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SUMMER TRAINING PROJECT REPORT

ON
CUSTOMER PERCEPTION ABOUT 4G PHONE IN VARANASI
Submitted in partial fulfillment of the requirements for the award of
degree of
MASTER OF BUSINESS ADMINISTRATION
SESSION 2015-2017

Submitted to

Submitted By

Mr. Arjun Singh Yadav

Aditya Kumar

Branch Manager

MBA-IIIrd Sem

Relinace JIO

Roll No- 1510770001


Enrollment No. 151077026505

INSTITUTE OF COMPUTER SCIENCE &


TECHNOLOGY (SHEPA)
Nibia, Bachchhaon, VRM Bypass Varanasi-11

ACKNOWLEDGEMENT

In the very begning I would like to thank "Customer perception about 4G Phone in
Varanasi" for giving me a chance to gain knowledge & experience in their company as a
trainee.
I owe my profound gratitude to my trainer Mr. Vinod Tiwari (Supervisor) who
stimulated my idea for this project from the very beginning of the summer training .his
constant encouragement and continued supervision has been the real inspiration for the
completion of this project with in the allotted time.
My sincere thanks are to the employees who gave their opinion about the training &
development process in their company & also for their suggestion to improve the content of
the training.

Aditya Kumar
MBA-IIIrd Sem

DECLARATION

I hereby declare that the information presented here in this summer training project report is
to the best of my knowledge.

This project has not been published anywhere else.

Aditya Kumar
MBA-IIIrd Sem

CONTENT

Sr.No.

Topic

Page No.

4G Phone In India

4G Technology

10

Reliance 4G phone LYF

29

Reliance 4G Phone Jio

36

Company Profile

38

Reliance Mobile

47

Reliance Hello Post Pad Plan

54

Objective of the Research

63

Importance of Research

64

10

Research Methodology

66

11

Data Analysis

70

12

Finding

91

13

Conclusion

94

14

Suggestion

95

15

Limitation

96

16

Bibliography

97

17

Questionnaire

98

4G PHONE IN INDIA

Bharti Airtel launched India's first 4G service, using TD-LTE technology, in


Kolkata on April 10, 2012.[76] On June 2013 prior to the official launch in
Kolkata, a group consisting of China Mobile, Bharti Airtel and SoftBank
Mobile came together, called Global TD-LTE Initiative (GTI) in Barcelona,
Spain and they signed the commitment towards TD-LTE standards for the
Asian region. It must be noted that Bharti Airtel's 4G network does not support
mainstream 4G phones such as Samsung Galaxy Note 3, Samsung Galaxy S4
and others.

Bharti Airtel 4G services are available in Kolkata, Bangalore, Pune and


Chandigarh region (The Tricity or Chandigarh region consists of a major city
Chandigarh, Mohali and Panchkula).
RIL is launching 4G services through its subsidiary, Jio Infocomm. RIL 4G
services are currently available only in Jamnagar, where it is testing the new
TD-LTE technology. Reliance's 4G rollout is planned to start in Delhi, Mumbai
and Kolkata and expand to cover 700 cities, including 100 high-priority markets
in 2015.
Bharti Airtel launched 4G on mobiles in Bangalore, thus becoming the first in
India to offer such a service on 14th Feb, 2014
Bharti Airtel in July 2014, expanded 4G services to many cities in Punjab like
Amritsar, Patiala, Hoshiarpur, Ajitgarh, Ludhiana, Jalandhar, Phagwara and
Kapurthala. Until July 2014, Customers in these cities access 4G services
through dongles and wifi modems on Apple iPhone 5S and 5C, XOLO LT 900
and LG G2 (model D802T).
Aircel in July 2014, launched 4G in four circles Andhra Pradesh, Assam, Bihar
and Odisha.
6

India uses 2.3 GHz frequency (band 40).

Tikona Digital Networks holds broadband wireless access spectrum in the 2300
MHz band and is waiting for the appropriate time and maturity of the 4G
ecosystem before making a foray into the space. Tikona holds 4G spectrum
licences in five circles in northwest India, covering Gujarat, Rajasthan, Uttar
Pradesh (East and West) and Himachal Pradesh.
BEYOND 4G RESEARCH
A major issue in 4G systems is to make the high bit rates available in a larger
portion of the cell, especially to users in an exposed position in between several
base stations. In current research, this issue is addressed by macro-diversity
techniques, also known as group cooperative relay, and also by Beam-Division
Multiple Access (BDMA).

Pervasive networks are an amorphous and at present entirely hypothetical


concept where the user can be simultaneously connected to several wireless
access technologies and can seamlessly move between them (See vertical
handoff, IEEE 802.21). These access technologies can be Wi-Fi, UMTS,
EDGE, or any other future access technology. Included in this concept is also
smart-radio (also known as cognitive radio) technology to efficiently manage
spectrum use and transmission power as well as the use of mesh routing
protocols to create a pervasive network.

3G vs. 4G: What's the Difference?

For average consumers, '3G' and '4G' are two of the most mysterious terms in
the mobile technology dictionary, but they're used relentlessly to sell phones
and tablets. If you're shopping for a new phone, the answer isn't clear-cut, and
you shouldn't always go for the higher number. Our primer will help explain
which technology to pick.
3G and 4G Explained
First things first, the "G" stands for a generation of mobile technology, installed
in phones and on cellular networks. Each "G" generally requires you to get a
new phone, and for networks to make expensive upgrades. The first two were
analog cell phones (1G) and digital phones (2G). Then it got complicated.
Third-generation mobile networks, or 3G, came to the U.S. in 2003. With
minimum consistent Internet speeds of 144Kbps, 3G was supposed to bring
"mobile broadband." There are now so many varieties of 3G, though, that a
"3G" connection can get you Internet speeds anywhere from 400Kbps to more
than ten times that.
New generations usually bring new base technologies, more network capacity
for more data per user, and the potential for better voice quality, too.

