXXXX
XXXXXX
XXXXXX

Sub title

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
sitissequo magnisque incipsamus et re, cus, consed eate assequo verum volo dellabo
rionseq uiandelit pore excerum fugiaIbus exerum enis sit remosae rumquat everenis
exped quis sedi quae consendi nihilit arum que volorrumetur si ilique sed que conseque
vellentiatem lamusam nullupt atusam facia secusam rem fuga. Ant volut mod ut ut ut
lametur estiiscium doluptatur sam et ut erion core nobis modi doloribusam labo. Et
quaeptate etur sum volorit aepudam ut quia si aliqui is eum

Name
Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Nam cusa quia volestiur asperei umquam


quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
sitissequo magnisque incipsamus et re, cus, consed eate assequo verum volo dellabo
rionseq uiandelit pore excerum fugiaRaestemod moluptur? Ehentur, quunto veressit, as
volor aspidenime liquia quas dolenit dite si cus, corerunt ut et ut que quo que culpa
consequ idebis aut qui con nemquib usaperiam non pore quiam etur simet volupicid
magnatum re doluptate excepud andaerchil eum latiam facium as dit ut omnimus dolut
arciet odis aut odicipsam, tem nus, intium ide suntiae rferferibus,

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

216

Three line logo

Teamsheets - Three line logo


Landscape

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Name

Name

Name

Name

Name

Name

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

Back/reverse

Git ex ernam quam iur? Atint offic te


nihic temquam autent.
Cum ditatus volore laudit eatem ipid eat
eos dolut laborum, nonseque quodit unt
aribus maio dolorenda acercipsae ventur
ma sum eatur, simusan duciduciurem
que sitiur mod quid qui ut mod quunt.

Mos digendel il iumetur

Accabor eperum que earchic iusam, aliquam volorpo raernatis


aut vid untiusam, sam resto explaut faccus magnihillaut hit,
nonsequo essi aut pratem remo ipic tenis dia sit mollit qui
di necto inis ilibusa dit, quundel iquatur, simossi ommost
ut et voluptatiae porum exerum aspere voluptati iunt quam
quatempore eatur, ad moluptam, occum que volupit, que cus
qui volupta tesequament laut exceprerio etur

Ellorpor sincid que odit alibus

Town
Accabor eperum
que earchic
iusam aliquam

Git ex ernam quam iur? Atint offic te nihic temquam autent.


Dundis dolento digenda ipsuntu reperio repelendae pra dolo
ex et eum idel mi, optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum reperovid ut vendunt
hiciandam nonsed que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus assimin nuscil et
officitiandi rerferovitia sint latiusam volores ectibus.

Ignatur mossunt as eosti bearum, evellor erempel ictempe


riasped ma pora verat que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui nisquibus aut od
quame venihil ma que et omnim esed magnate mporporrum,
ipsam quis derit ut quae sandem sinim quist, omniatia con
conem. Ucia volut arios quo coritio. Nem consequibusa
doluptatquis acia que odition non reperitis dolupta apitaer
epratiae. Nequid qui quate volores dit eosam que mos eatest aut
ut parcia nobitio nsequi dolessi maxime eume pliquis dolorest, si
bearchil mi, quunt.

Occus qui ut aliam rem aut


Mos digendel il iumetur aliquos molorenis velit est pelitius dolut
qui conemporum fugitat enis archicid utem. Nemporem deres
ent rem eos eatur aut volligendae non et il magnihiciunt vent
verupta tiandanis moluptatus voloreribus volore et quodis asin
cum que soluptaepe voluptatium vellab ius quassum hilicim
inveni cus

www.yourwebsite.co.uk
An independent member of Baker Tilly International

Reribus mos accusdae verrorum fugianis


molorem illab
Imus, natum dereicium dolupta eperovitatem rerias solupta
cusam quaectat ut veles nature niender itiorporerum re verfere
rumqui officiis idi alique re necus ped quibus, sequis exerum,
officiur?
Od qui abor ad molume quis simin rem quias uta simi, ommo
ipiendit, et mi, voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore, que molupta tuscima
ximust autempel modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut alit, sit quis samus
delenis ciantet es ut as aut harum quia di as aut harchicabor am
corrore, erovidit aces dolo blam fugia verciis quostio nseque pa
nonecuptaspe aut illuptatur sinciat quisciunt.

