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INDEX
INTRODUCTION
HISTORY OF ADVERTISING
TYPES OF ADVERTISING
FUNCTIONS OF ADVERTISING
CONCLUTION
MEANING
DEFINATION
Advertising history
TYPES OF ADVERTISEMENT
Target group
Types of impact required
Geographical area
TARGET GROUP
The following are the types of advertising:
Consumer advertising
Most of the consumer products company encourages product
advertising. Marketers of cosmetics, detergents, soaps are included
here. Sponsors in this area compete with one another to establish an
advantage for their particular brand. Eg-“Lux cake seduction
“consumer product ad for toilet soap by HUL.
Service advertising:
Service sector encompass such services as medical services,
financial services, education services etc.
In service advertising, the service provider to sells is expertise. It is
very difficult because (the services are intangible, there is no
transfer of owner ship, difficult to differentiate,
production/consumption are inseparable. Eg- service ad by
‘incredible India’
Industrial advertising:
Trade advertising
Retail advertising
Wholesale advertising
Retail advertising:
This covers those items sold directly to the customer by retail shop.
Wholesale advertising:
This advertising unfortunately is not well organized at home. This
advertising themselves or for their dealers
Non-profit advertising
Promotional demand ad
Institutional ad
GEOGRAPHICAL AREA
Local advertising
Global advertising
FUNCTIONS OF ADVERTISING
SOCIAL FUNCTION
PSYCHOLOGICAL FUNCTION
ECONOMIC FUNCTION
ADVANTAGES OF ADVERTISING
Disadvantages of Advertising
CONCLUSION