4G phones are supposed to be even faster, but that's not always the case. There
are so many technologies called "4G," and so many ways to implement them,
8

that the term is almost meaningless. The International Telecommunications


Union, a standards body, tried to issue requirements to call a network 4G but
they were ignored by carriers, and eventually the ITU backed down. 4G
technologies include HSPA+ 21/42, the now obsolete WiMAX, and LTE
(although some consider LTE the only true 4G of that bunch, and some people
say none of them are fast enough to qualify.)
There's a big difference between 4G LTE and other technologies called "4G"
though, and it's most visible in upload speeds. If you upload a lot of data posting photos or videos, for instance - you'll find LTE's upload speeds are far
better than those on HSPA.
There are many different ways to implement LTE, too, so you can't assume all
LTE speeds are the same. Carriers with more available radio spectrum for LTE
can typically run faster networks than carriers with less spectrum, for instance.
This confusion is why we run our annual Fastest Mobile Networks story, which
tests 3G and 4G networks in 30 cities nationwide. In this year's tests, we
generally found that on speed alone Verizon's 4G LTE network was the fastest,
followed by T-Mobile LTE, AT&T LTE, T-Mobile HSPA+, Sprint LTE,
AT&T HSPA, Verizon 3G and finally Sprint 3G.
Would you like to know more about LTE, the global standard for 4G? Read our
primer, What Is LTE? over at ExtremeTech.
When to Go For 4G
In 2015, almost everyone should have a 4G phone. Verizon now has nationwide
4G LTE coverage. T-Mobile and MetroPCS have nationwide HSPA+ 42 and
growing LTE networks. AT&T has broad LTE coverage. Sprint is still building
out LTE, but by next year the carrier aims to be comprehensive.
If you like to surf the Web and especially stream video, 4G can be heaven. If
you connect a laptop to your mobile link, 4G makes a huge difference. In
general, anything involving transferring large amounts of data gets a big boost

from 4G. Watch out for the data limits on your service plan, though; it's easy to
use up a lot of data very quickly with 4G.
If you have a 3G phone and you've been frustrated with slow data, 4G may be
the solution. 4G won't solve any dropped call problems, though, as all calls will
be made over older networks until carriers switch to voice-over-LTE during the
next few years.
Finally, if you want to future-proof yourself, get a 4G phone. 4G coverage is
only going to get better, and that's where the carriers are spending most of their
money right now. You can assume that all 4G phones also support your carrier's
3G and 2G networks as well.
Should You Even Consider 3G?
There are a few reasons you might still settle for a 3G phone.
If your phone is mostly for voice use, you have no need for 4G data. Save
money and save battery life by choosing a device without the high-speed
network.
If you live in an area that doesn't have 4G coverage, there's no advantage to a
4G phone. In fact, you'll have serious battery life problems if you buy an LTE
phone and don't disable 4G LTE, as the radio's search for a non-existent signal
will drain your battery quickly.
If you're strapped for cash and buying a phone off contract, you may have to
settle for 3G to save money. In that case, make sure to get the fastest 3G phone
possible. On Verizon and Sprint, you want to check that it supports "EVDO Rev
A." On T-Mobile and AT&T, you want the highest class of HSPA+ possible: if
not 42 or 21, then 14.4.

10

4G TECHNOLOGY
Wireless technology has transformed our lives in many ways. Until very
recently, we needed a computer wired to a port, to get online. Even wired
telephones are becoming a thing of past. Nowadays, we use our mobile phones
for banking, to check ticket availability at a Cinema Hall, and many more.
Wireless communication is the transfer of information over a distance without
the use of enhanced electrical conductors or "wires. And, Wireless networking
refers to any kind of networking that does not involve cables. It helps in saving
the cost of cables for networking in addition to providing the mobility.

What is 4G Technology, overview

There are different types of wireless networks defined on the basis of their size,
range and data transfer rate.

Wireless PAN - Personal area network Wireless Personal Area Networks

Wireless LAN - Local Area Network

Wireless MAN - Metropolitan Area Networks

Wireless WAN- Wide Area Networks

Mobile devices networks

Mobile networks have evolved tremendously in last 3 decades. Cellular concept


was introduced with 1G (G stands for generation) networks. Today, 4G
technology is getting ready to storm the markets. Not only that, research on 5G
technology has already begun.

Evolution of Mobile Technologies


Zero Generation Technology (0G)
0G refers to pre-cell phone mobile telephony. Being the predecessors of the first
generation of cellular telephones, these systems are called 0G (zero generation)
11

systems. Usually vehicle mounted, they had the transceivers mounted in the
vehicle trunk and dials & display mounted near the driver seat.

Technologies used in 0G systems included PTT (Push to Talk), MTS (Mobile


Telephone System), IMTS (Improved Mobile Telephone Service), and AMTS
(Advanced Mobile Telephone System).

First Generation Technology (1G)


1G refers to the first generation of wireless telecommunication technology,
more popularly known as cell phones. In 1G, Narrow band analogue wireless
network is used; with this we can have the voice calls. These services are
provided with circuit switching. Through 1G, a voice call gets modulated to a
higher frequency of about 150MHz and up as it is transmitted between radio
towers using a technique called Frequency-Division Multiple Access (FDMA).

Different 1G standards prevalent were AMPS (Advanced Mobile Phone


System) in the United States, TACS (Total Access Communications System) in
the United Kingdom, NMT (Nordic Mobile Telephone), used in Nordic
countries, Eastern Europe and Russia, etc.

