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In March 2012, Jerri Reed joined Simserv as its Chief Financial Officer. Ms. Reed has an impressive record in the industry
over the past 20 years, which includes a position as CFO in a British company worth $50,000,000. She adds strength to our
management team, particularly as the Company faces the important challenge of improving the financial and operating
performance. Ms. Reed has stated:
In 2013, we take the bull by the horns. Everyone at Simserv-Pitka must pull together and work toward our
mutual success. Im counting on every employee to focus on our common goals to improve the financial
status of the Company.
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With the changes occurring in the Company, we need to make sure that we continue to assess the interaction and
activities among the merged divisions. Therefore, it is imperative to continually set and review goals using the
following steps:
Assess the situation.
Set measurable goals.
Communicate goals to all employees.
Implement programs to strive to meet goals.
Evaluate programs in relation to goals.
Continue or adjust programs as needed.