#CommsChat transcript – 24/05/2010, 8pm-9pm (UK time)

For more information, visit http://commschat.posterous.com

6:55 pm CommsChat: Welcome to the 1st #CommsChat! Take 2 mins to read how it'll
work http://bit.ly/ccrules & the aimshttp://bit.ly/ccpurp & we?ll start soon.

6:55 pm sandrulee: can't wait for it to begin!! #commschat

6:58 pm MissUndutchabl Less than 5 minutes till #commschat begins!

e:

7:00 pm AdamVincenzini: Guys, I'm about 14,000 feet in the air right now, have a great first #CommsChat -
hope you get something of value out of it, Adam ;)

7:00 pm CommsChat: If you?ve read the #CommsChat session guidelines http://bit.ly/ccrules pls
introduce yourself and standby for the chat to commence.

7:00 pm ARWalsh4: @Jonk87 Me too! I'm in Madrid so I always miss chats in the USA because of the
time diff. So happy to join this one :) #commschat

7:01 pm sandrulee: Hi everyone! i'm Sandra from Istanbul, Turkey, and i do grad school in the US! on
summer holiday now! hope to work in PR soon! #commschat

7:03 pm CommsChat: If u?ve just joined us, Q1 is coming shortly. Pls intro yourself now (inc hashtag) &
read the #CommsChat guidelines http://bit.ly/ccrules

7:03 pm theprview: Hi everyone, I am David Clare, a marketing and PR student at Lincoln Uni, UK.
#commschat

7:03 pm Jonk87: I'm Stephen from Newcastle, UK going into my final year of PR at Sunderland.
Keen interest in Social Media! #commschat

7:03 pm CommsChat: Please make sure you are following @CommsChat if you are taking part and
ensure you use the #CommsChat tag at all times - thanks!

7:05 pm EmilyCagle: I'm Emily Cagle - I run a PR company in the UK and set up #commschat with
@AdamVincenzini - I'm modding this eve as @CommsChat

7:06 pm CommsChat: Q1: Should bloggers adhere to the same ethical standards / practices as
journalists? Do they / don?t they? #CommsChat

7:06 pm shelirodney: Sheli Rodney, journo/editorial at CorpComms Magazine, for PR and

communications www.corpcommsmagazine.co.uk #commschat

7:07 pm EmilyCagle: RT @CommsChat: Q1: Should bloggers adhere to the same ethical standards /
practices as journalists? Do they / don?t they? #CommsChat

7:07 pm sandrulee: RT @CommsChat: Q1: Should bloggers adhere to the same ethical standards /
practices as journalists? Do they / don?t they? #commschat

7:07 pm MissUndutchabl There should be difference between private and corporate blogging, don't you
e: think? #commschat

7:08 pm elissapr: Hi! Elissa from Toronto, Canada; Dir PR for large Canadian NFP #Commschat

7:08 pm a_double_tt: I feel the beauty of blogging is the ability to step outside of the traditional
approach taken by journalists - to speculate more #commschat

7:08 pm ARWalsh4: Hola from Madrid! I'm Amanda from Philadelphia, living in Spain teaching English
now but have my B.A. in Public Relations. #commschat

7:09 pm ericswain: I'm Eric Swain. I head up the social media practice for UK agency Spice.
Probably flitting in and out of tonight's #Commschat
7:09 pm elissapr: @MissUndutchable Agreed - but both should adhere to ethics! #commschat

7:09 pm CommsChat: [Pls remember to use the #commschat hashtag & preface each response with
QX (eg Q1) so people can follow the discussion]

7:10 pm Jonk87: Journalism is regulated and blogging isn't, that's the big separator - Bloggers
don't have to! #commschat

7:11 pm sandrulee: i think that the difference between journalism and blogging should be understood.
bloggers mostly are not journalists. #commschat

7:12 pm MissUndutchabl RT @elissapr: @MissUndutchable Agreed - but both should adhere to ethics!
e: #commschat <--agreed as well

7:12 pm sandrulee: Q1 but bloggers not being journalists doesn't mean that there shouldn't be any
ethics. But less strict... #commschat

7:12 pm Jonk87: Journalists write on behalf on an organisation but the majority of bloggers write
for themselves #commschat