Second Generation Technology


2G - 2G first appeared around late 1980s; 2G system digitized the voice signal,
as well as the control link. It provided the facility of short message service
(SMS) unlike 1G that had its prime focus on verbal communication. Depending
on the type of multiplexing used 2G technologies can be divided into Time
Division Multiple Access (TDMA) based and Code Division Multiple Access
(CDMA). 2G system offered better quality and much more capacity. 2G
cellphone units were generally smaller than 1G units, since they emitted less
radio power.
12

Based on TDMA, Global System for Mobile communications (GSM) is the first
European standard & the first commercial network for use by the public for 2nd
generation mobile (2G) telephony. A typical 2G G.S.M network service uses
800/900MHz or 1800/1900 frequency spectrum. Typical average data rate of
GSM is 9.6 kbps. 2G CDMA (IS-95A) uses BPSK and offers data rate upto
14.4 kbps. The bandwidth of 2G is 30-200 KHz.
2.5G GPRS (General Packet Radio Service) - 2.5G, which stands for "second
and a half generation," is a cellular wireless technology developed in between
its predecessor, 2G, and its successor, 3G. The term "second and a half
generation" is used to describe 2G-systems that have implemented a packet
switched domain in addition to the circuit switched domain.
2.5G is an informal term, invented solely for marketing purposes, unlike "2G"
or "3G" which are officially defined standards based on those defined by the
International Telecommunication (ITU).
GPRS (CS1 to CS4) uses GMSK modulation with symbol rate (& modulation
rate) of 270 ksym/s. Typical data rate of GPRS is ~115 kbps. It can be used for
services such as Wireless Application Protocol (WAP) access, Multimedia
Messaging Service (MMS) and for accessing internet.
IS-95B or cdmaOne is the evolved version of IS-95A and is also designated as
2.5G with theoretical data rates of upto 115 kbps, with generally experienced
rates of 64 kbps.
2.75 EDGE (Enhanced Data rates for GSM Evolution) - EDGE (EGPRS) is
an abbreviation for Enhanced Data rates for GSM Evolution, is a digital mobile
phone technology, invented by AT&T. EDGE technology is an extended
version of GSM & works in GSM networks. EDGE is add-on to GPRS and can
13

function on any network with GPRS deployed on it, provided the carrier
implements the necessary upgrades. It allows the clear and fast transmission of
data. One need not install any additional hardware and software in order to
make use of EDGE Technology. Also, there are no additional charges for
utilizing this technology.

Uses 9 Modulation coding schemes (MCS1-9). MCS (1-4) uses GMSK, while
MCS (5-9) uses 8PSK modulation. 8PSK Increases throughput by 3x (8-PSK
3 bits/symbol vs GMSK 1 bit/symbol). Modulation bit rate is 810 kbps. It offers
data rates of 384kbps, theoretically up to 473.6kbps.

14

Key Components & Technologies in 4G


MIMO OFDM

MIMO, in contrast to traditional communication systems, takes advantage of


multipath propagation to increase throughput, range/coverage, and reliability.
MIMO (Multiple Input Multiple Output) systems use spatial multiplexing,
wherein multiple transmitting antennas and multiple receiving antennas are
used. It permits pparallel streams to be transmitted simultaneously by those
antennas. Because MIMO transmits multiple signals across the communications
channel,

Data rate in MIMO systems gets multiplied by the number of antennas used.
4G Technology1

2G and 3G systems used TDMA, FDMA and CDMA as channel access


schemes. However, 4G uses OFDMA and other new technologies (Single
Carrier FDMA, Interleaved FDMA, and Multi-carrier CDMA) instead of
CDMA, which is used by all 3-G systems.

15

In OFDM, digital signal itself is split into different narrowband frequencies,


modulated by data and then re-multiplexed to create the OFDM carrier. The
main benefit of OFDM is high spectral efficiency, high immunity to RF
interference, and lower multi-path distortion. Another key advantage of OFDM
is that it dramatically reduces equalization complexity by enabling equalization
in the frequency domain.

OFDM can be implemented efficiently by using Fast Fourier transforms (FFT)


at the transmitter and receiver. FFT provides the channel response for each
frequency. With MIMO, the channel response becomes a matrix and hence,
MIMO-OFDM signals can be processed using relatively straightforward matrix
algebra. Since complexity involved with space-time equalizers for MIMOOFDM systems is less, they are preferred. Also, MIMO uses multipath
propagation to its advantage.

IPv6 - IPv4 address exhaustion is likely to be in its final stages by the time of
deployment of IPv6. Hence, for 4G technology, IPv6 has evolved to support a
large number of devices. The packet structure for IPv6 is shown below.

IPv4 uses 32 bits and hence it is able to address 4294967269 possible


addressable devices, whereas IPv4 uses 128 bits and is able to 3.4 X 1038
possible addressable devices

16

With IPv6, each device will have its own IP. Even if access point is changed, IP
will remain same. IP based backbone or IP Core will allow everything to talk to
each other, provided they follow the same protocol.

Smart Antennas
Smart or Intelligent antennas is also a multi-antenna concept which allows the
radio beam to follow the user. This is done through beam forming which
temporarily improve gain. They are also used to provide transmit and/or receive
diversity.

Smart antennas in 4G Technology


Adhoc Networks
Adhoc networks refer to spontaneous self organisation of network of devices,
not necessarily connected to internet. 4G will create hybrid wireless networks
using adhoc networks. Intelligent routing to determine shortest path with least
powers are used, i.e, data packets are sent through paths with minimal power
requirements.

Adaptive Modulation And Coding (AMC)


Adaptive modulation and coding mechanism reacts to instantaneous variations
in channel conditions and accordingly modify the modulation & coding formats.
Based on feedback from the receiver, response of the channel is estimated and
depending upon the channel conditions, AMC allows different data rates to be
assigned to different users. Channel statistics aid the transmitter and receiver to
optimize system parameters such as modulation, coding, bandwidth, channel
estimation filters, and automatic gain control.

17

Adaptive Hybrid ARQ


Efficient and reliable Medium access control (MAC) layer performance is
extremely important for reliable link performance over the lossy wireless
channel. TO achieve this, an automatic retransmission and fragmentation
mechanism called automatic Repeat Request (ARQ) is used, wherein the
transmitter breaks up packets received from higher layers into smaller sub
packets, which are transmitted sequentially. If a sub packet is received
incorrectly, the transmitter is requested to retransmit it. This mechanism
introduces time diversity into the system due to its capability to recover from
noise, interference, and fades.

