FARMER MARKETING COLLECTIVE DAMAN KACH MALAZAI

DISTRICT KILLA SAIFULLAH

BUSINESS PLAN FOR THE YEAR 2013

1. General Description of the Business
Objective:
The purpose of the FMC Daman KachMalazai, District KillaSaifullahis aimed at improving the
income that the members make on the sale of their apricot.
Members:Naseebullah,
Musa
Jan,
Asmatullah,Naqeebullah,
MohammadRafiq,Muheebullah,AbdulNafay,Mohammad Anwar,Khairullah,Inamullah,Obiadullah
Shamsullah,NoorZalam, Mohammad Shafy and Attaullah

2. Production Plan
The seasonal calendar shows that the Carrots harvesting starts by thestart of Juneand
continues till the end of July. The FMC members plan to harvest their crop in June (30%) and
July (70%). Apricot would be sold soon after harvesting.
Production: The members agree to market their produce through the FMC as given below:
S.
Name
of
the Quantity
of S.
Apricot
Quantity
of
#
Member
Apricot
#
Carrots
1
Naseebullah
1020
9
Khairullah
550
2
Musa Jan
800
10 Inamullah
1100
3
Asmatullah
550
11 Obiadullah
500
4
Naqeebullah
750
12 Shamsullah
400
5
Moahmmadrafiq
650
13 Noor Zalam
450
6
Muheebullah
400
14 Mohammad Shafy
630
7
Abdul Nafay
1200
15 Attaullah
520
8
Mohammad Anwar
420
Total bags: 9940
The total volume of apricot to be sold through the FMC will be 9940. The FMC management has
decided to sell Apricot in Quetta,Multan and Faisalabad wholesale markets. After the three
market visits the FMC GB has decide that the FMC member will market their product 80% in
Quetta 14% in multan and 6% in Fiasalabad ,the reason of 80% product sell in Quetta market is
the low loses of card boxes in mazda 3 to 5% as compare to other two markets the loses is 5 to
10% in mazda, after the sell of product the FMC member will not any problem in cash payment
by the commission agent .

3. Planned Activities
The FMC has decided to sell apricots in QuettaFaisalabad, andMultanfruit and vegetable
wholesale markets.if rates were good. The members/farmers will deliver apricot at a collection
point from where the produce will be loaded onto truck and transported to the wholesale market.
Transport: The FMC has identified a goods forwarding company. The company will provide
transport. Freight will be paid at the destination. Transport from the farm to the collection point
will be arranged by the members themselves.

Packaging: The apricotswill be packed in 8 kg cardboardcartons.The members will arrange

packaging at their own and deliver apricotsat the collection centre in packed form.

4. Marketing Plan
The harvest calendar shows that harvesting of carrots will start from 15 JUN and will last up to
July. The marketing plan has been developed accordingly as follows:
Disposal Markets
Multan
Quetta
Faisalabad
Total

JUN
350
3000
240
3590

Monthly Volume (cartons)

July
1000
4850
500
6350

Total
1350
7850
740
9940

Marketing arrangements: The Commission Agents generally do not sign formal agreement but
verbal understanding is developed for doing business. Accordingly, suitable commission agents
would be identified based on their business reputation through Project support and direct
contacts.
Transportation:the transportation will be increased and decreased
Disposal Markets
Expected Transportation and commission
Multan
Quetta
Faisalabad

Transportation(Rs/carton)
55 in mazda
23 in mazda
65in mazda

Commission
8%
10%
8%

Price: After the pree market visit the prices of deferent Market are as under ,in Jun and July the
mentioned prices is expected when the FMC Killasaifullah product is start.
Disposal Markets
Expected Prices (Rs/carton)
June
July
Multan
630
550
Quetta
550
480
Faisalabad
580
500
Marketable Volume: Members agree to sell 9940boxes of apricots through the FMC. The sale
will be made through a commission agent in Quetta ,Faisalabad, Multan,.fruits and vegetable
wholesale market. After the pree market visit the FMChasdecied to sell their product in Quett
80%,14% Multan and 6% in fisalabad if the prices is up don the the product sell shedoule will be
change it defended on prices.
Packing: The commission agent has suggested that normally apricots are offered for sale in 8
kg cardboard boxes. Accordingly, the farmers/members will arrange card boxes at their own.
The FMC will facilitate contacts with the manufacturers/suppliers cardboard boxes.The farmers
are expecting that the project will contribute 50% in cardboard boxes.

5. Management Plan
TheFMC management is the Executive Committee comprising of the President, Secretary and
Treasurerwhich will be responsible for management of the marketing plan. The business plan
will be approved by the GB (General Body which is all members of the FMC) and progress will
also be monitored and evaluated.

6. Financial Plan

Share Capital: The share capital will be collected the rate of Rs.2000 per member. The total
amount collectedas share capital thus comes to Rs.30,000/Note: The members will collect more amount and when required.
Members Contribution: Membersagree to contribute 10% of their sales apricot towards the
capital of the FMC so that it can emerge as a sustainable enterprise in the near future. Members
also agree to mobilize financial resources through their own contribution to generate working
capital as and when so required.
Cash Flow
Item

Jan

Feb

Mar Apr

May

Jun

Jul

2,111,500

3,300,000

Cash Inflows
Share Capital

30,000

Working Capital
Sales
10% Members
Contribution

179,673

277,625

2.291,173

3,577,625

Sales payment
to members

1,796,730

2,776,250

Transport

111,050

211,250

Commission

203,720

312, 500

Total Outflows

2,111,500

3,300,000

179,673

277,625

209,673

487,298

Total Inflows

30,000

Cash Outflows

Net Cash
Flows

30,000

Cumulative
Net Cash
Flows

30,000

7. FMC Profit/Loss Estimation

Total income
Rs.487,298

Variable/ Direct costs

Rs.35,000
Fixed/Indirect costs

Surplus
Rs.452,298

Aug

Sep

Oct

Nov

Dec

*Stationery, telephone & other expenses (estimates)

Note: During the first operational year FMC administrative and operational cost will be
zero due to no salary & wages, no rentals, etc. Also it will be learning year. The position will
change next year.
The business plan was presented and discussed in the General Body meeting held
on.
Approved.

Signature President..
Signatures General Secretary.