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Discuss
Is
What
What
Modes
of
Persuasion
Logos
Pathos
Ethos
Persuasive
Techniques
Appeals
Emo;ons
Fears
Desire
to
seem
intelligent
Need
to
protect
their
family
Desire
to
t
in,
to
be
accepted,
to
be
loved
Desire
to
be
an
individual
Desire
to
follow
a
tradi;on
Desire
to
be
wealthy
or
save
money
Desire
to
be
healthy/look
good
Desire
to
protect
animals/the
environment
Patrio;sm
Persuasive
Techniques
Evidence:
Makes
the
reader
see
the
author
as
knowledgeable
and
the
argument
as
more
logical
or
reliable.
Examples:
Sta;s;cs,
expert
opinions,
research
ndings
Persuasive
Techniques
Rhetorical
ques;ons:
Ques;ons
asked
for
eect
only
Example:
Do
we
want
our
children
growing
up
in
a
world
where
they
are
threatened
with
violence
on
every
street
corner?
Persuasive
Techniques
Humor:
puns,
irony,
sarcasm,
sa;re,
jokes.
Dismisses
opposing
views
and
provides
a
more
engaging
and
friendly
tone.
Jargon:
by
using
specialized
terms,
the
author
can
appear
to
be
an
expert
to
the
audience
Formal
language:
makes
author
sound
knowledgeable.
Makes
argument
seem
more
reasonable
and
balanced.
Colloquial
language:
Appears
friendly.
Persuasive
Techniques
Repe;;on:
reinforces
the
argument
Hyperbole:
Emphasizes
points
through
exaggera;on
Allitera;on
and
Assonance:
Adds
emphasis
to
major
points
makes
them
more
memorable.
Imagery
and
gura;ve
language:
Paints
a
word
picture,
makes
a
point
visually,
appeals
to
emo;ons
Example:
Canada
is
a
fabric
woven
of
many
colors
Persuasion
Ac;vity
Todays
educa;on
system
is
inadequate
for
the
needs
of
todays
society.
Agree
Disagree
Allans
table
Yales
table
Roses
table
Joys
table
Ranas
table
Edwards
table