FUTURE OF NAIL ART

IN INDIA

Submitted to:

Submitted by:

Ms. Subahshree Sarkar

Tanya Rastogi
PGDRM 07

SYNOPSIS
INTRODUCTION
Nail art is a creative activity that draws pictures or designs fingernails. It a type of art. These
days fingernails and toenails are seen by some as important points of beauty.
Also, it is a type of fashion activity, related to manicuring. There are commercial shops ('nail
bars') where nails are worked on to make them attractive. The main product is acrylic nails with
ready-made designs which can be stuck on top of natural nails.
3000 years Before Christ the Chinese used enamel on their fingers. They applied the substance
and left it to sit for several hours, the result; a pink finish on their nails. This was the beginning
of nail art and the earliest records. The Indians also practiced nail art in a similar period using a
dye derived from the Henna plant. This sometimes implied a social significance. Egyptians were
another civilization that used nail art early on. The color of ladies nails were used to identify
what class in society you were in. The higher class wore deep shades of red and lower classes
wore pale shades. Another mother of nail art was the Inca civilization who actually painted
images of eagles on their fingertips.
The modernization of nail design began early in the 19th century. Orange wood sticks were
developed in Europe beginning the process. Modern manicures began with this invention around
1830. The popularity created business opportunities and salons started to pop up across the US
by late 19th century.

INNOVATIONS
Some brands try to innovate by creating new kinds of nail polish with surprising effects.

New textures: The caviar consist of little micro beads or velvet powder which is
applied just before the nail polish becomes dry. These textures give a "sand" effect due to the
presence of particles in the nail polish.

Holographic effect: Since they contain holographic particles when these nail polishes are
applied to nails and then exposed to light, an effect of "rainbow" appears.

Cracked effect: The nail polish with this effect must be applied on a basic nail polish. In
the application on this effect, the lacquer disperses and gives an effect of cracking.

Thermo chromic nail effect: The effect changes color depending on the temperature. It
can change while exposed to heat or cold, or even "degraded" at room temperature because
the nail root is hotter than the nail edge.

Mat effect: These nail polishes can transform a layer of nail polish in a shimmering matte
finish.

Inverse French manicure: It is also called a "half-moon" and it is considered as one of the
fundamentals of nail art. The half-moon is created on the root of the nail in one color while
the rest of the nail is colored in different color.

Nail sticker effect: There is a large range of items to customize nails from multicolored
confetti to tie and dye kaleidoscopic stickers. It is applied on the base of the nails and fixed
with glue.

BRANDS
There are many companies that sell cosmetic products in the industry of nail art. The most
popular ones that developped during the past few decades are the following:

Essie cosmetics, Ltd. founded by Essie Weingarten and is owned by L'Oreal since 2010.

OPI Products, Inc. which is an American nail lacquer manufacturer.

Ciat, a company founded by UK-based nail artist Charlotte Knight.

Sally Hansen.

Kiss Products, Inc. an American nail products manufacturer founded in 1989.

Konad Stamping Nail Art Cosmetic, a Korean company that started selling their product
in more than 100 countries since 2002. Their policy is to source the globe for quality,
innovative, fun and safe nail products for their customers.

CONCEPT
Nail art is a very alluring and growing industry in India and has been popular in Western
countries. Women nowadays try to keep them up to date in their entire look. Nail art being the
latest industry which is trying to capture the market in India.
It is popular in western countries but still so much not so common in Indian market. So the idea
popped up if nail art business will be opened in India what will be the outcome whether it will be
successful or not.
Lately there has been growth in nail spas and studios in metropolitian cities so in the research
the keenness of consumers in tier two cities will be judged whether in future there are chances of
growth of nail art in these areas or not.

OBJECTIVES

In the research we will find out what are the chances of growing in this field if a venture
is established.

Whether there is a scope of growing and expanding in this area in India.

Will the venture will be able to survive in the market or whether it will result in the
failure.

So the research is focused on the ability of a venture, whether it will grow or it will fail.

It is a forecasting of a particular venture which will be able to survive and grow in India
or not.

Future growth in teir 2 cities.

SCOPE

Future growth: Whether the nail art parlor could be opened in teir 2 cities. If there are any
chances to grow in small cities like Lucknow, Meerut, Kanpur, etc. What are the chances
of future growth of the nail art.

Expansion: If any parlor wants to expand their business they can refer to the research. If
any one is already in parlor business can take the findings from the research to further
decide any expansion if needed and if the expansion is done whether there are chances to
grow or not.

Important aspects: What are the points if kept in mind would help in becoming
successful. This research would help in knowing whwt are the points that should be kept
in mind while venturing out in the business. What are the aspects from the side of
customers as well as the retailers are to be kept in mind.

