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Course Description:
The course is focused on understanding the principles of Business Strategy at the level of
enterprise as well at the level of industry. Participants will have an opportunity to apply the
concepts of strategy to different industries including FMCG, RETAIL and multi product
conglomerates.
Learning Outcomes:
The Course Objective would be to:
Learning Outcome 1: To appreciate the principles that is at the foundation of formulating
strategy.
Learning Outcome 2: Ability to analyse industry status and assess opportunities and
threats to a given industry.
Learning Outcome 3: Analyse strengths and weakness of an enterprise and formulate
winning strategy in the face of given competitive pressures.
Required Material:
The reading material is to be downloaded from HBS articles.
In addition there will be specific case studies.
Grading:
Students are graded based on their absolute performance level. There is no relative grading
among the students. There are 5 grades as given below. If a student does not meet the
minimum requirements to earn the lowest grade, the Faculty may choose not to grade
him/her. For a student to achieve a particular grade, the requirements of the previous grade
levels must be met. SOIL follows a 5 points grading system which is as below.
Scale:
Novice
Beginner
Competent
Accomplished
Lowest
Role Model
Highest
Application of Learning:
The course will help students look at an enterprise from the perspective of a C.E.O. and
analyse business issues from a holistic perspective and evolve strategies that work for the
enterprise in a given competitive situation. Class Participation is the key process of
discovery.
Assignments/ Projects:
Group presentation of concept notes.
Sessions
Topics to be covered
In
Cla
ss
Hrs
Session 1 and
2
Session 3 and
4
Group Presentation
Session 5 and
6
Pre reads /
Assignme
nts/
Others
Assigned
articles
Assigned
articles
Case Study
Session 7 and
8
Case Study
Session 9 and
10
Assigned
articles
Session 11
and 12
Case Study
Session 13
and 14
Case Study
Session 15
and 16
Final Test
General Guidelines:
In this course we will be relating to each participant as potential C.E.O.s. It is important to
read the assigned material and analyse it in their groups. Participants are invited to
speculate on what solutions they would consider, looking at the issues from the view of a
C.E.O.
In the class room session Class participation is necessary .The issue is not about having the
right answer but the focus is on the willingness to take a stand and be willing to be
challenged.
Faculty Profile:
1. Postgraduate from IIM Ahmadabad
2. Since 1991 have been CEO or M.D. of different companies. These include
- C.E.O. Hitachi Air conditioners Ltd,
-M.D. Aptech Internet Ltd
-M.D. Dominos Pizza Ltd
-Global C.E.O. of Jumbo Electronics, Dubai
- M.D. DLF Retail developers Ltd.
- Operating Partner, India Equity Partners.
3. Currently . Chairman, Carpediem Capital
4. Have Taught Business strategy at IIM-A for the Management development
Program. As well as guest faculty for the PGP program.