North South University

School of Business
Advertising and Promotional Management (MKT337)
Spring-2013
Section: 2
Faculty: Ashik Imran Khan (AIK)

PROJECT OUTLINE :MKT 337

The project is a partial requirement of the course.
Submission of the project is mandatory on the date
specified. Late projects will not be accepted after due
date.
Number of group member: Minimum 3 Maximum 5
Submission Date: March 27, 2013

Final Project
Promo plan must be based on the following outline :
1.Background of the Company
(Company profile, history, mission, and operations)
2.Background of the product or service to be covered
(Description of product, its function, substitutes)
3. Internal Situation Analysis
(Firms product lines, its capabilities, studies of past success/failure, analysis of
advantage/disadvantage of maintaining the program in house or using agency)
4. External Situation Analysis
(Demographics, buying pattern of customers and factors influencing their buying
decision, Description of market segment, Positioning Strategies, Competitors)
5.SWOT Analysis
6. Developing the IMC
6.1 : Communication Objective
6.2: Media Mix & its analysis (advantage/disadvantage)
6.3: Complete breakdown of Budget
6.4: Monitoring and Evaluation

Topics
1. Bangladesh Mobile Operators Promotional Strategies and Market
2.
3.
4.
5.
6.

Positioning
Service sectors ( Any Aviation, Hospitals, Restaurants, Tourism etc
Consumer Banking (Retail Banking)
Baby Care Food and its promotional Strategies
Branding in Bangladesh
Consumer Products( Detergent, Soap, Dish washer, Any Soft Drinks,

Cosmetics & jewelry)

7. Political Leaders Promotional Strategies
8. Agro Industry(Herbal & Green Concept) and its Promotional Strategies
9. Launching A outfit ( both Men & Women)
10. Disaster Management & Building the Awareness( Bringing down into the
Media Opportunity)

Write your Name, ID, Course &Section properly otherwise you

will not get marks