Whether there is a scope of growth of nail art in India.

Nail art education can also be given to people in different regions if there is a scope for
growth. Proper nail art techniques are provided by very little number of people so if the
research says an increase in near future the education scope for nail art can also be
increased.

METHODS OF DATA COLLECTION

There are two major sources of data collection:1. Primary sources: In this data is collected firsthand to do the research. There are three
sources to collect primary data:

Survey

Sampling

Questionnaire

Personal interview

2. Secondary sources: In this data is available in the market you have to source it and use it
if needed. Data which is already available is called secondary data. Sources from where
you can collect these data are:

Government agencies

Syndicated services

Private agencies

Internal sources

In my research the source which will be used is:

Primary source: Firsthand data will be collected. The sources used will be :-

Questionnaire: Multiple choice questionnaire will be prepared. Two questionnaire would be

prepared one for the customers and one for the nail art studios to grab the information from both
the sides to look to all the aspects of research and no topic is been overlooked.

LIMITATIONS OF THE RESEARCH

Secondary data: Data which is already available is secondary data. The data may not be
available for the reference.

Not universal: The research is not universal as restricted to the regions in which research
is not conducted. People may behave differently in different regions and may not respond
the way people in the sample did.

Accuracy: Data collected may not be accurate as people may fill up the questionnaire in
hurry without giving an eye in the questions asked. Wrong information might be given by
the respondents. They may not be very eager to give the needed information.

BIBLIOGRAPHY

http://www.lavillanailspa.com/index.php?
option=com_content&view=article&id=62&Itemid=67

http://www.hennapage.com/henna/encyclopedia/skin/stratum/sc3.html

www.artemisnails.com

History of nail care. 2007. Originally published in Nails magazine.

QUESTIONNAIRE
Format of the questionnaire to the consumers:
1. Age
o 15-20
o 21-25
o 26-30

o 31-35
2. Occupation
o Student
o Working
o Housewife
o Others
3. Do you have any idea regarding nail art?
o Yes
o No
4. Have you ever tried it?
o Once
o Twice
o Never
o Many
5. Would you like doing it?
o Yes
o No
6. Would you prefer going to parlor for nail art?
o Yes
o No
o Never thought
7. Which package will you take?
o 100-200

o 200-350
o 350-500
o 500 above
8. Colors you will prefer to apply.
o Neons
o Pastels
o Funky
o Any
9. Would you prefer it for special occasion?
o Casually
o Weddings
o Parties
o Others
10. Any specifications regarding the designs?
o Lines
o Circles
o Flowers
o Manicures

EXECUTIVE SUMMARY
Nail art is a creative activity that draws pictures or designs fingernails. It a type of art. These
days fingernails and toenails are seen by some as important points of beauty.
Also, it is a type of fashion activity, related to manicuring. There are commercial shops ('nail
bars') where nails are worked on to make them attractive. The main product is acrylic nails with
ready-made designs which can be stuck on top of natural nails.
Nail polish was used in the ancient world. In China it started off being made from a combination
of beeswax, egg whites, gelatin, vegetable dyes, andgum arabic and rose petals. The Chinese
would dip their hands in this mixture until their finger nails turned red or pink. In Ancient
Egypt henna was used. The henna stained their fingernails orange, which turned dark red or
brown after the stain matured. In 1300 BC, the colour of the nail polish reflected social rank. The
colors gold and silver were favoured ; later, black and red were the favoured colors. Red is the
color Cleopatra wore.
By the turn of the 9th century, nails were tinted with scented red oils, and polished or buffed with
a chamois cloth, rather than simply polished. In the 19th and early 20th centuries, people pursued
a polished rather than painted look by massaging tinted powders and creams into their nails, then
buffing them shiny. After the creation of automobile paint, Cutex produced the first modern nail
polish in 1917. Synthetic nail polish was introduced in the 1920s in Paris.
3000 years Before Christ the Chinese used enamel on their fingers. They applied the substance
and left it to sit for several hours, the result; a pink finish on their nails. This was the beginning
of nail art and the earliest records. The Indians also practiced nail art in a similar period using a
dye derived from the Henna plant. This sometimes implied a social significance. Egyptians were
another civilization that used nail art early on. The color of ladies nails were used to identify
what class in society you were in. The higher class wore deep shades of red and lower classes

