A STUDY ON TRAINING AND DEVELOPMENT IN VIJAYA BANK

BANGALORE

PROJECT WORK

Submitted in partial fulfillment of the requirements for the award of the

degree of
Master of Business Administration
(General)

Submitted By
JAINULABUDEEN.A
Reg. No: 08P35F0226

Under The Guidance of

Mr.G ARUL SELVAN, M.Com.,MBA.,M.Phil,PGDCA
Lecturer, Department of Commerce with Computer Applications

CENTRE FOR PARTICIPATORY AND ONLINE PROGRAM

BHARATHIAR UNIVERSITY
COIMBATORE -641 046
May-2010

i
 CERTIFICATE

This is to certify that the project work entitled “A STUDY ON CUSTOMER

SATISFACTION EFFECTIVNESS OF TRAINING & DEVELOPMENT OF EMPLOYEES IN

CHAMBALA TEA FACTORY” submitted to Bharathiar University in partial fulfillment of

the requirements for the award of Degree of Master of Business Administration in

GENERAL is a record of original work done by RAJESH.R.G(Reg.No :

08P35F0229) under my supervision and guidance and that this project work has not

formed the basis for the award of any Degree/Diploma/Associateship/Fellowship or

similar title to any candidate of any university.

(Seal)

Signature of the Guide

Forwarded by
Director/Principal
Partner institution
Center for participatory online program
Bharathiar UniversityCoimbatore-641 04

Submitted for university examination held on…………………….

Internal Examiner External Examiner

ii
 DECLARATION

I hereby declare that this project work entitled “A STUDY ON EFFECTIVNESS OF

TRAINING & DEVELOPMENT OF EMPLOYEES IN CHAMBALA TEA FACTORY” is a
record of original work done by me under the guidance of Dr.P.Asokan,
M.Com,M.Phil,M.B.A,Mphil,Phd(Principal of Bharathiar University Arts and Science
College ) and that this project work has not formed the basis for the award of any
Degree/Diploma/Associateship/Fellowship or similar title to any candidate of and
University.

Date:

Signature of the candidate

Name: RAJESH.RG

Reg. No.: 08P35F0229

Course with specialization: M.B.A. (General)

Countersigned by:

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 ACKNOWLEDGEMENT

First of all I thank to the omnipotent one, the heaven above the light he

installed in me, for his grace and will that I am here.

This project itself is an inspiration, drive and technical assistance

contributed to it by many individuals. This project would have never seen the light of this

day without the help and the guidance I have received.

I express my sincere gratitude to Dr. P. Asokan, M.Com, M.Phil,

M.B.A., M.Phil., PhD, Principal, Bharathiar University Arts and Science College,

Gudalur, for giving me the opportunity to understand this project.

I express my sincere thanks to my guide. Mr. ARUL SELVAN

M.Com.,MBA.,M.Phil,PGDCA. Lecturer, Department of Commerce with Computer

Applications University Arts and Science College, and Guide for his valuable guidance

and prompt correspondence throughout the curriculum.

I express my sincere thanks to Mr.HARIPRAKASH M.B.A., General Manager of

Vijaya bank for permitting me to do the project in the organization and their support

throughout the curriculum.

I express my sincere thanks to all the staff members my parents and

friends who has been a moral support for me in the completion of this project.

JAINULABUDEEN.A

iv
 CONTENTS

CHAPTER DESCRIPTION PG.NO.