7:12 pm elissapr: Q1 Yet both bloggers & journs are voicing an opinion; while both can speculate,
both shld take care to impart the facts. #commschat

7:13 pm Beth_Carroll: Q1 I think no matter what platform you use to write you should be respectful in
what you choose to share #CommsChat

7:13 pm elissapr: RT @sandrulee: Q1 but bloggers not being journalists doesn't mean that there
shouldn't be any ethics. But less strict... #commschat

7:13 pm elissapr: To my followers, large number of tweets about to happen during first ever Euro
#CommsChat

7:14 pm laurenkgray: Q1: Bloggers don't adhere to the same guidelines as journalists because the
internet is more open & you can kinda post whatever. #commschat

7:14 pm EmilyCagle: #CommsChat Q1. Less than 50% of news links on Twitter are to 'legacy' news
sources (http://bit.ly/a9fr2t) - with power comes responsibility.

7:14 pm Jonk87: Q1 Each business/company should produce an ethical code for their employees
to adhere to. You can't tell individuals what to do. #commschat

7:14 pm laurenkgray: @Beth_Carroll I agree, you should always be respectful in whatever platform you
chose to share information from. #commschat

7:14 pm theprview: RT @Jonk87: But you can still get in trouble (Apple iPhone 4 leaked pictures)
#commschat

7:15 pm laurenkgray: @Jonk87 I'm going to be a senior in PR as well! Social media is definitely an
interest of mine! #commschat

7:15 pm elissapr: @MissUndutchable Yes! Bloggers shld b clear if he/she is writing on behalf of a
company & not trying to pass as a private citizen #commschat

7:15 pm CommsChat: Great stuff. Q2 is on the way... #commschat

7:16 pm ARWalsh4: Same here! RT @elissapr: To my followers, large number of tweets about to
happen during first ever Euro #CommsChat

7:17 pm theprview: Q1 They should especially so if they are a blogger that wants to be considered a
journalist. #commschat

7:17 pm ellefie: #commschat Q1 Bloggers should have to disclose if they are given products to
review by companies, though not be *as* constrained as journos.
7:17 pm elissapr: @EmilyCagle Q1 All the more reason for strong ethics! #Commschat

7:17 pm CommsChat: Q2: Does the constantly changing comms landscape make it easier or harder to
act ethically? Can blanket standards be applied? #CommsChat

7:17 pm EamonnMoore: Evening all. I'm Eamonn Moore, Account Exec at Cagle Comms. More eagerly
observing than participating tonight #CommsChat

7:17 pm a_double_tt: the more popular the blog the more the right to reply (UGC) keeps it in check
allowing people to promote wider discussion #commschat

7:17 pm MissUndutchabl Here too! RT @ARWalsh4: Same here! RT @elissapr: To my followers, large
e: number of tweets about to happen during first ever Euro #CommsChat

7:17 pm theprview: Q1 Also, if a blogger represents a company, even if the blog is unrelated, I guess
they should adhere to ethics carefully #commschat

7:18 pm laurenkgray: RT @a_double_tt: the more popular the blog the more the right to reply (UGC)
keeps it in check allowing people to promote wider discussion #commschat

7:18 pm sandrulee: @theprview i don't think it always mean that you can just want to share your
knowledge without the will to "report", i believe... #commschat

7:18 pm laurenkgray: @a_double_tt I agree, the more popular your blog, the more conscious you
should be. #commschat

7:19 pm shelirodney: @theprview Q1 and similarly if the blogger represents a well-known media
source they need to write ethically too #commschat

7:19 pm elissapr: RT @a_double_tt: the more popular the blog the more the right to reply (UGC)
keeps it in check allowing people to promote wider discussion #commschat

7:19 pm ARWalsh4: Q2 I think the landscape makes it easier to find out if someone is not acting
ethically #commschat

7:20 pm elissapr: Q2 No matter how fast landscape is changing, all the more reason for strong
foundation of ethics across all platforms. #commschat

7:20 pm sandrulee: RT Q2: Does the constantly changing comms landscape make it easier or harder
to act ethically? Can blanket standards be applied? #commschat

