Contents

1 Biology

2 History

3 Production
o 3.1 Purification of water
o 3.2 Pasteurisation
o 3.3 Juicing
o 3.4 Infusion
o 3.5 Percolation
o 3.6 Carbonation
o 3.7 Fermentation
o 3.8 Distillation
o 3.9 Mixing

4 Types of drink
o 4.1 Non-alcoholic drinks

4.1.1 Water

4.1.2 Milk

4.1.3 Tea

4.1.4 Coffee

4.1.5 Carbonated drinks

4.1.6 Juice and juice drinks

o 4.2 Alcoholic Drinks

4.2.1 Beer

4.2.2 Cider

4.2.3 Wine

4.2.4 Spirits

5 In culture
o 5.1 Places to drink
o 5.2 Matching with food
o 5.3 Presentation

6 Commercial trade
o 6.1 International exports and imports
o 6.2 Investment

7 See also

8 References
o 8.1 Notes
o 8.2 Bibliography

9 External links

EXECUTIVE SUMMARY
Soft drinks continue to enjoy strong performance in 2013
Despite the poor economy in the country, soft drinks in Vietnam still performed well in 2013 with doubledigit off-trade value growth in current value terms. Increasing consumer demand and efforts by
manufacturers in promoting their soft drinks through continuous new product development, investment to
improve not only manufacturing capacity but also product quality and active marketing activities were the
main factors fostering the healthy growth of soft drinks in Vietnam.

Mergers and acquisitions are more active in soft drinks

2012-2013 was a very active period for merger and acquisition activities in soft drinks. The first outstanding
example is that a 51% share in PepsiCo Vietnam (PIVN) was bought by Suntory Holdings Ltd at the end of
2012. At the end of 2012, Saigon Beverages JSC (Tribeco) completely sold all of its shares to Uni-President
Vietnam Ltd, resulting in Saigon Beverages JSC (Tribeco) being dissolved. Tribeco Binh Duong Co Ltd, which
used to be a subsidiary of Saigon Beverages JSC (Tribeco), was then taken over by Uni-President Enterprises
Corp, resulting in Uni President Vietnam acquiring all stakes of Tribeco Binh Duong. Also, the beginning of
2013 saw Saigon Alcohol Beer & Beverages Corp (Sabeco) increase its share in Chuong Duong Beverages
JSC from 51% to 62%, strengthening its position even further as the biggest shareholder of Chuong Duong
Beverages JSC.
International brands lead soft drinks in Vietnam
In 2013, international brands continued to lead soft drinks in Vietnam. Indeed, within the top five in 2013,
there were four multinational players: PepsiCo Vietnam (PIVN), URC Vietnam Co Ltd, Coca-Cola Beverages
Vietnam Co Ltd and La Vie Joint Venture Co. Together, they took account of a 49% off-trade volume share of
soft drinks, which not only made it hard for new players to enter soft drinks in Vietnam, but also left little
space for other existing players. In fact, with their strong financial capacity and modern technology, these
international brands regularly launch new products as well as promotional and marketing activities to
strengthen their positions in Vietnam.
Traditional distribution channels still dominate in Vietnam
Throughout the review period, traditional distribution channels, especially independent small grocers, were
still the most important ones within soft drinks, though their off-trade volume shares declined gradually.
Indeed, traditional grocery retailers has led distribution of soft drinks in Vietnam mainly thanks to its
convenience and the purchasing habits of many Vietnamese consumers. However, with fast development
and expansion, modern distribution channels such as hypermarkets and supermarkets became more popular
in 2013.
A very positive outlook for soft drinks over the forecast period
Soft drinks in Vietnam is expected to witness a healthy performance over the forecast period thanks to an
anticipated better economy, increasing consumer demand and activities of manufacturers and distributors in
promoting sales of soft drinks. Within overall soft drinks, sports and energy drinks and RTD tea are likely to
be among the categories that will enjoy the fastest growth as the result of active efforts by manufacturers
as well as the rising trend towards consuming these products, especially in the young generation
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry
in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with
our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and
growth projections.
If you're in the Soft Drinks industry in Vietnam, our research will save you time and money while
empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in
Vietnam for free:

Asian speciality drinks

Bottled water

Carbonates

Concentrates

Fruit and vegetable juice

Sports and energy drinks

RTD coffee

RTD tea

The Soft Drinks in Vietnam market research report includes:

Analysis of key supply-side and demand trends

Detailed segmentation of international and local products

Historic volumes and values, company and brand market shares

Five year forecasts of market trends and market growth

Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Vietnam?

What are the major brands in Vietnam?

