BRM - Module 30 Lecture

Lesson Plan Guideline
Superior University
Business Research Methods

Module Handbook
TABLE OF CONTENTS
Sr.
Contents
Page #
1

No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
Course delivery arrangement

Course instructors
Course introduction
Course aims
Course coverage
Student gain
Teaching and learning methodologies
7.1. Lectures
7.2. Case studies
7.3. Class activities
7.4. Presentations
Assessments
8.1. Quizzes
8.2. Exam Papers
8.3. Assignments and projects
i. Weekly assignments
ii. Final-Term project
Lecture plan
Grading of course
Academic and disciplinary policies
11.1. Late submissions
11.2. Absenteeism
11.3. Scholastic honesty
11.4. Plagiarism
11.5. Cover sheet
Class rules and regulations
Assessment GPA and percentages
Appendixes
i. Sample cover page
ii. Sample Research Paper
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1. Course Delivery Arrangements

2.
Course
Credit Hours
Lecture Duration
Semester
Duration
Business Research Methods

3
3 hours per week
15 weeks
Course Instructors
Module Leader
Prof. Dr. Ch. Abdul Rehman
Name
Module Tutor
Name
Contact
Information
Room and
Building
Consultation
Hours
1.
2.
3.
4.
1.
2.
3.
4.
Khansa Irem
Shabnam Khan
Nadia Nasir
Muhammad Shafaat Saif
khansa.irem@superior.edu.pk
Shabnam.khan@superior.edu.pk
Nadia.nasir@superior.edu.pk
muhammad.shafaat@superior.edu.p
k
ANCRD / Admin Block
11:00 am - 12:30 pm
02:00 pm - 03:00 pm
3. Course Introduction
The module of business research methods is designed to acquaint
students with the concept of research, its linkage with business and
application of subject matter in real-life situation. The course will help
students
in
learning
basic
concepts,
theories,
paradigms
and
methodological issues of research. Students will get to know different

research methods especially in business and get familiar with some
practical instructions reflected to the business research possibilities and
how to plan research work fulfilling both academic and practical
endeavours. By becoming familiar with the research process in practice,
students should be more confident and competent in evaluating and using
research results in their specialist areas.
Program:
4.Semester:
Pre
Requisites:
Follow Up:
Text Book:
Sessio
n:
Quantitative Techniques in Business
Thesis and consultancy project
Business Research Methods by Bryman and
Bell
Research Design: Qualitative, Quantitative and
Mixed Methods Approaches. By John W. Creswell
C
o
u
r
s
e
Aims
This module provides a broad overview of research methodology for

postgraduate students in business and management. The module has
following specific aims:
To introduce the basic philosophical and methodological approaches

currently
used
as
foundation
for
research
in
Business,
Management and Social Sciences.
To develop the skills of literature review by giving practical exposure

to locate and review literature through reading, argumentation
analysis and annotated bibliography.
4
To provide a comprehensive understanding of quantitative research

and develop their skills in different areas like operationalisation,
quantitative methods and reliability and validity of the data.
To provide a comprehensive understanding of qualitative research

and develop their skills in using qualitative methods to identify
problems and provide solutions using thematic analysis.
To develop a sound understanding of mixed method research and its

application.
To provide a comprehensive knowledge about research design,

ethical issues relevant to the conduct and publication of research
and preparing research proposal.
5. Course Coverage
Key topics included in this course are as follows:
1. Introduction to business research methods
i. What is research?
ii. Theory, levels of theory and its development process
iii. Classification of research
2. Research paradigms
i. Philosophical assumptions
ii. Elements of research process
iii. Methods of inquiry
3. Literature review
i. Process of literature review
ii. Analysis and synthesis
iii. Annotated bibliography
iv. Referencing
4. Quantitative techniques
i. Quantitative research process
ii. Concepts and their measurement (operationalisation)
iii. Reliability and validity
iv. Sampling
5

v. Quantitative data collection methods
5. Qualitative techniques
i. Qualitative research process
ii. Reliability and validity
iii. Qualitative data collection methods
iv. Qualitative data analysis
6. Mixed methods
i. Rationale for use of Mixed Methods Research
ii. Major types/approaches of mixed methods research
iii. Data collection methods in Mixed methods research
iv. Mixed methods research analysis
7. Research design and ethical considerations
i. Components of research design
Introduction of research design
The purpose statement
Research questions and Hypothesis
Research methodology
Definition , Limitations and Delimitations
ii. Ethical considerations
6. Students Gain
Teaching and
learning
methodology
Classification
Assessment
Knowledge and Comprehension