7:20 pm ARWalsh4: Those that are thought leaders should realize their responsibility to withhold high
standards of ethics. #commschat

7:21 pm ericswain: Q2: I think the comms landscape has been "constantly changing" for decades; no
excuse for not being ethical #commschat

7:21 pm laurenkgray: @elissapr I couldn't agree more, no matter what changes occur we should all
have a strong ethical foundation on all platforms. #commschat

7:21 pm EmilyCagle: RT @ericswain: Q2: I think the comms landscape has been "constantly
changing" for decades; no excuse for not being ethical #commschat

7:21 pm sandrulee: RT @ericswain: Q2: I think the comms landscape has been "constantly
changing" for decades; no excuse for not being ethical #commschat

7:21 pm Beth_Carroll: Q2 It depends if those standards stifle peoples voice #CommsChat

7:22 pm a_double_tt: Spot on RT @ericswain:Q2: I think the comms landscape has been "constantly
changing" for decades; no excuse for not being ethical #commschat

7:22 pm MissUndutchabl Q2 I'd say purpose of SM = building, managing & maintaining relationships ->
e: same as PR, thus same ethical standards. #commschat
7:22 pm RebeccaatCirkle: @ARWalsh4 Agreed, it's easier to find out and it makes it all the more important
to respond truthfully to issues #commschat

7:22 pm Jonk87: @ericswain Since the invention of Web 2.0 the comms landscape has rapidly
developed. #commschat

7:22 pm EmilyCagle: @ARWalsh4 Q2 With SM anyone can become a thought leader / any post can
spread like wildfire, so aren't we all responsible? #CommsChat

7:24 pm laurenkgray: RT @MissUndutchable: Q2 I'd say purpose of SM = building, managing &

maintaining relationships -> same as PR, thus same ethical standards.
#commschat

7:24 pm laurenkgray: @MissUndutchable SM is definitely for building and maintaining relationships!

engagement is KEY amongst #socialmedia. #commschat

7:24 pm Beth_Carroll: Could the next #CommsChat not be at the same time as Eastenders? ;)

7:25 pm elissapr: Yes! RT @EmilyCagle @ARWalsh4 Q2 With SM anyone can b thought leader /
any post can spread like wildfire, we all responsible? #CommsChat

7:25 pm laurenkgray: @EmilyCagle So true! Any post can be RT or spread anywhere, we are all
responsible for what we post and should be ethical. #commschat

7:25 pm Jonk87: @laurenkgray traditionally this was done through the media where the journalist
was the gatekeeper. Now the PR person so diff #commschat

7:26 pm paolabrussels: Q2: I would be satisfied if regular #PR players stuck with ethical standards with
regard to blogging, etc. #commschat

7:26 pm ericswain: @Jonk87 Ah, but every generation thinks theirs is moving so much faster than
the last; radio, TV, satellite, web 1.0 #commschat

7:26 pm CommsChat: Q3: Which of the comms disciplines (journalism? PR?) represent ethical best
practice & which need improvement most? #commschat

7:26 pm MissUndutchabl RT @laurenkgray: @MissUndutchable SM is definitely for building and

e: maintaining relationships! engagement is KEY amongst #socialmedia.
#commschat

7:26 pm theprview: Q2 It may be more challenging ethically, but the ever changing landscape
encourages creativity #commschat

7:26 pm a_double_tt: I think an older comms generation views SM with suspicion and so SM
ethics/conduct should be even tighter to win their trust #commschat

7:27 pm sandrulee: RT @CommsChat: Q3:Which of the comms disciplines (journalism? PR?)

represent ethical best practice & which need improvement most? #commschat

7:27 pm paolabrussels: Q3: ha ha, what a well timed question #fergie #commschat

7:27 pm Jonk87: Q3 PR needs most improvement - abolishing the practice of astroturfing blogs.
#commschat

7:28 pm GreatSmitten: First Gordon Brown, now this. // RT @Beth_Carroll Could the next
#CommsChat not be at the same time as EastEnders?

7:28 pm elissapr: Q3 Which reps best ethical practice?? uhhhhhh...hmmmmm...errrrrr

#CommsChat

7:28 pm ellefie: #commschat Q3 I would say journalism ... except look at some of the coverage in
regards to the General Election. Hardly ethical reporting.

