Product Management

New Product
Design
Report
Submitted to
Sir,Shahid Inayat

Submitted by

Faizan Aziz

)
Aziz Khan
Muhammad Taha
1

(SP13-EX-0064)
(

CONTENTS

Introduction

03

Marketing Analysis

04

Product Design

07

Commercial Plan

09

Product Manual

15

Product Documents

16

Conclusion

17

Introduction
We approached our design by considering all possible effort to making this product
design to completion and subjected to analysis using different ingredient.

The design process of the Digestive Water is iterative and is based on various
Ingredient processes depending upon the availability, cost and other such factors.
So the design process focuses on following.
Safety, salability, Strength, Performance, Standardization, Cost, Usability and Life of Product,
Aesthetics,

The design objectives set out to be achieved were three simple goals applied to every component of the
Water: durable, Good Quality, and high performance, to optimizing the design by avoiding over
designing, which would also help in reducing the cost.

We proceeded by setting up the budget for the project. Throughout the design process we distributed the
budget in such a way that if we assign more money to one Product, we reduce that amount from some
other Design

Marketing Analysis
Market Size
Introduction:
The growth of Pakistani dieting plays a significant role in the growth of digestive
treatment. Consumers are attracted by the offers of pizza and burger restaurants
and increased their consumption of junk food over the review period. The growing
young population is the major target group for companies dealing in digestive
treatment.
Digestive products are expected to grow over the forecast period due to the
increase in the young population. Young consumers will become fond of late-night
snacking and increase their consumption of pizzas and burgers, ultimately proving a
supporting factor for growth in digestive treatment. Rising awareness among
consumers through media campaigns will also play a vital role in the growth.
Initially we are producing 1000 units so that our market is initially Karachi so that
we can observe the behavior of our customer our digestive water it will be available
in retail shop, mini mart &big super markets our expected unit of sales is 900 units
initially.
For all ages especially
Youngster
Male Female
Life Cycle & Family Size - Doesnt matter

Market Growth
Sales Promotion through Advertising
Advertising starts from the ground up like BTL & ATL and ultimately promoting our
products at multiple levels. Promotion will be initiated by the manufacturers or
suppliers of the products and as well as by own hands. Initially the Product demand
will be establish best at a local level. But do they know the people who live in that
area where buying power relatively strong, business will be grow there.
Customers are much more likely to trust you, running a targeted promotion like mall
activities, public awareness, rather than a company reaching out to millions of
people at once. Your promotion becomes the bridge to the customers mind that the
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product crosses and you become the direct face of the product. Thus product
demand is starting to become a lively entity.

Showing the product of

Everyone has come across a free sample before and chances are, everyone has
gone and tried the product being featured. Whether its food, a toy for children or
technology; it cant be denied that sampling the product is a great way to generate
interest in a potential customer. Product demand relies heavily on one on one
experience with a product. If a customer has a great memory of the product or a
unique buying experience, they will tell friends and family about it. Providing
samples simultaneously enhances the purchasing experience, and connects
potential customers with the product. However, keep in mind that it can cost money
at time but sometimes you have to spend money to make money. This is a great
way to do that.
Lowering Prices
Yet another way to spend money in order to make it, is to drop the price of the
product. If you can afford this, this is a sure shot at ensuring product demand. This
is always a risky move and will promote competition in your competitors. Thought
must be given to the amount that will be taken off of the product and it is always
important to consult promotional guidelines as not to get into trouble. However, if
you make this work, this is the one of the easiest ways in the book to increase
product demand. Especially if you believe in the product.
Add to your already amazing product
By creating product to an already amazing product, you are not only enhancing its
use but also securing it a firm place in the market. Extra devices such as something
to protect your product, something that maximizes your products use or something
that warps your product a little are an essential marketing strategy. Make your
product dexterous and versatile. If it can be used in more that one place at any
given time, you are practically ensuring product demand. The more places people
are seen using your product, the more free advertising and promotion you are
getting.
Quality, quality, quality
These days the manufacturing process of products is usually outsourced to
developing countries for lower prices. This is a great way to cut costs, but quality of
the product must be maintained. Remember, you dont want to sell more products
because they keep breaking and need to be replaced. You want to sell products
because there is a high demand for them. The bread and butter of product demand
essentially is quality. High quality products make people feel secure about their
purchase. This keeps them coming back.
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Create a world within your product

By taking the aforementioned tips into consideration, you will ensure your
customers will get a great product like digestive syrup. In further posts, we will go
into these steps in great detail. However, once you reach a high product demand
the most important step of them all is to be able to sustain it.
Industry Structure:
Competitors:
Our Main competitor is ENO Salt which anti acid but we are offering a digestive
water which easy to digest with value ingredients which competitors edge

Competitive Price and enhanced product quality to capture the market

Effective marketing for increased company popularity in the initial stages
Innovation and improvisation for better performance with changing time
spans
State of the art media and advertising options for the most effective product
promotion

Distribution &Retail Dynamics:

Producers, Suppliers than whole seller finally retailer will be our distribution
dynamics
Retail Shops
Mini Mart
Super market
Restaurants

Product Design
Consideration Point
After a long time search now we are introducing Digestive Water which
helps in digestive system here we are highlighting some point of view for
this product design.

1)

Functionality

2)

Sustainability of Performance

Eating a healthy wellbalanced diet is the foundation for our optimal

health
Basically Digestive Water mean function is
Effective in acidity after meal also useful
indigestion. The ingredient of Ginger & Lemon
drop which help in relieve upset stomach & flatulence within
15 minute

Our new products undergo an environmental sustainability

assessment where relevant, using LCA Life-Cycle-Assessment that
enables product development & environmental performance of a
product faster and much earlier in the design process. There is no
Artificial color its contain pure nature highgyene water with lemon
& ginger, Mint also salt Ingredient includes it. no side effect OR any
cause.

