Valarie McAllister

Valarie McAllister
697 Trejo St #622
Rexburg, ID 83440

Brochure
Business Cards
Letterhead
Montage
Logo
Event Ad
Web Page
Event Ad

Description:

This is a brochure for a fictitious organization to encourage people to get out and explore
local places. This particular brochure is for a group of Easter Oregon antique shops.

Date:

July 10, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:

Adobe InDesign, Illustrator, Photoshop

Objectives:

Set up and align a two-sided, folded document.

Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality images, not including the logo.
One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the
cutout shape of the image.
Write at least 250 words of original copy in at least three paragraphs, headers, and subheaders.
Trim for a full bleed and print in duplex (two-sided) color.

Process:

I used InDesign for the layout of the brochure and to put it together. I used Illustrator to
create the Oregon logo for the fictitious organization. I also created the map with Illustrator
and used the new logo as destinations on the map. I used Photoshop to cut out the heart.
I went with a split complementary color scheme. I used teal and red for the text and the
background was a light orange.

ble of Contents

Description:

A stationary set for a mother/daughter antique business in Eastern Oregon.

Date:

June 12, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe Illustrator

Objectives:

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image.
Use the new logo to design consistent layouts for a business card and letterhead.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process:

I created the hummingbird with Illustrator for her logo and used in both her business card
and stationary to make the whole project cohesive. I created it to target primarily older
women that are interested in the vintage and antiques and I chose the color scheme I did to
create a professional tone.

Description:

The letterhead is to complement the business cards and complete the stationary set.

Date:

June 12, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe InDesign

Objectives:

Use the basic tools in Illustrator & InDesign.

Create a new logo to fit a company or personal image.
Use the new logo to design consistent layouts for a business card and letterhead.
Apply typography rules, keeping small copy.
Keep designs simple with light watermarks and drop shadows and plenty of white space.

Process:

With InDesign I was able to create the stationary. I placed the hummingbird on the page
and changed the transparency and used the same color scheme as the business cards. With
InDesign I was able to create the stationary. I placed the hummingbird on the page and
changed the transparency and used the same color scheme as the business cards.

Description:

This several images put together to make one image to convey a spiritual message to the
audience.

Date:

May 29, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe Photoshop

Objectives:

Use the FOCUS design process with strong focal point and flow
Unify a layout with a consistent theme and dominant spiritual message
Learn to blend two or more images together gradually, using masks
Demonstrate more advanced Photoshop skills for layout with multiple elements
Use a mask to apply a filter to one part of the image

Process:

I used Photoshop to take three different images and make one original image. I used a
mask and the brush tool to create the universe being shaped into a path. I also used an image as a filter on the overall image, changing the opacity and masking out some parts of it
to blend well with the image and give it a different feel. I used an image with a low opacity
to create a filter and did an orange color overlay to warm up the forest seen.

OCT
23 & 24
9am-5pm

Fall into Echo

Description:

This is a fictitious event for an antique shop in Echo, Oregon to support the local businesses
in the town.

Date:

May 15, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Microsoft Word

Objectives:

Comprehend image sizing (how pixels and inches work together)

Find, scan and import a high-quality image.
Create a full-bleed design.
Choose a color scheme and typeface(s) that work for your message and audience.
Learn to use only Word design features without using any Adobe programs, including
Photoshop.

Come Join Us!

Echo Station will be hosting a celebration of
the Fall season on Main Street in Echo to
support local businesses. A $7 wristband
includes food, drinks, music, exclusive deals
in the local shops and giveaways!

Process:

I used Microsoft Word for the entire project. I used alignment, repetition, and typography to
make it aesthetically pleasing. I used a complementary color scheme with Manhattan and
Breaker Bay (according to some obscure color namer website.) Essentially its a light pink
and a baby blue. I used the blue for the background of the body copy and the chevrons
while I used the pink to accentuate the title.

To get involved visit

facebook.com/echostation

Description:

A logo created for an up and coming baking business.

Date:

June 7, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image.

Create three completely different, original logos to fit a company or personal image that will
appeal to the audience. Do not imitate existing logos or use previous designs.
Market research: gather opinions from at least ten people about which logo appeals most
to them.
Use only the Illustrator tools to create and draw your logos.
Refine one logo with variations for color

Process:

I used only Adobe Illustrator. All illustrations are original. I started with three different ideas
and then chose one to refine. I used the pen and width tool to create the cupcake and really
enjoyed making this logo. I used a pink, an orange, a teal and a light tan to convey the
message of the inside of a cake and frostings.

Description:

This is a basic web page to demonstrate knowledge in HTML5 and CSS3 to showcase a
logo I created for a previous project.

Date:

June 26, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe Brackets

Objectives:

Size and optimize an original logo as a .png for a web page so the long side is 300 500
pixels.
Write content to describe the process of creating your logo and how it appeals to a target
audience.
Acquire a working knowledge of HTML.
Acquire a working knowledge of CSS.
Identify hex colors to match logo, using Photoshop color picker.

Process:

I used IDs for the headings. I changed the opacity of the boxes that the information is in. I
changed the link appearance from the basic blue to colors that would be more cohesive in
my design. It is not seen in the web page screen shot but I changed the elements to shrink or
grow with the size of the screen. I also added the two fonts with @font-faces.

ble of Contents

This is a project to show skills in Adobe Photoshop as well as personal photography. It is

meant to take a photo and create a message with it.

complementary

Description:

teal

orange

Date:

May 22, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe Photoshop

Objectives:

Learn basic photography skills.

Choose a color scheme, take a photo to match those colors, then incorporate the colors into
the layout.
Adjust image levels, saturation, color balance, sharpen tool on separate layers for NDE.
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.

Process:

I used Photoshop for this project. I used a small Canon camera to take the photo. I specifically focused on the message and contrast portions of the FOCUS principles through
typography and a specific color scheme. I chose a complementary color scheme with teal
and orange. The orange was to blend with the rust in the actual image and I liked the blue
for the word water and for the way it stands out.

As rust corrupts iron, so

does envy corrupt Man.
-Antisthenes

Description:

This is a flier for a fictitious event where I demonstrated basic design principles and Adobe
InDesign knowledge.

Date:

May 8, 2016

Course/Instructor:

COMM 130 Section 01 - Ben Pingel

Programs/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography.

Incorporate basic InDesign skills to improve basic flier layout.

Process:

I used Adobe InDesign to create this flier. I went through the five step process by identifying
my audience, sketching my ideas, organizing the layout into a readable and eye pleasing
design, I contrasted the colors and objects to make it interesting. Using a distinct line, two
fonts and the same color scheme in the image, blocks and logo I unified the design and
then simplified it to be easily read and understood by the target audience.