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MANA 3103
Prof. Minerva Ferranco
Fortune and survey partner Hey Group established the World's Most Admired Companies ranking. To
arrive at the top 50, 4,170 executives, directors and securities analysts were asked to select 10 companies
they admired the most. Anyone could vote for any company in any industry. Apple ranked no. 1 in the
Fortune 2016 Most Admired Companies and Google takes the no. 2 spot.
Alphabet Inc. (commonly known as Alphabet, and frequently informally referred to as
Google) is an American multinational conglomerate created in 2015 as the parent company of
Google and several other companies previously owned by Google. Since its founding, Google has
been firmly committed to active
philanthropy and to addressing the
global challenges of climate change,
education and poverty alleviation.
Since 2007, Google also jump-started a
series of social initiatives in China.
Google hopes that by leveraging their
own strengths and resources incountry, they will raise awareness of
the importance of corporate
philanthropy, and encourage society to
participate in and contribute to the
development of social responsibility.
As I read Googles charitable works,
my favorite is the Google Grants. It is
an in-kind donation program awarding free AdWords advertising to select charitable organizations. Since its
inception, we have supported hundreds of organizations in advocating and promoting their causes, from
animal rights and literacy to abandoned children and HIV education.
Room to Read, which educates children in Vietnam, Nepal, India and Cambodia, attracted a sponsor
who clicked on its AdWords ad. He has donated funds to support the education of 25 girls for the
next 10 years.
The US Fund for UNICEFs e-commerce site, Shop UNICEF, has experienced a 43 percent increase in
sales over the previous year.
CoachArt, supporting children with life-threatening illnesses through art and athletics programs, has
seen a 60 to 70 percent increase in volunteers.
In the aftermath of the Sichuan earthquake in China, Google Grants also supported the China Red
Cross, China Charity Federation, China Youth Development Foundation, China Children and
Teenagers Fund and other organizations with free in-kind advertising of over 6 million RMB. Now,
Jet Lis One Foundation and his umbrella organizations have also started using Google Grants to
promote the cause of corporate philanthropy.
As our world is experiencing extreme global warming and climate change, Google is creating a better
web that's better for the environment. They are greening their company by using resources efficiently and
supporting renewable power. That means when you use Google products, youre being better to the
environment.
Rapid growth since incorporation has triggered a chain of products, acquisitions and partnerships
beyond Google's core search engine (Google Search). It offers online productivity software (Google Docs)
including email (Gmail), a cloud storage service (Google Drive) and a social networking service (Google+).
Desktop products include applications for web browsing (Google Chrome), organizing and editing photos
(Google Photos), and instant messaging and video chat (Hangouts). The company leads the development
of the Android mobile operating system and the browser-only Chrome OS for a class of netbooks known as
Chromebooks and desktop PCs known as Chromeboxes. Google has moved increasingly into
communications hardware, partnering with major electronics manufacturers in the production of its "highquality low-cost" Nexus devices. In 2012, a fiber-optic infrastructure was installed in Kansas City to
facilitate a Google Fiber broadband service.
ABAYON, Abegail N.
BSBA HRDM 4-1
MANA 3103
Prof. Minerva Ferranco
The challenges of the world to fast growing Alphabet Company are no longer a challenge to them. In
fact, they are more than prepare for the new challenges that may arise.
ABAYON, Abegail N.
BSBA HRDM 4-1
MANA 3103
Prof. Minerva Ferranco
I may conclude that Apex Mining, Inc. is already ready for the challenges of today and had already
responded to it, such as, social responsibility, global poverty alleviation, the problem in global warming &
climate change and sustaining development.