Portfolio

Sam Dalton

Contact
Sam Dalton
1650 Hwy 46
Gooding, ID 83330
208 . 749 . 3558
samuel.b.dalton@gmail.com

tabel of contents
Brochure
Flier
Logos
Business Card
Letter Head
Web Page
Imaging
Event Ad
Montage

Brochure
Description
A tri-fold brochure that highlights the major events in the history of the Pepsi cola company.

Course and Instructor

COMM 130, Brother Pingel

Date
July 10, 2016

Process

This brochure was produced on Adobe InDesign. The images were edited in Photoshop and then placed into the
InDesign document. I utilized the text wrapping function in order to have the text flow around the Pepsi bottle. I
did my best keep in accordance to the Pepsi logo and feel.

Programs and Tools

Adobe InDesign, Photoshop.

Objective

I wanted this brochure to maintain the feel of the iconic Pepsi logo over the years it has been in existence in
order to depict the history of the company. I also wanted to make it unique so it would stand out on a brochure
stand. A combination of the classic pepsi log and the current log shows the progress the company has made
thus depicting the rich history of the company.

flier
Description

This project was my introduction to InDesign. The goal was to utilize stock images given by Vouant Communication
while developing a flier in grayscale. A combination of curved and straight lines produces a great flow that
draws the viewer in.

Course and Instructor

COMM 130, Brother Pingel

Date
May 6, 2016

Process

I started by making four sketches of the ideas I would try and utilize to create this project. After deciding which
sketch I would base my design off of, I laid out the basic shapes I would use. The three boxes I first laid out with
the image to the left. After placing all the text in the shapes and the image into the partial circle I realized the
flow of the design was off since the woman was looking to the left. I also felt it would be better to have the
words flow from left to right. I flipped everything and the project turned out much better.

Programs and Tools

Adobe InDesign

Objective

Effectively communicate the date, time and place of the event being advertized by Vouant Communication while
utilizing the body copy provided by the organization. The project needed to be in grayscale in order to stay in
accordance to what the organization wanted.

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logos
Description

An original logo created in Adobe Illustrator which utilizes an attractive color scheme.

Course and Instructor

COMM 130, Brother Pingel

Date

June 2, 2016

Process

I first sketched out a few ideas that I thought would look good. I designed three different logos before choosing
a final logo that I would render in the monochromatic orange color scheme, grayscale, and white with a solid
color background. I used the ellips tool in order to create three circles within eachother. I then cut out sections
of all three circles and changed their color so they became a C and a D. I downloaded a new font for the
company name at the bottom of the logo. Once the original logo was created, I changed the color to grayscale
and then white with an orange background.

Programs and Tools

Adobe Illustrator

Objective

I wanted the logos to have colors and designs that relate to cabinetry and wood working. The designs should
easily convey that the company is a cabinet building company.

business card
Description

Business cards utilizing an original design created in Adobe Illustrator and laid out on Adobe InDesign.

Course and Instructor

COMM 130, Brother Pingel

Date
June 11, 2016

Process

I created the logo using Adobe Illustrator. The GB was created using a simple text box and then resizing and
adjustment of the letters. The 2 was made out of simple shapes over a typed 2 in order to make sure the
curves and angles were correct. I used the ruler guides to create a grid and copied and pasted a line I created
until the grid was made. The concrete background was made with simple shapes as well. I chose blue since it is
an easy color to look at and goes well with the message of the company.

Programs and Tools

Adobe Illustrator, Adobe InDesign.

Objective

The company this logo is for deals in concrete and other construction activities. I wanted the design to display all
that the company does while still showing clearly the company name.

Dan Turner
1656 State Highway 46
Gooding, ID 83330
208.731.4288
dan.turner@g2bco.com

letter head
Description

A letter head utilizing and original logo created in Adobe Illustrator and laid out in Adobe InDesign.

Course and Instructor

COMM 130, Brother Pingel

Date
June 11, 2016

Process

After creating the logo for the business cards I stretched out the hose that makes the 2 in order have the logo
stretch across the top of the page. I laid out the page on InDesign and kept it simple.