7:28 pm paolabrussels: @theprview creative with ethics ? hmm... #commschat

7:28 pm laurenkgray: @Jonk87 #PR people are good people too. We are just as important as
journalists in my opinion. We both rely on each other. #commschat

7:28 pm ericswain: Q3: Which of the comms disciplines (journalism PR?) represent ethical best
practice & which need to improve most? #commschat /via @CommsChat

7:29 pm elissapr: @paolabrussels Agree! Was entrapment by media ethical?? #commschat

7:29 pm MissUndutchabl @EmilyCagle That's what makes SM so intriguing but also dangerous.
e: #commschat

7:29 pm theprview: Q3 There are the good and bad in both disciplines. Make friends with the good
and ethical. #commschat

7:29 pm Jonk87: http://bit.ly/bwJwDl - If anyone wants to refer to the CIPR code of conduct here is
the linkhttp://bit.ly/bwJwDl - thought handy #commschat

7:29 pm EmilyCagle: @elissapr @paolabrussels We have a Q on that coming up :) #commschat

7:29 pm ARWalsh4: PR and Journalism go hand and hand and each should be held to ethical
standards esp transparency. #commschat

7:29 pm Beth_Carroll: Q3 Going to go out on a limb and say PR. PRs embed themselves in clients
businesses. Journos float on top- where mistakes happen. #CommsChat

7:30 pm EmilyCagle: RT @Jonk87 If anyone wants to refer to the CIPR code of conduct here is the
link http://bit.ly/bwJwDl- thought handy #commschat

7:30 pm laurenkgray: @MissUndutchable exactly. SM can be a deadly tool, it is very powerful!

#commschat

7:30 pm elissapr: Q3 PR may *message* the facts positively, but in most cases, the issue at heart
is still truthful. #Commschat

7:30 pm EmilyCagle: RT @ARWalsh4: PR and Journalism go hand and hand and each should be held
to ethical standards esp transparency. #commschat

7:31 pm EmilyCagle: @ARWalsh4 Yes, but has the rise of bloggers disrupted the established
relationship conventions between reporter & PR? #commschat

7:31 pm ARWalsh4: Q3 I think both industries have room for constant improvement and higher
standards. #commschat

7:31 pm elissapr: @ARWalsh4 Q3 I*m not sure how many journs wld want to admit PR and
journalism go hand in hand (but we know the turth!:) #commschat

7:32 pm Jonk87: I think Journalists tarnishing PR's name is unethical. #commschat

7:33 pm sabrinacomms: Q3: Both still need work: also can b hard for ppl to distinguish today b/t PR and
"journalist" b/c of rise of citizen journalism #commschat

7:33 pm ericswain: @EmilyCagle @ARWalsh4 disrupted in a (generally) positive way, I would argue.
#commschat

7:33 pm elissapr: Here! Here! RT @Jonk87 I think Journalists tarnishing PR's name is unethical.
#commschat

7:33 pm laurenkgray: RT @elissapr: @ARWalsh4 Q3 I*m not sure how many journs wld want to admit
PR and journalism go hand in hand (but we know the turth!:) #commschat

7:33 pm paolabrussels: @Jonk87 and stupid- it only reflects on their discernment capacity. #commschat

7:33 pm laurenkgray: @elissapr Yes we do. Both have room for improvement, but both are equally
important! #commschat
7:34 pm EmilyCagle: RT @sabrinacomms: Q3: Both still need work: also can b hard for ppl to
distinguish today b/t PR and "journalist" b/c of rise of citizen journalism
#commschat

7:34 pm ARWalsh4: Well I think good PR pros can make journo's job easier esp if you have an
established relationship and know their beat. @elissapr #commschat

7:35 pm elissapr: @ARWalsh4 Agree! PR can become trusted source of info for journs
#commschat

7:35 pm ARWalsh4: Agreed! RT @Jonk87: I think Journalists tarnishing PR's name is unethical.
#commschat

7:36 pm paolabrussels: @sabrinacomms I agree, and much of SocMe-based PR is surfing that wave
today. #commschat

7:36 pm CommsChat: Question 4 is coming up in a minute guys. Keep thoughts coming and remember
to use the #CommsChat hashtag, please.

