Академический Документы
Профессиональный Документы
Культура Документы
Source: Nielsen
Crude Oil
$ 108
$ 86
$ 47
FY 2014
FY 2015
FY 2016
$ 51
Current
'12
'13
'14
'15
YTD
'16
L3M
'16
FY 2014
$ 723
FY 2015
$ 530
FY 2016
$ 570
Current
Growth of small
players
2009
UVG
Loss of market share
as we were not quick
to respond to raw
material price
changes
MQ
JQ
SQ
DQ
JQ
SQ
DQ
-58%
-45%
Growth of small
players
Swift actions to
correct price value
equation for
consumers
Up-trading across
portfolio as we
reduced prices
UVG
MQ
DELIVERED ON GOALS
RESPONSIBLE GROWTH
Continued progress on our
Sustainability priorities
UVG Underlying Volume Growth; PBIT Profit Before Interest and Tax
130%
130%
120%
110%
128%
128%
58
56.7
56
109%
54
100%
52
90%
50
80%
48
70%
46
60%
44
50%
42
40%
40
2012-13
2013-14
2014-15
2015-16
50.1
50.5
2013-14
2014-15
45.5
2012-13
2015-16
for
EMPLOYER OF CHOICE
DREAM EMPLOYER
Campus
EMPLOYER
CONTINUED RECOGNITION
Kan Khajura
Tesan wins the
Spikes Asia 2015
Grand Prix
HUL
recognized as
the Radio
Advertiser of
the Year
HUL
receives
Sustainable
Gold Plus
Label for
2015
10
EBIT
5,409
31,425
3,073
21,736
FY 11-12
FY 15-16
FY 11-12
FY 15-16
REWARDED SHAREHOLDERS
16
15
2014-15
Particulars
2015-16
2014-15
2015-16
15.0
16.0
Interim
6.0
6.5
Final
9.0
9.5
216.35
216.39
3881
4140
Approval to the scheme for transfer of General Reserve Balance to P&L Account underway
12
14
Millennials
Increasing Urbanization
Premiumisation
Cont%
2016
Premium 23%
2015
34%
Popular
38%
Mass
38%
2019
1.7%
0.9%
2019
47%
-2.3%
Emerging Rurban
15
Consistent Growth
Competitive Growth
Profitable Growth
Responsible Growth
16
WINNING DECISIVELY
17
WINNING DECISIVELY
18
KEY THRUSTS
Innovating across the
portfolio
Magic and
Craftsmanship
Harnessing Non-TV
19
20
21
Surf Excel
Clinic Plus
Red Label
22
More benefits
More benefits
Rising Income
Rising Income
23
24
Through Products
Revolutionizing consumer
promos
26
HARNESSING NON TV
Made for Web content
Print Innovation
Mobile Marketing
Leveraging Outdoor
27
WINNING DECISIVELY
29
KEY THRUSTS
Continued focus on
Customer development
Building Channels
of the Future
Market Development
30
More Assortment
Rajasthan
Uttar
Pradesh
Bihar
Madhya
Pradesh
EVOLUTION OF CHANNELS
Channel Evolution
Emerging Channels
Drug-pharmacy
Open format
large grocer
Modern Trade
E-Commerce
4% of FMCG* by 2019
*Market
33
Resourcing ahead of
the curve
Our market share in E commerce > Modern Trade > General Trade
34
8X
35
Personal Care
Online Awareness
Refreshments
Wet Sampling
Foods
In-Store Sampling
36
WINNING DECISIVELY
37
Portfolio
Channel,
Geography
Materials
Non Material
Supply Chain
Costs
Margin
accretive
innovation
Pricing
Return on
Marketing
Investments
Overheads
38
KEY THRUSTS
Bringing efficiencies in
ways of working
Building back-end
capabilities
39
Ullage reduction
Focused on value & growth
Decisions based on data
Driven by experienced business
leadership
NMSCC Savings*
Media Savings*
174
140
141
100
100
100
2013
2015
2013
2015
*Numbers indexed to 2013, base considered 100; NMSCC- Non Material Supply Chain Costs
2013
2015
41
Primary CCFOT
Secondary CCF
113
115
102
100
100
100
2013
2015
2013
2015
2013
2015
42
No Touch Processes
Simplify process
Eliminate exceptions
Think Delight
Customers
Vendors
Employees
Think Tech.
