Resume

PROBAL MUKHERJEE
11/41, Panditia Road.
Kolkata-700029, West Bengal, India.
Mobile No- (0)9830014087/9830057366.
E-Mail:- probal61@gmail.com,
Pass Port No.-E-0022879
Date of Birth

: 1st Jan 1961

Nationality

: Indian

Religion

: Hinduism

Family Back Ground

: Married With one Daughter,

Spouse- Housewife
Daughter- in College 1st Year English
Honours.
Father Retired Manager from
Public Sector under Taking.
Mother- Housewife.

Educational Qualification

: Schooling from South Point High

School, West Bengal,
Passed Higher Secondary in 1st
Division,
Diploma in Electronics from New
Delhi,
Completed Corporate Course in
Sales Management from N.I.S.
Bangalore.
Basic Computer Operation from
Computer Point, West Bengal.

Work Experience

: One Year in Electronic trade

Dealing in Consumer Household
Goods. Company SONY ORSON.
Two years with Sumoson Exports
(P) Ltd, dealing with UB Sprits
& Beer division.
Four year in Ajudhia Distillery
Dealing with Spirits & Launched
Nicols No.1 Whisky, DANSBERG,
Heman 9000, God Father Beer.

Page 2.
Launched Khajuraho & Kangaro 10000.
Six years in MCDOWELL & CO.
Dealing with Spirits. Launched
Signature, Old Cask Rum, Cariba
& Pre Mix. (Duet).
Worked with PPM Creations
(P) LTD as Sales Manager
Looking after Liquor Sales
(IMFL & Beer) all over West
Bengal.
Two years in Food Products
Ice Cream, AML Ltd, Bangladesh,
Brand IGLOO Ice Cream.
In a Wine Manufacturing Company
from Nasik as Manager East.
Worked in a Beer Company From
Maharastra as Sales

Job Profile

Manager (East) looking

after total East India.
Working as a Salaried Director in
Damoder Developers Pvt Ltd, liquor
Distribution house dealing in USL &
UB brands for the state of West
Bengal.
Presently associated with Welco
Distillery Pvt Ltd manufacturer of
Ausum Strong Beer for Eastern Region
As DGM (Sales).
Total experience twenty five years,
TWENTY TWO YEARS IN LIQUOR.
: Sales, Marketing, Planning &
Forecasting,
Appointing C&F, Distributors &
Effective Monitoring,
Accountable for Distribution,
Sales & Collection,
Credit Control, Preparing of
Cost Card, Schemes & Effective
Implementation in the market.
Prepare Marketing Strategy to
Fight Competitors & help in
Building Brand Image.

Effectively guiding Sales Force

Page: 3

To Achieve Sales Target.

Implementation of above the
Line Promotions or Events for
Brand Building/ Boost up Sales
Conversant with Import & Export
Formalities.
Conversant with the OFF Shops,
ON Shops, Country Liquor Shops, Bars
& Clubs of West Bengal & East.
Effective monitoring of CREDIT.
Conversant with Excise matters.
Have good relation with the
Excise Authority in all over
West Bengal.
Presently associated with North East
Initiative in Assam and West Bengal.
Territorial Experience

: Worked in Eastern Part,

Central, Northern India &
Bangladesh.

Extra Circular Activity

: Played Cricket & Football in

School Team & Club.

Languages

: Conversant in English, Bengali

& Hindi both writing & speaking

Location Preferred

: Anywhere in India.

Reference

: Mr. Jagbir Singh Sidhu,

Head North India,
Pernod Ricard India.
Mr. Debasish Gupta,
Ex. Dy. General Manager,
Indian Oil Corporation Ltd,
Kolkata.