At the end of this module,
successful students will be able to
understand and comprehend:
The basic concepts of

research, research paradigms
and philosophical
assumptions.
Literature review and critical

analysis
Approaches of research
methods: quantitative,
qualitative and mixed method
Components of research
design and ethical
considerations linked to
conduct and publication of
research
Students gain knowledge

and understanding
through lectures and selfdirected study. Specific
case studies and class
activities will be used to
enhance their
understanding of the
concepts. Comprehension
will be improved through
various written
assignments.
Students knowledge and

understanding will be
assessed through: quizzes,
class assignments of varying
lengths; oral presentations;
final term project and exam
paper.
Written reports,
presentations, and
resource based learning
will help students in
strengthening their
research skills and
applying those skills to
achieve various academic
endeavours
Students practical skills will

be assessed by: written
reports; presentations;
weekly assignments and final
term project.
Application and Skills

At the end of this module, the
successful students will be able
to:
Formulate a research problem
on the basis of prevailing gaps
in existing literature
Develop literature after
reviewing and analysing it
Conduct quantitative research
Conduct interviews and
interpret those interviews
using thematic analysis
Develop a research proposal
Analysis and Synthesis

At the end of this module, the
successful students will be able
to:
deploy analytical skills in the
completion of a research
proposal
summarise and synthesize
information from a variety of
sources
produce reasoned arguments,
justifying conclusions drawn
Students will learn

summarising and
synthesising skills through
participating in lectures
discussions, case sessions
and self-directed study.
Analytical skills will be
learnt through the critical
analysis of published
research papers, class
assignments and projects.
Students analysis and

synthesis skills will be
assessed by: assignments,
projects; critical analysis of
published research papers;
development of a research
proposal and analysis of case
studies
7. Teaching and Learning Methodology

7.1 Lectures:
Lectures seek to make accessible to students the module and programme
aims in addition to crucial background and factual knowledge. Interactive
lectures will introduce the concepts, theories and application of the
subject using relevant examples. Students will be asked questions and are
expected to discuss material from previous weeks. Handouts will outline
the principles of the methods and give examples related to different
research techniques. Students would be free to ask any question related
to the subject matter during and after lectures.
7.2 Case studies
Various case studies will be provided to students so that they can
understand and analyse various concepts and issues related to academic
and practical research. This will help them in relating theoretical concepts
to practical situations and also in developing their analysis and synthesis
skills.
7.3 Class activities
Different types of activities will be used in the class not only to enhance
students learning but also to stimulate their interest towards the practical
application of the topic/s. Class activities include: individual and group
discussions,
reading
and
analysis
based
activities,
extempore
presentations, role playing, etc.

8

7.4 Presentation:
Formal and informal presentations will be conducted in class to allow
students to gain constructive feedback from their course instructors and
peers regarding their assignments and projects. This is also the way
through which students can demonstrate and improve presentation skills.
8. Assessments
8.1 Quizzes
To ensure the increased learning and memorisation of lectures by the
students the scheduled and unscheduled class quizzes will be carried out.
8.2 Exam Papers
Mid and final term exams will be conducted in order to evaluate the
students learning and their understanding of the concepts. Exam paper
will help in assessing the knowledge, comprehension, analytical and
synthesis skills of students (sample papers are attached in annexure b).
The detail of the content coverage in each term paper is discussed below:
Content coverage
Weightag
e
Mid-Term Paper
Objective
Subjective
Introduction to research methods