Think Discipline
Relevant and
new age
technology
adoption
43
Brilliant Quality
Fundamentals
Q in Design
Leverage IT for
Quality
Drive supplier
Quality
44
Advanced Analytics
Power to user
Speed of
Analysis
45
WINNING DECISIVELY
46
Winning Culture
47
WINNING CULTURE
Founder Mentality
Entrepreneurial spirit
48
WINNING DECISIVELY
49
Water Conservation
Crop Yield
20 lakh*
Cumulative Person Days Generated
50
Swachh Basti
Swachhata Doot
51
WINNING DECISIVELY
52
Great Heritage
Great Brands
Great People
Great Capability
Distribution
Rural
Supply Chain
IQ
Finance
USLP
53
ForCATEGORY
more information
& updates
STRATEGIC THRUSTS
Home Care
Personal Care
Refreshment
Foods
54
For
more information
& updates
THANK
YOU
55
FOODS:
WINNING DECISIVELY
STRONG PLAYER
LEADER/CONTENDER
GOOD MIX
SCALE Vs MD
12%
41%
59%
88%
~ Rs. 5500 Cr
No.1 or 2
88% of business
59%: Scale
REFRESHMENTS
FOODS
>10% CAGR
>10% CAGR
>10% CAGR
(2013 16)*
(2013 16)*
(2013 16)*
* Financial Year
FOODS VISION
food that tastes good, does good and doesnt cost the earth
KNORR
IN
EVERY
KITCHEN
KISSAN
IN
EVERY
TIFFIN
>15%
>10%
>15%
CAGR (201316)*
CAGR (201316)*
CAGR (201316)*
300bps
500bps
800bps
(SHARE GAIN)
(SHARE GAIN)
(SHARE GAIN)
450bps
900bps
1300bps
(GM IMPROVEMENT)
(GM IMPROVEMENT)
(GM IMPROVEMENT)
* Financial Year
+200bps
+300bps
+400bps
DELHI
MUMBAI
DELHI
+300bps
+300bps
+450bps
MUMBAI
PHH*
PHH*
Unlocking
RELEVANCE
Driving
PENETRATION
Unlocking
RELEVANCE
Driving
PENETRATION
UNLOCKING RELEVANCE
WINNING
PROPOSITION
HARNESSING
NON TV
PARTNERSHIPS
POPULAR CULTURE
BUILD BRAND
LOVE
UNLOCKING RELEVANCE
WINNING
PROPOSITION
10
UNLOCKING RELEVANCE
WINNING
PROPOSITION
11
UNLOCKING RELEVANCE
LEVERAGING
OUTDOOR
PRINT
INNOVATION
MADE FOR
WEB CONTENT
HARNESSING
NON TV
12
UNLOCKING RELEVANCE
PARTNERSHIPS
POPULAR CULTURE
13
UNLOCKING RELEVANCE
PARTNERSHIPS
POPULAR CULTURE
14
UNLOCKING RELEVANCE
BUILD BRAND
LOVE
15
Unlocking
RELEVANCE
Driving
PENETRATION
16
DRIVING PENETRATION
ACCESSIBILITY
AVAILABILITY
SAMPLING
NEW OFFERINGS
ON CORE
2012
17
JAMS
SOUPS
KEY ACTIONS
LED COMMUNICATION
WITH ACCESS PACKS
USED FREQUENCY
MEDIUMS TO REMIND
REPEATEDLY
KETCHUP
JAMS
SOUPS
20
MANGO JAM
TWIST
SOUPS
2012
21
GROWING EXPOSURE TO
INTERNATIONAL CUISINES
EVOLVING CONSUMERS
TO SUM IT UP
ENTERED
NEW
SPACES
FUTURE
TRENDS
ADJACENCIES
HAVE FIRED
CORE IS
SECURE
HEADROOM TO
GROW
PENETRATION
23
THANK YOU
BON APETIT
HOME CARE
Rs 9600 Cr
Business
30%
Of HULs Size
350 bps
Delta Margin 2012-15
No 1
Position
In All Key Sub Categories
9/10 Indians
Our Consumer Franchise
WATER PURIFICATION
DISHWASH
SURFACE CARE
PREMIUMISATION IN LAUNDRY
MARGIN IMPROVEMENT
IN A VUCA ENVIRONMENT
MARKET DEVELOPMENT ON
CATEGORIES OF THE FUTURE
PREMIUMISATION IN LAUNDRY
1.2
More Benefits
0.8
0.6
0.4
0.2
0
0
0.2
0.4
0.6
Rising Income
0.8
1.2
PREMIUM
SEGMENT SIZE
(MARKET)
3X
MID
1.5Y
1.5X
MASS
X
4Y
Disproportionate
investment behind the
right brand in specific
geographies leads to
differential results
HIGH MASS
MEDIUM MASS
LOW MASS
UNLOCKING PREMIUMISATION
MAKING SURF EXCEL MORE RELEVANT
Awareness through
Communication
Access through
Distribution
Outstanding assets
Focus on building
access to Surf Excel
MARKET DEVELOPMENT ON
CATEGORIES OF THE FUTURE
MATIC POWDERS
FABRIC CONDITIONER
LIQUID DETERGENT
DISHWASH LIQUIDS
HOME-TO-HOME
Philippines
Thailand
Indonesia
Vietnam
India
Point of Sale
Hand-wash
ALL INDIA
17 mn Machine Households
(21% Urban penetration)
1.5 Mn Matic Households
(9 % penetration)
Home 2 Home
MT POS Promoters
DISH OPPORTUNITY
UTC rural penetration
49%
Rural Category
Building
2019
Liquids
Category
Recommended by
Multiple Utensil
Manufacturers
13%
2016
2019
20%