Improved Modulation
Previous standards used Phase-shift keying, more spectrally efficient
modulation schemes such as 64-QAM (Quadrature Amplitude Modulation) is
being used for 4G systems.

Software Defined Radio (SDR)


SDR is key to 4G systems. Software Defined Radio allows some of the
functional modules of radio equipment like modulation/demodulation, signal
generation, coding and link-layer protocols, that used to be traditionally
implemented in special purpose hardware to be implemented in modifiable
software or firmware operating on programmable processing technologies.
Since 4G is all about convergence of diverse wireless standards, this can be
efficiently realized using SDR technology.

4-G SYSTEMS
WirelessMAN-Advanced
o

IMT-A compliant version of WiMAX or WiMAX 2 based on IEEE

802.16m
18

WiMAX (Worldwide Interoperability for Microwave Access) is an IP

based, wireless broadband access technology


o

WirelessMAN is under development.

Present implementation of WiMAX does not comply with 4G

specifications
o
o

Uses OFDM in uplink and downlink.


Mobile WiMAX, IEEE 802.16e standard offers peak data rates of 128

Mbit/s downlink and 56 Mbit/s uplink over 20 MHz wide channel.

4G LTE (Long Term Evolution) Advanced

IMT-A complaint version of LTE, also referred to as E-UTRA (Evolved

UMTS Terrestrial Radio Access) or E-UTRAN(Evolved UMTS Terrestrial


Radio Access Network).

UMTS Long Term Evolution (LTE) was introduced in 3GPP Release

8 which supports data rates of up to 300 Mbps (4x4 MIMO) and up to 150
Mbps (2x2 MIMO) in the downlink and up to 75 Mbps in the uplink. Release
10 of LTE is likely to approach IMT-A, download upto 1 Gbps and upload upto
500 Mbps.

Uses OFDMA for downlink & Uses Single Carrier Frequency

Division Multiple Access (SC-FDMA) for uplink.

Uses 64QAM modulation

Uses MIMO and beam forming with up to 4 antennas

All IP Network

Moving Beyond 4G
4G is not the end of all. "5G Technology" is already in research arena and is
bound to up the data rate further.5G is going to alter the way of our usage of our
cellphones; may replace our Desktop PCs/laptops. Coupled with innovations
being done in the field of smart sensors, 5G mobile phones with extremely high
19

data rates, IP core, and world-wide coverage will offer features which have not
imagined so far.

Currently 5G is not a term officially used for any particular specification,


however, it is being used in research papers and standardization bodies for the
future wireless standards.

20

4G Wireless Technology
| Print |

PDF

Sample image
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Fourth generation (4G) technology will offer many advancement to the wireless
market, including downlink data rates well over 100 Mbps, low latency, very
efficient spectrum use and low-cost implementations.

With impressive network capabilities, 4G enhancement promise to bring the


wireless experience to an entirely new level with impressive user applications,
such as sophisticated graphical user interfaces, high-end gaming, high-definition
video and high-performance imaging.Consumer expectations for mobile
handsets and similar products are becoming more and more sophisticated.

Consumers are demanding a better user experience along with more advanced
and useful applications on a more ergonomic device.

The current 3G devices are good, but they will have to improve in areas like
imaging and processing power to support future 4G applications like three
dimensional (3D) and holographic gaming, 16 megapixel (MPixel) smart
cameras and high-definition (HD) camcorders. Applications like these will
demand more processing power than the current 3G handsets offer, requiring
more efficient applications processors.

The move to 4G networks will allow service providers to offer the impressive
applications that will drive users to upgrade to the new phones. Current
downlink data rates are less than 10 megabits per second (Mbps); 4G

21

systems will offer downlink data rates well over 100 Mbps, an improvement of
10 times over 3G. 4G systems will also have low latency, improving the
consumer experience. With flexible network connections, efficient use of
spectrum and impressive user applications, 4G will offer what consumers want.

What is LTE?

Long Term Evolution (LTE) technology is sometimes called 3.9G or Super 3G


and has been developed by the Third Generation Partnership Project (3GPP) as
an improvement to the current Universal Mobile Telecommunications System
(UMTS). By using Orthogonal Frequency Division Multiple Access (OFDMA),
LTE will be able to provide download rates of 150 Mbps for multi-antenna
(2x2) multiple-input multiple output (MIMO) for the highest category
terminals. For these terminals upload rates in the 50 Mbps range will allow an
efficient transfer of data.

LTE makes very efficient use of the available spectrum with channel
bandwidths from 1.25 Megahertz (MHz) to 20 MHz The flexible slice will
allow LTE to be more easily implemented in countries where 5 MHz is a
commonly allocated amount of spectrum. LTE will also co-exist with legacy
systems already rolled out around the world.
Latency and Efficiency

Latency in a wireless network describes the time it takes between when an


action is initiated or requested and when it actually begins. In 3.5G networks,
when a phone is in dormant mode and wants to initiate a connection, a several
hundred mille seconds (ms) delay is common. For transmission of data packets,
50 ms one-way latency is the norm.

22

Consumers want a connection experience like they get at their homes using a
wired broadband connection. LTE will decrease latency to just 50 ms from
dormant to connection and a 5 ms one-way latency after that, delivering
connection latencies similar to a wired connection.

A new class of mobile devices is emerging that is a convergence of the


Smartphone market with the PC market.

These new MIDs, Mobile Internet Devices, are low-power, high-performance


wireless devices, able to deliver a desktop experience on a small footprint,
portable device. MIDs deliver an intuitive user interface with touch screens, as
well as full featured browser support, high resolution displays, broadband and
personal connectivity, a camera, camcorder, navigation, media player, gaming
and office productivity applications in a small footprint that can operate all day
on a single charge.

