Part 2: This centers on an umbrella called SCANNING THE ENVIRONMENT, THUS THIS

HAS TWO MAJOR CHAPTERS ranging from chapter 4 to chapter 5

Chapter 4 ;Environmental scanning and industry analysis
Chapter5: Internal scanning; Organisational analysis
CHAPTER 4
ENVIRONMENTAL SCANNING AND INDUSTRY ANALYSIS
To ascertain the understanding of the above,the following headings will be treated
-Recognise the aspects of an organisation environment that can influence its long
term decisions
-Identify the aspects of an organisations environment that are most stragetically
important
-conduct an industry analysis to understand the competitive forces that influence
the intensity of rivalry within the industry
-understand how industry maturity affects industry competitive forces
Categorise international industries based on their pressures for coordinatin and local
responsiveness
Contruct strategic group maps to asses the competitive positions of firms in an
industry
-identify key suces factors and develop industry matrix
Use publicly available anformation to conduct competirive intelligence
-know how to develop an industry scenario
Be able to contruct an EFAS table that summarises external environmental forces
CHAPTER 5
PART 3
This centers on the subject of STRATEGIC FORMULATION
It is further divided into
Chapter 6-Strategy formulation:situation analysis and business strategy
Chapter 7- corporate strategy
Chapter 8-functional strategy and strategic choice
CHAPTER 6
Thus chapter begins with the concepr of organising environmentzal and
organisation information using SWOT analysis and SFAS matrix.
It thus gives a situational analysis of the concept of SWOT analysis as a form of
stragetic formulation. It explains the generation and the strategic factors in the
analysis of SFAS9strategic factors analysis summary0matrix.
Also it explains how to generate strategic options using the TOWA matrix
The chapter also tens to understand the competitive and co-operative strategies
available to corporations
It further list the competitive tactics that would accompany competitive strategies
The chapter thus attempts to identify the basic types of strategic alliances
CHAPTER 7;strategic formulation;corporate strategy
Generally it runs to discuss the best way for a company to grow if its primary
business is maturing
It begins to throw basic understanding of the three aspects of corporate
strategy.these are;

-growth strategies
-stability strategies
-retrenchment strategies
It further attempts to show the application of these aforementioned strategies to
corporate busimess endeavors
This chapter also identify,explain the basic type of growth;these are vertical and
horizontal growth as well as concentric and conglomerate diversification
Here the concept of portfolio analysis is introduced.this explained using the
BCG9boston consulting group0growth share matrix. It aldo exemplify GE9general
electric0business screen.it alsi discuses the advantages and limitations of portfolio
analysis
This chapter also attempts to deal witn managing a strategic alliance portfolio
The chapter rounded off by discussing the oncep of corporate parenting and
subsequently discuss the requirement of developing corporate parenting strategy.
It also shows the application of portfolio analysis to guide decision in companies
wiyhmultiple products and business.
CHAPTER 8
FUNCTIONAL AND STRATEGIC CHOICE
The chapter begins to idena varety of functional strategies that can be used to
achieve organisational goals and objectives
Here the foundational and contextual meaning of functional strategy is given. Also
various types of functional strategy as;
-markerting strategy
-financial stragegy
-research and development strategy
-operations strategy
-purchasing strategy
-logistic strategy
-human resource management strategy
-information technology strategy
It further give n explicit understanding of what activities andfunctions are
appropriate to outsource in order to gain or strengthen competitive advantage
It further recognise strategies to avoid and understand why they are
dangerous.here strategic choice of selecting the best strategy is designe.it also
ddepicts the process of strategic choice.
The chapter is concluded by depicting various developing policies.thus managing
policy is one way to manage the corporate culture
PART 4
CHAPTER 9