3)

Usability

This water contains digestive enzymes, which are natural substances

needed by the body to help break down and digest food. It is used
when the stomach cannot make or does not release enough digestive
enzymes into the gut to digest the food OR feeling Indigestion. You
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can take one 200 ml bottle after meals OR as directed by the

physician.

4)

Aesthetics

Aesthetically, the Digestive Water bottle design in pure plastic form

which base on BPA (bisphenol-A) may be linked to human
health problems also this bottle design strategy is normal
water bottle which no confusion to buy it..

5)

Safety

Digestive Water feature were first implemented by keeping

on mind the safety requirement of the event the first primary safety &
security standard focused on during design was maintaining the
proper tested raw material including Active material also bottle plastic
quality ingredient include it ,bottle can easily discard.

6)

Resaleability

Digestive Water distribution system focus on strong marketing

strategy which is based on marketing mixed four Ps.

7)

Life of Product

Our goal is for our products to be not only tastier and

healthier, but also better for the environment along
their value chain. To improve the environmental lifecycle impacts performance of our products, and the
sourcing of ingredients through to what happens at the
end of a products life.

8)

Combination

Digestive Water is only one flavor which is Lemon with ginger while
there is no other combination.

Formula:
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Honey
5%
Black Pepper
5%
Dry Ginger
1.9%
Concentrate of Lemon 5%
Water
75%
Ginger Syrup
8%
Salt
0.1%

Commercial Plan
Commercial launch is a critical and complex period in the Life Sciences product
lifecycle. The transition from clinical development to commercial operations can
seem overwhelming as companies face considerable challenges in transforming
from an R&D-driven organization to one focused on achieving in-market business
and commercial excellence.
Companies are also taxed with internal and external challenges to change, as this
process is a multi-year effort, and organizations may have constrained human and
financial resources. New business models need to be devised & implemented,
market demand is not yet known, and entire new teams will need to be formed with
no clear indicator of how or how well they will work.
Core to successful launches is preparing the company for a whole new raft of
capabilities, processes, and relationships. Keen fact- finding, assessment, strategy
and planning all become vital to getting the job done right. Additionally, the skills
needed to plan and drive a transformation are often vastly different than those
required in a successful R&D or post-launch commercial operation. Too often, Life
Sciences companies in transition are short-handed in the specific experts that have
experience in the transition phase.

Collaborative - Maxiom Group Life Sciences provides companies with the indepth experience, insight, and capabilities they need to successfully market
new products. We focus on:
Creating the right strategy
Crafting comprehensive plans based on our proven methodologies
Assessing the road ahead to mitigate risks and capitalize on opportunities
Providing experienced professionals with the technical expertise to make the
transformation successful at every stage

Commercial Launch Assessments: Assess measure and analyze readiness for

launch, including your capabilities, supply chain, partners, resources, plans and IT.
Integrated Launch Strategy and Planning: Define and identify every aspect of
the transition using our proprietary planning tools, ensuring that every detail of the
transformation is identified, prioritized and risk-assessed as well as budgeted and
scheduled.
Supply Chain Launch Planning: Identify, analyze and define all activities,
capabilities and relationships required for supply chain management, including
procurement, manufacturing, inventory, distribution and third-party relationships
(e.g., 3PL, CMO). Commercial Launch Information Management: Plan, deploy and
manage key information technologies to support the launch transition, including a
commercial data warehousing, BI implementation, analytics design, operational
applications, ERP and commercial information architecture assessment and
planning.
Compliance Management: Ensure all processes, systems, information, governance
and risk evaluation and mitigation strategies (REMS) are compliant and auditable to
Federal and State regulations.
Launch Management: Execute and actively manage day-to-day activities of the
launch to ensure success as well as continuous measurement and improvement.
Activities include budget and analysis, IT design and implementation, and project
management.

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Vendors: local bottle makers,wholeseller,

Materials: Honey, Black pepper,Lemon,Ginger

Cost: Rs:30 Each pack

Purchase Plan: Purchase from local vendors in mention materials,from

wholesell market located saddar,Sabzi mandi

Logistic Plan

11

Warehousing

12

Quality Plan

13

Defense

Cilfton

Gulshan-e-Iqbal

North Nazimabad

Where we cant:

Negative area like liyari,sujani,Gadap town like low capacity areas.

Distribution Plan

14

Imtiaz(All)

Naheed

Hyper Star

Aghas

Chase(All areas)

Mini Marts

Area Retailers Shop

Product Manual
Product Picture
We choose normal Drink water bottle which base on consumer standard
under following are picture for the reference.

How to use water?

Take 200 ml Bottle after
Shake Well before drinkfor
sensitive case as directed by the physician.

Safety / Warning
Refrigerator after opining & consume within 1 days.

15

Meal

Product Document
Ingredient
The ingredient of which help in reliving indigestion & flatulence

Ingredient
Honey??? Black Salt??? Dry Ginger???? Concentrate of Lemon??? Soda
Water????

Benefit
This water contains digestive enzymes, which
are natural substances needed by the body to help break down and digest
food. It is used when the stomach cannot make or does not release
enough digestive enzymes into the gut to digest the food OR feeling
Indigestion.

Limitation
Normally use this water after meal but no side
effect OR for sensitive case as directed by the physician.

CONCLUSION
16

The B-Focuss team used the finite element analysis base to evaluate, create, and modify the best
Digestive Water design to achieve its set goals. The main goal was to simplify the overall design to
make it more good Quality without sacrificing performance and durability. The result is a lighter, faster
and more standard New Digestive Water

17