Next Generation Applications Processors

The amount of processing performance needed to deliver these new 4G


applications will be large. Integrated, multi-core architectures that deliver
microprocessors and DSPs on a single chip will be critical to 4Gs success.
Products such as TIs OMAP applications processors enable ore sophisticated
and intuitive users interfaces and provide a web browsing experience similar to
traditional PCs.
Integration and Power Management

To be able to deliver the performance needed for 4G technologies, process


technologies must continue towards higher integration. The current 45
23

nanometer (nm) process in use today allows up to two times the density
compared to the previous 65nm process. In addition to cost savings, the 45nm
process achieves a 25% performance increase over the 65nm process.
Continued integration will increase performance while decreasing costs over
time. But all this integration comes at a price, namely the need for sophisticated
power management technologies. Shrinking the process technology down to
45nm has an exponential effect on leakage power until it becomes a significant
part of a devices total power.

The big challenge in brining 4G to the market will be using the right
applications processors as well as modem and power management technologies
to deliver the performance, size and battery life that consumers demand. The
path is clear to bring 4G to reality and deliver compelling application and
performance that will pave the way for the future of wireless.

24

What is 4G? A complete guide to 4G


You've probably heard of it, but what is 4G? In short, it's the name given to the
fourth generation of mobile networks, just as the previous generation is called
3G.

Another piece of jargon, which you will see tagged onto the end of 4G is 'LTE'.
This stands for Long Term Evolution and is a type of 4G technology. It's
arriving in the UK for the first time at the end of October and will be available
to around a third of the population by Christmas 2012. See also: iPhone 5
review

4G LTE aims to offer users faster, more reliable mobile broadband internet for
devices like smartphones, tablets and laptops.

Loosely speaking, 4G is around five times faster than existing 3G services.


Theoretically it can provide download speeds of up to 100Mbps but you won't
achieve this in real-world use.

Unless you've just bought an iPhone 5, a Samsung Galaxy S3 LTE (not a


regular S3) or one of the other brand new 4G-capable smartphones, your
existing handset won't work on a 4G network.

4G networks use different frequencies to transmit data than 3G so you need a


handset which has a modem that supports these new frequencies.

Here, we'll explain everything you need to know about 4G. We'll be taking an
in-depth look at how the technology works, where and when you can get it as
well as telling you which devices support it.

25

EE logo

We've been able to test out the first 4G network, run by EE, formally
Everything Everywhere, so we can also reveal how fast it is and how it will
benefit you in practice.

Although 4G is new to the UK and we Brits like to think we have the latest
technology, it has actually been around for many years. Two forms of 4G been
developed and are in use: WiMAX and LTE.

In fact, you may recognise the first technology, as WiMAX was trialled in the
UK in 2009. However, the first WiMAX network was launched by South
Korean firm KT in 2006.

The first LTE network was deployed in Scandinavia in 2009. However, it was
debatable whether the speeds on offer back then were really 4G or not.

Across the Atlantic in the US, Sprint has been using WiMAX since 2008 and
MetroPCS was the first operator to offer an LTE service in 2010. Verizon and
AT&T also offer LTE 4G.

In the UK, 4G networks will use LTE technology, which is why devices such as
smartphones are already popping up with LTE suffixes to their names to show
they are 4G capable.

3G has, of course, been around for a lot longer than 4G. In the UK the first 3G
network was launched by Hutchinson Telecommunications, branded as Three or
'3'. Wideband Code Division Multiple Access (WCDMA) was the first technical
standard used for 3G.
26

It's now more commonly known as Universal Mobile Telecommunications


System (UMTS). More modern forms of 3G are High Speed Packet Access
(HSPA) and HSPA+. The latter allows for faster speeds up to 42Mbps, twice
that of HSPA. Common spectrum used for 3G connective include: 850MHz,
900MHz, 1900MHz and 2100MHz.

4G's headline download speed is 100Mbps and a blistering 50Mbps for upload.
This makes 4G is more than twice as fast as the latest 3G technology and many
more times faster than previous versions.

Of course, these speeds are theoretical, and such speeds won't be reached in
real-world use. However, that doesn't mean 4G isn't twice as quick. In our tests,
which we'll get to later, we saw speeds around three times faster on 4G
compared to 3G, and an even larger improvement with uploads.

What does this mean in practice? The faster speeds mean websites load quicker,
and that you'll be able to stream videos and podcasts without first waiting for
them to buffer.

Plus, you'll be able to download large email attachments or other content from
the web faster. Apps which need to download data, such as maps, will work
more smoothly, especially when zooming in or out as this generally requires a
lot of data. The speed differential should be akin to switching from 3G to Wi-Fi.

Taking a more demanding task like video streaming, the BBC recommends a
connection speed of 3.5Mbps for HD content. Although 3G can offer speeds in
excess of this, the average speed across all forms of 3G in the UK is around
3Mbps.
27

For video streaming and similar tasks, where you would typically require Wi-Fi
for smooth performance, 4G should allow you to have a 'home broadband'
experience on the move. EE expects the average speed to be between 8- and
12Mbps, potentially faster than the 5.9Mbps average for ADSL home
broadband.

Faster upload speeds will also be a boon. If you hate waiting for pictures to be
posted to Facebook or Twitter, for example, then this should be a much faster
process over 4G.

What is 4G: technology

The main reason 4G is faster than 3G is because of Orthogonal FrequencyDivision Multiplexing (OFDM). It sounds complicated, but it's the same
technology used in Wi-Fi, ADSL broadband, digital TV and radio.

OFDM is a technique for squeezing more data onto the same amount of radio
frequency. It also reduces latency and interference. Data is split up and sent via
small chunks of frequency in parallel, therefore increasing the capacity of the
network.

Multiple-input and multiple-output, or MIMO, is another reason 4G is able to


provide faster speeds. It is simply the use of multiple antenna arrays at both the
transmitter and receiver to improve communication performance.