wore pale shades. Another mother of nail art was the Inca civilization who actually painted
images of eagles on their fingertips.
The modernization of nail design began early in the 19th century. Orange wood sticks were
developed in Europe beginning the process. Modern manicures began with this invention around
1830. The popularity created business opportunities and salons started to pop up across the US
by late 19th century.
After the creation of the automobile and more importantly the mass production of them, a new
range of paints entered the market on the demand of car enthusiasts giving new life to nail art.
One of the first designs to become poplar was what was known as the "moon manicure". This
nail art design involved painting the middle of the nail while leaving the moon of the nail
unpainted.
The next revolution came from the Revson brothers, with their invention of a new kind of nail
enamel and their creation of the company Revlon. The third partner in the business was a Charles
Lachman who inspired the "L" in the middle of the company name. Their use of pigments
instead of dyes changed the industry dramatically. This allowed for new colors and designs to
quickly be adapted. The success instantly made Revlon an industry leader by 1940 and it was
clear that nail art was here to stay.
As time moved on, nail art became a symbol to communicate between subcultures. Goths for
example started to sport black nail polish, as did rock stars and punks.
Since then, nail art has become more creative and artistic. Many trends have come about such as
the addition of symbols and crystals, air brushing, acrylic and gel nail enhancements. Nail art has
become integrated into the world of fashion and is now sported as an accessory to any look.
The latest's in nail fashion? Nail wraps such as the metallic nails range. These wraps are preprinted designs from a digital printer, allowing for complex patterns and reflective metallic
finishes that are not possible through traditional methods. They are applied with heat activation
and allow for designs to be finished in a fraction of the time. Not only this but they protect nails
from scratches and don't chip like traditional products. They last for over 1 month and truly are
the latest breakthrough in nail art.
METHODS USED FOR COLLECTION OF DATA
Questionnaire
It has been filled by the people and that data is used to analyze the results.

INTERPRETATION

INTRODUCTION
NAILART
Nail art is a creative way to decorate nails. It is a type of art which can be done
on fingernails and toenails. It became commonly known in beauty salons and it is considered as
fashion activity. Throughout time, nail art became a part of fashion and beauty while in history it
was a part of aristocracy and determined social status.
HISTORY

From the historical perspective, nail art was used in ancient times. It firstly emerged in ancient
Babylonia when males colored their nails with kohl. The nail color indicated status where males
of higher class wore black while males of lower class wore green. From 5000 B.C. to 3000 B.C.,
ancient Egyptian women used nail art to indicate social status. They decorated their nails using
the juice of henna plant. For example, Queen Nefertiti used red color to decorate their fingernails
and toenails. Compared to Nefertiti, Queen Cleopatra used deep rusty shades with an undertone
of gold. Ordinary women were not allowed to use the same color as queen. In ancient China,
during Ming Dynasty nail lacquers and varnishes were created from the mixture of beeswax, egg
whites, gelatin, vegetable dyes and gum arabic. As in Egypt, color of the nails also represented
class. In 600 BC, during the Zhou Dynasty, royalty used gold and silver colors and later they
preferred black and red colors to indicate their status. The well known French manicure emerged
on Paris runways in 1976 by Jeff Pink, the founder of cosmetic company ORLY, who wanted to
create nail style that would be practical and versatile. In the film Pulp Fiction, it was said Uma
Thurman started the dark nail polish craze during the 90's. Her character in the film wore dark
red nail polish called Rouge Noir by Chanel. In ancient times, nail art displayed social class
while from the 19th century it became allowed for everyone and became considered as a part
of fashion as well.
Nail colouring - nail art - the love of nails

It is reported that it was the Japanese and funnily enough the Italians (not sure if it was the
Romans but will try and confirm later) who first started to add colour to their nails around 3000
BC.
The Chinese applied a type of "lacquer" made out of various flower petals such as roses,
impatiens (bizzy lizzies) orchids and beeswax and gelatin. The nails would have this mix applied
to the nails overnight and the result would be "stained nails shiny nails" the next day.
During the Chou Dynasty of 600 B.C., Chinese royalty often choose gold and silver to enhance
their nails. A fifteenth-century Ming manuscript cites red and black as the colors chosen by
royalty for centuries previous
Egyptians, did a similar process as above, but using the reddish brown colour of Henna. In this
day and age, people use henna to draw intricate designs on nails, hands and fingers and is known
as "Mehndi".
The Egyptians also used nail color to signify social order, with shades of red at the top. Queen
Nefertiti, wife of the king Akhenaten, colored her fingers and toes nails ruby red and Cleopatra
favored a deep rust red. Women of lower rank who colored their nails were permitted only pale
hues, and no woman dared to flaunt the color worn by the queen - or king, as Egyptian men, too,
sported painted nails!
The color and condition of a persons nails has long been an indication of social status. In ancient
times women were identified and separated from men by the color of their nails. Different tribes
had different nail art; for example the Incas were well known for the eagles decorated on their

