Title of the project

A Study on Buying Behavior of Customer in Big Bazaar

In Meerut
Introduction and Objectives of the study
The Indian consumer could well be crowned King with all economic indicators in the right
place. Queuing up for the coronation ceremony are a multitude of global companiesthat are
looking at India as the next consumer market powerhouse. And it seems to be theretail
sector that will give the desi consumer royal status. In this study I will try to find out the
present scenario of retail market in India.Retailing is the final step in the distribution of
merchandise, the last link in supply chain connecting the bulk procedures of commodities to
the final consumers. Retailing in India is thoroughly unorganized. There is no supply chain
management perspective. According to a survey by AT Kearney, an overwhelming proportion
of the Rs. 400,000 crore retail markets is UNORGANISED. In fact, only a Rs. 20,000 crore
segment of the market is organized.Main objective of the study is to find out the buying
behavior of the customers coming into Big Bazaar .There are some extensive objectives
for the study which are , to determine the current status of Big Bazaaro find out
the customers response towards Big Bazaar, to study the satisfaction level of customers
in different attributes of Big Bazaar.

Problem Statement (including Literature Review)

Preparation of a project report and concluding a research is a whole process which is carried
out in a number of steps. Therefore throughout the whole process of research there are a
number of difficulties encountered by researcher, at every step. In the present study we may
assume following limitation.1.Data dont represent entire population behavior.2.It is very
difficult to measure perception by means of mathematicalcalculation.3.This research was
done in Delhi and gurgaon city only hence this Conclusion is valid only for Delhi and
gurgaon.4.It was assumed that respondent have the knowledge of the choice t h a t were
given in the questionnaire and respondent were compelled to choose only from given
alternatives. The respondent view point on the study/questionnaire purely judgment and
may be induced by other reasons also.
Kavita Kanabar(2012) in her paper entitled Change in consumer behavior in Surat with
introduction of Mall. Modern organized retail has forayed into Surat, as is evident in
supermarkets and multi-storied malls that offer shopping, entertainment and provision for
eating under one roof. The study finds that primarily in the malls for shopping, consumers
prefer eating at food-courts, window shopping and entertainment in the form of movies at
multiplexes or video game parlors. They also attend events, promotions, competitions and
product launches that are organized in the malls and spend their leisure time with family
and friends. Over the period, the mall culture has gained acceptance and consumers are
repeating their visits for successive purchases marked by the increase of regular users at
malls.Anil N. Barbole and Varsha Borade (2012) studied the impact of a customer buying
attitude on various grocery products in supermarkets. The growing competition among the
retailers and the increased customer dissatisfaction among customer are reasons for the
grocery retailers strive to know their customers. The different shopping patterns are owing
to varied customer tastes and environment. Sandhe Ashutosh A. and Pandya Amit R (2012)
studied purchasing intention of the people of Vadodara city towards two products categories
i.e. high involvement and low involvement. Further, a study of the effect of this involvement
on payment mechanism and shopping situation is also analyzed and found out. Poonam
Kamboj (2012) published paper titled Retail Industry: Its Growth, Opportunities and

Challenges in IJRFM Volume 2, Issue 2 (February 2012) has found out that it is also the
second largest industry in US in terms of numbers of employees and establishments. There
is no denying the fact that most of the developed economies are very much relying on their
retail sector as a locomotive of growth. The India Retail Industry is the largest among all the
industries, accounting for over 10 per cent of the countries GDP and around 8 per cent of the
employment24Zanual Bashar Bhutoo, Rambalak yadav and vikram singh(2012) The
dimensions factor like personalization, facilities, Responsiveness, Flexibility, Courtesy,
Privileges to regular customer empathy and Parking space. Retail Outlets in the study,
increase the salel of retail outlet and create good brand image in the mind set of consumers.

METHODOLOGY AND REFERENCES

The survey technique is intended to secure one or more items of information from a sample
of respondents who are representatives of a larger group. The information is recorded on a
form known as questionnaire. As data are gathered by asking questions from persons who
are believed to have desired information, the method is known as questionnaire technique.
REASONS FOR WIDE USE OF THIS METHOD:
It can secure both quantitative and qualitative information directly from the respondents.
It is the only method of directly measuring attitudes and motivations.
It is quite flexible in terms of the types of data to be assembled, the method of collection or
the timing of research.
Technology and customers tastes and preferences plays a vital role in todays generation
.Research Methodology is a set of various methods to be followed to find out various
informations regarding market strata of different products. Research Methodology is
required for every industrial service industries for getting acquire knowledge of
their products.
Period of Study:
This study has been carried out for a maximum period of 7 weeks.
Area of study:
The study is exclusively done in the area of marketing. It is a process requiring care,
sophistication, experience, business judgment, and imagination for which there can be no
mechanical substitutes.
Sampling Design:

The convenience sampling is done because any probabilitysampling procedure would

require detailed information about the universe, which is not easily available further, it being
an exploratory research.
Sample Procedure:

In this study convenience sampling procedure is used. Convenience

sampling
is
preferred because of some limitation and the complexity of the random sampling. Area
sampling is used in combination with convenience sampling so as to collect the
data from different regions of the city and to increase reliability.37
Sampling Size:

The sampling size of the study is 200 users.

Data Collection:
Data is collected from various customers through personalinteraction.
Specific
questionnaire is prepared for collecting data. Data is collected with mere interaction and
formal discussion with different respondents
Tools of Analysis:
The market survey and the techniques for marketing and investment of finance is carried
out by physically interacting with the potential customers in big bazaar.
Research Design: -The research work is exploratory in nature, and is meant to provide the
basic information required by research objectives. It is a preliminary study based on primary
data and the findings can be consolidated after a detailed conclusive study has been carried
out. The survey technique is intended to secure one or more items of information from a
sample of respondents who are representatives of a larger group. The information is
recorded on a form known as questionnaire.
REASONS FOR WIDE USE OF THIS METHOD:
It can secure both quantitative and qualitative information directly from the respondents.
It is the only method of directly measuring attitudes and motivations.
BOOKSKNOOTZO DONNEL Essentials of management concepts
PHILIP KOTLER Marketing Management
C .R. KOTHARI Research Methodology
WEBSITESwww.big bazaar.com
www.google.com
Big bazaar outlet in Gurgaon, Noida, Gazhiabad, Indralok, andWazirpur.