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Mission Statement

A mission
statement is
a
statement
of
the
purpose
of
a company, organization or person; its reason for existing; a written
declaration of an organization's core purpose and focus that normally
remains unchanged over time.
Properly crafted mission statements serve as filters to separate what is
important from what is not, clearly state which markets will be served and
how, and communicate a sense of intended direction to the entire
organization. A mission is different from a vision in that the former is the
cause and the latter is the effect; a mission is something to be
accomplished whereas a vision is something to be pursued for that
accomplishment. Also called company mission, corporate mission, or
corporate purpose.
The mission statement should guide the actions of the organization, spell
out its overall goal, provide a path, and guide decision-making. It provides
"the framework or context within which the company's strategies are
formulated." It is like a goal for what the company wants to do for the
world.

Characteristics of mission statement


Broad in scope; do not include monetary amounts, numbers,
percentages, ratios, or objectives.
Less than 250 words in length.
Inspiring.
Identify the utility of firms product.
Reveal that the firm is socially responsible.
Reveal that the firm is environmentally responsible.
Include nine components.
Reconciliatory
Enduring

Mission statement components


1. Customers- who are firms customers?

2. Products or services- what are the firms major products or


services?
3. Markets- geographically where does the firm compete?
4. Technology- is the firm technologically current?
5. Concern for survival, growth, and profitability- is the firm
committed to growth and financial soundness?
6. Philosophy- what are the basic beliefs, values, aspirations and
ethical priorities?
7. Self-concept- what are the firms competitive advantages?
8. Concern for public image- is the firm responsive to social,
community and environmental concern?
9. Concern for employees- are employees a valuable asset of the
firm?

Analysis of Mission Statement of 5 Major


Companies
Advanced Micro Devices, Inc. (AMD)
An American worldwide semiconductor company based in Sunnyvale,
California, United States, that develops computer processors and related
technologies for business and consumer markets. While initially it
manufactured
its
own
processors,
the
company
became fabless after global foundries was spun off in 2009. AMD's main
products include microprocessors, motherboard, and chipset, embedded
processors
and graphics
processors for services, workstations
and
personal computers, and embedded systems applications. AMD is the
second-largest global supplier of microprocessors based on the x86
architecture and also one of the largest suppliers of graphics processing
units. The mission statement of AMD and its evaluation is given below:

Mission Statement:
"Because our customers needs are ever-changing, AMD understands the
value of looking towardsand keeping pace withthe future. To help

ensure we meet our customers needs today and tomorrow, AMD invests
in state-of-the-art technology research many years in advance of first
commercial use."
Mission Statement Components
1. CustomersBecause our customers needs are ever-changing
mentioned who the firms customers are.
2. Products or services AMD invests in technological products
mentioned what the firms major products or services are.
3. Markets In AMDs mission statement they specifically did not
describe any market place where geographically the firm compete.
4. Concern for survival, growth, and profitability ensure we
meet our customers needs today and tomorrow The Company is
committed to growth.
5. Technology This Company acknowledged their concern about
technology.
6. Philosophy AMD havent expressed their basic philosophy in
their mission statement.
7. Self-concept we meet our customers needs today and
tomorrow, AMD invests in state-of-the-art technology research many
years in advance of first commercial use." Expressing self-concept.
8. Concern for public image The Company do not responsive to
social, community, and environmental concerns as of their mission
statement.
9. Concern for employees AMD do not consider employees a
valuable asset of the company as they did not describe anything
about employees in the mission statement.

Intel Corporation
An American multinational corporation headquartered in Santa Clara,
California. Intel is one of the worlds largest and highest valued
semiconductor chip makers, based on revenue. It is the inventor of

the x86 series of microprocessors, the processors found in most personal


computers. The mission statement and its evaluation is given below:
Mission Statement:
Delight our customers, employees, and shareholders by relentlessly
delivering the platform and technology advancements that become
essential to the way we work and live.

Mission Statement Components


1. Customers Intel havent mentioned who the firms customers
are.
2. Products or services Intel havent mentioned what the firms
major products or services are.
3. Markets In Intel mission statement they specifically did not
describe any market place where geographically the firm compete.
4. Concern for survival, growth, and profitability The Company
is committed to growth and financial soundness as of their mission
statement as they say about technology advancement.
5. Technology This Company acknowledged their concern about
technology.
6. Philosophy Intel havent expressed their basic philosophy in their
mission statement.
7. Self-concept Intel is determined to deliver platform.
8. Concern for public image The Company do not responsive to
social, community, and environmental concerns as of their mission
statement.
9. Concern for employees Intel consider employees a valuable
asset of the company as they described about employees in the
mission statement.