Low Penetration
of Water Purifiers
in India
20
STRONG CORE
Segment Leadership
in Gravity Purifiers
X
Mn Contacts
2014
2.5X
Mn Contacts
2016
MARGIN IMPROVEMENT
IN A VUCA ENVIRONMENT
2012
2015
MANAGING VOLATILITY
FG Stock - 8% reduction in
DOH
2013
2014
2015
Pre
Post
PREMIUMISATION IN LAUNDRY
MARGIN IMPROVEMENT
IN A VUCA ENVIRONMENT
MARKET DEVELOPMENT ON
CATEGORIES OF THE FUTURE
Marketing in a
Connected World
721mn
60%
50%
462mn
40%
30%
286mn
20%
139mn
115mn
102mn
10%
2008
China
India
United States
Brazil
Japan
Russia
2009
2010
2011
2012
2013
2014
0%
2015
Global Growth
82%
100
LSM 8+
50
48%
LSM 4-7
78
72
71
68
65
22
28
29
32
35
Feature Phone
22%
Smart Phone
LSM 0-3
vs
Sources: www.internetlivestats.com
Mary Meeker Report, IDC India
Deploy
with Scale
Build Partner
Eco-System
Content &
Technology partners
MOBILE
INTERNET
Win across
micro moments
of search
Lead Trends
Entertain and
connect via voice
Democratize
video
Harness ecommerce
Build rewarding
relationships
Winning on search
39 Views
9142 Views
25293 Views
2.2M Searches
1.8M Searches
*Source Info: Google
18%
THE VISION
GO
To salons
DO
BUY
Experiment
A specific brand
Which outfit
Use perfectly
Best product
Latest Trends
Skin
Hair
Make-up
18M monthly
23M monthly
12M monthly
12M unbranded
2.6M branded
13M unbranded
2M branded
5M unbranded
4.5M branded
3.5M
irrelevant
8M
irrelevant
2.5M
irrelevant
Skin
Make-up
Content Partner
Distribution
Partner
Tech
Partner
Ecomm Partner
100+ videos
Making Be-Beautiful
A Leading Beauty Publisher
2015 Data
1.1 MN
0.5 MN
0.5 MN
0.1MN
2:48
min
1.32
min
1.38
min
1.11
min
1.58
min
0.1MN
website traffic
to a million (June 2016)
+700bps
consideration
amongst viewers*
*Google Brand Lift study
Leading Trends
BB Cream / CC Cream
Green Tea
Hair Conditioner
50%
Unique Reach
of TG in 5 days
>5X
Engagement rate
vs norm
+710bps
Increase in LFW
awareness on FB
+1310bps
Increase in Purchase interest on
Twitter among those engaged
FAL
Beauty on duty
8.98M Views
Status in 2015
Harness
E-Commerce
E-commerce in India:
An Exploding Opportunity
220M online shoppers by 2020
220
31260
140
19403
CAGR
16641
39
18%
9903
20
12%
$340B+
of E-Commerce
Spend
10%
8%
6%
4%
2%
2015
2018*
2020*
2013
2015
2018*
2020*
0%
2000
2001
2002
2003
2004
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2013
E-Com
Enablers
2000
MT
Enablers
2015
MT Supply Chain
Marketing Excellence
Marketing Excellence
Marketing Excellence
Improve content available online
Marketing Excellence
The Shop The Look Model
Pop Culture
Marketing Excellence
Destination Stores
Tea & Coffee Store
1.4X
+205bps
6X jump in laundry
jump in offtakes
E-COM
MT
GT
Mobile Marketing
Mobile Landscape
Mobile
Penetration
TV
Penetration
Mobile is the
medium with the
widest reach
81%
59%
LSM 4-7
LSM 8+
Democratize Video
LSM 4-7
LSM 8+
43 MN
3 MN
30 Min
Total Subscribers
Avg. Engagement
Personalization
Voice
Analytics
Communication Idea
Wheel rekindles the husband wife romance
through its fragrance
The Campaign
A medium to the wives to talk to
their husbands for FREE
Results
Total Reach
16M
6X
+145%
Won
Cannes Lion
(Bronze) in Media category
Brand Insight
The Campaign
Results
Penetration
Engagement Duration
+1100 Bps
+290 Bps
5M mins
Video on Mobile
Smartphones have proliferated
Share of mobile users with smartphone
Smartphone Penetration
Data Consumption
39%
680
36%
33.4%
29.8%
26.3%
430
21.2%
310*
230
115
2014
2015
2016
2017
2018
2019
Statista 2016
2013
2014
450
400
350
300
250
200
150
100
50
0
Q1 2014
Q2 2014
Q3 2014
Q4 2014
Q1 2015
Q2 2015
Q3 2015
Q4 2015
Q1 2016
Q2 2016
2015
FY 2016
2G
3G
Build Rewarding
Relationships
How do we Stay
Ahead of the Curve?