7:36 pm theprview: Q3 I am looking forward to working in the industry to see if journos and PRs
really don't get on like uni teaches #commschat

7:37 pm RebeccaatCirkle: Done right, all comms professions should be equally ethical - anyone can behave
unethically, it's not reserved for PRs! #commschat Q3

7:37 pm shelirodney: @ARWalsh4 agreed - too often journos get irrelevant press releases over
relationships #commschat

7:38 pm EmilyCagle: Interesting! RT @theprview Q3 I'm looking forward to working in [pr] to see if
journos & PRs really don't get on like uni teaches #commschat

7:38 pm RebeccaatCirkle: RT @ARWalsh4: Q3 I think both industries have room for constant improvement
and higher standards. #commschat

7:39 pm gastrogossip: @RebeccaatCirkle totally agree, it goes both ways #commschat

7:39 pm amfunderburk1: What is #commschat?

7:39 pm elissapr: @theprview Q3 Not true! Over time, I*ve nurtured excellent reporter
relationships. Trust is the key. #Commschat

7:40 pm RuralUK: #commschat the job of the journo is to report fact of the PR to disseminate fact
but also create interest if factual and honest no conflict

7:40 pm gastrogossip: @CommsChat it should be accepted as a given, but too many companies are not
doing it, so it still needs to be highlighted #commschat

7:40 pm EmilyCagle: @theprview Do they really teach that?!? PR is all about relationships, I'd argue.
#CommsChat

7:40 pm ARWalsh4: It's about taking the time to cultivate those relationships and make it
advantageous for both parties. #commschat

7:40 pm theprview: @elissapr that is what i am hoping for, it is no good if we don't get on or have
trust #commschat

7:41 pm ARWalsh4: RT @elissapr: Q3 Over time, I*ve nurtured excellent reporter relationships. Trust
is the key. #Commschat

7:41 pm Jonk87: @RuralUK best answer I've heard! #commschat

7:41 pm elissapr: @CommsChat I*m thinking @AdamVincenzini is dying to jump in! #CommsChat

7:41 pm ericswain: @theprview Q3 I think it's a love/hate relationship in many cases betweetn
 journos and PR (but what do I know :) #commschat

7:41 pm CubanaLAF: Following both #techprsa and #commschat - busy afternoon, but great stuff there.
Looking forward to transcripts.

7:42 pm EmilyCagle: @amfunderburk1 Hi Amy. Check out http://commschat.posterous.com for info

#commschat

7:42 pm amfunderburk1: @sandrulee Thanks girl! Are you participating? #commschat

7:42 pm theprview: @EmilyCagle well no they do not 'teach' it, but have strong opinions suggesting
so #commschat

7:42 pm Beth_Carroll: Q4 Some of the ethical 'badges' brands hold, like fairtrade, have certainly
become devalued by over use #CommsChat

7:42 pm elissapr: @theprview and wait, over time you will count some journs among your friends.
Each has gr8 perspective to offer #CommsChat

7:42 pm RuralUK: #CommsChat the job of the journo is to report fact of the PR to disseminate fact
but also create interest if factual and honest no conflict

7:42 pm sandrulee: @amfunderburk1 yes i surely am :) it's like the only chat i can participate from
here :( #commschat

7:43 pm elissapr: Clearly they r disillusioned! Rt @theprview @EmilyCagle well no they do not
'teach' it, but have strong opinions suggesting #commschat

7:44 pm amfunderburk1: @EmilyCagle Thank you! #commschat

7:44 pm sandrulee: @elissapr or maybe they didn't work in PR long enough to make those
comments :) #commschat

7:44 pm amfunderburk1: @sandrulee I'm going to join in for the rest of it! What is the question right now?
#commschat

7:45 pm elissapr: Love this! LOL! RT @sandrulee @elissapr or maybe they didn't work in PR long
enough to make those comments :) #commschat

7:45 pm Geoff_Barbaro: @Commschat Q4 didn't have the hashtag #commschat

7:45 pm sandrulee: @amfunderburk1 Q3 Which of the comms disciplines (journalism? PR?)

