Agustín “Augie” Gorbea

623 North Monterey Street, Unit 7

Alhambra, Ca. 91801
Tel. #: (626) 665 - 0966
E-mail: augiegorbea@hotmail.com License #: 0E20270

Key Account Management / Sales Manager

My professional experience as a results and goals oriented manager of various fast-paced, customer
service oriented, commercial insurance sales offices, define a pattern of accomplishments. Strong
charismatic and compelling interpersonal skills critical in marketing, selling and retaining business.
Over 20 years of experience in the insurance industry, in the worker’s compensation, professional
liability and commercial general liability fields. Profitably involved as a manager in commercial
business development, marketing, sales, customer service, underwriting and claims. Highly
innovative, motivated, and aggressive sales management professional with outstanding
presentation, negotiation, follow-up, and sales-closing skills. Extensive experience in new business
development strategies within key partners involving insurance carriers, business associations
community leaders and Not-For-Profits. Skilled at developing, managing, and retaining highly profitable
professional liability, commercial lines and personal lines accounts. Managed sales strategies and
business planning for key accounts including new product launches. Formidable relationships with
management personnel at various insurance carriers such as Chubb Companies, Liberty
International, Lloyd’s of London, Travelers, Lawyers Mutual Insurance Company and Hartford.

New Business Development • Strategic Planning • International & National Accounts • Strategic
Associations Development • Sales Management Presentations • Relationship Building • Policy
Specimen Development • Contract Negotiations • Market Knowledge • Project Management • Team
Building & Development

Professional Experience
Assistant Vice President, Sales: Narver Insurance
March 2005 – August 2009

Cultivated relationships and market share in targeted business segments worldwide to develop and
sustain revenue gains. Managed identification and prospecting of new accounts and increased
business with existing accounts. Contributed significantly to corporate revenue gains and positioning
company for future growth as a result of:
- Served as the direct liaison with MABA, the Mexican American Bar Association; responsible
for Narver Insurance securing MABA’s agreement as the association’s endorsed insurance
broker
- Served as direct liaison to the Pasadena Bar Association increasing Professional Liability
revenue with Pasadena law firms by 22%
- Increased Professional Liability book of business by 37%
- Designed marketing and underwriting programs that increased personal lines and
commercial lines sales by 23%
- Perfected various strategic advertising concepts targeting Hispanic businessmen increasing
Hispanic community business by 30%
- Exceeded annual sales quotas year-after-year.
- Closing key professional liability, commercial and personal lines accounts
- Reorganization, training and support of sales staff and customer service department
- Played a key role in the restructuring of product sales strategies and client acquisition
approaches
 Agustín “Augie” Gorbea
623 North Monterey Street, Unit 7
Alhambra, Ca. 91801
Tel. #: (626) 665 - 0966
E-mail: augiegorbea@hotmail.com License #: 0E20270
- Designed marketing and sales strategies for local and national insurance seminars,
conferences and conventions

District Commercial Marketing Specialist: Farmers Insurance

September 2001 – March 2005

After taking time off from January 2001 until June 2001 to work as a consultant for the Los Angeles
mayoral campaign, I joined Farmers Insurance at the Glendale District Office. Developed business
relationships in target Hispanic and African - American market segments throughout the state to
increase and sustain revenue. Managed identification and prospecting of new accounts and
increased business with existing accounts. Contributed significantly to district revenue gains and
positioning company for future growth as a result of:
- Designed marketing and underwriting programs that increased personal lines and
commercial sales district wide by 40%
- Developed affinity business group relationships with national businesses such as Danone
Waters of North America, Avon Products, Xerox and local credit unions and realtors
associations
- Conducted educational community seminars attracting Hispanic businessmen
- Developed affinity programs marketing commercial and personal lines insurance to
commercial business entities and special groups such as teachers, police officers and
firemen throughout the state
- Exceeded annual sales quotas year-after-year
- Producer-of-the-Year – 2002, 2003, 2004
- Closing key professional liability, commercial and personal lines accounts
- Reorganization, training and support of sales staff and customer service department

Marketing & Sales Manager: All Cars Insurance, Svcs.

July 1988 - January 2001

Successfully launched new business development initiatives marketing and selling personal lines
products at local colleges (Occidental College, Glendale College, Pasadena City College, Cal State
Los Angeles). Perfected strategic advertising concepts targeting statewide Hispanic communities
and businessmen. I sold/marketed a complete line of commercial and personal lines products to
manufacturing, business and Not-For-Profits accounts throughout Los Angeles County. Successful
sales strategies resulted in:
- Annual revenue increase of 52%
- Created innovative sales campaign adding the company’s insurance packet to corporate
employees’ benefit packages
- Developed successful direct marketing campaigns targeting growing Hispanic businessmen
and other commercial and government entities
- Accountable for all claims department transactions, including, initial claims reports, adjuster
assignments and agency and customer follow-up

Computer Proficiencies

Proficient in software applications including Applied Management Systems, on-line rating systems,
Microsoft Excel, Power Point, Microsoft Word and various other internet applications

Language Skills
 Agustín “Augie” Gorbea
623 North Monterey Street, Unit 7
Alhambra, Ca. 91801
Tel. #: (626) 665 - 0966
E-mail: augiegorbea@hotmail.com License #: 0E20270

Fluent in Spanish, verbal and written