Faccab ipis doluptae peruptatur?


Itatis as eum sequi ius sunt fugiamenest velitatia cusdaeptatem
im aut hita volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum voles que libusa sim
hillatur? Ihil ma acearupturis diat.
Us eosamenis ad moluptior ratus suntota seque ab ium as
nihicae. Fereptaepedi quamendis dolorum re venimus cupta
net re latur? Derrum quo modi quo blam, et lature odites dunt,
et, sequame ius que pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis dolest et alia volupti ime
cume iliquost perum ipic to custis veribusdae con nes sus vent,
temquatquo con nistius rehene pro intotaturias ipsum nat et
as anderrum et ea vero illendi stiostiosae sitissi tatent labor

Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly Tax and Accounting Limited are not authorised under the Financial Services
and Markets Act 2000 but we are able in certain circumstances to offer a limited range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment
services if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial Services Authority to conduct a range of investment business
activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

Baker Tilly International member firm corporate identity guide 217


Six key elements of the corporate identity - Elements at work

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Name

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name

Nam cusa quia volestiur


asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Job title
Sector

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

000 0000 0000


firstname.lastname@yourwebsite.co.uk

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000


www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

218

Three line logo

Portrait

Back/reverse

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Git ex ernam quam


iur? Atint offic te nihic
temquam autent.
Cum ditatus volore laudit
eatem ipid eat eos dolut
laborum, nonseque quodit
unt aribus maio dolorenda
acercipsae ventur ma
sum eatur, simusan
duciduciurem que sitiur
mod quid qui ut mod
quunt.

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name

Name

Name

Job title
Sector

Accabor eperum que earchic iusam,


aliquam volorpo raernatis aut vid
untiusam, sam resto explaut faccus
magnihillaut hit, nonsequo essi aut pratem
remo ipic tenis dia sit mollit qui di necto
inis ilibusa dit, quundel iquatur, simossi
ommost ut et voluptatiae porum exerum
aspere voluptati iunt quam quatempore
eatur, ad moluptam, occum que volupit,
que cus qui volupta tesequament laut
exceprerio etur

000 0000 0000

Mos digendel il iumetur


Git ex ernam quam iur? Atint offic te nihic
temquam autent.
Dundis dolento digenda ipsuntu reperio
repelendae pra dolo ex et eum idel mi,
optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum
reperovid ut vendunt hiciandam nonsed
que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus
assimin nuscil et officitiandi rerferovitia sint
latiusam volores ectibus.

Ellorpor sincid que odit


alibus

firstname.lastname@yourwebsite.co.uk

Ignatur mossunt as eosti bearum, evellor


erempel ictempe riasped ma pora verat
que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui
nisquibus aut od quame venihil ma que et
omnim esed magnate mporporrum, ipsam
quis derit ut quae sandem sinim quist,
omniatia con conem. Ucia volut arios quo
coritio. Nem consequibusa doluptatquis
acia que odition non reperitis dolupta
apitaer epratiae. Nequid qui quate volores
dit eosam que mos eatest aut ut parcia
nobitio nsequi dolessi maxime eume
pliquis dolorest, si bearchil mi, quunt.

