Memorandum

to:

Greg Larson

from:

Joe Christensen, Duane Bennett, Jeremy Trujillo,

Michael Bluemel

subject:

Strategic Communication Plan

date:

July 2, 2016

Research Objective
Propose a different or more effective means of communication to clubs and
organizations VP Ana Brown to help increase student organization registrations
through awareness of benefits and opportunities.

Learning Objectives
Improve the communication between the students and the student
organizations/clubs.
Allows our group to know how to better communicate with external companies
and organizations.
Continuing to learn about surveys, questionnaires and interviews.

Audience Analysis

Traditional, non-traditional, concurrent, and international students

Full-time, part-time, or not employed students
Preferred method of communications
Student interest in tuition waivers and other financial assistance
Whether or not a student is a current member of a student organization or club.

Messaging goals
Show clubs and organizations which method of communication is preferred by
each category of students.

Key messages
Type of communication that international, traditional, non-traditional and
concurrent students prefer

Channels/media mix

Surveys
Focus group
Social media
Email

Budget
No budget

Tactical plan
Organization
Lead - Jeremy Trujillo
Logistics - Duane Bennett
Communications - Michael Bluemel
Floater - Joe Christensen
Communication
Duane Bennett: Phone/Text (801) 615 0641; Email
dbenne60@bruinmail.slcc.edu
Joe Christensen: Phone/Text (801) 577 9228; Email
jchri377@bruinmail.slcc.edu

Michael Bluemel: Phone/Text (801) 634 7171; Email

mbluemel@bruinmail.slcc.edu
Jeremy Trujillo: Phone/Text (808) 253 9236; Email jtruji87@bruinmail.slcc.edu
Decision Making Process - Based off research results, collectively
Accountability - All work shall be divided out as evenly as possible. Do not commit to a task you
may not be able to accomplish. We are short on time and cant afford setbacks.
Organization Contact - Jeremy shall be main communication with VP Ana Brown for project at
first until relationships are built throughout project with the rest of the group.
Detailed Action Plan (Timeframes for everything- see Yellow sheet)