fingernails
Nail condition also identified common labourers, as they worked with their hands, having a
finely manicured set of nails was not only impractical for them; it was an extravagance they
couldnt afford. Thus, only wealthy aristocrats from ancient times were seen with finely trimmed
and decorated nails.
There isn't much more recorded about early nail art and care until the 19th century. It is then
recorded that nails were polished with red oils and then buffed to a high shine with a chamois
cloth.
See the original link for the following description (I'm too tired to type all the info so will copy
and paste instead - all credit due to the people who deserve it)
History of Nail Care
1800 Almond shaped nails, short and slightly pointed are the ideal. Nails are sometimes tinted
with scented red oil and buffed with a chamois cloth.
1830 In Europe, a foot doctor named Sitts develops the orange wood stick (adapted from a dental
tool) for nails. Before this invention, metal tools, acid and scissors were used to manicure nails.
1892 Dr Sitts' niece brings nail care to women, and the Sitts method reaches the United States.
Salons spread and cater to women of different incomes.
1900 Women clip their nails with metal scissors and file their nails with metal files. Tinted
creams or powders are massaged into the nails to create shine. A glossy nail varnish is available
and is applied with a camel-hair brush, but it wears off in a day.
1904 The Barber Supply Association of America, which becomes the Barber and Beauty Supply
Institute in 1921, holds its first convention at the World's Fair in St. Louis, Missouri, at which,
manufacturers and distributors meet and develop business relationships.
1910 'Flowery Manicure Products' is established in New York City. The company manufactures
metal nail files and invents and introduces the 'emery board' - garnet abrasive on a wood centre.
1914 Anna Kindred of North Dakota files a patent for a fingernails shield, a covering to protect
nails from discolouring while the wearer works with chemicals or other discolouring agents.
1917 "Don't cut the cuticle!" warns a November 'Vogue' advertisement. "Instead", suggests Dr W
G Korony of Louisville, Kentucky, "employ the Simplex Method of Home Manicuring - requires
no tools." The Simplex Sample Manicuring Outfit includes "Cuticle Remover, Nail Polish, Nail
Enamel, Nail Whitener, Orange Stick, Emery Board and a Booklet of Home Manicuring
Lessons."
Women buff their nails with cake, paste or powder. One formulation is Hyglo Nail Polish,
claiming to be brilliant, lasting and waterproof.

1920 Screen stars are known for a total look that is almost childlike, with short hair and slender
figures. Nails are still unpolished, but soon the development of automobile paint provides the
basis for fingernail paint.
1921 The National Hairdressers Association - later to become the National Hairdressers and
Cosmetologists Association, and then the National Cosmetology Association - is formed.
1924 The Association of Accredited Cosmetology Schools [AACS] is founded. It's a non-profit
organisation created to bring together all facets of the cosmetology industry, and to further
education in cosmetology arts and sciences.
1925 Nail polish enters the market in a sheer rosy red shade and is applied only to the centre of
the nail. The moon and the free edge are left colourless. The mid-'20s and '30s are the age of
what Beatrice Kaye, manicurist at MGM, calls the "moon manicure." The cuticles are cut, the
free edges filed into points, and polish applied to the nail but not to the moon. Sometimes the tip
is left uncovered as well. However, etiquette books of the time warn women against painting
their nails with "garish colours."
1927 Max Factor introduces Society Nail Tint. A small porcelain pot containing rose-coloured
cream. Applied to the nail and buffed, it gives a natural rose colour. Society Nail White also hits
the market. It's a tube of chalky white liquid that's applied under the nail tips and left to dry. The
end result resembles the modern day French Manicure. Max Factor also offers cuticle cream and
cuticle remover.
1929 Polish with perfume is introduced, but its popularity is short-lived.

Nail Care History in Ancient Egypt

Ancient Egyptian manuscripts reveal that women at that time used henna (also known as
mehendi) to polish their nails. The colors however determined the class and status. Royal people
choose their own color and normal people were not allowed to use those colors. At the time of
Queen Nefertiti, royals would wear red nail colors to symbolize their status. It is also said that
the great queen Cleopatra always wore rusty red color on her nails and at the time she ruled
Egypt, the color was only reserved for the queen.

Nail Care History in Ancient China

In ancient china finger nails also played a great role in defining noble people. People of high
status grew long nails to show their status and the color of the nail would reveal the social class.
In Chou Dynasty (600 B.C.), Gold and Silver colors were worn by people of highest ranks and
status. People below them wore black and red colors on their nails. Normal people were only
allowed to use pale color tones. Gold and silver color indicated highest rank and power whereas
black and red were symbols of strength and boldness and pale tones would have indicated
feebleness.