Name

Occus qui ut aliam rem aut

firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Name

Name

000 0000 0000

Job title
Sector

Mos digendel il iumetur aliquos molorenis


velit est pelitius dolut qui conemporum
fugitat enis archicid utem. Nemporem
deres ent rem eos eatur aut volligendae
non et il magnihiciunt vent verupta
tiandanis moluptatus voloreribus volore
et quodis asin cum que soluptaepe
voluptatium vellab ius quassum hilicim
inveni cus

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name

Name

Reribus mos accusdae


verrorum fugianis molorem
illab
Imus, natum dereicium dolupta
eperovitatem rerias solupta cusam quaectat
ut veles nature niender itiorporerum re
verfere rumqui officiis idi alique re necus
ped quibus, sequis exerum, officiur?
Od qui abor ad molume quis simin rem
quias uta simi, ommo ipiendit, et mi,
voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore,
que molupta tuscima ximust autempel
modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut
alit, sit quis samus delenis ciantet es ut
as aut harum quia di as aut harchicabor
am corrore, erovidit aces dolo blam fugia
verciis quostio nseque pa nonecuptaspe
aut illuptatur sinciat quisciunt.

Faccab ipis doluptae


peruptatur?
Itatis as eum sequi ius sunt fugiamenest
velitatia cusdaeptatem im aut hita
volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum
voles que libusa sim hillatur? Ihil ma
acearupturis diat.
Us eosamenis ad moluptior ratus suntota
seque ab ium as nihicae. Fereptaepedi
quamendis dolorum re venimus cupta net
re latur? Derrum quo modi quo blam, et
lature odites dunt, et, sequame ius que
pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis
dolest et alia volupti ime cume iliquost
perum ipic to custis veribusdae con nes
sus vent, temquatquo con nistius rehene
pro intotaturias ipsum nat et as anderrum
et ea vero illendi stiostiosae sitissi tatent
labor sunda quasit, abo. Is dolor modiant

www.yourwebsite.com
An independent member of Baker Tilly International

Title

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@bakertilly.co.uk

firstname.lastname@bakertilly.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

XXXXXX
XXXXXX
XXXXXX

Sub title

000 0000 0000

firstname.lastname@bakertilly.co.uk

firstname.lastname@bakertilly.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
sitissequo magnisque incipsamus et re, cus, consed eate assequo verum volo dellabo
rionseq uiandelit pore excerum fugiaIbus exerum enis sit remosae rumquat everenis
exped quis sedi quae consendi nihilit arum que volorrumetur si ilique sed que conseque
vellentiatem lamusam nullupt atusam facia secusam rem fuga. Ant volut mod ut ut ut
lametur estiiscium doluptatur sam et ut erion core nobis modi doloribusam labo. Et
quaeptate etur sum volorit aepudam ut quia si aliqui is eum

Name
Name
Job title
Sector
000 0000 0000
firstname.lastname@bakertilly.co.uk

Name
Job title
Sector

Nam cusa quia volestiur asperei umquam


quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

000 0000 0000


firstname.lastname@bakertilly.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
sitissequo magnisque incipsamus et re, cus, consed eate assequo verum volo dellabo
rionseq uiandelit pore excerum fugiaRaestemod moluptur? Ehentur, quunto veressit, as
volor aspidenime liquia quas dolenit dite si cus, corerunt ut et ut que quo que culpa
consequ idebis aut qui con nemquib usaperiam non pore quiam etur simet volupicid
magnatum re doluptate excepud andaerchil eum latiam facium as dit ut omnimus dolut
arciet odis aut odicipsam, tem nus, intium ide suntiae rferferibus,

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Baker Tilly International member firm corporate identity guide 219


Six key elements of the corporate identity - Elements at work

Four line logo

Teamsheets - Four line logo


Landscape

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.co.uk

firstname.lastname@yourwebsite.co.uk

Name

Name

Name

Name

Name

Name

Name

Name

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

Back/reverse

Git ex ernam quam iur? Atint offic te


nihic temquam autent.
Cum ditatus volore laudit eatem ipid eat
eos dolut laborum, nonseque quodit unt
aribus maio dolorenda acercipsae ventur
ma sum eatur, simusan duciduciurem
que sitiur mod quid qui ut mod quunt.

