Submitted By:

Fizza Kanwal

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Table of contents

 Executive Summary……………………………… 3
 Mission Statement……………………………….. 4
 Vision Statement…………………………………. 4
 Product information………………………………. 4
 Ingredients ………………………………………. 4
 Nutrition Information……………………………... 5
 Marketing strategies………………………………. 6
 Strength and Opportunities………………………... 9
 Objectives…………………………………………..10
 Short term & long term Projection…………………10
 A stock shot of sweetmeat production…………….11

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Executive Summary
This marketing plan illustrates our market segments and the strategies we are employing to
get customers and create a solid revenue stream. We are not just focusing on nutrition but
also on its quality. Our unique focus is to gives us an advantage over our competitors by
giving customers a new outlet to enjoy bakery item. In the first 3 years of the business, we
expect consulting to constitute a large portion of our revenue stream.Sweet co. offers greater
variety and quality choices and delight customers with the food and beverage products they
desire from a fast-food restaurant. It is convenient and modern making life fun and easy for
customers, crew, and mangers. It also offers a range of tastes, sizes, and prices that deliver
value to customers. An analysis of the internal and external environment indicates sweet Co.
secret of success is its willingness to innovate, even while striving to achieve consistency in
the operation of its many outlets and fast service to customers. A major concern is the
emphasis on healthier eating.

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Mission Statement
To sell food in a fast, friendly environment that appeals pride conscious, health minded
consumers

Vision Statement
We believe that research can help us make better food so that people live a better life. Good
food is the primary source of good health throughout life. We strive to bring consumers food
that are safe, of high quality and provide optimal nutrition to meet psychological needs. In
addition to nutrition and health, our sweet company products bring consumer the vital
ingredients of taste and pleasure.

Product information

Company name Sweetmeat Company

Brand name Date rolls

Quality Differential quality

Scope of product line Among 5 big cities of Pakistan

Multan, Peshawar, Lahore, Karachi & Islamabad

Packaging Attractive & beautiful.

Ingredients
Dates 280g

Wheat flour 350g

Vegetable oil 200g

Eggs Only 3

Milk 50g

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Salt 5g

Sugar 15g

Nutrition Information

Value per
Unit 100 grams of
Nutrient
s edible
portion
Water g 22.50
Energy kcal 275
Protein g 1.97
Total lipid (fat) g 0.45
Carbohydrate, g 73.51

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 Vitamins
Vitamin C, mg 0
Vitamin B-12 mcg 0
Vitamin A, IU IU 50
Vitamin A, RE mg 5
Vitamin E mg 0.100
Lipids
Fatty acids, total saturated g 0.191
Fatty acids, total
g 0.031
polyunsaturated
Cholesterol mg 0
Amino acids
Aspartic acid g 0.126
Glutamic acid g 0.213
Glycine g 0.095
Proline g 0.106
Serine g 0.066

Marketing strategies

Price
The list price of 1kg sweet rolls will be 200 PKR (Sales and withholding taxes not included.).
In which ten rolls will be there. ! Roll would be of 8 PKR + taxes).

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Place (distribution)
We have agents in the cities to distribute our biscuits in the country. We have plane to have
our own outlets in near future. Sweet co. is having contracts to agency holders to distribute
biscuits among the general stores and departmental stores.

Promotion
Sweet co. is having promotions strategies

 Bill board
 Neon signs
 Advertisement in Newspaper
 Advertisement in Television Channels
 Advertisement through Celebrities
 Organizing cooking competitions

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Advertisement

Strength

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Strengths can be found internally in a company and can be used to the company’s advantage.
Our strengths identifies are as follows:

1. Sweet co. secret recipe.

2. Name recognition and reputation.
3. Traditional employee loyalty.
4. Improving operating efficiencies by reducing overhead and other operating costs can
directly affect operating profit.

Opportunities
 Offers a large customer base, lesser competition, and close proximity
 New distribution channels offer a significant growth opportunity.
 "Dual branding" helps to appeal to the wider customer base and also provide higher
profit.

The challenge
“Sweetmeat” are made up of dates and wheat flour which gives nutrients to children,
youngsters, and old people as well. Our goal is to provide healthy diet for all the ages. We
have a number of loyal distributors to distribute in target market. Our target market is all the
people of any age. We 1stly introduce our product in 5 big cities of Pakistan which are:
Lahore, Islamabad, Karachi, Multan, and Peshawar. We are hopeful that we enhance are
distribution all over the country very soon. We know there is a demand of this type of product
in the market so we have a good market share very quickly.

Focus
Our main focus is on cost leader ship but with a highly qualitative product. Our focus
segment is of youth and children but we also take into consideration that dates are also very
necessary for old age people. It is for every kind of person regarding every age group.

Health\life Childre Youth Old

cycle n age
Regular

Diet

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Objectives
 Reduced overhead costs
 Increased efficiencies
 Improved customer service
 Faster and friendlier service
 Increased overall sales growth
 Increased profit growth.

Short term & long term Projection

Our other food items are biscuits. These are of different shapes as shown in figure these
biscuits will fulfill public demand as well. We are hopeful that these will also sale out
quickly. We are making in bulk because company knows the demand of this type of biscuits
these are healthful to take as a breakfast and take with tea in the evening. We are having
plane to distribute these biscuits all over the country within six to nine months. We have a
number of surveys which represent there is a market demand of such type of biscuits. We are
hopeful that it will be a good increase in healthy diet.

A stock shot of Sweetmeat Production

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