History of Nail Care in the Nineteenth Century

With the social and technological developments, new tools for nail care began to emerge in
Europe. In 1830 a foot doctor named Sitts invented a wooden manicure tool. Before that metal
rod, acid, scissors etc. were used for manicure. Almond shaped nails or slightly pointed nail
styles were popular at that time.
In 1890s these trends reached United States. Soon many salons started to offer nail care services
to women. But mostly nail care was a personal thing; women usually took care of their nails by
themselves.

History of nail Care in the Twentieth Century

In the beginning of Twentieth century nail care and nail polish become hugely popular by
courtesy of glamorous Hollywood film stars. New companies were coming in the market with
new nail care tools and techniques. New nail paints and shades arrived together with polish
removers, nail protectors and other tools that made it possible to choose any style at any time and
complement the overall dress up with a matching nail color. At that time manicure was done in
barber shops not in beauty salons.
1970s was the era of artificial nails. These nails looked real, were usually long and worn by the
rich. Soon nail drills were introduced to use on acrylic nails. Nail charms, gold nails as well as
nail art were getting popular. Then French manicure arrived in the market and it was ruled the
manicure industry during the 90s. Nail salon business bloomed at that time and many new nail
salons in New York and in other states started to offer an array of manicure services.

TECHNIQUES AND TOOLS

Manicurist start with the same techniques as for the manicure or pedicure:

Acrylics

Nail gel

Nail polish/Nail varnish

Acrylics is a chemical mixture of monomer liquid and polymer powder that can be
directly applied on the nails or on artificial nails called also nails extensions. Acrylics doesnt
need glue to dry, but in order to accelerate the drying process manicurist use UV or LED
light.

Nail gel is a chemical combination similar to acrylics. Manicurist applies several layers
on the fingernails or/and toenails and let it dry under a UV or LED light. When the gel is dry
it harden the nails.

The difference between acrylics and gel is that acrylics dries from itself but gel needs UV light to
dry.

Nail varnish, is a lacquer applied to finger and toe nails to protect or as a base color. To
protect and strengthen nails manicurists use a base coat.

Several options are available for decorating nails:

Glitters

Nail art pen

Piercing

Water marbling

To decorate the nails, manicurist use several tools such as:

Nail dotters

Nail strippers

Nail art brushes

Nail file

Stationery tape/ stickers

Do-it-yourself (DIY), is a new concept of doing nail art without the aid of experts or
professionals. Several brands developed products to enable high quality results at affordable
prices.

INNOVATIONS

Some brands try to innovate by creating new kinds of nail polish with surprising effects.

New textures: The "caviar" consist of little microbeads or velvet powder which is applied
just before the nail polish becomes dry. These textures give a "sand" effect due to the
presence of particles in the nail polish.

Holographic effect: Since they contain holographic particles when these nail polishes are
applied to nails and then exposed to light, an effect of "rainbow" appears.

Cracked effect : The nail polish with this effect must be applied on a basic nail polish. In
the application on this effect, the lacquer disperses and gives an effect of cracking.

Thermo chromic nail effect: The effect changes color depending on the temperature. It
can change while exposed to heat or cold, or even "degraded" at room temperature
because the nail root is hotter than the nail edge.

Mat effect: These nail polishes can transform a layer of nail polish in a shimmering matte
finish.

Inverse French manicure: It is also called a "half-moon" and it is considered as one of the
fundamentals of nail art. The half-moon is created on the root of the nail in one color
while the rest of the nail is colored in different color.

Nail sticker effect: There is a large range of items to customize nails from multicolored confetti
to tie and dye kaleidoscopic stickers. It is applied on the base of the nails and fixed with glue.

BRANDS
There are many companies that sell cosmetic products in the industry of nail art. The most
popular ones that developped during the past few decades are the following:

Essie cosmetics, Ltd. founded by Essie Weingarten and is owned by L'Oreal since 2010.

OPI Products, Inc. which is an American nail lacquer manufacturer

Ciat, a company founded by UK-based nail artist Charlotte Knight.

Sally Hansen

Kiss Products, Inc. an American nail products manufacturer founded in 1989

Konad Stamping Nail Art Cosmetic, a Korean company that started selling their product
in more than 100 countries since 2002. Their policy is to source the globe for quality,
innovative, fun and safe nail products for their customers.

