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Demand Management
o Forecasting independent demand
o Planning distribution
o Managing actual customer orders
Sales Plan
Inventory/Backlog Plan
Master Scheduling
o Rough-Cut Capacity Planning (RCCP)
Develop master production schedule > Test against
production constraints > Evaluate > Retest if needed >
Evaluate > Determine final plan
o Output from Master Scheduling Process
An Approved Master Production Schedule (MPS)
o Final Assembly Schedule (FAS)
Supported by the MPS
Represents how products are made to customer
specifications
Can replace MPS in some environments (e.g. engineer-toorder)
Product Volume: Expressed in rates of demand at the product family level. The
demand for your product determines how much youll make.
Product Mix: Determines amounts of each individual product within a family that
should be produced based on the plan.
1. Strategic Planning:
Planning Horizon: the amount of time a plan extends into the future APICS
dictionary
How long would the planning horizon be for the Master Scheduling
process, short of long? Why? Short, the master scheduling process
deals with working the details of the production schedules: lead times,
lot sizing, small capacity changes to individual work centers.
When discussing the planning horizon you can include recent history
with it.
The Business Plan: Long-range strategy typically stated in dollars and grouped
in product families
Includes:
o Revenue, cost, and profit objectives
o Budgets
o Statement of Cash Flows
o Projected Balance Sheet
Market Environment
o Location of Customers and their relationship with you.
o Growth Rates
o Changing needs of the customer
o Economic considerations
Business Environment
o Competitors current and future
o Business growth projections
o Financial resources availability
o Emerging technologies their impact on your plan
o Suppliers
* Be careful about pleasing one group too much which then could
anger another groupbalance is the key for long-term success.
Manufacturing Environments
P/D Ratio
Make-to-Order
Assemble-to-Order
Make-to-Stock
Mass Customization
Engineer-to-order
Process Choices
Process Industry
o Manufacture of any product that can be moved by hydraulic or
pneumatic pressure through pipes/tubes
o Liquids, chemicals, gases
o A raw material undergoing changes via a chemical process
(mixing, sterilizing, fermenting, cooking, combining, etc)
Service Delivery
o Delivered direct to customer that cannot be stored ahead of time.
o Standardized Service: same for all customers
o Customized Service: unique for each customer
Focus on volumes
Reviewed monthly
Benefits
o Connects business plan to departmental activities
o Means to achieve a common goal among different departments
o Realistic production plans are created
Product/Service Hierarchy (Forecast accuracy the best at the top, the worst at the
bottom)
1. Total Company
2. Business Unit
3. Product Family
4. Product Subfamily
5. Catalog Number/Model/Brand
6. Package/lot Size
7. Stock keeping Unit (SKU)
Resource Planning
Bill of Resources
Forecasting Demand
What is a forecast?
Forecast Error
Note: its very important to monitor the accuracy of the forecast consistently
and establish targets to improve accuracy
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Why a Forecast?
Manage/anticipate change
Inventory levels desired level of customer service and safety stock buffers
Capacity
Budgets
Lead-time management
Forecast parameters
o Forecast horizon
o Forecast level of detail (product family? Subfamily? Model? SKU?)
o Forecast periods
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Forecast Techniques
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o Panel Consensus: group of people share opinions about the future and a
facilitator brings the group to consensus. The thought is that the group
makes better decisions than individuals.
Cons:
Lags trends
o Exponential Smoothing
Pros:
Cons:
Lags trends
o Regression Analysis
o Adaptive Smoothing
o Graphical Methods
o Econometric Modeling
o Life-Cycle Modeling
Forecast Data Methods
Extrinsic: from data outside the company e.g. research of economic and
market trends
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Sources of Demand
o Consumers ultimate users
o Customers pay for the product
o Referrers recommend products to others
o Dealers/Distributors resells product to others
o Intercompany purchase product from a business unit within the
company (e.g. between plants)
o Service Parts
Independent demand:
Dependant demand:
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o Trends
o Economic Cycles: recession, booms, depressions, inflation
Good economic cycle = customers spend more money on
purchases
Bad economic cycle = customers spend less money on purchases
o Preference changes of the customer: monthly instead of weekly
shipments, higher quantity orders
o Random Fluctuation: factor is unknown that causes the randomness
Pyramid Forecasting
Roll-Up
o Two Products X and Y
o Product level forecast
X Unit 5,000
Price $10
Y Unit 3,000
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Price $20
Total Units in family forecasted = 8,000 (the manager makes
qualitative decision to increase, or Roll-Up this forecast
to9,000 units)
Average Price = $15
Family-Adjusted Forecast = 9,000 units
Force-Down
Product X
2.