Mos digendel il iumetur

Accabor eperum que earchic iusam, aliquam volorpo raernatis


aut vid untiusam, sam resto explaut faccus magnihillaut hit,
nonsequo essi aut pratem remo ipic tenis dia sit mollit qui
di necto inis ilibusa dit, quundel iquatur, simossi ommost
ut et voluptatiae porum exerum aspere voluptati iunt quam
quatempore eatur, ad moluptam, occum que volupit, que cus
qui volupta tesequament laut exceprerio etur

Ellorpor sincid que odit alibus

Town
Accabor eperum
que earchic
iusam aliquam

Git ex ernam quam iur? Atint offic te nihic temquam autent.


Dundis dolento digenda ipsuntu reperio repelendae pra dolo
ex et eum idel mi, optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum reperovid ut vendunt
hiciandam nonsed que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus assimin nuscil et
officitiandi rerferovitia sint latiusam volores ectibus.

Ignatur mossunt as eosti bearum, evellor erempel ictempe


riasped ma pora verat que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui nisquibus aut od
quame venihil ma que et omnim esed magnate mporporrum,
ipsam quis derit ut quae sandem sinim quist, omniatia con
conem. Ucia volut arios quo coritio. Nem consequibusa
doluptatquis acia que odition non reperitis dolupta apitaer
epratiae. Nequid qui quate volores dit eosam que mos eatest aut
ut parcia nobitio nsequi dolessi maxime eume pliquis dolorest, si
bearchil mi, quunt.

Occus qui ut aliam rem aut


Mos digendel il iumetur aliquos molorenis velit est pelitius dolut
qui conemporum fugitat enis archicid utem. Nemporem deres
ent rem eos eatur aut volligendae non et il magnihiciunt vent
verupta tiandanis moluptatus voloreribus volore et quodis asin
cum que soluptaepe voluptatium vellab ius quassum hilicim
inveni cus

www.yourwebsite.co.uk
An independent member of Baker Tilly International

Reribus mos accusdae verrorum fugianis


molorem illab
Imus, natum dereicium dolupta eperovitatem rerias solupta
cusam quaectat ut veles nature niender itiorporerum re verfere
rumqui officiis idi alique re necus ped quibus, sequis exerum,
officiur?
Od qui abor ad molume quis simin rem quias uta simi, ommo
ipiendit, et mi, voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore, que molupta tuscima
ximust autempel modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut alit, sit quis samus
delenis ciantet es ut as aut harum quia di as aut harchicabor am
corrore, erovidit aces dolo blam fugia verciis quostio nseque pa
nonecuptaspe aut illuptatur sinciat quisciunt.

Faccab ipis doluptae peruptatur?


Itatis as eum sequi ius sunt fugiamenest velitatia cusdaeptatem
im aut hita volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum voles que libusa sim
hillatur? Ihil ma acearupturis diat.
Us eosamenis ad moluptior ratus suntota seque ab ium as
nihicae. Fereptaepedi quamendis dolorum re venimus cupta
net re latur? Derrum quo modi quo blam, et lature odites dunt,
et, sequame ius que pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis dolest et alia volupti ime
cume iliquost perum ipic to custis veribusdae con nes sus vent,
temquatquo con nistius rehene pro intotaturias ipsum nat et
as anderrum et ea vero illendi stiostiosae sitissi tatent labor

Baker Tilly UK Audit LLP, Baker Tilly Tax and Advisory Services LLP, Baker Tilly Corporate Finance LLP, Baker Tilly Restructuring and Recovery LLP and Baker Tilly Tax and Accounting Limited are not authorised under the Financial Services
and Markets Act 2000 but we are able in certain circumstances to offer a limited range of investment services because we are members of the Institute of Chartered Accountants in England and Wales. We can provide these investment
services if they are an incidental part of the professional services we have been engaged to provide. Baker Tilly & Co Limited is authorised and regulated by the Financial Services Authority to conduct a range of investment business
activities. 2012 Baker Tilly UK Group LLP, all rights reserved.

