American Honda Motors, Inc

Parts/Service Seminars
Statement of Work (SOW)
February 17, 2004

Submitted by: Arlene Clements, Account Director OEM Solutions Group - Ph: 858.722.9833
The Reynolds and Reynolds Company

This document is the property of The Reynolds and Reynolds Company ("Reynolds") and its
contents are proprietary and confidential. The information included herein is confidential
information and may not be disclosed to outside parties without the prior written permission of
Reynolds.

TABLE OF CONTENTS
1.0 SCOPE OF PROJECT...................................................................... 3

1.1 PARTS INVENTORY SEMINAR SUPPORT .................................. 3

1.2 SERVICE MANAGEMENT WORKSHOP ...................................... 4

2.0 INVESTMENT ............................................................................... 6

3.0 TERMS AND CONDITIONS ............................................................ 6
EXHIBIT A. INVESTMENT SUMMARY .................................................. 7

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STATEMENT OF WORK
This Statement of Work ("SOW") is made and entered this ____ day of
February, 2004 ("Effective Date") by and between The Reynolds and
Reynolds Company ("Reynolds") and American Honda Motors, Inc
(AHM). The parties agree that the SOW defines the Services to be
provided by Reynolds to Honda pursuant to the Services Agreement
("Agreement") previously executed between the parties.
Reynolds Consulting Services (RCS), a division of Reynolds is
pleased to present this SOW to provide consulting support for AHM
parts and service management programs. RCS is offering these
products in order to assist AHM in its efforts to provide a first class
parts and service management program to its regional personnel and
dealer body.

1.0 SCOPE OF PROJECT

Reynolds and AHM desire to create programs to drive performance in
Parts Inventory Management and Service Department Performance
utilizing a series of field Workshops and Presentations (the "Services")
to deliver ERA based Parts and Service training. All authorized ERA
based AHM and Acura dealers and company employees may be eligible
to participate.
1.1 PARTS INVENTORY SEMINAR SUPPORT
Reynolds will provide the following seminars in support of Parts
Inventory Management.
1. N.E. Region: Reynolds will provide 1 (one) Subject Matter
Expert (SME) to deliver a 90 minute overview of the AHM ERA
Parts Management seminar to Honda dealers and field personnel
in the Honda Connecticut Zone office in April of 2004. The
presentation will focus on highlights and benefits of attending
the AHM ERA Parts Management Seminar.
a. Increased understanding of the critical aspects of the ERA
system
b. Effective maintenance of the 4 key Specification Programs
c. Review of the Special Order Parts system
d. Inventory Management best practices and processes

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The goal of this presentation is to drive demand for additional

Honda seminars to be delivered by Reynolds. As such, this
service is being offered with out fee and for reimbursement of
travel and expenses only. This is a one time offer and applies to
this seminar only.
2. Zone Personnel Presentation: Reynolds will supply 1 (one)
SME to deliver a series of 2 (two) hour workshops to Honda field
personnel in Anaheim, CA on March 23rd & March 24th, 2004. The
workshop will review the content of the Reynolds AHM Parts
Management Workshop and focus on the following:
a. Overview of the AHM Level Two Parts Workshops delivered
in 2003
b. Review of workshop agenda
c. Benefits to dealers
d. High level demonstration of Special Orders process in ERA
Deliverables will be a power point presentation and handout
derived from the materials used in the 2003 seminar series.
1.2 SERVICE MANAGEMENT WORKSHOP
Reynolds will provide the following Services related to the
development of a workshop designed to improve service department
performance.
Development Process and Deliverables
1) Reynolds will provide the following personnel:
a) One (1) Subject Matter Experts ("SME") educated specifically on
AHMs service performance guidelines who is an expert on the
service applications in ERA, service process and how to
effectively increase performance metrics. The SME will partner
with Hondas service management team to:
i) Develop ERA based service workshop agenda, presentation,
exercises and materials. Workshop content will be determined
in partnership with Honda and Reynoldss SME. Source
materials will be the following ERA Service Management
Seminars:
(1)
ERA Executive Fixed Operations Seminar Course
Number 27434600
(a) Obtain and interpret key management information
(b) Locate unrealized sales dollars in each department
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(c) Identify and correct potential profit leaks in within you