Programs and Tools

Adobe Illustrator, Adobe InDesign

Objective

Create a simple letter head that utilizes the companys logo and displays an employees contact information.

Dan Turner
1656 State Highway 46
Gooding, ID 83330
208.731.4288
dan.turner@g2bco.com

web page
Description

A web design displaying my original design for G2B Co. and my rational for the design.

Course and Instructor

COMM 130, Brother Pingel

Date

June 25, 2016

Process

I first wrote out the code for the website in an HTML document on Text Wrangler thus creating the skeleton of
the website. I then created a CSS document using the same coding software. I made sure everything was right
by using a text validator online to look for any kinks that were causing my code to not work. Once I was able to
get the two documents put together and working I threw in some creativity. I used the same color of blue from
my logo on the heading of the page. I then outlined the box with black to match the color of the hose which
makes the 2. I originally had the body text the same blue as the heading but I later changed it to black to
make it more readable. I left the headers blue to add contrast. I put the image of a man using shotcrete in the
background to help identify what the logo is advertising. With an image in the background, the box with all the
text and logo was blocking off most of the background image so I looked up on Google how to change the
opacity. That was a simple job on CSS.

Programs and Tools

Text Wrangler, HTML, CSS.

Objective

Display my logo for G2B Co. and my rational for the design. I wanted it to have the feel of a concrete
companys web site so I used a nice background picture that shows exactly what the company does.

imaging
Description

Practice and show skills in photography and photo editing while using good color schemes to develop a poster
with a photo Ive taken myself.

Course and Instructor

COMM 130, Brother Pingel

Date

May 21, 2016

Process

I first took a number of photos with a simple Sony digital camera and selected the best one. I then looked at
the colors in the photo and saw that an Analogous color scheme would fit the image the best. I used photoshop
to edit the photo and place the text boxes. I utilized the editing tools of levels, sharpness, saturation, and color
selection. I designed the poster to be 11 x 8.5.

Programs and Tools

Digital camera, Photoshop.

Objective

Create a clever image that utilizes the analogous color scheme along with a text box. I wanted the image to
have good focus and a matching color scheme to the colors found in the image.

event ad
Description

A full bleed event ad that follows an appealing color scheme.

Course and Instructor

COMM 130, Brother Pingel

Date

May 14, 2016

Process

I found the image of the two jets in an issue of Wired Magazine. I scanned the image in and loaded it onto
Word 2011 on Mac. I used the photo as the back layer and then used the curved line tool to create the blue
and red waves which were the second layer. I then loaded the picture of the jets in again and got rid of the
background. I then laid the jets over the original image of the jets and the waved lines to make the lines look like
they are in the back. My last later was the title and the event information. I made the Jets point upward in order
to make the flow go from the title up to the event information. I kept the event information between the jets to
keep everything together.

Programs and Tools

Microsoft Word

Objective

This is a an air show to benefit the Wounded Warrior Project. I wanted my audience to understand that the air
show is a charity and will be taking place in Rexburg.

June 4, 2016
Gates open at 9:00 a.m.

All proceeds will be donated to

the Wounded Warriors Project.

Charity Air Show

montage
Description

A montage of two or more images put together to create an inspiring image while using appealing typography
to portray the message.

Course and Instructor

COMM 130, Brother Pingel

Date

May 28, 2016

Process

I found the images on google images. I made sure to find files with the search tool of image size larger than 4
MP. I edited the images and blended them together in photoshop. I made sure to make the Christus image quite
large when I embedded it so I had a lot to work with while blending. I made sure to use a drop shadow around
the text so it would stand out against the white clouds on earth since I lowered the opacity of the text.

Programs and Tools

Photoshop

Objective

I wanted to make it clear that the Savior is looking over everyone on earth and that we arent alone. I wanted
a familiar image to members of the LDS church so I used the Christus from Temple Square. I also liked the
cyclone in the atmosphere because it shows the tumult of what we go through here on earth.