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SIKKIM MANIPAL UNIVERSITY - DDE

Bachelor of Business Administration BBA Semester II


BBA 202 BUSINESS STRATEGY 2 Credits
Book ID: 1519
Model Question Paper
Duration: 1 hour

Total marks: 70

________________________________________________________________________

Part A: One Mark Questions (1-20)

1Mark x 20 = 20 Marks

1. _____________________ refers to the strategy to be followed by a particular business


unit and helps to strengthen the competitive position in the market.
a. Corporate strategy
b. Business strategy
c. Functional strategy
d. Marketing strategy

2. ___________ of an organisation can be defined as the reason for existence of the


organisation and is an insight into the future.
a. Vision
b. Mission
c. Purpose
d. Goals

3. ________________________is known as the Modern Management Guru.


a. Peter Drucker
b. Michael porter
c. Jack welch
d. Bill gates

4. TQM Stands for ____________________


a. Total Quality Model
b. Target Quality Market
c. Total Quality Management
d. Target Quality Management

5. Setting of _________________ helps to assess the areas of good performance as well as


areas of improvement.
a. Assessment of environment
b. Action plans
c. Quantitative targets
d. Resource allocation

6. Current situation, Low risk, Resource allocation, Consolidation are all the reasons for
adapting which strategy?
a. Stability
b. Retrenchment
c. Mergers
d. Expansion

7. Focus on customer, Business processes, Structural reengineering, Changes in corporate


culture are the steps in _____________________________
a. Acquisition
b. Portfolio restructuring
c. Re engineering
d. Expansion

8. Vijay Mallya belongs to ___________________leadership category.


a. Transactional
b. Transformational
c. Charismatic
d. Authoritative

9. A good leader needs to possess above average intelligence and also needs to maintain his
______________________at all times.
a. Self-motivation
b. Emotional balance
c. Teamwork
d. Creativity

10. ___________ helps the top management of an organization to assess the impact of current
decisions on the future trends in business.
a. Vision
b. Mission
c. Strategic planning
d. Goal

11. In order to attain the objectives, the company should bring together all its resources, such
as manpower, money, material, machinery and management. It is called as
______________.
a. Hierarchy
b. Network
c. Multiplicity
d. Integration of resource.

12. In the term SWOT, 'S' stands for


a. Success
b. Strength
c. Support
d. Survey

13. ____________is the medium through which the Management can expect to achieve its
goals over a period of time.
a. Quality Policy
b. Business Policy
c. Business Style
d. Business plan

14. __________________ influences the business domain of the company, business


philosophy, priorities and direction of development of a particular business enterprise.
a. Human Resource
b. Management Structure
c. Mission and Objectives
d. Internal power equations

15. Strategic management is ________ and keeps an organization relevant.


a. Rigid
b. Static
c. Adaptive
d. None of the above

16. Formulation of strategy is a ________________________ process.


a. Mechanical
b. Practical
c. Creative
d. Theoretical

17. Strategic management practices, if adopted, help managers in getting an understanding of


______________________, markets, prices, suppliers, distributors, governments,
creditors, shareholders and customers worldwide.
a. Competitors
b. Board of directors
c. HR managers
d. Auditors

18. The overall strategy of the organization is called as ____________________strategy


a. Corporate
b. Human Resource
c. Sales
d. Marketing

19. After strategy formulation, the top management should prepare action plans for strategy
__________
a. Implementation
b. Development
c. Resource allocation
d. Construction

20. A _______leader is effective for managing the routine functions of the organization and
exhibits task-oriented planning.
a. Situational
b. Transformational
c. Transactional
d. Laissez-faire

Part B: Two Mark Questions (21-35)

2 Marks x 15 = 30 Marks

21. State True/False


i) SWOT analysis helps in recognising the strengths of the organization as well as the areas of
growth.
ii) Strategic analysis has occupied a dominant position in todays organisational set up and
enhances the image of the strategic analyst.
a. i) False, ii) False
b. i) False, ii) True
c. i) True, ii) False
d. i) True, ii) True

22. State True/False


i) The mission statement is prepared in order to outline the methods to be adopted for
fulfilling the objectives set in the vision statement.
ii) The mission statement clarifies the purpose and necessity of the organizational goals.
a. i) False, ii) True
b. i) True, ii) False
c. i) True, ii) True
d. i) False, ii) False