NO.
CERTIFICATE i

DECLARATION ii

ACKNOWLEDGEMENT iii

LIST OF TABLES vi

LIST OF CHARTS v

I INTRODUCTION AND DESIGN OF THE STUDY 1

II COMPANY PROFILE 11

III REVIEW OF LITERATURE 19

IV RESERCH METHODOLOGY 32

V DATA ANALYSIS AND INTERPRETATION 35

VI FINDINGS SUGGESTIONS AND CONCLUSION 59

BIBLIOGRAPHY vii

ANNEXURE viii

LIST OF TABLES

v
TABLE DESCRIPTION PAGE
NO NO

5.1 Gender of the respondents 37

5.2 Age of the respondent 38

5.3 Martial status of the respondents 39

5.4 Occupation of the respondents 40

5.5 Income level of the respondent 41

5.6 Factor Influencing to purchase the product 42

5.7 Usage of Vasanth &co products 43

5.8 Number of products respondents use 44

5.9 Sales promotion activities of Vasanth &co 45

5.10 Comparison of sales promotion activities with other 46

competitors

5.11 Price comparison n with other competitors 47

5.12 Necessity of sales promotion in Vasanth & co 48

5.13 Alteration of sales promotion 49

5.14 Media to promote 50

5.15 Using of brand ambassador 51

5.16 Frequent watching of Vasanth & co advertisement in 52

television

5.17 Type of advertisement to be provided in medias 53

5.18 Changes or alteration needs in Vasanth & co advertisement 54

5.19 Awareness of special offer in Vasanth & co 55

5.20 Satisfaction of window display in Vasanth & co 56

LIST OF CHARTS

CHART DESCRIPTION PAGE

NO NO

5.1 Gender of the respondents 37

5.2 Age of the respondent 38

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 5.3 Martial status of the respondents 39

5.4 Occupation of the respondents 40

5.5 Income level of the respondent 41

5.6 Factor Influencing to purchase the product 42

5.7 Usage of Vasanth &co products 43

5.8 Number of products respondents use 44

5.9 Sales promotion activities of Vasanth &co 45

5.10 Comparison of sales promotion activities with other 46

competitors

5.11 Price comparison n with other competitors 47

5.12 Necessity of sales promotion in Vasanth & co 48

5.13 Alteration of sales promotion 49

5.14 Media to promote 50

5.15 Using of brand ambassador 51

5.16 Frequent watching of Vasanth & co advertisement in 52

television

5.17 Type of advertisement to be provided in medias 53

5.18 Changes or alteration needs in Vasanth & co advertisement 54

5.19 Awareness of special offer in Vasanth & co 55

5.20 Satisfaction of window display in Vasanth & co 56

Bibliography:

. Advertising and Sales Promotion,

*SHH KAZMI & SATISH K BATRA.

vii
  Marketing Communications ,
Page No 85.

 Segmentation,
Page No 181.

. WEBSITES

www.marketingprofs.com

www.sciencedirect.com

www.monitorgroup.com

www.wikipedia.com

QUESTIONNAIRE

1) Name of the respondent: ................................

2) Sex:

□ Male □ Female

3) Age:
viii
 □ Below 18 □ 18 to 25 □ 26 to 35 □ 40 and
above

4) Marital status:

□ Married □ Single

5) Occupation:

□ Professional □ Businessman □ Retired □

Student

6) Education:

□ up to 12th std □ U.G □ P.G □ others

7) Income level of the family (per month):

□ Rs 5000 to Rs 10000 □ Rs 11000 to Rs 15000

□ Rs 16000 to Rs 20000 □ above Rs 20000

8) What influenced you to visit vasanth & co?

□ Reliability □ Variety □ Trust □ Good

dealer than others

9) Are you using vasanth & co home appliances in your

home?

□ Yes □ No

If yes say how many products you are using.

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 □ One □ Two □ Three □ More
than three

10) How do you feel about the sales promotion of vasanth &
co?

□ Extremely good □ Good □ Average □

Bad

11) How do you feel about the sales promotion of other

competitors when compare to vasanth & co?

□ Good □ Equal □ Average □

Bad

12) In your opinion the price range of vasanth & co with

compare to other competitor is
□ more than competitors □ Equal to competitor □ Lower
than competitors.

13) Normally which of the following sales promotion method

is necessary to vasanth& co?

□ Discount □ Credit facility □ Free delivery

□ Bargaining

14) Do you find any better changes in sales promotion in

earlier and now in vasanth & co?

□ Yes □ No

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15) Rank the promotional offer you expect from vasanth &
co.?

Promotional offers Rank

Bargaining
Demonstrations
Premiums
Discounts
Exchange offers

16) Through which media you receive the advertisements of

vasanth & co.

□ Radio □ Television □ News paper □

Wall posters

17) What is your opinion if vasanth & co uses brand

ambassadors in advertisements to familiarize the brand?

□ Will reach highly □ moderately □

can’t say

18) What television network you watch frequently.

□ Sun TV □ Vijay TV □ Doordharshan-Pothigai □

Vasanth TV

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19) What kind of advertisement will hike the sales of
consumer durable in vasanth &co?

□ Collective advertisement □ Specific advertisement.

20) Do you feel any change needs in vasanth & co

advertisements?

□ Yes □ No

If yes specify the change ______________.

21) Have you aware of 30-30 jackpot of vasanth & co.

□ Yes □ No

22) Are you satisfied with vasanth& co’s Window Display?

□ Yes □ No

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