1.

Impulse Buying Behavior Questionnaire

I am an MSc Marketing student at Brunel University in the UK. I am conducting a research
project on the impulse buying behavior as part of my degree programme. The purpose is to find
out the effects of stimulation factors on impulse buying decisions in the fashion industry. I will
ask you a few questions on the following topics: fashion orientation, impulse buying tendency,
store environment, store employees influence and demographics.
Your participation is voluntary and you can choose to decline to answer any question or to
withdraw at any point. Any information provided by you during the research will not be
attributed to you as an individual.
If you have read the above information and agree to participate in this study please proceed to
fill in this questionnaire.
Thank you very much for your help.
Anna Borisova
E-Mail: annaborissova@rambler.ru
MSc, Marketing
1. To what extent do you agree or disagree with each of the following statements? *
Strongly
Disagree
Undecided
Agree
Disagree
It is important for
me to be a fashion
leader
I am aware of
fashion trends and
want to be one of
the first to try
them
I am confident in
my ability to
recognise fashion
trends
Clothes are one of
the most important
ways I have of
expressing my
individuality
I am the first to try
new fashion:
therefore, many
people regard me
as being a fashion

Strongly Agree

leader
Because of my
active life style, I
need a wide
variety of clothes
I always buy at
least one outfit of
the latest fashion
I read fashion
magazines and
pay attention to
fashion trends
I spend a lot of
money on clothes
and accessories
I spend a lot of
time on fashionrelated activities
It is important to
be well-dressed
If you want to get
ahead, you have to
dress the part
What you think of
yourself is
reflected by what
you wear
Wearing good
clothes is part of
leading the good
life
I recent being told
what to wear by so
called fashion
experts
Fashion in
clothing is just a
way of to get more
money from the
consumer
I buy clothes I
like, regardless of
current fashion

2. To which extent do you agree or disagree with each of the following statements? *
Strongly
Disagree
Undecided
Disagree
I often buy things
spontaneously
"Just do it"
describes the way
I buy the things
I often buy things
without thinking
"Buy now, think
about it later"
describes me
Sometimes I feel
like buying things
on the spur of the
moment
Sometimes I am a
bit reckless about
what I buy
If I see something
I want, I buy it

Agree

Strongly Agree

3. Based on your last impulse fashion related buying experience, please answer to following
questions. To what extent do you agree and disagree with each of the following statements? *
Strongly
Disagree
Undecided
Agree
Strongly Agree
Disagree
I ended up
spending more
money than I
originally set out
to spend
I bought more
than I had planned
to buy
4. Based on your last impulse fashion related buying experience, please answer to following
questions. To what extent do you agree and disagree with each of the following statements? *
Strongly
Disagree
Undecided
Agree
Strongly Agree
Disagree
I liked overall
design of the store
I felt good

shopping in this
store
I felt exciting
shopping in this
store
I desired to buy in
this store
5. Based on your last impulse fashion related buying experience, please answer to following
questions. To what extent do you agree and disagree with each of the following statements? *
Strongly
Disagree
Undecided
Agree
Strongly Agree
Disagree
Sales assistant was
helpful
Sales assistant was
friendly
Sales assistant was
polite
Sales assistant
looked
professional
Sales assistant
satisfied
completely my
needs
6. Your age *
20 years or younger
21 to 25 years
26 to 30 years
31 to 35 years
36 to 40 years
41 years or older

7. Your income *
20 000 or less
20 001 to 30 000
30 001 to 40 000
40 001 to 50 000
50 001 or more

8. Your education *
Junior high school or lower
Senior high school
University/ college
Graduated/ master
Phd or higher

9. Your occupation *
Self employed/ business owner
Professional (e.g. doctor, engineer, accounter, lawyer ...)
Manager/ executive
Administrator/ clerical
Student
Housewife
Retired

Unemployed
Other (Please Specify)