220

Four line logo

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector

Name

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur
asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Name

Nam cusa quia volestiur


asperei umquam quamus
explatque nonseque volum
esti volor re comnihil iurento
ist as simusa eseditatis et
aut volorionet doloreptas
doluptatatur sitissequo
magnisque incipsamus et re,
cus, consed eate assequo
verum volo dellabo rionseq
uiandelit pore excerum fugia

Job title
Sector

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000

000 0000 0000


firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

000 0000 0000


firstname.lastname@yourwebsite.co.uk

www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.co.uk

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

Name
Nam cusa quia volestiur asperei umquam quamus explatque
nonseque volum esti volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas doluptatatur sitissequo
magnisque incipsamus et re, cus, consed eate assequo verum
volo dellabo rionseq uiandelit pore excerum fugiaMulvidii ssatus,
quid mo temquis, ommo vest apercer fervistam iuspici culerore
consum tam ad intiam diena, stissent L. Uniusquam, mortem
iae, conis consulertem, simedo, nem sulicitem hina, sultum
revis cribus etortumustum se, nos ta rent. Vivasdam con stra
tem octus, dem nonsulium morterdit. Bonsus, culabem nina,
ommorehent.

All membership enquiries email: info@yourwebsite.com or call 000 0000 0000


www.yourwebsite.com
An independent member of Baker Tilly International

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Baker Tilly International member firm corporate identity guide 221


Six key elements of the corporate identity - Elements at work

Portrait

Back/reverse

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

Git ex ernam quam


iur? Atint offic te nihic
temquam autent.
Cum ditatus volore laudit
eatem ipid eat eos dolut
laborum, nonseque quodit
unt aribus maio dolorenda
acercipsae ventur ma
sum eatur, simusan
duciduciurem que sitiur
mod quid qui ut mod
quunt.

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.com

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.com

Name

Name

Name
Job title
Sector

Accabor eperum que earchic iusam,


aliquam volorpo raernatis aut vid
untiusam, sam resto explaut faccus
magnihillaut hit, nonsequo essi aut pratem
remo ipic tenis dia sit mollit qui di necto
inis ilibusa dit, quundel iquatur, simossi
ommost ut et voluptatiae porum exerum
aspere voluptati iunt quam quatempore
eatur, ad moluptam, occum que volupit,
que cus qui volupta tesequament laut
exceprerio etur

000 0000 0000


firstname.lastname@yourwebsite.com

Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.com

Name
Job title
Sector

Name

Name

000 0000 0000


firstname.lastname@yourwebsite.com

Mos digendel il iumetur


Git ex ernam quam iur? Atint offic te nihic
temquam autent.
Dundis dolento digenda ipsuntu reperio
repelendae pra dolo ex et eum idel mi,
optat labo. Ficimenti te quas invendi pidus,
ut fugita cus nam quos est, et aut eum
reperovid ut vendunt hiciandam nonsed
que es consequia volorrovid modi dolor
magnihil magnihi litionseniet eaturibus
assimin nuscil et officitiandi rerferovitia sint
latiusam volores ectibus.

Ellorpor sincid que odit


alibus
Ignatur mossunt as eosti bearum, evellor
erempel ictempe riasped ma pora verat
que explaut experunt quasperferum
volupta epuditatur susae num voloreiumqui
nisquibus aut od quame venihil ma que et
omnim esed magnate mporporrum, ipsam
quis derit ut quae sandem sinim quist,
omniatia con conem. Ucia volut arios quo
coritio. Nem consequibusa doluptatquis
acia que odition non reperitis dolupta
apitaer epratiae. Nequid qui quate volores
dit eosam que mos eatest aut ut parcia
nobitio nsequi dolessi maxime eume
pliquis dolorest, si bearchil mi, quunt.