06 marks
12 marks
Literature Review
07 marks
08 marks
Quantitative Research
07 marks
10 marks
Total
20 marks
30 marks
Brief description of Objective and Subjective parts:
Objective part of the paper may contain all or any of the
components given below:
T/F, MCSs, Short Questions, Labeling Diagram, Matching columns,
Short Scenarios.
Subjective part of the paper may contain:
Detailed questions, Case study
Final-Term Paper
Objective
Qualitative Research
Mixed Method Research
Research Design
Pre-mid content
Introduction to research (3 obj, 5
sbj)
Literature Review
(2 obj, 5
sbj)
Quantitative research
(3 obj, 5
Subjective
07 marks
10 marks
05 marks
20 marks
20 marks
15 marks
08 marks
15 marks

sbj)
Total
30 marks
70 marks
Brief description of Objective and Subjective parts:
Objective part of the paper may contain all or any of the
components given below:
T/F, MCSs, Short Questions, Labeling Diagram, Matching columns,
Short Scenarios.
Subjective part of the paper may contain:
Detailed questions, Case study
8.3
Assignments and projects

i. Weekly assignments
Assignment 1
Understanding components of a research article
Objectives
By the end of this assignment, students will be able to:
Comprehend the main components of research article
Prepare a descriptive document of 2000 words on each of the article provided in the
class and describe his/her understanding on the areas given below:
Guidelines
Your report should discuss the following components in detail. :
a. Abstract (explain each question given below in 2-3 lines)

What do you understand by the abstract?
Which key areas did you find in abstract?
Number of words in an abstract
Opening and closing pattern of an abstract
o
o
o
o
b. Introduction (explain each question given below in 3-4 lines)

What are the key areas discussed in the introduction part?
What is explained in the background of research article?
How selected variables are explained ?
Is there any gap presented in the introduction? If yes what is it?
o
o
o
o
c. Literature Review (explain each question given below in 2-3 lines)

o
o
o
o
Which key areas you find in literature review?

Is there any debate on theoretical or conceptual framework?
Has the researcher presented any justification on the selected
variables?
Is there any hypothesis or research question in this section?
d. Methodology (explain each component given below in 2-3 lines)

Which key areas did you find in methodology part?
How the researcher has explained the following:
o
o
description of respondents
Method of data collection
Sample size
10
Sampling technique
Validity and reliability of the research data
Data analysis techniques
e. Analysis
What are the key areas explained in analysis with regard to:
- Acceptance or rejection of hypothesis for quantitative data
- Developing themes from qualitative data
f. Discussion
What are the key parts of discussion?
Overall summary of the article

Justification on the obtained results
Future research directions
Limitations
g. References
o
Difference between in-text and end-list referencing
Evaluation Criteria
Marks: 20)
(Total
Sr.
#
1
2
3
4
5
6
7
Contents
Abstract
Introduction
Literature review
Methodology
Analysis
Discussion
Referencing
Marks
2
4
4
3
2
4
1
Instruction:
It is an individual assignment that has to be submitted in the form of hard copy to your
course instructor on given date and time.
Assignment 2
Comparison of Research Articles on the Basis of Elements of Research

Process
Please read the articles that are provided to you in the class thoroughly and prepare a
comparison chart on the basis of elements of research process.
11
Objectives
Understand the role of research paradigms
Identify the elements of research process and compare research articles on the
basis of research elements
Guidelines
Your comparative table should contain:
a. Brief description of each article (300 words)

b. Comparison chart with justification for all elements that you have chosen
for each article (1000 words)
c. Accuracy of Document
o
Font Size (12)
Heading (14 + Bold)
Sub-Heading (12 + Bold)
Font Style (Times New Roman)
Line Spacing (Single)
Alignment (Justified)
Spelling and Grammatical Accuracy
d. Referencing (In-text and end-list)

Evaluation Criteria
Marks: 20)
(Total
Sr.
#
1
2
3
Contents
Marks
Brief description of each article

Comparison chart with proper justification
Referencing
6
6
4
Formatting, Grammatical and Spelling
Instruction:
It is a group assignment (consisting of 3 members) that has to be submitted in the form
of hard copy to your course instructor on given date and time.
12
Assignment 3
Annotated Bibliography
Please find out at least 15 to 20 articles related to your selected topic, read those articles
thoroughly and prepare an annotated bibliography.
Objectives
Understand how to locate research article(s)
Assemble and organise literature using annotated bibliography
Guidelines
Your annotated bibliography should contain:
Contents
Reference
Aim/ purpose
Article type
Method/approaches
Findings/conclusion
Relationship to topic/sub-topic & other articles
Strengths
Weaknesses
Description
Minimum 2 strengths
Minimum 2 weaknesses
Evaluation Criteria
Marks: 10)
Sr.
#
1
2
(Total
Contents
Content coverage
Quality of description
Relevance
Comprehension
Analysis and synthesis
Marks
2
(2)
(2)
(4)
Instruction:
Assignment 4
Writing Literature Review
Please write down a literature review of at least 1500-2000 words on the basis of
selected articles in the previous assignment.
13
Objectives
Understand the value of literature and its sources
Write literature review using argumentation and critical analysis techniques
Guidelines
Your literature review should contain:
a. A comprehensive discussion including

