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Know when to kern

As weve mentioned a couple times already, kerning creates the most


bang for your buck on big, visible typography like headlines, titles,
banners or hero images with text, logos, and the like. Large blocks of
copy dont need kerning (especially manual kerning) because:
1) Any kerning problems wont be visible at typical body copy sizes like
10, 11, or 12 points.
2) Many fonts, especially high-quality ones, come with hundreds or
even thousands of kern pairs built in. Most of the time, these custom-kerned pairs will take into account a typefaces unique letter shapes
and construction, and eliminate the need for manual kerning,
especially when typesetting paragraphs of text.
Besides, going through a page full of text and kerning letters pair by
pair would take hours, and you dont have time for that. Do take the
time to kern, just be strategic about which pieces of typography will
benefit the most from the extra attention.

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