Академический Документы
Профессиональный Документы
Культура Документы
influence of Ronaldinho and then-president Joan Laporta's media strategy that focused on
Spanish and English online media.[144][145]
In addition to membership, as of 2015 there are 1,267 officially registered fan clubs, called
penyes, around the world.[146] The fan clubs promote Barcelona in their locality and receive
beneficial offers when visiting Barcelona.[147] Among the best supported teams globally,
Barcelona has the highest social media following in the world among sports teams, with over 90
million Facebook fans as of February 2016.[10][148][149] The club has had many prominent people
among its supporters, including Pope John Paul II, who was an honorary member, and former
prime minister of Spain Jos Luis Rodrguez Zapatero.[150][151] FC Barcelona has the second
highest average attendance of European football clubs only behind Borussia Dortmund.[152][153]