3.
4.
Planned Price Changes: Customers will buy more (higher demand) right
before price increase.
Changes in Sales Force: Hire more sales people = more sales or higher
demand (if market isnt saturated)
New Customers
Government policies
Regulatory concerns
Economic conditions
Environmental issues
Weather conditions
Global trends
Leading Indicators
Calculated risk
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o Blockbuster
o Lifesaver
o Money loser
o Disaster
o Liability nightmare
Focus Forecasting
Assumptions
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Methods
o All forecasting models for all items compared to recent sales history
o Model selected with closest fit to actual sales
o This model will be used to forecast this item this time
o Next time, a different model may be selected
Availability
Consistency
Forecast frequency
Level of aggregation
Customer Partnering
Calendar: decide how reporting will be done every month, periods of four
weeks each no matter the month, number of manufacturing days in a
month/quarter.
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Planning Horizons
o Planning Horizon = length of the period X number of periods
Actual sales NOT just shipments we need to know how much our customer
requested (a.k.a. DEMAND) not how much we were able to produce based on
constraints.
Lost sales record sales that would have been made had we had the product
been available at the needed time.
Customer request date NOT the promised date customer could have decide
to cancel the order if we cant meet their date
Point of data differing extremely out of the norm that will distort the good
data.
Decomposition of Data
Method of forecasting
o Data separated into 4 components:
1.
Trend
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2.
Seasonal
3.
Cyclical
4.
Random
Purify Data
2.
Adjust Data
3.
4.
5.
6.
Project Series
7.
Recompose
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Lack of Participation
Lack of Monitoring
Forecast Accuracy:
Measurements:
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o Standard Deviation
e.g.
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o Demand Filters
Quantity limit setting; when actual demand exceeds the
forecasted demand by more than a specified number of
mean absolute deviations
Process for setting Demand Filters:
1. Select appropriate items with the need for a demand
filter (items with heavy demand or long lead times)
2. Set filter at specific level per management policy
(e.g. one months production)
3. Assign responsibility to a planner (he/she reviews
demand filter defaults every day)
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Order Processing
Substitution products
Change orders
Customer returns
Accurate database
Rapid processing
Allocation
Order confirmation
Reliable delivery
Most current dates must always be entered into the planning system
Priorities management
Performance measurement
Processing of changes
Re-planning
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Demand Management
Order Promising
Service parts
Customer Service
Defining
o Addressing the needs, inquiries, and requests from customers
o A measure of the delivery of a products/service to the customer at
the requested time
o Meeting/Exceeding expectations of the customer
Elements
o Responsiveness
o Reliability
o Courtesy
o Competence
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o Credibility
o Security
o Access
o Lead Time
o Understanding Expectations
o Communication
Sales Cycle
Three Phases:
1. Pre-Sales: Focus on customer expectations
2. Sales:
3. Post-Sales: claims, complaints, returns, replacements, repairs,
etc
Defined Vision
High Standards
Customer surveys
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Integrity
Distribution Planning
Considerations for Distribution
# of stocking locations
Geographical location
Mode of transportation
Ownership of carriers
Cost reductions
Replenishment processes
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Customer Service
o Delivery within lead times
o Buffering in case of increased demand
o Provide necessary variety of products (including samples and display
products)
o Item/Quantity accuracy
Distribution Efficiency
o Minimize transportation/storage costs
o Level production/replenishment orders
o Location/size of storage
o Timely/accurate inventory data
Distribution Function:
o Distribution Center
o Retailer
Distribution Relationships
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Producing Locations
Forecasting by Aggregation
Forecasting by Allocation
More accurate predictions (larger volumes spread over many customers have
smaller forecast error)
More DCs =
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The first few DCs added will cause a major cost savings
Quantitative Factors:
o Inbound shipping costs
o Outbound shipping costs
o Land and building costs
o Taxes
o Labor costs
o Operating costs
Qualitative Factors:
o Customer geographical base
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Push system
o Centralized: what? How many? When? All these decisions made from
one central command
o Push system concepts:
Time-Phased Order Point (TPOP)
Reorder point
o Demand: fairly predictable and constant
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Bill of Distribution
Demand Management
o Represents the connection between manufacturing and the marketplace
Capacity Planning
Material Planning
o JIT manages actual orders in near term
o DRP manages the forecast
Partnerships
Transportation Choices
Freight Management
Transportation Specialists
Multiple Handling
Shipment Tracking
Shipment Scheduling
What is Sales and Operations Planning Process and its relationship within Master
Planning of Resources?