23. An organisation can have cost leadership either in a _________________ or a


____________________ market.
a. Broad, Focused
b. National, international
c. Retail, Wholesale
d. National, Retail

24. State True/False


i) Style This refers to how the organization moulds and grooms its employees to adapt to
the strategy.
ii) Strategy This refers to set of decisions taken by the organization to improve the market
position.
a. i) True, ii) True
b. i) False, ii) False
c. i) False, ii) True
d. i) True, ii) False

25. State True/False


i) ________________is a type of strategy followed by an organization when its very
survival is threatened or when its performance is not up to the expected levels.
ii) _________________is a strategy employed to reverse the adverse trends and bring the
firm back to its feet.
a. i) Retrenchment, ii) Expansion strategy
b. i) Retrenchment, ii) Turnaround strategy
c. i) Merger, ii) Stability strategy
d. i) Merger, ii) Turnaround strategy

26. State True/False


i) Strategic leadership helps to attain strategic productivity.
ii) Strategic leaders have a wide spectrum of knowledge about a variety of fields.
a. i) True, ii) True
b. i) True, ii) False
c. i) False, ii) True
d. i) False, ii) False

27. State True/False


i) An effective leader has average intelligence and is emotional.
ii) Strategic leaders have a need to be motivated constantly.
a. i) True, ii) True
b. i) True, ii) False
c. i) False, ii) True

d. i) False, ii) False

28. i) _________________is the cornerstone of strategy for any organization and is important
to connect the goals and scope of the organization with the competitive advantage so as to
leverage its competitive advantage.
ii) ____________ defines the products of the firm, the geographical area of its market and the
activities undertaken to establish the product.
a. i) Technology, ii) Efficiency
b. i) Scope, ii) Competitive advantage
c. i) Logic, ii) Scope
d. i) Logic , ii) Competitive advantage

29. State True/False


i) Business Policy defines the scope or spheres within which decisions can be taken by the
sub-ordinates in an organization.
ii) Business Policy permits the lower level management to deal with the problems and issues
without consulting top level management every time for decisions.
a. i) True, ii) True
b. i) True, ii) False
c. i) False, ii) False
d. i) False, ii) True

30. i) ___________________ is the process of gathering information about events and their
relationships within an organizations internal and external environment.
ii) __________________ involves examining how the strategy has been implemented as well
as the outcomes of the strategy.
a. i) Environmental Scanning, ii) Strategy evaluation
b. i) Strategy formulation, ii) Strategy implementation
c. i) Strategy evaluation, ii) Environmental Scanning
d. i) Strategy formulation, ii) Strategy evaluation

30. Strategic management allows an organization to be more _______________ than


________________in shaping its own future.
a. Proactive, Reactive

b. Reactive, Proactive
c. Rigid, flexible
d. Static, dynamic

31. State True/False


i) Strategic management deals with making and implementing decisions about future
direction of an organization and helps to identify the direction in which an organization is
moving.
ii) Strategic management helps to integrate various functional areas of the organization
completely, as well as, to ensure that these functional areas harmonize and get together well.
a. i) True, ii) True
b. i) True, ii) False
c. i) False, ii) True
d. i) False, ii) False

32. State True/False


i) Operational Management requires taking decisions which are of vital importance in areas
like capital investment, mergers etc.
ii) Strategic management is concerned with a section or a department of the firm only.
a. i) True, ii) True
b. i) True, ii) False
c. i) False, ii) True
d. i) False, ii) False

33. State True/False


i) It is important to evaluate the alternative strategies from time to time to judge whether they
can be effective as a new course of action.
ii) Strategy implementation involves putting the strategy into practice and is also known as
operationalizing the strategy.
a. i) True, ii) True
b. i) False, ii) False
c. i) False, ii) True
d. i) True, ii) False

35. i) _____________ strategy is normally adopted by organisations which want to explore


new products, markets or operations.
ii) _____________ is a type of strategy in which the old products, processes or technologies
adopted by an organisation are totally revamped to suit the changes in market conditions.
a. i) Growth or expansion, ii) Portfolio restructuring
b. i) Retrenchment, ii) Portfolio restructuring
c. ii) Mergers and Acquisitions, ii) Portfolio restructuring
d. i) Retrenchment, ii) Growth or expansion
Part C

10 Marks x 2 = 20 Marks

Answer all the questions


37. a. Describe the importance of business policy for a business organisation.
b. Explain the various factors influencing the business policy of a firm.
Unit 2

38. a. Explain the Strategic Management Process.


b. Describe the need for strategic analysis and environmental scanning.
Unit 4/ Unit 5