This allows more data to be transferred without requiring additional bandwidth


or drawing more power. The most common configuration currently is a 2x2
MIMO, found in many smartphones and some tablets. A 4x4 setup is also
28

possible and promises even faster speeds but is still a little way off making its
way onto devices. Since different setups are possible, one phone could provide
faster 4G speeds than another.

With 3G handsets, most of us take roaming for granted. We take our phones
travelling around the world, and expect to be able to pick up emails and browse
websites as soon as we land. Things are different with 4G.

Although there are 4G networks in many countries around the world, your UK
4G smartphone won't necessarily work wherever you go. The reason is that 4G
doesn't operated on the same frequencies in every country.

If your phone's 4G modem doesn't work on the same frequencies as those used
in the country you're visiting, then you'll have to live with 3G instead. Even if
the numbers do match, there needs to be a 4G roaming agreement between
operators. Currently, there is no such agreement in place and even when there
is, expect data prices to be high.

29

NEW RELIANCE LYF EARTH 2


SMARTPHONE IN INDIA
Reliance Lyf Earth 2 Specifications:-

Lyf Earth 2 smartphone comes with a fingerprint sensor incorporates a 1.5 GHz
Octacore, cortex A53 processor. The device offers 3 GB of RAM and 32 GB
internal storage capacity, expandable up to 64GB using microSd card. It further
houses 2500 mAh Liion battery that conveys dependable reinforcement. The
smartphone operates on the Android lollipop v5.1.1 OS and offers 13megapixel rear camera coupled with a 13- megapixel front camera.

Reliance Lyf Earth 2 Specifications:OS:- Android, v5.1.1 (Lollipop)


Processor:- Octa core, 1.5 GHz, Cortex A53
2G Network:- GSM 850 / 900 / 1800 / 1900
3G Network:- HSDPA 850 / 900 / 1900 / 2100
No Of SIM:- Dual Sim
30

Lyf Earth 2 Memory:Internal Memory:- 32GB


RAM:- 3GB
Card Slot / Expandable Memory:- Up to 64GB

Reliance Digital LYF Earth 2 comes with a Retina Scan and fingerprint scanner.
The LYF Earth 2 smartphone flaunts a 5.0-inch full HD (1080p) IPS LCD
display with a pixel density of 445 ppi, and is powered by Qualcomms
Snapdragon 615 1.5 GHz octa-core processor paired with Adreno 405 GPU. It
features 32GB of internal storage, which can be further expanded using a 64GB
microSD card. Other connectivity option include for dual-SIM functionality, 4G
LTE, Wi-Fi, GPS and Bluetooth.

GENERAL

Device TypeSmartphone

Dual Sim Capability

Input Mechanism Touchscreen


31

2G Network Technology GSM 850/900/1800/1900 MHz

3G Network Technology WCDMA BAND1(2100)/BAND8(900)

Sales PackageHandset, non removable Battery, Earphone, SIM Card


Removing Pin, Charger Adaptor, USB Cable, Quick Service Guide,
Warranty Card, Protective Cover

Availability Available 2016 , June

4G Network Technology LTE-FDD BAND3(1800)/ BAND5(850);TDD


BAND40(2300)
NETWORK

Network TypeGSM/WCDMA/LTE

Network Capability2G,3G,4G
DATA

GPRS Capability Class 12

EDGE CapabilityClass 12

4G CapabilityLTE Cat 4, VoLTE (Video & HD Voice Call)

GPS

Bluetoothv4.0

Wi-Fi802.11 b/g/n

USBmicroUSB v2.0
DISPLAY

Display Size5.0 inches

Display Resolutionfull HD (1920*1080 pixels)

Display TechnologyIPS LCD Display, Corning Gorilla Glass Protection


MEMORY

Internal Memory32 GB, 3 GB RAM

SD Card Presence/CapacitymicroSD, up to 64 GB
32

TECHNICAL PLATFORM

OSAndroid 5.1.1 Lollipop

ProcessorQualcomm Snapdragon 615 Octa-core 1.5GHz Processor


CAMERA

Camera resolution13MP with Laser Auto Focus

Camera FeaturesTouch Focus, Auto Focus, Face Detection, Manual HDR,


Panorama, Voice control Shutter

Camera Video FeaturesVideo Recording

Secondary Camera13MP with Auto Focus


SIZE AND WEIGHT

Size (L by B by T)142 x 67 x 7.2 mm

Length142

Breadth67

Thickness7.2

Form FactorCandybar

Weight140 gm
OTHERS

Accelerometer

Games Support
MULTIMEDIA

Music Player

Music Player FeaturesSupports MP3

Video Player

Video Player FeaturesSupports MP4

Video Recorder

Radio
33

Radio FeaturesFM Radio

3.5 mm Jack

Loudspeaker
BATTERY

Battery TypeLi-Po

Battery Life - StandbyUp to 480 hours

Battery Life - Talk TimeUp to 14 hours (4G)

Battery Capacity2500 mAh battery


PERSONAL AND BUSINESS PRODUCTIVITY

Calendar

Calculator

Alarm

Clock

Document Viewer

Phonebook
MESSAGING

SMS

EMAIL

Reliance has launched LYF Earth 2 smartphone in India at Rs 20,999.


The 4G VoLTE enabled smartphone is available in black, white, green and gold
colour variants.
Reliance Earth 2 has a 5-inch display with with a pixel density of 445PPi. It
features 2.5D glass in the front. Earth 2 is powered by an octa-core Qualcomm
Snapdragon processor, coupled with 3GB RAM and 32GB ROM. It packs a
2500mAh battery.
34

Reliance Earth 2 has a 13MP front and rear camera with flash and PDAF. The
rear camera comes with laser auto focus and ProMode. The voice command
feature in the smartphone allows user to switch between the selfie camera mode
and the primary camera mode using voice commands. Users can say smile or
selfie or captureusing the voice command feature to click pictures.
Earth 2 has three security features: the conventional pattern/PIN, retina unlock,
and fast fingerprint sensor.
LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we
present the most advanced features in smartphones that deliver a differentiated
digital experience to our consumers and puts the controls of smart devices in the
hands of the consumers, said Sunil Dutt, President Devices, Reliance Retail.
The smartphone sports a fingerprint sensor, which can be used to jumpstart 3
applications. The smart sense+ technology in LYF Earth 2 enables user to
personalise and the phone with 19 gestures and shortcuts.