represent ethical best practice & which need improvement most? #commschat

7:45 pm amfunderburk1: I'm getting real-time search results at

TweetGrid http://tweetgrid.com/ #commschat

7:46 pm CommsChat: Q4 asks if brand ethics are still of interest to consumers. Question 5 is coming up
shortly and was suggested by @elissapr #commschat

7:46 pm theprview: Q4 Interesting, just wrote a paper on Primark, suggesting people will still shop
even with such unethical headlines #commschat

7:46 pm amfunderburk1: @sandrulee Thank you so much! You rock! :) #commschat

7:46 pm shelirodney: @theprview I get on great w those who know what we write about and call w
ideas instead of bombarding by email on every topic! #commschat

7:46 pm EmilyCagle: @Geoff_Barbaro Thanks! #commschat

7:47 pm sandrulee: @amfunderburk1 Lol you're welcome :) glad to be of help! Q4 now! #commschat

7:47 pm paolabrussels: #commschat Q4: Brand ethics are more than ever of interest to consumers.
7:47 pm a_double_tt: Q4 absolutely in the public sector. Private sector seems to be moving toward
local produce and the ethics around supply chains. #commschat

7:48 pm RuralUK: #CommsChat Q4 I think BP might be about to find out!

7:48 pm elissapr: RT @EmilyCagle @theprview I wld think the one thing PR courses shld teach is
the importance & how-to of relationship bldg #commschat

7:48 pm amfunderburk1: @shelirodney That's definitely helpful if they have ideas. I hate having to call and
bug people for information. #commschat

7:48 pm ARWalsh4: Consumers aren't as concerned as they should be with brand ethics. I think with
the economic crisis, people worry about price. #commschat

7:48 pm sandrulee: Q4 as a consumer, i'd like to connect with brands that are true and transparent!
so, yes! #commschat

7:48 pm Jonk87: RT @theprview: just wrote a paper on Primark..people will still shop even with
such unethical headlines - I would it's cheap! #commschat

7:49 pm elissapr: @paolabrussels Also important to the brand; look what happend to Nestle, BP
etc #commschat

7:49 pm amfunderburk1: @ARWalsh4 That's true! People do worry about price more now because of
money. #commschat

7:49 pm sabrinacomms: Not to sound like a complete cynic but many ppl tend to jump on the band wagon
of ethical consumerism but it is oft fleeting...#commschat

7:49 pm MissUndutchabl RT @sabrinacomms: Not to sound like a complete cynic but many ppl tend to
e: jump on the band wagon of ethical consumerism but it is oft
fleeting...#commschat

7:49 pm CommsChat: Q5: Is public entrapment by the media/bloggers ethical? Does celebrity blur the
line? #commschat

7:50 pm shelirodney: @amfunderburk1 or sometimes I'll contact them - but probably only if we already
have an established relationship... #commschat

7:50 pm elissapr: So true Rt @sabrinacomms Q4 Many ppl tend to jump on the band wagon of
ethical consumerism but it is oft fleeting...#commschat

7:50 pm EmilyCagle: RT @CommsChat: Q5: Is public entrapment by the media/bloggers ethical?

Does celebrity blur the line? #commschat

7:50 pm amfunderburk1: @shelirodney That makes sense. #commschat

7:50 pm sabrinacomms: SocM has made it easier for ppl to b informed of unethical practice but does it
really change behaviour? #commschat

7:50 pm Turinas: Q4 Doesn't it depend on the brand.?Wholefoods shoppers, it's all about ethics.
Walmart maybe not so much? #commschat

7:50 pm elissapr: RT @CommsChat: Q5: Is public entrapment by the media/bloggers ethical?