Occus qui ut aliam rem aut

Name

Mos digendel il iumetur aliquos molorenis


velit est pelitius dolut qui conemporum
fugitat enis archicid utem. Nemporem
deres ent rem eos eatur aut volligendae
non et il magnihiciunt vent verupta
tiandanis moluptatus voloreribus volore
et quodis asin cum que soluptaepe
voluptatium vellab ius quassum hilicim
inveni cus

Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.com

Name

Name

Reribus mos accusdae


verrorum fugianis molorem
illab
Imus, natum dereicium dolupta
eperovitatem rerias solupta cusam quaectat
ut veles nature niender itiorporerum re
verfere rumqui officiis idi alique re necus
ped quibus, sequis exerum, officiur?
Od qui abor ad molume quis simin rem
quias uta simi, ommo ipiendit, et mi,
voluptae. Riorionet laut occabore et facium
quatiberrum remporepe plignam estiore,
que molupta tuscima ximust autempel
modit optium volorpos nescimolupta nita
plitin recto volupta tureped quas veles aut
alit, sit quis samus delenis ciantet es ut
as aut harum quia di as aut harchicabor
am corrore, erovidit aces dolo blam fugia
verciis quostio nseque pa nonecuptaspe
aut illuptatur sinciat quisciunt.

Faccab ipis doluptae


peruptatur?
Itatis as eum sequi ius sunt fugiamenest
velitatia cusdaeptatem im aut hita
volentiore di aut adia ipsa ipidend itatur?
Acepersperum ipidenihici aut inctinum
voles que libusa sim hillatur? Ihil ma
acearupturis diat.
Us eosamenis ad moluptior ratus suntota
seque ab ium as nihicae. Fereptaepedi
quamendis dolorum re venimus cupta net
re latur? Derrum quo modi quo blam, et
lature odites dunt, et, sequame ius que
pore sim quasperio blabore ictur, voloris
pratquidebit lam simusdae quae. Bis
dolest et alia volupti ime cume iliquost
perum ipic to custis veribusdae con nes
sus vent, temquatquo con nistius rehene
pro intotaturias ipsum nat et as anderrum
et ea vero illendi stiostiosae sitissi tatent
labor sunda quasit, abo. Is dolor modiant

www.yourwebsite.com
An independent member of Baker Tilly International

Title

Title
XXXXXX
XXXXXX
XXXXXX

Sub title

XXXXXX
XXXXXX
XXXXXX

Sub title

Name

Name
Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000

firstname.lastname@yourwebsite.com

firstname.lastname@yourwebsite.com

Name

Name
Job title
Sector

Job title
Sector

000 0000 0000

000 0000 0000


firstname.lastname@yourwebsite.com

Baker Tilly is a trademark of the UK firm Baker Tilly UK Group LLP, used under licence

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
sitissequo magnisque incipsamus et re, cus, consed eate assequo verum volo dellabo
rionseq uiandelit pore excerum fugiaIbus exerum enis sit remosae rumquat everenis
exped quis sedi quae consendi nihilit arum que volorrumetur si ilique sed que conseque
vellentiatem lamusam nullupt atusam facia secusam rem fuga. Ant volut mod ut ut ut
lametur estiiscium doluptatur sam et ut erion core nobis modi doloribusam labo. Et
quaeptate etur sum volorit aepudam ut quia si aliqui is eum

firstname.lastname@yourwebsite.com

Name
Name
Job title
Sector
000 0000 0000
firstname.lastname@yourwebsite.com

Name
Job title
Sector

Nam cusa quia volestiur asperei umquam


quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

000 0000 0000


firstname.lastname@yourwebsite.com

Name
Nam cusa quia volestiur asperei umquam quamus explatque nonseque volum esti volor
re comnihil iurento ist as simusa eseditatis et aut volorionet doloreptas doluptatatur
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volor aspidenime liquia quas dolenit dite si cus, corerunt ut et ut que quo que culpa
consequ idebis aut qui con nemquib usaperiam non pore quiam etur simet volupicid
magnatum re doluptate excepud andaerchil eum latiam facium as dit ut omnimus dolut
arciet odis aut odicipsam, tem nus, intium ide suntiae rferferibus,