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Forecast includes:
product families
product life-cycle phase changes
3.
4.
Objectives:
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d. Check constraints
e. Establish priorities
f.
g.
h. Output:
Updated financial plan
Recommended action by product family
New production introduction plans
Recommendations for changes in resources
Alternative scenarios for areas not agreed on plus analysis
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Objectives
Make decisions on each product family, accept
recommendations, or determine alternative action
Authorize procurement and production changes
Compare production plan to business plan, make adjustments if
needed
Make decisions for non-agreed-on areas
Review indicators where performance < planned
b. Output
Meeting minutes
Decisions mad Summary
Action plan with due dates and responsibilities
Authorized game plan
Production plan for each product family
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Inputs
o Statement of projected Demand Marketing
o Market Intelligence Marketing
o Actual Sales and booked orders Sales
o Management Targets Management
o Indication of capabilities and capacities Manufacturing or Purchasing
o Estimate of Financial resources required Finance
o New Product information Product Development, Engineering
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Outputs
o Sales plan Marketing and Sales
o Production Plan Manufacturing
o Inventory Plan Materials Management
o Backlog Plan Customer Service
o Financial Plan Finance
o Product and Process Development Plan Engineering
o Workforce Plan Human Resources
Level
a.
Chase
a.
d. No Sales = No production
3.
Combination/Hybrid
a.
b. Example: Ice cream producer; 1 shift per day in slow season, 2 shifts
during busy season
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Backlog
o All customer orders received but not shipped yet (open orders)
o Includes backorders
Backorder
o Unfulfilled customer order or commitment
o Inventory or capacity was insufficient to meet demand
o Does not include all back log
Maximum/minimum backlog
What is a Resource?
Resource Planning
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2.
3.
4.
5.
6.
Facility Startup/Shutdown
Acquisitions
Outsourcing/subcontracting
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Objective
Item Planned
Constraints
Planning Horizon
Time Periods
Planning Focus
Process Output
Relation to Master Planning of Resources
The Master Production Schedule breaks down that month by week and
quantities per individual product
MPS development
Order Promising
2.
3.
Revise MPS
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4.
5.
Publish MPS
Detailed Forecasts
Inventory/backlog targets
Interplant/intraplant orders
Customer orders
Distribution requirements
MPS
Projected Finished Goods backlog levels for Make-to-order and Engineer-toorder items
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First Period
o PAB = Current on-hand quantity + MPS Customer Orders
Available to Promise:
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o If period 1 has an ATP of 2 and the next two periods demand create a
negative ATP of 2 units in period 2, then the necessary quantity of 2
units would be borrowed from current period. Zeros out the ATP for
each period.
Modular BOM
o Options for customized products (Dell Computer)
Super BOMS
o Most widely used BOM
o Catalog number is made up of abbreviated characteristics/components
of end item
o Each option for each component in BOM is given a percentage of how
often its usually chosen
Participate in S&OP
Create/upkeep MPS
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