Does celebrity blur the line? #commschat

7:51 pm MissUndutchabl @ARWalsh4 I absolutely agree. price is what matters. i have the feeling though
e: that times are changing #commschat

7:51 pm RuralUK: #commschat McDonalds an interesting example of a brand that has changed the
perception of its ethical stance and is now reaping the benefits

7:52 pm shelirodney: Q4 people prob don't think twice about buying chocolate. is Nestle's bottom line
even dinted by ethical issues? my guess=no #commschat
7:52 pm Turinas: Q5 Not ethical but when they are entrapping the unethical who's worse the
trapper or the trapped #commschat

7:52 pm London_Law_Fir RT @EmilyCagle: RT @CommsChat: Q5: Is public entrapment by the

m: media/bloggers ethical? Does celebrity blur the line? #commschat

7:52 pm ARWalsh4: @MissUndutchable Q4 I hope it changes soon!! Some people really can't afford
the 'ethical' choice. #commschat

7:53 pm sabrinacomms: @shelirodney: exactly my point! Ppl love a witchhunt but do they fully understand
the sitch or will it really change them? #commschat

7:53 pm Jonk87: @shelirodney Nestle's bottom line is dented by unethical practices - not see the
Kit Kat campaign! That was Nestle right? #commschat

7:53 pm ARWalsh4: What is public entrapment? Can someone clarify? #commschat

7:53 pm elissapr: RT @RuralUK: #commschat McDonalds an interesting example of a brand that

has changed the perception of its ethical stance and is now reaping the benefits

7:54 pm amfunderburk1: RT @ARWalsh4: @MissUndutchable Q4 I hope it changes soon!! Some people

really can't afford the 'ethical' choice. #commschat

7:54 pm a_double_tt: I agree RT @Turinas: Q4 Doesnt it depend on the brand.?Wholefoods shoppers,

its all about ethics. Walmart maybe not so much? #commschat

7:54 pm paolabrussels: #commschat Q5: not sure 1can hold bloggers to the same transparency
standards as the media. Journos-& PR pros--should not lie about identity

7:54 pm wissit: mulitlistening #techprsa and #commschat for the first time - interessting!

7:55 pm Jonk87: Nestle drop dodgy palm oil because of Green Peace SM
campaign http://bit.ly/9i9VER #commschat

7:55 pm elissapr: RE recent #Fergie debacle RT @ARWalsh4 What is public entrapment? Can
someone clarify? #commschat

7:55 pm MissUndutchabl @shelirodney This might have sounded a little rude .Sorry. But there were plenty
e: dilemmas Nestle and others faced. #arlafood #commschat

7:55 pm louiseorr: #commschat Q4 in a recession how many consumers dropped ethical shopping
in favour of affordability?

7:55 pm MissUndutchabl RT @wissit: mulitlistening #techprsa and #commschat for the first time -
e: interessting!

7:55 pm EmilyCagle: @Turinas So, undercover stings 'lead into temptation' rather than fuel/cause the
corruption? #CommsChat

7:56 pm BeMyGuestBlog RT @CommsChat: Q5: Is public entrapment by the media/bloggers ethical?

s: Does celebrity blur the line? #commschat

7:56 pm ARWalsh4: I think I missed the #fergie debacle.. Let me google it real fast! lol
@elissapr #commschat

7:56 pm amfunderburk1: @louiseorr I think many consumers did. They had to change spending habits.
#commschat

7:57 pm EmilyCagle: @London_Law_Firm Thanks, Chris. Where does the law come in? #CommsChat

7:57 pm Turinas: Q4 Ethical companies REALLY believe in what they are doing. It's part of their
purpose. I am skeptical about the suddenly ethical #commschat

7:57 pm a_double_tt: Q4 Ethical brands are moving from niche markets to main markets. E.g. M&S
 Plan A #commschat

7:57 pm a_double_tt: Q4 Ethical brands are moving from niche markets to main markets. E.g. M&S
Plan A #commschat

7:57 pm ericswain: @RuralUK Another one is WalMart - sourcing sustainable #commschat Q4

7:58 pm Jonk87: RT @MissUndutchable...This might have sounded a little rude .Sorry. But there
were plenty dilemmas Nestle...http://bit.ly/9i9VER #commschat

7:58 pm ideathinker: RT @CommsChat: Q5: Is public entrapment by the media/bloggers ethical?