Gigabyte Technology Co. Ltd


Gigabyte Technology Co., Ltd., is an international manufacturer and
distributor of computer hardware products. Gigabyte is the second
highest motherboard vendor, with shipments of 21 million
motherboards worldwide.
Mission Statement:
To work systematically and fastidiously for the purpose of improving
customer-focused institutional solutions in many fields of the information
sector by following up the new technologies in the fast-growing and
developing information world.

Mission Statement Components


10.
Customers in their mission statement Gigabyte imposed
customer focused institutions as their customers.
11.
Products or services Gigabyte like to give solution for
improving customer focused institutions in many fields of the
information sector.
12.
Markets In Gigabytes mission statement they specifically
did not describe any market place where geographically the firm
compete.
13.
Concern for survival, growth, and profitability The
Company is not committed to growth and financial soundness as of
their mission statement.
14.
Technology This Company did not acknowledged whether
they are technologically current or not.
15.
Philosophy Gigabytes basic beliefs, values, aspirations are
to work systematically and fastidiously for improving institutional
solutions by following up the new technologies.
16.
Self-concept Gigabyte did not imposed the firms
distinctive competence or major competitive advantages in their
mission statement.

17.
Concern for public image The Company do not responsive
to social, community, and environmental concerns as of their
mission statement.
18.
Concern for employees Gigabyte do not consider
employees a valuable asset of the company as they did not describe
anything about employees in the mission statement.

NVIDIA Corporation
NVIDIA Corporation is an American worldwide technology company
based in Santa Clara, California. NVIDIA manufactures graphics
processing units, as well as system-on-a-chip units for the mobile
computing market.

Mission Statement:
Our mission is simple: Build a great company and be the most important
3D graphics company in the world

Mission Statement Components


1. Customers NVIDIA did not imposed who their customers are in
the mission statement.
2. Products or services In NVIDIAs mission statement there is no
description of their product or services they like to give to their
customers.
3. Markets In NVIDIAs mission statement they specifically did not
describe any market place where geographically the firm compete.
4. Concern for survival, growth, and profitability The
Corporation is committed to growth and financial soundness as they
want to be the most important 3D graphics company in the world.

5. Technology NVIDIA did not acknowledged whether they are


technologically current or not.
6. Philosophy NVIDIAs basic beliefs, aspirations are to build a great
3D graphics based company and to be the most important 3D
graphics company in the world.
7. Self-concept In the mission NVIDIA Co. did not imposed what the
firms distinctive competence or major competitive advantages are
in the mission statement.
8. Concern for public image The Corporation do not responsive to
social, community, and environmental concerns as of their mission
statement.
9. Concern for employees This Corporation do not consider
employees a valuable asset of the company as they did not describe
anything about employees in the mission statement.

Micro-Star International (MSI)


Micro-Star International Co., Ltd or MSI is a Taiwanese multinational
information technology corporation headquartered in New Taipei City,
Taiwan.

Mission statement:
To provide our customer with internationally best-in-class products and
value, with innovation and long term dedication to the development of
intelligent and eco-friendly technology which strives towards a
sustainable future.

Mission Statement Components


1. Customers To provide our customer with internationally best-inclass products showing who the customers are.

2. Products or services Technological products as they say in


mission statement.
3. Markets MSIs mission statement clearly express their thought for
international market.
4. Concern for survival, growth, and profitability Sustainable
future expresses the concern for growth.
5. Technology
technology.

This

Company

acknowledged

eco-friendly

6. Philosophy MSI did not express any clear philosophy.


7. Self-concept innovation and long term dedication in their
mission statement.
8. Concern for public image Eco-friendly technology for society
and community.
9. Concern for employees Gigabyte do not consider employees a
valuable asset of the company as they did not describe anything
about employees in the mission statement.

Mission statement analysis of all 5 companies: At a


glance
GIGABYT
E
Yes

AMD

INTEL

NVIDIA

MSI

Yes

No

No

Yes

Products/Servi
ce
Markets

Yes

Yes

No

No

Yes

Yes

No

No

No

Yes

Technology

No

Yes

Yes

No

Yes

Customer

Concern for
survival,
growth and
profitability
Philosophy

No

Yes

Yes

Yes

Yes

Yes

No

No

Yes

No

Self-concept

No

Yes

Yes

No

Yes

Concern for
public image

No

No

No

No

Yes

Concern for
employees

No

No

Yes

No

No

Mission Statement of Group Arsenal


Arsenal, as a leading company of computer hardware industry, focuses
different aspects in their mission statement.
To serve the global customer a classic level of micro-chip
experience to make their dreams come reality, where innovation
has always been a strong suit