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com

Table of Contents
Copyright

About Freshersworld.com

An Issue with "B"illion

Changing Trends

Steps To Infinity

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Copyright

Freshersworld.com
Copyright 2015 [Cassius Technologies Pvt. Ltd.]

This case study can be referred for educational and business purposes
only. For more information, contact our corporate sales department: [80
95 33 55 77] or [recruit@freshersworld.com]

While every precaution has been taken in the preparation of this case study,
the publisher and authors assume no responsibility for errors or omissions,
or for damages resulting from the use of the information contained herein.

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About Freshersworld.com
Freshersworld.com is the No.1 Job Portal for Freshers in India with a
database of over 45 Lakh resumes. More than 1 Lakh resumes are added
every month from entry level graduates across the country. We offer
Fresher Recruitment Solutions for more than 35000 recruiters and we have
a presence in colleges in 100+ cities across India.

Some Facts about Freshersworld.com

45 Lakhs Fresher Resumes
1 Lakh Resume added Every Month
Ranked among the TOP 270 Websites in India (as per Alexa rating)
4 Crore Page Views Every Month
1 Lakh Unique Visitors Every Day
4.4 Lakh profiles from IITs, NITs & Top 100 Premier Colleges
8 Lakh Facebook Likes

Why Us?
End-to-End campus/off-campus hiring support.
Wide pool of Freshersworld.com pre-assessed freshers.
A comprehensive online platform to target, monitor and engage freshers
from all around India.
The Freshersworld.com Trust Seal- We are fanatical about delivering
the best customer support to our clients.
Follow the link to know more about our services http://corp.freshersworld.com/
or contact us through our email-id recruit@freshersworld.com
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An Issue with "B"illion

Worldwide, there are over 1.39 billion monthly active Facebook users (MAUs)
which is a 13 percent increase year on year.* According to a report by
eMarketer, growing Internet penetration and a large youth population has
helped Facebook expand its user base in India to 112 million -- which is the
largest after the US.** This data makes the requirement put by Facebook to
Freshersworld.com even more surprising than it already is.

The Situation
In early Feb, 2015 we received the requirement from Facebook to source
Freshers for their job opening in Hyderabad. It was tough initially to
understand the problem statement as with a mere push through Facebook,
this requirement could have been filled within days. Then came the job
description. It wasn't a glamorous role. High paying roles in Facebook are a
cake walk but this was not one of them.
Analyst, Community Operations is similar in roles to a customer support
specialist in any other company. The role involves assisting users with their
queries and resolving inquiries empathetically, accurately and on time.

*Zephoria article- The Top 20 Valuable Facebook Statistics Updated

February 2015 **Economic Times- India to have the largest number of
Facebook users on mobile by 2017: Report

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Changing Trends
The Job scene is changing. According to research done by our market
experts, we know for a fact that the next few years is going to be the era of
Grey Collar ( BPO, Tele-callers, Technical Support, etc.) and Blue Collar
job (Delivery agents, Housekeeping, etc.)
The leads coming in are increasing by the day and we are constantly
pushing ourselves to source the best candidates for such roles. But, are the
candidates for such jobs available? Definitely! It is just a matter of marketing
it to the right crowd. We conducted a survey on more than 1 Lakh college
students across various departments and more than 30% said that they
were flexible with their job preference. Many of the grey collar jobs pay more
than jobs in the core market. This is one of the reasons that is encouraging
candidates to choose such companies. The interest among candidates is
slow as of now but it is growing for sure.

The Solution
We have more than 45 Lakh active Fresher resumes on our job portal.
The problem of getting candidates interested for a grey collar job, whatever
the company may be is still a tough net to crack. But, we were confident of
completing the task entrusted upon us. The mix of core marketing tactics
and our rooted presence in more than 5000 colleges in India helped us to
complete the herculean task.

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Steps To Infinity
From web banners to email marketing campaigns, custom micro-sites to
videos about the job opening, Social Media Campaigns to campus
marketing activities, we went the whole hog.

The ResultThe result was extraordinary! From the day the job was posted, it was an upward
journey for our delivery team who were in-charge of ensuring proper shortlisting of
the applications as per the need of Facebook hiring team. Facebook prerequisite
was that all shortlisted candidates should have excellent communication skills and
understanding of the Facebook platform. Our delivery team ensured that this is
taken care by using a streamlined shortlisting process. The microsite created for
Facebook job received more than 5 Lakh page-views and 50k+ applications!

Some of our other premium clients

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For Fresher Recruitment Solutions

Please contact us onEmail- recruit@freshersworld.com
Phone- +91 80 95 33 55 77
Website- http://corp.freshersworld.com/

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