What potential exists for multinational vs. local soft drinks companies looking to increase market
share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on
recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders

Track key industry trends, opportunities and threats

Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Table of Contents
Soft Drinks in Vietnam - Industry Overview
EXECUTIVE SUMMARY
Soft drinks continue to enjoy strong performance in 2013
Mergers and acquisitions are more active in soft drinks
International brands lead soft drinks in Vietnam
Traditional distribution channels still dominate in Vietnam
A very positive outlook for soft drinks over the forecast period
KEY TRENDS AND DEVELOPMENTS
Soft drinks in Vietnam sees strong growth in 2013

Increasing consumer awareness of health and wellness continues to affect soft drinks in Vietnam
Competition in soft drinks becomes much tougher
MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth
2008-2013

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2013

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2013

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2013

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2013

Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2008-2013

Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2008-2013

Table 11 Off-trade Sales of Soft Drinks by Category: Value 2008-2013

Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2008-2013

Table 13 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2009-2013

Table 14 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2010-2013

Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2009-2013

Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2010-2013

Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2009-2013

Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2010-2013

Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume
2013

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume
2013-2018

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume
Growth 2013-2018

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth
2013-2018

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2013-2018

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth
2013-2018

Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2013-2018

Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018

APPENDIX

Fountain sales of soft drinks in Vietnam

MARKET DATA

Table 28 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain Ontrade: Volume 2008-2013

Table 29 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain Ontrade: % Volume Growth 2008-2013

Table 30 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain Ontrade: Volume 2008-2013

Table 31 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain Ontrade: % Volume Growth 2008-2013

Table 32 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain
On-trade: Volume 2013-2018

Table 33 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain
On-trade: % Volume Growth 2013-2018

Table 34 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other

Fountain On-trade: Volume 2013-2018

Table 35 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other

Fountain On-trade: % Volume Growth 2013-2018

SOURCES

Summary 1 Research Sources

Soft Drinks in Vietnam - Company Profiles

Chuong Duong Beverages JSC in Soft Drinks (Vietnam)
STRATEGIC DIRECTION
KEY FACTS

Summary 2 Chuong Duong Beverages JSC: Key Facts

Summary 3 Chuong Duong Beverages JSC: Operational Indicators

COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING

Summary 4 Chuong Duong Beverages JSC: Competitive Position 2013

Saigon Pure Water Co Ltd in Soft Drinks (Vietnam)

STRATEGIC DIRECTION
KEY FACTS

Summary 5 Saigon Pure Water Co Ltd: Key Facts

COMPANY BACKGROUND
PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Saigon Pure Water Co Ltd: Competitive Position 2013

Tan Hiep Phat Group in Soft Drinks (Vietnam)

STRATEGIC DIRECTION
KEY FACTS

Summary 7 Tan Hiep Phat Group: Key Facts

COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING

Summary 8 Tan Hiep Phat Group: Competitive Position 2013

Vinh Hao Mineral Water JSC in Soft Drinks (Vietnam)

STRATEGIC DIRECTION
KEY FACTS

Summary 9 Vinh Hao Mineral Water JSC: Key Facts

COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING

Summary 10 Vinh Hao Mineral Water JSC: Competitive Position 2013

Asian Speciality Drinks in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 36 Off-trade Sales of Asian Speciality Drinks: Volume 2008-2013

Table 37 Off-trade Sales of Asian Speciality Drinks: Value 2008-2013

Table 38 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2008-2013

Table 39 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2008-2013

Table 40 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2009-2013

Table 41 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2010-2013

Table 42 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2009-2013

Table 43 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2010-2013

Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018

Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2013-2018

Table 46 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018

Table 47 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018

Bottled Water in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Institutional bottled water sales

Table 48 Sales of Bottled Water to Institutional Channels: % Volume Growth 2008-2013

Table 49 Off-trade Sales of Bottled Water by Category: Volume 2008-2013

Table 50 Off-trade Sales of Bottled Water by Category: Value 2008-2013

Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2008-2013

Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2008-2013

Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2009-2013

Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2010-2013

Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2009-2013

Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2010-2013

Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2013-2018

Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2013-2018

Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018

Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018

Carbonates in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 61 Off-trade vs On-trade Sales of Carbonates: Volume 2008-2013

Table 62 Off-trade vs On-trade Sales of Carbonates: Value 2008-2013

Table 63 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2008-2013

Table 64 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2008-2013

Table 65 Off-trade Sales of Carbonates by Category: Volume 2008-2013

Table 66 Off-trade Sales of Carbonates by Category: Value 2008-2013

Table 67 Off-trade Sales of Carbonates by Category: % Volume Growth 2008-2013

Table 68 Off-trade Sales of Carbonates by Category: % Value Growth 2008-2013

Table 69 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown
2008-2013

Table 70 NBO Company Shares of Off-trade Carbonates: % Volume 2009-2013

Table 71 LBN Brand Shares of Off-trade Carbonates: % Volume 2010-2013

Table 72 NBO Company Shares of Off-trade Carbonates: % Value 2009-2013

Table 73 LBN Brand Shares of Off-trade Carbonates: % Value 2010-2013

Concentrates in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA
Concentrates conversions