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

Name
Nam cusa quia volestiur asperei umquam
quamus explatque nonseque volum esti
volor re comnihil iurento ist as simusa
eseditatis et aut volorionet doloreptas
doluptatatur sitissequo magnisque
incipsamus et re, cus, consed eate
assequo verum volo dellabo rionseq
uiandelit pore excerum fugia

222

Two line logo

Email templates
Event/conference/seminar

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 223


Six key elements of the corporate identity - Elements at work

General information or briefing

An independent member of Baker Tilly International

224

Two line logo

Newsletter or multi-content

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 225


Six key elements of the corporate identity - Elements at work

Three line logo

Email templates
Event/conference/seminar

An independent member of Baker Tilly International

226

Three line logo

General information or briefing

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 227


Six key elements of the corporate identity - Elements at work

Newsletter or multi-content

An independent member of Baker Tilly International

228

Four line logo

Email templates
Event/conference/seminar

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 229


Six key elements of the corporate identity - Elements at work

General information or briefing

An independent member of Baker Tilly International

230

Four line logo

Newsletter or multi-content

An independent member of Baker Tilly International

Baker Tilly International member firm corporate identity guide 231


Six key elements of the corporate identity - Areas where the corporate identity can be relaxed

 reas where the corporate


A
identity can be relaxed to
suit the messaging and
target audience
In all cases, you must still apply the guidelines as stated in the logo section of
this guide.

232

Infographics
Information graphics or infographics are graphic visual representations of
information, data, knowledge or statistics. These graphics present complex
information quickly and clearly. Infographics cannot be used as a replacement for
photographic images on the cover or title page of documents. Infographics can only
be used on email, website or within a document.
Examples of infographics from Baker Tilly (UK):

BUSINESS
OUTLOOK BY
GEOGRAPHICAL
REGION

Which, if any, of the following factors do you expect to present the


greatest opportunities over the coming 12 months.

Taking business from


failing competitors
is the primary
opportunity for
business, according
to 42% of our
survey respondents.

ber

Optimism among our


survey respondents has
increased, with 59%
revealing very or quite
positive sentiments about
their business compared
to 50% in 2010.

ast

Hum

nd

W
es

otla

on
Lo

nd

So

ut

So

Ea

ut

st

Sc

Wa
le

hW
est

hE

Nort

Nort

idlands

and

East M

Yorks

LOWERING COSTS

TAKING BUSINESS FROM FAILING COMPETITORS

PUBLIC SECTOR CUTS

GROWTH IN NEW TECHNOLOGY

BOOM IN YOUR SECTOR

CONSOLIDATION OF SUPPLIERS

DEMAND FOR EXPORT TO NEW MARKETS (SUCH AS ASIA, MIDDLE EAST)

25%

Positive
Neutral
Negative

INCREASE IN CONSUMER INTERNET USAGE/APPETITE

50%

LONDON 2012

23%
75%

GOVERNMENT SPENDING

100%
ENVIRONMENTAL - INCREASED DEMAND FOR ENERGY SAVING/RECYCLING

East of England

West Midland
s

Over the next 12 months, how confident are you in


the prospects for your business? Base 276 adults

OPPORTUNITIES
AND STRATEGIES

Baker Tilly International member firm corporate identity guide 233


Six key elements of the corporate identity - Areas where the corporate identity can be relaxed

Direct mail
A direct mail piece is defined as:
A document that has no shelf life
A document that will never be displayed in reception areas or brochure racks
Is sent as a one-off mailing to an individual for a specific purpose (eg an
invitation or promotional piece)
Is an email that is not an alert, briefing or flyer.
When producing bespoke direct mail, more creative material can be produced,
but only by design agencies.
Bespoke direct mail invites (examples from Baker Tilly UK)