Recent Trends
With the beginning of twenty-first century, pedicure entered the nail care industry. And the nail
care industry continued to blossom. In the year 2000, there were fifty thousand nail salons
throughout the U.S. which now has doubled since. Now, most nail salons offer different types of
manicure and pedicure services for both men and women as boys are also getting interested in
nail care and styles. The choice of color and shades are endless and the process has become safer
for nails than it was 10-15 years ago.
Today, in nail style, anything goes and the women consider nails as an essential part of their
overall professional outlook
Recently an article came in TOI regarding the scope of nail art in Indian market which states as;

Times of India article about the nail art scope in India

The Indian cosmetics industry - defined as skin care, hair care, colour cosmetics, fragrances and
oral care segments - will reportedly touch Rs.20,000 crore ($3.2 billion) in 2014.
"Nail extension and nail art have a marvellous future... The women of India are hungry for new,
revolutionary ways to look after their nails and my short time in India has vividly shown this to
me," Scholtz said in an interview while here for a beauty expo.
"Based on the people I have met, the women of India are not satisfied with currently available
'temporary' products. They want to use a system on their nails that not only lasts and can keep up
with their lifestyles but can simultaneously benefit their natural nail health," she added.
Bio Sculpture, one of the global leaders in nail care that originated in South Africa in 1988, has
its presence in 45 countries.
The South African company recently entered the India market and offers nail treatment to its
customers through its stand-alone salon and training centre in Gurgaon. It has also tied up with
major spas and salons in Delhi such as Oberois, Affinity Salon, Mystic Spa, and Hyatt and these
places will just offer Bio Sculpture's product range.
The technique can only be applied by technicians and professionals trained at the Bio Sculpture
training centre because Scholtz feels it is important to have a proper knowledge in the art form.
The Bio Sculpture services start from Rs.2,800.
To train people here, she has "already launched vocational courses in nail technology".
"When you mention research and development for India, I found that people here lack education
and training in nail industry," she said.
Scholtz began her career with the nail industry after completing a CIDESCO (Committee
International de Esthetique et de cosmotolage) course in cosmetic science at the Stellenbosch
Academy in 1980.
"Nail industry has a lot of scope and it has places to go. But without proper education, it's not
worth it. The Indian market has a lot of potential and all major countries are investing in India,"
she said.
"The beauty industry is one of the fast growing and important industries worldwide and out of
this, nails are the fastest developing. It is a multi-billion dollar industry and everyone wants to be
part of it," she added.
Talking about the growing trend in nail art, Scholtz said it's all about "flat art".
"It is about expressing the skill and artistic merit of an individual technician with the product. In
the olden days, you could buy pre-made accessories and simply stick it to the nail.
"Today, detail forms the core to a design, with accessories simply adding a final level. It isn't just
India but the rest of the world - they want to be like the West - American and European," she
said.
Give some tips on nail care?

"Whatever you use, the health of the natural nail and the cuticle is of the utmost importance. You
may start off with a beautiful, healthy nail but through poor quality treatments, it may be ruined.
Therefore, it is crucial that any product that is used on your natural nail protects before, during
and after every visit," said Scholtz.

Increase of the nail care products by different brands

There are many brands offering the nail care products. To name some are:

Loreal
Lakme
Colorbar
Mac
Maybelline
Revlon
Elle 18
Lotus

LOREAL
They are offering a wide range of nail paints and along with that acrylic nails are also been sold
by them. They also offer ready to use acrylic nails with designs already emblazoned on it you
just have to stick those to your original nails and you are ready.

LAKME
They are also offering so many color available in the nail paints with the time new colors are
been offered to customers and are also purchased by them. There are wide variety and colors
been offered by Lakme.

COLORBAR
Products offered by them for applying to nails have increased. Colors are available in wide range
whatever the color may be you ask it and you get it. The consumption is also increasing day by
day.

MAC
The range of products have been increasing that is been offered by them. The colors are also
available in variety. The finishes available are matt, shimmery, dull.

MAYBELLINE
There are wide range of nail colors which are offered by the brand.

Increase in manicures and pedicures

There has been increase in manicures and pedicures as prefered by females. The parlor are
offering these services and people are availing it. They are ready to pay for these services and
this tells that girls have become more particular about there look from top to bottom and they
dont want to lack in anything.

Use of nail paints

Though the prices of these products are high still they are being used by the consumers and
regularly new colors and new designs are being made available in market.
People need something new every time so earlier putting nail colors was not so common but
nowadays every female could be seen applying it whatever the age may be. So now new trends
have arrived of getting nail art done to differ. As applying nail paint became common new craze
has been aroused to females of getting designed their nails.