o Contextualisation
o Discussion on selected variables
o Critical review of literature
o Hypotheses development
o Effective organisation of literature
b. Accuracy of Document
o Font Size (12)
o Heading (14 + Bold)
o Sub-Heading (12 + Bold)
o Font Style (Times New Roman)
o Line Spacing (1.5)
o Alignment (Justified)
o Spelling and Grammatical Accuracy
c. Referencing (In-text and End-list)
Evaluation Criteria
Marks: 25)
Sr.
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1
2
3
Contents
Literature Review
a)
Discussion on selected
variables
(7)
b)
Contextualisation
(4)
c)
Hypotheses
development
(4)
d)
Effective organisation of
literature (2)
Referencing
Formatting, Grammatical and Spelling
(Total
Mark
s
17
5
3
Instructions:
14
Assignment 5
Mystery Shopping
Identify two brands (2 large scales and 2 medium/small scales) in pharmacy, restaurant
or super store businesses, design a structured observation form assessing the service
quality of the selected business, perform data collection and present a descriptive report
consisting of comparative analysis.
Objectives
Understand the process of conducting quantitative observations
Prepare a research report based on quantitative observational data analysis
Guidelines to prepare your report:

a. Introduction: Explaining the background and objectives of your work
b. Rationale: Introduction and justification for the selection of particular
businesses
c. Observation sheet: The observation sheet finalised for mystery shopping
d. Data collection process: Briefing about how did you conduct mystery
shopping.
e. Analysis and findings: Provide descriptive analysis and present findings of
the study with appropriate suggestions
f. Report writing: Report must be of 3000-3500 words (excluding references
and appendices) including title page, table of contents, acknowledgements,
above mentioned components and a concise conclusion on the service quality
of the selected business (references and appendices are mandatory)
g. Accuracy of Document
a. Font Size (12)
b. Heading (14 + Bold)
c. Sub-Heading (12 + Bold)
d. Font Style (Times New Roman)
e. Line Spacing (Single)
f. Alignment (Justified)
g. Spelling and Grammatical Accuracy
Evaluation Criteria
Marks: 30)
Sr.
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1
2
3
4
5
6
7
(Total
Contents
Introduction
Rationale
Observation sheet
Data collection process
Analysis and findings
Report writing
Formatting
Marks
4
4
5
4
8
4
1
Instruction:
15
Assignment 6
To Conduct an Interview on a Research Problem of Interest

Description
This assignment is about selecting a research problem, conducting 5-6 interviews to
collect qualitative data on the chosen research problem and presenting results after a
thorough thematic analysis.
Objectives
By the
end of this assignment, students will be able to

Understand the process of conducting qualitative interviews
Analyse the interviews through thematic analysis
Prepare a research report based on qualitative data analysis
General guidelines:
In undertaking the interview (audio or video recorded), students are expected to detail the entire
process including details about the interviewee selection, the interview schedule, the conduct of
the interview, the transcription or write-up process and the post interview analysis. Students need
to explain the rationale for asking their particular questions and to provide details about how the
interview went in terms of keeping the topic on track, probing and other interventions. In terms of
analysis, it is expected that students will conduct thematic analysis. The appendix (not contributing
to word count) regarding the interview schedule and transcribed materials should be submitted by
the students. The interview can be of 20 to 30 minutes length and audio or video recorded
Guidelines to prepare your report:

h.
i.
j.
k.
l.
m.
n.
o.
p.
Introduction: Explaining the background and objectives of your work