Does celebrity blur the line? #commschat

7:58 pm RebeccaatCirkle: @louiseorr Hi Louise, excellent point! If that was the real test, I think a few of us
may have failed! #commschat

7:58 pm a_double_tt: RT @LawandLit Social media users 'not exempt from defamation laws' | Irish
Examinerhttp://bit.ly/a6Oivl #commschat

7:58 pm ARWalsh4: Thanks for the updates! @paolabrussels @elissapr #commschat

7:59 pm RachAllen: Reading through the #commschat comments. Interesting discussions sparked
this evening

8:00 pm louiseorr: #commschat Q5 sadly continued slew of 'sleb exposés show there's relentless
appetite for stories over substance, regardless of fallout

8:00 pm Jonk87: Companies don't act ethically to be nice, it's capital in the reputation bank.
#commschat

8:01 pm louiseorr: #commschat Q5 also think with latest entrapment pieces does anyone really
care? Do we feel any better for knowing?

8:01 pm CommsChat: That's it for 1st #CommsChat! Thanks for participating. Transcript up shortly
at http://ow.ly/1Pgkx or view the thread: http://ow.ly/1Pgmg

8:01 pm shelirodney: @missundutchable no prob! was more about the consumer, could relate2 any
brand: do 'ethically vocal' people think when they buy? #commschat

8:02 pm paolabrussels: @Jonk87 I have worked with companies who act ethically because it reflects
their value system-- really (!) #commschat

8:02 pm theprview: Enjoyed the chat, #commschat See you next time : )

8:02 pm ARWalsh4: Great chat everyone! Looking forward to the next @commschat #commschat

8:02 pm elissapr: The media certainly thinks so RT @louiseorr #commschat Q5 also think with
latest entrapment pieces does anyone really care?

8:02 pm RachAllen: @CommsChat sorry I couldn't join in earlier, hope to make the next one! Looking
forward to reading the transcript #commschat

8:02 pm sandrulee: great chat! thanks everyone! #commschat

8:03 pm a_double_tt: Great fun! See you next time and thanks for setting this up :) #commschat

8:03 pm amfunderburk1: @ARWalsh4 Me to! I just found out about it :) #commschat

8:03 pm shelirodney: Thanks! good to chat, look forward to the next one! #commschat

8:03 pm louiseorr: @amfunderburk1 #commschat absolutely, don't think it means our ethics are
fads or expendable just we all became more realistic in recession

8:03 pm RuralUK: @Jonk87 not so with local food many producers invest in rare breeds and slow
 food cos they believe its a better way #commschat

8:03 pm amfunderburk1: Can't wait for the next chat! Glad I caught the very end of this one! Thanks
everyone! :) #commschat

8:03 pm sabrinacomms: Thoroughly enjoyed tonight's chat, got some great insight! See you all next time!
#commschat

8:04 pm PerfectPitchPR: If you missed the 1st #CommsChat, transcripts will be up

at http://ow.ly/1Pgkx. See thread:http://ow.ly/1Pgmg Great chat.

8:04 pm elissapr: Great #commschat; thanks to @EmilyCagle & @AdamVincenzini for organizing!
See you next week. Btw it*s (Queen) Victoria Day in Canada!

8:04 pm EamonnMoore: Enjoyed reading everyone's #CommsChat comments tonight... sure everyone will
want to thank @EmilyCagle for being a great host :)

8:04 pm amfunderburk1: @louiseorr Exactly. I think a lot of people realized they don't HAVE to have the
most expensive product out there. #commschat

8:05 pm MissUndutchabl @shelirodney i still think they care..or at least start caring. and most of that is due
e: to social media #commschat

8:05 pm Jonk87: @paolabrussels I believe you :-) I shouldn't be so cynical! #commschat

8:05 pm ARWalsh4: Great 1st @commschat! Thanks guys to @EmilyCagle &

@AdamVincenzini #commschat

8:05 pm louiseorr: @elissapr #commschat i know, depressing really isn't it?!

8:05 pm EmilyCagle: #CommsChat Thanks everyone :) See you next week!

8:06 pm ARWalsh4: @Jonk87 What did you think of the #commschat?

8:06 pm Jonk87: nice chat - see you guys next time....any students follow me on Twitter so I can
follow back! #commschat

8:07 pm amfunderburk1: @EmilyCagle Thank you for a great chat! Can't wait for the next one!
#commschat

8:07 pm louiseorr: Great first #commschat! Thank you to @EmilyCagle & @AdamVincenzini - glad I
found you at half time!