Curzon Cinema

Baker Tilly presents

War Horse
Screen

Date

19/01/12

Registration

17:45-18:00

Film screening

18:00-20:40

Drinks reception

20:40

Baker Tilly Pensions Group

New Year Chairmans Dinner & Wine Tasting

Curzon Cinema

Baker Tilly presents

War Horse

Thursday 19 January 2012

Screen

Berry Bros. & Rudd,


3 St James's Street, London,
SW1A 1EG

Date

19/01/12

Registration

17:45-18:00

18:00-20:40

Drinks reception

20:40

Curzon

Baker Tilly presents

Film screening

234

5.5 Recruitment
Recruitment material does not have to follow the brand guidelines as strictly
as other material as this is to appeal to a different target audience. However, it
should follow the guidelines on logo usage, tone of voice and when used, the
rules for the curve also apply.
Example from Baker Tilly (UK)

H e a d s

u p

Thinking about the future? Of course you are. But nows the time to
start doing something about it. Baker Tilly is an independent firm of
accountants and business advisers, with more than 1,600 people and
over 250 partners generating a fee income of 190 million.
Whether you join us in Audit, Business Services or Taxation, youll
enjoy a powerful combination of on-the-job learning and structured
training not to mention an impressive client list to work with. The
result? The practical accounting skills you need and the business
world demands. Well also support you, practically and financially, to
gain AAT accounting qualifications.
So, whether youve just finished your A-levels, youre a recent graduate
or youve been working for a while, wed love to hear from you. Give
your accountancy career the head start it deserves.
To find out more, and to apply online, head to
www.bakertilly.co.uk/trainees

Job name: 18830b-250x195-Prospects


Media: Prospects
Insertion date: TBC.08.11
Size: 250x195
Colour: Colour
Operator: TT
Date: 01.08.11
Saved: 33B/Baker Tilly/AUG Proof: 1
Handler: RR
Final quality check:
Logos
C&I Dates
Heading
Salary
Email
Website
Read:

Date:

Size
Location
Telephone

Media
Response
Nice Ad?

Extra notes:
bleed 256x201

Sending Details:
PDF Required by:
Adfast
HiRes PDF
Adfast

Baker Tilly International member firm corporate identity guide 235


Six key elements of the corporate identity - Profile and PR photos

Profile and Public


Relations (PR) photos

236

Profile and Public Relations (PR) photos


Profile shot
A profile shot is used for pitch/tender response, biographies and online profiles.
Profile shots are to follow the guidance outlined in the photographers brief,
found on the extranet.
There are two crops of profile picture permitted, a 3/4 length shot and a head
and shoulders shot. When cropping, the image must not be cropped too closely
to the head in the portrait. Both shoulders should be shown.
The image must be on a plain white background.
Photographs are to be professionally shot.

Image cropped too closely

Baker Tilly International member firm corporate identity guide 237


Six key elements of the corporate identity - Profile and PR photos

Public Relations (PR) shots


A PR shot is used for public media profiles and can incorporate well
considered backgrounds.

Typical PR shot

238

Photographers brief
As part of the programme to both improve and standardise our photographs
which will be used for the website, proposals, PR and marketing opportunities,
the following requirements need to be adhered to when commissioning
local photography.

Profile shot
Mandatory requirements:
1 x head and shoulder shot
1 x length shot
Space should be seen at the top and either side of the photo
Background of subject to be plain, off white
Colour
Orientation to be portrait
Individuals must wear corporate attire
Individual must be engaging the camera
Individual should be standing where possible.
Style requirements:
Photographs to look natural, not posed.

Baker Tilly International member firm corporate identity guide 239


Six key elements of the corporate identity - Profile and PR photos

We do not want:
Cropped to closely to subject
Backgrounds

Cropped to closely to subject

Sat at desks/tables

240

Should be a plain white background

Bad lighting

Looking away from camera (not engaging with audience)

Baker Tilly International member firm corporate identity guide 241


Six key elements of the corporate identity - Profile and PR photos

PR Shot
Backgrounds are permitted for PR shots, provided the background is well
considered and represents the brand.

Acceptable for PR

Baker Tilly International member firm corporate identity guide 243


Six key elements of the corporate identity - Profile and PR photos