Rationale: Justification of topic and the interview method you selected
Details of entire process: Stepwise briefing of whole process of interview
Interview schedule: The questionnaire finalised to ask interview with probe,
prompts
Data collection process: Briefing about how did you conduct the interview
Transcription: The write-ups of the interviews conducted.
Post interview analysis: The thematic analysis done on the basis of
interview transcripts.
Report writing: Report must be of 3000 words (excluding references and
appendices) including
title page, table of contents, abstract,
acknowledgements, above mentioned components and a concise conclusion
Accuracy of Document
h. Font Size (12)
i. Heading (14 + Bold)
j. Sub-Heading (12 + Bold)
k. Font Style (Times New Roman)
l. Line Spacing (Single)
m. Alignment (Justified)
n. Spelling and Grammatical Accuracy
Evaluation Criteria
Marks: 25)
(Total
16

Sr.
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1
2
3
4
5
6
7
Contents
Introduction
Rationale
Data collection procedure
Transcription
Post interview analysis
Formatting
References
Marks
4
3
5
4
7
1
1
Instruction:
ii.
Final Term Project
To Develop a Research Proposal for an approved research problem

Write a research proposal for a specific problem of research as per the guidelines given
below
Objectives
Prepare their own research proposal
Guidelines
Your proposal should contain:
a. Topic/ Title
o
Should consist of clear and concise statement
b. Abstract (200 words)
o
Clearly explain the following key points
- Study Purpose
- Relationship among selected concepts/variables
c.
d.
e.
f.
- Significance of the study

- Data collection and analysis method
- Limitation and future research study
4 to 5 keywords
o
Should place separately at the end of abstract
Introduction and background (1000 words)
o
Contextual review including the contribution of selected sector
o
Problem formulation
- Relevant social/business context
- Main research question and hypothesis
- Brief summary of theoretical/conceptual bases of the project
- Target population of interest
o
Deficiency in previous studies
o
Need for/value of the research
Purpose statement (200 words)
o
Intent of the study
o
Definition of key variables
Objectives
o
It should include main and sub objectives
17

g. Significance of the study (250 words)
o
At least 2 ways in which the study adds to scholarly research and
literature in the field
At least 2 ways in which the study helps improve practice and
policy makers
h. Research question and hypothesis
i. Literature review (2000 words)
o
Clearly explain the context of existing literature
o
Discussion on gaps and contradictions in existing literature leading
to new research question
o
Methodology used in existing literature and key issues with them
o
Discussion on relevant theories (if any)
j. Research methodology (1500 words)

o
Research paradigm
o
Population and sampling
o
Data collection methods
o
Validity and reliability
o
Data analysis techniques
k. Limitations and delimitations
o
Specify the scope of work
o
Provision of potential weaknesses
l. Ethical considerations:
o
Brief discussion on major ethical considerations addressed
research while conducting
m. Time table
o
Details of task with allocated time schedule
n. Budget
o
Supplies
o
Operating expenses
o
Local travel
o
Other specified expenditures
o. Accuracy of Document
o
Font Size (12)
o
Heading (14 + Bold)
o
Sub-Heading (12 + Bold)
o
Font Style (Times New Roman)
o
Line Spacing (Single)
o
Alignment (Justified)
o
Spelling and Grammatical Accuracy
p. Referencing: In-text and End-list
Evaluation Criteria
(Total Marks: 30)
Sr.
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1
2
3
4
5
6
Contents
Abstract
Introduction
Purpose statement
Significance
Literature review
Methodology
Marks
3
5
2
3
3
6
18

7
8
9
10
Limitation and ethical considerations

Budget and timetable
Formatting/accuracy
Referencing
2
2
2
2
Presentation
The aim of the presentation is to allow students to gain constructive feedback on their
research proposal as well as allowing them to demonstrate their presentation skills. The
structure of the presentation will largely mirror the structure of the proposal.
Evaluation Criteria for Presentation

(Total Marks: 10)
Sr.
#
1
Contents
Marks
Clarity of concepts.
Structure of the presentation.
Presentation skills
- Communication
- Confidence
- Eye-contact
- Gestures and postures
Instructions:
It is an individual project that has to be submitted in the form of hard copy at student
office on given date and time.
19
9. Lecture plan
Sessio
n
Topics
Session Objective
Introduction to Business Research
Week
Defining Research
Why research
Theory and its process
Types of theory
Classification of research
After attending this session, the

students will be able to have clear
understanding of the basic
concepts of research, its
classification, and theory.
Lecture Break up
Ice breaking session
Module discussion
Defining Research to Theory
and its process
Break
Class Activity: Ice breaking session and discussion on module

