MARKETING ASPECT

For the business to succeed, it should be given time and effort. The proponent Cake Pops
business must possess the needed creativity so as to be able to provide affordable products
to its customers. The satisfaction of the needs and wants of its customers or target market
must be the main objective of the proposed business.
Marketing aspect is considered the most important because it requires discreet analysis of
the business total demand and supply. This chapter will discuss the demand analysis, supply
analysis, demand and supply gap analysis, marketing program and projected sales.

1. Objective of the market study

The main objective of the Market Study is to determine the existing industry conditions that
may or may not affect the profitability of the proposed product and to understand these
conditions as well as the whole market. It is also a tool to have an insight of the possible
outcomes of certain circumstances that may occur if the product would be out in the market
and to identify whether the demand exists to make the business venture successful.

2. Methodology
The research methodology used in conducting this feasibility study is the descriptive
research method. This research method gives a comprehensive in-depth analysis of the
product being studied. It serves as a fact-finding tool that permits adequate interpretation of
the results of the survey made by the researchers. It is a kind of research method that
provides information about the present situation particularly on the current trend of the
service.
Sources of Data
The primary sources of date used in this study are the questionnaires and interviews form
the customers and owners of small bakery. These questions and interviews are essential in
obtaining valid and accurate date which is often fraud not found in books, magazines,
periodicals, and others.
The secondary sources of date used in this study include books specifically computer books,
dictionaries, other feasibility studies relate to the topic and statistical date coming from
various government agencies / departments.
3. Demand
a. Consumption for the past years
b. Major consumer of the product/services
The students of the Polytechnic University of the Philippines are not different from the other
students outside of the campus as these people always yearn for for something to eat and
seek for satisfaction through the help of food. Cake pops will be highly approved for the
students of PUP because of its affordable and economical price as well as its attractive and
pleasing appearance.

c. Project demand

4. Supply
a. Supply for the past years (imported and locally produce)
b. Projected supply
5. Demand and supply gap and demand and Supply Analysis
6. Target Market

7. Marketing Strategies
1. Product Quality and Style
Cake pops are basically made of cake and coated with icing fixed on the end of a stick so as
to resemble a lollipop. Styles and decoration for cake pops are limitless with different
sprinkles and designs.
2. Brand
3. Packaging
In this study, cake pops are covered with small plastic and tied by ribbon.

B. Pricing
Pricing is considered to be the most critical factor which most often time affect the
marketability of the offered by the business. Pricing will be based on cost plus reasonable
mark up. The terms of payments will be on cash basis only.
C. Places of Distribution
The place of distribution will be at Polytechnic University of the Philippines, Sta. Mesa Manila.
Human Resource Development Management will be having its 29th Management Week at
Polytechnic University of the Philippines, Sta. Mesa Manila; the product will be showcase on
the said event to attract possible customers. The manner of distribution will be from
manufacturer to consumers or customers.
D. Promotion strategy
In promoting the business, the researcher intends to do the following:

Post papers on bulletin boards in school to announce the selling of the products
weeks before the data of the opening. The posting of signboards that state the
services offered.
Discount cards will be given to those who will purchase more than 5 pieces.
Fliers will be given attract possible customers.
Post pictures of the said product on social media to attract online buyers.

E. People (Sellers and Consumers)

The potential buyers of Cake Pops are the students of Polytechnic University of the
Philippines and the researchers will be the sellers.