What is campaigning?

You might call it influencing, voice, advocacy or campaigning, but all these activities
are about creating change. To me, campaigning is the mobilizing of forces by
organizations or individuals to influence others in order to effect an identied and
desired social, economic, environmental or political change.
Whatever you call it and whether you are trying to save a local community center
from closing or lobbying government, campaigning and influencing policy is about
creating a change. The impact is the real change created by a campaign the
difference it makes to peoples lives.
Some campaigns will work to achieve improvements for the general public, others
will aim to benet a particular group or change attitudes or behaviors. Some
campaigns last for years and involve lots of planning, others will respond quickly to
a particular need or activity. Campaigns may involve beneciaries or partners and
communicating with supporters using new tools. This section introduces all these
aspects of campaigning and lobbying.
Good campaigns require forward thinking, tactical planning and efficient execution
as well as constant monitoring throughout and a sturdy analysis at the end.
Whether running a rst-time candidate or a former officeholder mounting a
comeback, campaigns need to start formulating a marketing strategy right out of
the gate.
For some candidates, that strategy might involve re-positioning on certain policies
or zeroing in on a part of their personal narrative worth highlighting. Others might
need a complete makeover down to how they dress. But once that heavy lifting is
done, the candidate has to be marketed effectively to voters.
This is what the "DEAD-MAN SYNDROME" is about.
"DEAD-MAN SYNDROME" refers to a type of political marketing technique that
influences a candidate's voters to contagiously recruit and convert new supporters
and voters for their candidate without compromising the political career of their
candidate in any way avoidable.
It is known as "DEAD-MAN SYNDROME" because it is designed with the ability to
out-campaign and politically defeat a candidates opponent(s) to a cease and
desist position we term as dead-man. This is made possible by marketing
techniques that are correlated with each other and designed to concurrently
implement the overall strategy of a specic candidate needed to win an electionany type of election starting with Presidential elections.

The various techniques all combined as one in this marketing strategy, are secretly
designed with the ability to produce results in the shortest time possible for a long
term purpose.
The foundation of this marketing strategy is a team of three important pillars.
The Strategy-Board, the Movers and the Implementers. When using this
marketing strategy during political campaigns, this is what we term as the Triple
wheel.

TRIPLE WHEEL SET-UP

STRATEGY BOARD.
This should be a team of great thinkers, professionals at creativity and above all,
having the ability to foresee the effects of the campaign strategy. They are
responsible for inventing various political marketing techniques all combined into
one campaign to be used to penetrate a specic group of opposition supporters and
voters to make them change their mind(s). The strategy board is also responsible
for choosing the implementers who will best understand the nature of their
techniques.
The Strategy board solely relies on creativity to study and evaluate their candidates
opposition(s) and determine the appropriate penetration system to be used to
penetrate the opposition(s) voters. The techniques used should be very well studied
and not compromising the candidates career in any way socially, politically,
economically and above all, legally.
This is a team that should be chosen not basing on anything else other than ability
to invent new ideas and political marketing plans. Their job goes beyond suggestion
like let us create posters. The way they do their job is so hidden and complex for
non-party candidates. They should have characters and skills like; creativity,
condentiality, multi-tasking, fore-sight, insight, great orators and above all,
keeping a low prole from media, among other skills and abilities..
Depending on the preference of the candidate, a good Strategy-Board can be made
up of hand-picked individuals having the needed skill-set or it can most preferably
contain a hired team of professionals such as a company with ability to carry out
such a task for example YOUNG & FREE INTERNATIONAL in Uganda. Advantages
of using a hired company are way bigger than using hand-picked individuals. (This
can be discussed on request).
MOVERS.
This team is made up of very active orators with ability to multi-task. Their job is to
move. move move so as to put the strategy from the Strategy board into

motion. Without Movers, the Strategy will never be successfully implemented.

These are people who understand the representatives in the different areas to be
campaigned in. Any mover should be A people- person. Their job is to do whatever
it takes to show or depict the actual image of the Candidate. The movers are the
face of the Candidate and what they do, how they dress, how they speak, how they
treat people, all shows what the political candidate is like. The movers in most
cases, depending on the Strategy invented by the Great thinkers (strategy board)
are highlighted (taught) by the strategy board on what characters to adopt for the
public so as to best represent the candidate. This is done this way because not all
political marketing campaigns require the same character to be displayed by
movers over and over again. Some changes are needed on several occasions
depending on what the movers will be encountering.

IMPLEMENTERS.
This is the third team of the Triple wheel. These can be as many as possible,
including friends, family, local leaders, supporters and interestingly even opposition
supporters (yet to be converted). The implementers do what they do Supporting a
candidate, simply because they feel involved in every aspect of your life as you (the
candidate) campaigns. Participation is a key to all campaign enabling people to
influence the decisions that make an impact on their lives.
Involving your supporters can help bring authentic voices to your campaign to
enhance legitimacy and influence. It can help ensure your campaign is informed by
real-life experiences of people affected by the issue as well as demonstrate to
decision makers that public opinion is behind you.
Mobilizing supporters is one campaigning tactic amongst many. But mobilizing and
converting supporters is one unbeatable tactic. If it is an appropriate method for
your campaign it can be a powerful way to achieve change. And this is how DEADMAN SYNDROME comes in.
Youll need to think about the why, when and how to mobilize and convert new
supporters into action. Working with supporters doesnt mean mass mobilization
small numbers can be effective too.
CONCLUSION
Shockingly, what fails most candidates especially in still developing countries, is not
necessarily because their opponent is loved most, but simply because the
committee concentrates on hiring muscles than minds. Any political candidate who
embarks on using creative minds (mainly youth), reduces their chances of failing

politically. Make sure your Strategy Board is the best, then the rest will
automatically work out.
As YOUNG & FREE INTERNATIONAL a youth supporting and marketing brand and
company, we have invented the DEAD-MAN SYNDROME to redene political
campaigns and their paths to getting successful campaigns and voters/supporters.