Assignment no. 1
Types of theory and

classification
Revision and Assignment
discussion
20
min
20
min
45
min
15
min
45
min
35
min
Research Paradigms and its Philosophies
20
Week
After attending this session, the

Research paradigms
students will be able to understand
Positivism
the
research
paradigms,
Interpretivism
philosophical
assumptions,
Pragmatism
strategies of inquiry and elements
Philosophical assumptions
of the research process
of research
Inquiry mode of research
Elements of research
process
Class Activity: Case study discussion on deductive and inductive
approach
Assignment no. 2
Attendance and Review of

previous session
20
min
Inquiry mode of research,

case
study,
research
paradigms
80
min
Break
Philosophical assumptions
and elements of research
Assignment discussion
15
min
40
min
20
min
Literature Review
Week
This session will provide an

Defining literature review
Process of literature review understanding of the value of
literature
and
its
sources,
Sources of literature
conducting
critical
analysis
and
review
synthesis using argumentation,
and annotated bibliography
Argument analysis
Systematic analysis
Annotated Bibliography
Writing literature review
References
Class Activity: short activities on argumentation and systematic
analysis
Assignment no. 3
Attendance and Review of

previous session
Defining
literature
Analysis
and
synthesis
(introduction)
Break
references
Short activities
15 min
20 min
80 min
10 min
40 min
15 min
21

Reading Week and Practicing Literature Review
Week
Practicing literature
review
Reading literature
Writing literature
After this session, students will learn

about:
The integration of different ideas
and concepts
Paraphrasing
Literature writing
Class Activity: Hands on practice on literature writing

Assignment no. 4
Attendance and Review

of previous session
Revision of referencing
and
annotated
bibliography
Practicing
literature
review
25 min
20-30
min
120 min
20 min
Quantitative Research Methods
Week
Defining quantitative
research
Process of quantitative
research
Operationalization
Validity and Reliability
Scales of measurement
Sampling
Methods of data
collection
After this session, the students will be

able to understand the concept of
operationalisation, various ways of
collecting quantitative data, making
decisions regarding sampling and
ensuring the quality of data through
validity and reliability checks. Students
will be able to collect data, analyze
data, present the results, make an
interpretation and write the research in
a manner consistent with a survey or
experimental study.
Class Activity: Case study discussion on KFC, quiz

Assignment No 5
Attendance
Quiz
Revision
of
previous
lectures
Defining quantitative
research scales of
measurement
Case study discussion
05 min
20 min
05 min

Methods of data
collection
40 min
20 min
60-70
min
30 min
Interpreting and analysing quantitative research
22
Week
Students will present their comparative

report consisting of the process of
mystery shopping conducted by them,
findings of the observation and finally
any challenges faced while conducting
this activity.
Presentation on
Assignment no. 5
Week
Attendance
Presentation
10 min
170 min
Mid-Term Exam
Qualitative Research Methods
Week
Defining qualitative
research
Process of qualitative
research
Preoccupation of
qualitative research
Method of data
collection
Thematic analysis
After studying this topic, the students

will be able to understand and apply the
qualitative
process,
sampling
and
ensuring the goodness of data using
trustworthiness and authenticity criteria,
also identify and understand various
ways of collecting qualitative data.
Class Activity:
Role playing (conducting interviews), case study
discussion on traffic police and business research consultant.
Assignment no. 6
Attendance
and 10 min
Revision
of
previous
lectures
Defining
qualitative 40-50 min
research Validity and
reliability
Case discussion
20 min
Methods
of
data
collection
Role Playing
Thematic analysis
30 min
20 min
40 min
20 min
Analysing and interpreting qualitative research
23