35

Handsets for This 4 G Service


The handsets for this 4G service comes from Lyf Mobile in form of:
Lyf Flame
Lyf Water
Lyf Wind

Features
4G LTE High Speed Broadband, Voice Over 4G and many value
added services like Live TV (Jio Play), Video on Demand (Jio
World), Cloud base Sync and Storage (JIO Drive), Video calls over
4G and Live video Surveillance, Health Support Apps

Speed
The average speed is 9MBPs, with speeds reaching 48 MBPs and 16
Mbps in Night Time.

36

Lot of Offerings
It has lot of offerings for customers in form of Cloud Hosting, Live
TV and Video on Demand. It has tied up with Network 18 for Media
Services.

Low Tariff
The tariff is 80% that of conventional 3G services.

Where to get it?


You can get SIM card at select outlets. To get the Lyf Phone visit:

Lyf Earth 2 Display:- 5.0 inches display, 1080 x 1920 pixels IPS capacitive
touchscreen, 16M colors

Lyf Earth 2 Memory:- Internal Memory:- 32GB RAM:- 3GB Card Slot /
Expandable Memory:- Up to 64GB

37

Wi-Fi And 4G LTE Coverage For Reliance JIO is being conducted to identify factors and
provide revolutionary 4G LTE coverage and high speed Wi-Fi services of Reliance JIO at all
parts of Varanasi city.
RJIL has successfully demonstrated legal interception and monitoring rules compliance of its
4G network for high speed wireless internet, phone calls, video and messaging service across
country.
To identify all the below buildings in work scope area and establish contacts with the
building owner/association and explain them the benefits of high speed internet and 4G
connectivity.
All G+5 (ground floor +five floors) and above buildings
Shopping malls
Hospitals
Hotels
Multiplex
To capture all the details of the building. The variables are involved in this project
1. Area

2. Address
3. Building Name
4. Number of Floors
5. Type (commercial, residential, both, Hotel, Hospital)
6. Latitude &Longitude {By using Smart phone app}
7. Number of Home passes
The Research methodology is exploratory with a sample size of 704. Data was collected
through survey. The data was analyzed by performing chi-square analysis. Excel, SPSS were
used as statistical computing software.
Findings:

Number of home passes depends on using internet

Number of floors depends on using internet.

38

COMPANY PROFILE
Industry Introduction:

India's telecommunication network is the second largest in the world based on the total
number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs
in the world enabled by the mega telephone networks and hyper competition among them. It
has the world's third largest Internet user base. According to the Internet And Mobile
Association of India (IAMAI), the Internet user base in the country stood at 190 million at the
end of June, 2013.

Major sectors of the Indian telecommunication industry are telephony, internet and television
broadcast Industry in the country which is in an ongoing process of transforming into next
generation network, employs an extensive system of modern network elements such as digital
telephone exchanges, mobile switching Centres, media gateways and signaling gateways at
the core, interconnected by a wide variety of transmission systems using fiber optics or
Microwave radio relay networks. The access network, which connects the subscriber to the
core, is highly diversified with different copper pair, optic fiber and wireless technologies.
DTH, a relatively new broadcasting technology has attained significant popularity in the
Television segment. The introduction of private FM has given a fillip to the radio
broadcasting in India. Telecommunication in India has greatly been supported by the INSAT
system of the country, one of the largest domestic satellite systems in the world. India
possesses a diversified communications system, which links all parts of the country by
telephone, Internet, radio, television and satellite. Indian telecom industry underwent a high
pace of market liberalization and growth since the 1990s and now has become the world's
most competitive and one of the fastest growing telecom markets. The Industry has grown
over twenty times in just ten years, from under 37 million subscribers in the year 2001 to
over 1,002 million subscribers in the year 2015

Communications in India
Revenue (Total)

USD 33,350 million

Total telephone subscribers

1,002.05 million (May 2015)

Mobile subscribers

975.78 million (May 2015)

Fixed line subscribers

26.27 million (May 2015)


39

Monthly telephone additions (Net) (May 2015) 2.34 million


Teledensity

79.67% (May 2015)

Rural Teledensity

48.60% (May 2015)

Internet users

278 million (October 2014)

Internet penetration

Dec 2014 20.01%

Broadband internet users

104.96 million (May 2015)

Internet Service Providers

161 (May 2013)

country code

.in

Broadcasting:
Television channels

813 (September 2014)

Radio stations

247 (March 2012)

Sectors in India Telecommunication:


Major sectors of telecommunication industry in India are telephony, internet, Data centers
and broadcasting.