department
(d) Gain additional profits through more effective system
utilization
(e) Increase efficiency of service personnel
(2)
ERA Service Scheduling and Shop Loading Seminar
Course Number 27420700
(a) Calculate Factual Time to Sell
(b) Estimate Realistic Vehicle Promise Date/Time
(c) Maintain Accurate Vehicle Work Status
(d) Perform Efficient Technician Work Assignment
Recommendations
(3)
ERA Service Management Merchandising &
Paperflow Control Seminar Course Number 27340700
(a) Retaining and Regaining Customers
(b) Increasing sales per Repair Order
(c) Service Managements Audit Tools
b) Two (2) ERA Based Consultants who will deliver the workshops
to Honda dealers
c) One (1) Curriculum development specialist
d) One (1) Graphic designer
e) One (1) Project manager who will be responsible for timelines,
budget, resources and communication; the Project manager will
also provide workshop administration and logistical support as
needed.
2) Reynolds' SME and AHM will complete the following deliverables:
i) Meet in Torrance, CA or at a location specified by AHM to
perform curriculum development
ii) Develop training curriculum to focus on two target audiences:
(a) AHM Employees
(b) Dealership Personal (i.e. Dealer
Principals/Managers/Miscellaneous employees)
iii) Reynolds SME and AHM materials development will focus on
the following ERA Service Management Materials:
(1)
Workshop Agenda
(2)
Exercises
(3)
Best practices harvesting
(4)
Reports and analysis
(5)
ERA utilization

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3) Reynolds will complete the following deliverables regarding the

supporting materials. Reynolds will be responsible for the creation
of the electronic version and the printed version of the materials,
manuals and demos:
i) Seminar presentation materials for seminars
ii) Manual creation and production for each of the targeted
curriculum

2.0 INVESTMENT
The fees for the Services described in this SOW are outlined in the
Investment Summary, which is attached hereto and incorporated
herein as Exhibit A.

3.0 TERMS AND CONDITIONS

This SOW shall be governed by the terms and conditions of the
Agreement previously executed between the parties. In the event of a
conflict between the terms of the Agreement and this SOW, the
Agreement shall control.
Signature below indicates acceptance of
the content of this SOW as the terms for which specific services will be
provided to AHM.
ACCEPTED AND AGREED:
American Honda Motors, Inc.

The Reynolds and

Reynolds Company

By: ____________________ By: _______________________

Name: __________________ Name: ____________________
Title: ___________________ Title: ______________________
Date: ___________________ Date: _____________________

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EXHIBIT A. INVESTMENT SUMMARY

AHM 2004 Parts & Service Workshop Investment Summary
Parts Seminar Support - N.E. Region
Subject Matter Expert
1
Days
Travel and expenses will be
passed through based on
actual
Total Seminar Support

$1,800

NC

$0

Zone Personnel Presentation: Anaheim, CA March 23rd & 24th

Please Note: Fees for consultant
service include all travel and expenses

Subject Matter Expert Materials Development

One (1) consultant for two (2)
days
Graphics - If needed
Total Anaheim, CA
Presentation Services

Days

$1,800

$1,800

2
16

Days
Hours

$1,800
$100

$3,600
$1,600
$7,000

Service Workshop Materials Development

Please Note: Fees for consultant
service include all travel and expenses

Subject Matter Expert

ERA Server Preparation
Curriculum Developer
Graphic Arts
Total Service Workshop
Materials Development

5
2
40
32

Days
Days
Hours
Hours

$1,800
$1,800
$150
$100

$9,000
$3,600
$6,000
$3,200
$21,800

Service Workshop Train The Trainer, Rehearsal and Validation

Two (2) consultants for two
(2) days each
4
Days
$1,800
$7,200
Total Train The Trainer
$7,200
Pilot Service Management
Workshop
Workshop Services include one day
for consultant travel and system set
up

Two (2) consultants for three

(3) days each
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Days

$1,800

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$10,800
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Workshop Materials - per

Workshop
Server Rental
Total Pilot Workshop
Services

14
1

Manuals
Workshop

$15
$375

$210
$375
$11,385

Service Workshop Delivery: Cost Per Workshop

Workshop Services include one day for consultant travel and system set up. Server
Rental does not include transportation which will be billed on actual charges.

One(1) consultant for three

(3) days per workshop
Workshop Materials
Server Rental
RCS Project Management
and workshop support
Total Per Workshop

3
14
1

Days
Manuals
Workshop

Hours

$1,800
$15
$375

$5,400
$210
$375

$125

$625
$6,610

Total for Parts Seminar

Support
Total for Anaheim, CA
Presentation Services
Total Service Workshop
Materials Development
Total for Preparation: Train
the Trainer, Rehearsal and
Validation
Total for Pilot Workshop
Total for Workshop Delivery
based on 5 workshops

$0
$7,000
$21,800

$7,200
$11,385
$33,050

Workshop Total

$80,435

Please Note: This investment summary does not include charges for hotel or
computer room rentals, catering, AV or equipment rental other than the ERA
Server. All other charges will be re-billed to Honda based on actual pass
through of charges.

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