After studying this session, students will
be able to have hands on practice on
qualitative research analysis and its
interpretation
Class Activity: hands on practice on thematic analysis
Week
9
Practice session on
Interview analysis
Attendance and revision 10 min

of previous lectures
Practice
session
on
Interview analysis
Mixed Method Procedures
Week
Defining mixed method This session will help students in

understanding
mixed
method
research
techniques.
This
session
will
make
the
Mixed method vs. multi
steps clear taken in designing a mixed
method
methods procedures for a research
Approaches of mixed
study.
method result
Data collection in
mixed method
Data analysis in mixed
method
Class Activity: Case study discussion on metropolitan hospital
Take home assignment: Reading sample research proposal
Attendance and revision 10 min

of previous lectures
Defining mixed method 70 min
Approaches of mixed
method
Break
10 min
Data collection - Data
analysis in mixed
method
70 min
Case study discussion

20 min
15 min
24

Research Design and Ethical Considerations
Week 11
This session will help the students

Components of research
to
properly
introduce
their
design
research
study
by
identifying
the
Introduction
research
problem
or
issue,
Purpose statement
framing the problem within the
Significance of problem
existing literature, defining the
Research question and
significance of the problem, and
hypothesis
designing research questions,
Limitation and
hypothesis and limitations of the
delimitation
research study.
Ethical Considerations
Class Activity: Reviewing sample proposal, quiz
Final term project
Attendance and revision

of previous session
Quiz
Introduction limitations
and delimitations
Break
10 min
Ethical considerations
30 min
Discussion
Proposal
on
20 min
60 min
15 min
Sample 20 min
Project discussion
20 min
Revision Week
Week 12
Week 13
Week
14, 15
Practice session and discussion will be conducted on first draft of proposal

Discussion will be conducted on final draft of proposal and final term paper
Revision of course
Presentations on Proposal
25
Grading of course
Sr.#
Contents
Pre-Mid Assessment
1
Weekly assignments
2
Quizzes
3
Mid Term Exam
Post-Mid Assessment
7
Quizzes
8
Weekly assignments
9
Final project
10
Presentation
of
project
11
Final Term Exam
Overall Percentage
10.
Weight
age
15%
5%
10%
final
5%
5%
20%
10%
30%
100%
Academic & Disciplinary Policies
11.1 Late Submission:

According to the University policy, an assignment submitted after the due
date, without an approved extension, will be penalised at the rate of 20%
deduction of the possible maximum marks of the assessment item. This
policy is applicable till the next working day after due date and time of
assignment. Assignments submitted after this will be awarded zero marks.
11.2 Absenteeism:
Late coming and shortage in attendance i.e. 3 continual absents from
class, ensure that students will be struck off from the relevant subject. It
is not acceptable for you to disturb the class by entering late. If you are
unavoidably late, then please wait outside until the lecturer indicates you
may come in.
11.3 Scholastic Honesty:

Superior University expects each student to do his/her own work. The
University has "zero tolerance" for cheating, plagiarism, unauthorised
collaboration on assignments and papers, using "notes" during exams,
submitting someone else's work as one's own, submitting work previously
26

submitted for another course, or facilitating acts of academic dishonesty
by others. The penalties are severe!
11.4 Plagiarism
University policy prohibits students plagiarising, collusion, copying and
ghost writing any material under any circumstances.
A student
plagiarises if he or she presents the thoughts or works of another as ones

own. This definition may include:
Using anothers ideas without due acknowledgement;
Working with others without permission and presenting the

resulting work as though it was completed independently.
Aiding another student to plagiarise is also a violation of the

plagiarism Policy and may invoke a penalty.
11.5. Cover Sheets for Assessment:

A Faculty Specific Assignment Cover Sheet (available at university
bookshop) is to be completed and attached to each assessment item to
be submitted.
11.
Class Rules and Regulations

All mobile phones must remain switched off (not kept on
silent / vibration mode) for the entire duration of a class. Any breach
of this rule will lead to immediate confiscation of the phone, which
will only be returned after the semester is over.
No food, drinks, bubble gum or beetle-nut will be allowed

inside the classroom.
In order to maintain the sanctity and decorum on the

University Campus, all male and female students are required to be
dressed in a decent and appropriate manner. Please note carefully
that under no circumstances you will be allowed to attend classes in
a casual and shabby getup, for example, dirty and unironed clothes.
The University shall take a particularly stern view of any kind of
immodest and revealing clothes, such as shalwar-qameez with long
27

