Nicky Jam: The Fenix Tour

7/1/2016 Amalie Arena

Taken by Mark Lomoglio 6/27/16

Kevin Preast
SVP of Event Management
KPreast@amaliearena.com
813.301.6763
Lead Marketer:
Kayla Levasseur
Event Marketing Senior Coordinator
klevasseur@amaliearena.com
813.301.6681
Angela Lanza
Event Marketing Manager
alanza@amaliearena.com
813-301-6893

Photo Taken by Brian Blanco

Taken by Casey Brooke Lawson 7/1/16

MARKETING & PR SUMMARY

Venue Marketing Assets Social

Twitter

Event Announce 6,493 impressions, 192 engagements

On-sale post 1,900 impressions, 13 engagements
Week-of-event posts 4,746 impressions, 45 engagements
Day-of-event posts 25,670 impressions, 620 engagements

Facebook

Event Announce 918 people reached, 107 engagements

Week-of-event posts 1,091 people reached, 150 video views, 34 engagements

50 reactions, comments, & shares; 57 post clicks

5 reactions, comments, & shares; 29 post clicks

Day-of-event posts 16,996 people reached, 2,684 video views, 704 engagements

72 reactions, comments, & shares; 632 post clicks

Instagram

Day-of-show posts 205 likes, 1,747 video views

Snapchat

Our snapchat story was opened by 771 unique followers out of roughly 1,190 total followers, resulting in
a 65% open rate.. Link to story: HERE

Venue Marketing Assets Social

Engaging Organic Posts

Venue Marketing Assets Social

Venue Marketing Assets Email

Presale
Recipients: 8,828
Opens: 1,139
Clicks: 129

Full Access
Recipients: 238,873
3 Main inclusions, 3
Feature inclusions

Lightning Insider
Recipients: 384,573
3 inclusions

STM Newsletter:
Recipients: 5,829
5 inclusions

Venue Marketing Assets Website

Amalie Arena Website

Dedicated show page

Event featured in top story on homepage
Listing in Upcoming Event Calendar

Venue Marketing Assets Internal & Media

Venue Assets
Reached over 236K arena event attendees since April 25, 2016 announcement

LED Rings
Ticket Office
In-bowl during game and events
Concourse TVs
Event spot
Upcoming Event Loop
Media & Public Relations
Press releases distributed to local media
Tour announcement release

Venue-Sponsored Marketing Assets

TBT :
April 29, 2016 Ladder Ad
May 6, 2016 Front Page Banner Ad
June 3, 2016 Ladder Ad
June 10, 2016 Ladder Ad
Creative Loafing
May 26, 2016 Summer Guide
Online Paid Campaigns:
Facebook: Ran an ad from Jun. 16th July 1st
Reach: 22,534
Converted: 28
$4,047.50 in ticket revenue
40X ROI

TBT Front Page Banner Ad

Ticket Sales By Location

Top 40 zip codes, sorted by total tickets sold
Postal
Code

City

State

Tickets

Face
Value

Postal
Code

City

33614
33615
33511
33647
33578
33624
33625
33619
33612
33613
33604
33634
33570
34208
33510
33607
33598
33617
33618
33811

Tampa
Tampa
Brandon
Tampa
Riverview
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Tampa
Ruskin
Bradenton
Brandon
Tampa
Wimauma
Tampa
Tampa
Lakeland

FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA

177
143
90
75
74
65
62
54
53
52
51
50
48
41
40
39
37
37
35
33

$12,901.90
$10,150.75
$7,262.95
$5,153.50
$5,282.50
$5,178.75
$5,560.70
$3,774.60
$3,550.30
$4,342.70
$3,561.90
$4,196.90
$3,576.55
$3,057.50
$2,571.45
$3,062.35
$3,374.20
$2,298.05
$2,492.25
$2,587.20

11209
34207
33756
33594
33579
33534
33545
34237
33543
33569
33610
33635
34609
33525
33544
33616
33626
33912
34677
33584

Brooklyn
Bradenton
Clearwater
Valrico
Riverview
Gibsonton
Wesley Chapel
Sarasota
Wesley Chapel
Riverview
Tampa
Tampa
Spring Hill
Dade City
Wesley Chapel
Tampa
Tampa
Fort Myers
Oldsmar
Seffner

State Tickets Face Value

NY, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA
FL, USA

31
30
29
28
25
24
24
24
23
22
22
21
21
20
20
20
20
20
20
18

$1,652.70
$2,124.50
$1,694.50
$2,054.95
$1,359.75
$1,288.75
$1,356.80
$1,818.25
$1,670.95
$1,389.00
$1,856.50
$1,156.00
$1,805.95
$1,796.00
$1,006.20
$1,096.70
$1,253.50
$693.40
$1,333.00
$1,100.30

THANK YOU!
Taken by Mark Lomoglio 6/27/16

Taken by Casey Brooke Lawson 7/1/16

Sales Results
Total Tickets
Sold
Comps
Gross

4,869
3,749
1,120

$286,717.30

Sales Trends
Venue Presale
On Sale Day
On Sale Week Total
One Week Out Total

452
332
726
193

$46,566.00
$31,346.00
$69,723.00
$15,932.80

Day Of Show
July 1, 2016

569

$23,085.25

*Pulled from Ticketmaster One

Photo Taken by Brian Blanco