Summary 11 Conversion Factors for Ready-to-drink (RTD) Concentrates

Table 74 Off-trade Sales of Concentrates (as sold) by Category: Volume 2008-2013

Table 75 Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth 2008-2013

Table 76 Off-trade Sales of Concentrates (RTD) by Category: Volume 2008-2013

Table 77 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2008-2013

Table 78 Off-trade Sales of Concentrates by Category: Value 2008-2013

Table 79 Off-trade Sales of Concentrates by Category: % Value Growth 2008-2013

Table 80 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2009-2013

Table 81 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2010-2013

Table 82 NBO Company Shares of Off-trade Concentrates: % Value 2009-2013

Table 83 LBN Brand Shares of Off-trade Concentrates: % Value 2010-2013

Table 84 NBO Company Shares of Off-trade Liquid Concentrates (as sold): % Volume 20092013

Table 85 LBN Brand Shares of Off-trade Liquid Concentrates (as sold): % Volume 2010-2013

Table 86 NBO Company Shares of Off-trade Powder Concentrates (as sold): % Volume 20092013

Table 87 LBN Brand Shares of Off-trade Powder Concentrates (as sold): % Volume 2010-2013

Table 88 Forecast Off-trade Sales of Concentrates (as sold) by Category: Volume 2013-2018

Table 89 Forecast Off-trade Sales of Concentrates (as sold) by Category: % Volume Growth
2013-2018

Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018

Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth

2013-2018

Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2013-2018

Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018

Juice in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 94 Off-trade Sales of Juice by Category: Volume 2008-2013

Table 95 Off-trade Sales of Juice by Category: Value 2008-2013

Table 96 Off-trade Sales of Juice by Category: % Volume Growth 2008-2013

Table 97 Off-trade Sales of Juice by Category: % Value Growth 2008-2013

Table 98 Leading Flavours for Off-trade 100% Juice: % Volume Breakdown 2008-2013

Table 99 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume Breakdown
2008-2013

Table 100 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume Breakdown 20082013

Table 101 Share of Smoothies in Off-trade 100% Juice: % Value 2013

Table 102 Share of Smoothies in Off-trade Nectars (25-99% Juice): % Value 2013

Table 103 Off-trade Sales of Reconstituted 100% Juice by Chilled vs Ambient: % Volume
2008-2013

Table 104 NBO Company Shares of Off-trade Juice: % Volume 2009-2013

Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2010-2013

Table 106 NBO Company Shares of Off-trade Juice: % Value 2009-2013

Table 107 LBN Brand Shares of Off-trade Juice: % Value 2010-2013

Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2013-2018

Table 109 Forecast Off-trade Sales of Juice by Category: Value 2013-2018

Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2013-2018

Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2013-2018

RTD Coffee in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 112 Off-trade Sales of RTD Coffee: Volume 2008-2013

Table 113 Off-trade Sales of RTD Coffee: Value 2008-2013

Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2008-2013

Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2008-2013

Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2009-2013

Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2010-2013

Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2009-2013

Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2010-2013

Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2013-2018

Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2013-2018

Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018

Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2013-2018

RTD Tea in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 124 Off-trade Sales of RTD Tea by Category: Volume 2008-2013

Table 125 Off-trade Sales of RTD Tea by Category: Value 2008-2013

Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2008-2013

Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2008-2013

Table 128 Leading Flavours for Off-trade RTD Tea: % Volume Breakdown 2008-2013

Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2009-2013

Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2010-2013

Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2009-2013

Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2010-2013

Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2013-2018

Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2013-2018

Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018

Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018

Sports and Energy Drinks in Vietnam - Category Analysis

HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
CATEGORY DATA

Table 137 Off-trade Sales of Sports and Energy Drinks by Category: Volume 2008-2013

Table 138 Off-trade Sales of Sports and Energy Drinks by Category: Value 2008-2013

Table 139 Off-trade Sales of Sports and Energy Drinks by Category: % Volume Growth 20082013

Table 140 Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth 20082013

Table 141 NBO Company Shares of Off-trade Sports and Energy Drinks: % Volume 2009-2013

Table 142 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Volume 2010-2013

Table 143 NBO Company Shares of Off-trade Sports and Energy Drinks: % Value 2009-2013

Table 144 LBN Brand Shares of Off-trade Sports and Energy Drinks: % Value 2010-2013

Table 145 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Volume 20132018

Table 146 Forecast Off-trade Sales of Sports and Energy Drinks by Category: Value 2013-2018

Table 147 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Volume
Growth 2013-2018

Table 148 Forecast Off-trade Sales of Sports and Energy Drinks by Category: % Value Growth
2013-2018