NAIL POLISH
Nail polish, or nail varnish, is a lacquer applied to human fingernails or toenails to decorate
and/or protect the nail. Todays nail polishes are usually nitrocellulose in a solvent such as butyl
acetate or ethyl acetate. They may be clear or colored with pigments. The coating has plasticizers
(e.g. camphor). This links polymer chains, spacing them to make the film flexible after drying.
That way it resists cracking or flaking caused by the natural movement of the nail.
HISTORY
Nail polish was used in the ancient world. In China it started off being made from a combination
of beeswax, egg whites, gelatin, vegetable dyes, and gum Arabic and rose petals. The Chinese
would dip their hands in this mixture until their finger nails turned red or pink. In Ancient
Egypt henna was used. The henna stained their fingernails orange, which turned dark red or
brown after the stain matured. In 1300 BC, the color of the nail polish reflected social rank. The
colors gold and silver were favored; later, black and red were the favored colors. Red is the
color Cleopatra wore.
By the turn of the 9th century, nails were tinted with scented red oils, and polished or buffed with
a chamois cloth, rather than simply polished. In the 19th and early 20th centuries, people pursued
a polished rather than painted look by massaging tinted powders and creams into their nails, then
buffing them shiny. After the creation of automobile paint, Cutex produced the first modern nail
polish in 1917. Synthetic nail polish was introduced in the 1920s in Paris.
ARTIFICIAL NAILS
The artificial nails are not a replacement, but an extension for natural nails. There are two main
approaches to creating artificial nailstips and forms.

Tips are made of lightweight plastic plates that are nail-shaped. They are glued on the end
of the natural nail and liquid acrylic is then applied over the entire nail.

Forms are fitted over the nail. Then an artificial nail is molded out of acrylic. Then the
form is removed and the new nail shaped and buffed to a shine.

ACRYLICS
Another material, commonly called "UV Top Coat" (in correct terms a polymer resin), hardens
under ultraviolet light. These can show a wider range of properties (flexibility, strength, etc.) but
may be more expensive. They cannot be removed by organic solvents, but only by filing (or left
to grow out with the natural nail).
OTHERS
Another popular alternative to acrylic or gel preparations are fiberglass or silk wraps. They are
done by cutting pieces of actual fiberglass or silk fabric to fit on the surface of the nail or tip and
then it is sealed down with a resin or glue. These are an alternative for those who are allergic to
chemicals used in the acrylic or gel process. Other materials can be used, as well as combinations
of them. There are also temporary, cheaper flexible tips that can be quickly glued at home
without help from a professional.
Acrylic nail powders are available in a variety of colors and can use "special effects" such as
contours, sparkles and the very popular French manicure (pink and white appearance).
GUITAR PLAYERS
Guitar players, if they don't use their fingertips, use their nails, or a 'pick' (piece of metal) to play.
If they use their nails, the nails must be in perfect condition, and kept to the same length all the
time. Alternatively, he may use acrylic stick-ons. Every guitarist has his own way.[6]
The players of many ancient Chinese instruments, like the guqin, pipa, and ruan, also commonly
used artificial nails.

TABULAR PRESENTATION OF
DATA

DATA INTERPRETATION
1. Age of the respondents?

15-20
20-25
25-30
30-35

As the results are shown every age group is being included so that a proper results could be
acquired and further used by people to set up their venture on this basis.
The age of the respondents have been major portion of 25-30 yrs which accounted for 32.5%
then 20-25 yrs which accounted for 27% next being 30-35 yrs which accounted for 25% and 1520 yrs accounted for 15% only.

So in the research age is widely scattered so with the help of this we can get more proper results
as the contribution is not one sided so as we have acquired the data from different age groups in
good proportion it makes it easy to apply it to all.

2. What is the occupation?

Student
Working
House wife
Others

Occupation of the respondents is divided in four categories in which major comprise of working
which has accounted for 38.5% then comes others which accounted for 29.5% then comes for
housewives which accounted for around 16.5% and in last comes student which accounted for
15.5% .

3. Do you have any idea regarding nail art?

Yes
No

Around 93.5% people are already aware of nail art. They already have seen or done it previously
or they already have heard it from someone, 6.5% people comprises of who dont have any idea
regarding nail art.

4. How many times have you done it?

Once
Twice
Never
Many

There are many people who have done it many times they comprise of more than half of the
respondents which means people really are getting ready to try some new and different ways to
differentiate from others. Respondents who have tried many times or who we can say are regular

accounted for 59% then comes respondents who have done it twice who accounted for 17.5%
then comes people who have tried it once which accounts for 14% and last comes people who
have never tried which accounts for 9.5%.
So we can say there are many people who are fond of nail art and will be in future also as they
differentiate themselves from others so there is a good scope of this venture if being invested in
future.

5. Would you like doing it?

Yes
No

A bit of respondents were not ready to try it but the interested accounted for 94.5% and not
interested ones accounted for only 5.5% only. So there is a bright future of nail art industry in
India.

