Exercise 4-e

I
F
E
M
A
T
R
I
X
O
F

sno.

key feature

weight

rating

weighted score

STRENGTH
1
2
3
4
5
6
7
8
9
10
11

Established brand
Campus facility
Faculty
Globally linkage
Infrastructure
Student exchange program
International recognized
Research
Alumni
Scholarships
Media coverage (marketing)

C
weakness
B
security
M 12
13
Hostel facility
:
14
15
16
17
18
19

Location
Parking
Online education
Admin staf
Student council
People soft

0.08
0.06
0.06
0.06
0.06
0.05
0.05
0.05
0.06
0.03
0.06

4
3
3
2
4
1
1
2
3
2
3

0.32
0.18
0.18
0.12
0.24
0.05
0.05
0.1
0.18
0.06
0.18

0.07
0.02
0.06
0.05
0.06
0.05
0.03
0.04

3
1
2
2
2
3
2
3

0.21
0.02
0.12
0.1
0.12
0.15
0.06
0.12

2.56