Unilever Foundry:
Building Partnerships For The Future
E-Commerce
Engagement
& Ad models
Shopper
Marketing
Analytics
Market
places
Digital
Media
DIGITAL
WHEEL
DIGITAL
EFFICIENCY
Supply Chain
Efficiency
IOT
Research
&
evaluation
Content
Creation &
curation
Pioneering &
Experimenting
Holistic approach
to digital
Deploying
with scale
Eco-system
of partners
Thank you
Fast growing
Personal
Care
Personal
Care
~ INR 38 bln
PW
2010
Operating margins ~
25%
2015
#1
#1
#2
#1
Our Vision
Powder Cream
JAN
FEB
Winter
MAR
Hand
Foot
Mouth
APR
MAY
Summer
JUN
JUL
Summer/Back to
School
AUG
SEPT
Monsoon
OCT
Pink
Eye
NOV
DEC
Winter
Penetration
All India
21.7
Penetration
LSM 7+
18.7
Brand
Awareness
Up 30%
Social
Engagement
Up
15x
Brand
Conviction
Up 600
BPS
Hindi heartland
WB & Maharashtra
East Haryana
Maru Pradesh
Oudh
Jaipur
Braj
Maithila
Bhojpu
r
Jhar Hills &
Plains
Malwa
Bhillist
an
Kokan
Chattis
Gondwana
Desh/Khande
sh
Marathwa
da
Andhra
Kannad
Coastal Orissa
Rayalseem
a
Old Mysore
Konganad
2015: Sculpt
2016: Illuminate
MS Val
1.5X
1.4X
X
X
2013
2014
2015
MAT16
2013
2014
2015
MAT16
SunsilkTwin Sachet
PC Enablers
Dialling up the BIG Q agenda
Digital
Financial Growth
Model
2 Build capabilities
3 Win on Trends
4 Win in channels
The Pursuit of
Perfection
Turbocharge Market
Development
Digital
E Commerce
Everyday Inspiration
Leverage WIMI
Engagement Platforms
Transform MT
Gross Margin
1
Craftsmanship
Seed
Explode
Accelerate GRPs
Men's Face
Care
Bodywash
Deos
Conditioners
Handwash
Dove Bar
Facial
Cleansing
Premium Skin
Premium
Shampoo
PONDS BB
DOVE CONDITIONER
3
Digital
Wikipedia of hair, Skin & Make-up
Relevant content
Encouraging Results
100+ videos
Our Vision
REFRESHMENT
ANNUAL INVESTOR MEET | 19 JULY 2016
OUR PORTFOLIO
GLOBAL POSITION
INDIA POSITION
TEA
COFFEE
#1
#1
NA
#1
ICE CREAM
#1
#2
10%
E100 Mn today
GREEN TEA
At
5% of tea consumption
Share Gain
Only 1/10th share of a
E1.2Bn Mkt
Consumption Increase
Refreshment as a % of HUL
India
15%
South India
24%
Pakistan
34%
POWERFUL BRANDS
SHARE OF MIND TO
SHARE OF MARKET
TEA
COFFEE
3X
1.2X
ICE CREAM
5X
Tea
Ice Cream
Coffee
2X
1.5X
2X
1.2X
1.4X
1.2X
5X
5X
1.4X
We have the
COMPETITIVE GROWTH
TEA
COFFEE
Volume Growth
2012-2015
ICE CREAM
2015
2015
2013
2013
2008-2012
1995-2008
95
100
105
110
115
Market growth
99
100
101
102
103
Double-Digit CAGR
FY13
FY14
FY15
DIFFERENTIATED TECHNOLOGY
MARKET DEVELOPMENT
PROPRIETARY COFFEE
TECHNOLOGY
Green tea in
long leaf format
Good to medium
flavour & strength
Medium to
CTC leaf
plain
flavour &
medium
strength
Best to good
flavour & medium CTC leaf
strength CTC leaf
& dust
Local grown
plain unique
flavour CTC
powdery dusts
Plain
flavour &
medium
strength
CTC leaf
MARKET DEVELOPMENT
Green Tea
Flavoured tea
BRU: CC
conversion
THANK YOU