6. Would you prefer going to parlor for nail art?

Yes
No
Never thought

77.5% respondents accounted for who will prefer going to parlor for nail art and 18.5%
accounted for not going to parlor for nail art and 4% accounted for who have never given a
thought in this regard.
As a good percentage of respondents are ready for going to nail art parlor for getting nail art
done so it shows there is a good scope of nail art in India.

7. What price are you ready to pay?

100-200
200-350
350-500
500 & above

Around 38.5% respondents are willing to pay 500 & above amount to get nail art done and
around 23.5% are ready to pay 350-500 for nail art 20.5% were ready to pay 200-350 and 17.5%
are ready to pay 100-200 for nail art.
Mostly student respondents are the one who are willing to pay the lowest bracket price and
working class is mostly ready to pay Rs.350-500 package or Rs.500 & above package.

8. Which colors would you like to apply?

Neons
Pastels
Funky
Any

Mainly pastel shades are the ones which mostly respondents are ready for application. 38%
respondents chose pastel shade over any other color. 32% respondents replied they are ready to
put any color to their nails they dont have any specification over which color they have to put,
20% respondents were ready to apply neon colors and 18% respondents asked for funky colors to
be applied to their nails.
Working class was the respondents who mainly wanted pastel shades and student mainly wanted
neon and funky shades to be applied to their nails.

9. Would you prefer it for special occasion?

Casually
Weddings
Parties
Others

Mainly respondents preferred nail art casually they are regular we can say. Around 44%
comprises of respondents who apply nail art casually or in daily routine they comprise of
basically working class people and 18.5% comprises of respondents who prefer it for weddings
and this group basically comprises of people who are housewives 16.5% respondents comprises
of who prefer it for parties only which group basically comprises of students and 42% comprise
of reason being others in which group comprised of working class and others.

10. Any specification regarding the design?

Lines
Circles
Flower
Manicure

48.5% respondents have chosen a option for getting full manicure in which the group who
largely preferred manicure comprises of working class, 24.5% respondents chose lines to be put

up on their nails and 18% comprised of respondents who chose circles to be applied on their
nails and around 9% chose flower to be applied on their nails.

SECONDARY DATA
The data which I have used as a secondary data is my previous research in which I have studied
the behavior of students of FDDI regarding nail art in which the results obtained was that if the
target will be students only then it will not be as successful as it will be if the target is broad in
terms of the occupation to which they are pursuing.
The findings of the previous research are

Everybody has idea about nail art.

More than half of the people have done it before by themselves or in parlor.
If the target you are catering is the students dont make it too expensive otherwise they
wont be interested.
Students do not spend much they want it to be done in 200 rupees around.
Majorly they do nail art for parties or for weddings.

As we can say from the results idea regarding nail art is there but students only as target does not
comprise of good profitable business as they are not ready to spend more than 200Rs that too
only for special parties or occasions. Students generally prefer it doing nail art themselves rather
than going to parlor for getting it done.

FINDINGS

Awareness:- People are aware of nail art that there is some this type of art also and also
go to parlor to get it done.

Already tried:- Almost everyone has already tried it be it in parlor or at home by

themselves and also done it with interest.

Interested:- People are interested in getting nail art done because I have recently done an
promotional activity in my store in which people will get a nail art done if they purchased
articles worth Rs.1500 and above. And in response to that I got a good response for that
people eagerly were ready to get nail art done and purchased articles worth Rs.1500.

Good scope:- As people are interested in nail art done so there is a good scope of it in
future because people are interested in getting it done and pay good amount for it.

Growing industry:- In India nail art is a growing industry and there are nail art studios
in metro cites but still not being explored in 2 tier cities so the market is good to grab and
it can be a profitable organizations.

Target market:- The target market is now growing for nail art and the segment is
increasing the number of people going for nail art and the awareness has increased.

LIMITATIONS

Not universal:- The results obtained are not universal and cannot be applied to all the
people.

No secondary data available:- Secondary data is not available so no comparison can be

made and no previous record is available to compare hence no base for comparison.

Inaccurate:- The results obtained can be inaccurate as people may have mentioned
wrong details in the questionnaire.

Not reliable:- the data obtained may not be reliable as the information collected can be
wrong which have been given by the respondents.

CONCLUSION

BIBLIOGRAPHY
The data used to do the research is been collected from following sources

http://www.lavillanailspa.com/index.php?
option=com_content&view=article&id=62&Itemid=67

http://www.hennapage.com/henna/encyclopedia/skin/stratum/sc3.html

www.artemisnails.com

History of nail care. 2007. Originally published in Nails magazine.

I would also like to thank Ms. Subahshree Sarkar for helping me guiding me in doing nad
completing my project with success.

MY EXPERIENCE