slits, shirts with low necklines, skirts and tight or torn jeans. Male
students may wear shalwar-qameez with waist-coat and sandals
with straps.
Cheating,
plagiarism,
offensive
language
and
disruptive
behaviour will be addressed according to policies for academic

misconduct mentioned in the Students Handbook.
A student must have maximum participation in class lecture

and activities. He/she should think critically to make effective
arguments during the class.
Give respect to your class mates in terms of their opinions and

arguments. A student is encouraged to make opposing argument
but maintain class decorum cannot be ignored.
A 15-minute break will be given. Any student coming late or

returning late after the break will be considered absent for that day.
In case of cancellation / makeup of a class you shall be notified

through the program manager or class coordinator.
If you fail to attend at least 90% of the sessions you will

receive an F grade for the module
12.
Assessment GPA and Percentages
(80-100%) This is an outstanding standard indicating comprehensive

knowledge
and
understanding
of
the
relevant
materials;
demonstration of an outstanding level of academic ability; mastery

of skills (as identified in the assessment task); and achievement of
all assessment objectives.
(70-79%)
This is an excellent standard indicating a very high level of

knowledge
and
understanding
of
the
relevant
materials;
demonstration of a very high level of academic ability; sound

development of skills (as identified in the assessment task); and
achievement of all assessment objectives.
28

(60-69%)
This is a very good standard indicating a high level of knowledge

and understanding of the relevant materials; demonstration of a
high level of academic ability; reasonable development of skills (as
identified
in
the
assessment
task);
and
achievement
of
all
assessment objectives.
(50-59%)
This is a satisfactory standard indicating an adequate knowledge

and understanding of the relevant materials; demonstration of an
adequate level of academic ability; satisfactory development of skills
(as identified in the assessment task); and achievement of most
assessment objectives.
Fail (less than 50%)
This is an unsatisfactory standard indicating an inadequate

knowledge and understanding of the relevant materials;
insufficient evidence of academic ability; failure to develop
skills (as identified in the assessment task); and failure to
achieve assessment objectives.
29
Appendix A
Writing Literature Review
Session 2010-2012
Project Advisor
______________
Submitted By
Name
Roll No
Department of Management Sciences

Superior University
Lahore
30
Appendix B
Sample Papers
31

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Lesson Plan Guideline

Business Research Methods

Lesson Plan Guideline

Course delivery arrangement

Lesson Plan Guideline

1. Course Delivery Arrangements

Business Research Methods

Lesson Plan Guideline

methodological issues of research. Students will get to know different

This module provides a broad overview of research methodology for

To introduce the basic philosophical and methodological approaches

Management and Social Sciences.

To develop the skills of literature review by giving practical exposure

Lesson Plan Guideline

To provide a comprehensive understanding of quantitative research

To provide a comprehensive understanding of qualitative research

To develop a sound understanding of mixed method research and its

To provide a comprehensive knowledge about research design,

Lesson Plan Guideline

Introduction of research design

The purpose statement

Research questions and Hypothesis

Definition , Limitations and Delimitations

ii. Ethical considerations

Lesson Plan Guideline

Knowledge and Comprehension

The basic concepts of

Literature review and critical

Students gain knowledge

Students knowledge and

Students practical skills will

Application and Skills

Develop a research proposal

Analysis and Synthesis

Lesson Plan Guideline

Students will learn

Students analysis and

7. Teaching and Learning Methodology

presentations, role playing, etc.

Lesson Plan Guideline

Introduction to research methods

Lesson Plan Guideline

Assignments and projects

a. Abstract (explain each question given below in 2-3 lines)

b. Introduction (explain each question given below in 3-4 lines)

c. Literature Review (explain each question given below in 2-3 lines)

Which key areas you find in literature review?

d. Methodology (explain each component given below in 2-3 lines)

Lesson Plan Guideline

What are the key parts of discussion?

Overall summary of the article

Difference between in-text and end-list referencing

Comparison of Research Articles on the Basis of Elements of Research

Lesson Plan Guideline

a. Brief description of each article (300 words)

Font Size (12)

Heading (14 + Bold)

Sub-Heading (12 + Bold)

Font Style (Times New Roman)

Line Spacing (Single)

Spelling and Grammatical Accuracy

d. Referencing (In-text and end-list)

Brief description of each article