Telephony:
The telephony segment is dominated by private sector and two state run Businesses. Most
companies were formed by a recent revolution and restructuring launched within a decade,
directed by Ministry of Communications and IT, Department of Telecommunications and
Minister of Finance. Since then, most companies gained 2G, 3G and 4G licenses and engaged
fixed line, mobile and internet business in India. On landlines, intracircle calls are considered
local calls while intercircle are considered long distance calls. Foreign Direct Investment
policy which increased the foreign ownership cap from 49% to 74%.Now it is 100%. The
Government is working to integrate the whole country in one telecom circle. For long
distance calls, the area code prefixed with a zero is dialed first which is then followed by the
number (i.e., to call Delhi, 011 would be dialed first followed by the phone number). For
international calls, "00" must be dialed first followed by the country code, area code and local
phone number. The country code for India is 91. Several international fiber optic links
include those to Japan, South Korea, Hong Kong, Russia, and Germany. Some major telecom
operators in India include Airtel, Vodafone, Idea, Aircel, BSNL, MTNL, Reliance
Communications, TATA Teleservices, Infotel, MTS, Uninor, TATA DoCoMo, Videocon,
Augere, Tikona

40

Wireless Internet:
2nd Generation Internet is the most prevalent in India in the Past Decade. Wireless ISPs in
India use both CDMA and Edge technologies for 2G.
India's wireless Internet frequencies are
2G: GSM 900 MHz, GSM 1800 MHz
3G: UMTS 2100 MHz
4G: TDLTE 2300 MHz, FDLTE 1800 MHz

Data centres:
BSNL Internet Data Centers, in collaboration with Dimension Data
Trimax IT Infrastructure & Services Limited Tier
III data centers in Mumbai and Bengaluru [56]
Airlive Broadband
Sify Technologies Limited
CtrlS Datacenters Ltd
Tata Communications Limited
Netmagic Solutions
Reliance Datacenter
Web Werks IDC
Net4 Datacenter

Broadcasting:
Television broadcasting began in India in 1959 by Doordarshan, a state run medium of
communication, and had slow expansion for more than two decades.[57] The policy reforms
of the government in the 1990s attracted private initiatives in this sector, and since then,
satellite television has increasingly shaped popular culture and Indian society. However, still,
only the government owned Doordarshan has the license for terrestrial television broadcast.
Private companies reach the public using satellite channels both cable television as well as
DTH has obtained a wide subscriber base in India. In 2012, India had about 148 million TV
homes of which 126 million has access to cable and satellite services.

41

3. Organization Introduction
Reliance Jio Infocomm Limited (commonly called RJIL) is an Indian Internet access
(commonly called broadband) and telecommunications company headquartered in
Mumbai, India. RJIL is a subsidiary of Reliance Industries Limited (RIL), Indias largest
private sector company, is the first telecom operator to hold pan India Unified License. This
license authorizes RJIL to provide all telecommunication services except Global Mobile
Personal Communication by Satellite. Company holds Universal Service License and is the
only pan India operator with Broadband Wireless Access (BWA) spectrum for commercial
Long-Term Evolution (LTE) services across 22 circles capable of offering fourth generation
(4G) LTE wireless services across India. Reliance Jio is setting up a pan India telecom
infrastructure to provide fourth generation 4G LTE TDD high speed wireless internet and
mobile communication services which may be launched by June 2015. The company is in
process to set-up the 4G LTE infrastructure which will also be an enabler for a portfolio of
rich multi-media digital services including education, health-care, entertainment, payment
and cloud services for millions of individuals, homes and businesses across India.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless
4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an
integrated ecosystem.

RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication
services and various digital services on pan India basis in key domains such as education,
healthcare, security, financial services, government citizen interfaces and entertainment. RJIL
aims to provide anytime, anywhere access to innovative and empowering digital content,
applications and services, thereby propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the
4G network will provide voice services from / to non-RJIL networks.

42

Reliance Jio is part of the Bay Of Bengal Gateway Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
RJILs subsidiary has been awarded with a Facility Based Operator License (FBO License)
in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.

RJIL has finalized key agreements with its technology partners, service providers,
infrastructure providers, application partners, device manufacturers and other strategic
partners for the project. These strategic partners have committed significant resources, knowhow and global talent to support planning, deployment and testing activities currently
underway.

Agreements:
An agreement with Ascend Telecom for their more than 4,500 towers across India.
(June 2014)
An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
An agreement with ATC India for their 11,000 towers across India. (April 2014)
An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)
A key agreement for international data connectivity with Bharti to utilise dedicated
fiber pair of Bhartis i2i submarine cable that connects India and Singapore. (April
2013)
Agreements with Reliance Communications Limited for sharing of RCOMs
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiberpair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April
2013 / April 2014), and 45,000 towers (June 2013)

43

Reliance Jio gears up for mega 4G launch for employees

NEW DELHI: Reliance Jio is gearing up for the mega launch event of its 4G
service for its employees with offers like free subscription till commercial roll
out and steep discount on handsets.
"For the first time in India's corporate history, an employee launch will see
35,000 strong attending the event at the venue itself. Over 1 lakh employees
would attend an event on physical and virtual platforms who can avail free 4G
service of Jio at least till commercial launch," a source aware of the
development at Reliance Jio told PTI.
Reliance Jio also plans a 25 per cent discount on company's LYF mobile
handsets, the source said.
Bollywood actor Shah Rukh Khan and musician AR Rahman will host the
function on December 27.
When contacted, a Reliance Jio Infocomm spokesperson said, "Team Jio is
working at war footing to prepare for upcoming Employee Launch Event on the
eve of our Founder Chairman Dhirubhai Ambani's 83rd birthday anniversary."
Though main function will be held in Reliance Corporate Park, the company is
preparing stage to connect employees virtually at around
1000 locations including Dallas in the US.
The entire live-cast of the event will be carried on Jio's own digital network to
demonstrate capabilities of the network for enterprises and corporates in India
44

specifically which is specifically targetting large distribution companies, the


source said. Bollywood actor Shah Rukh Khan has said that he will be the brand
ambassador of Reliance Jio and the services are expected to expanded around
March-April period.
Reliance Jio holds the biggest chunk of liberalised spectrum among telecom
operators and that can be used for deploying any technology
for mobile services. According to field trials by brokerage firm Credit Suisse,
download speed on 4G network of Reliance Jio during beta-test peaked at 70
megabit per second but remained in 15-30 mbps range on most occasions.

Reliance Industries to infuse Rs 15,000 crore in Reliance Jio through rights


issue
Reliance Industries Ltd (RIL) has said that it will infuse a total of Rs 15,000
crore in its telecom arm Reliance Jio through a rights issue. "We wish to inform
you that the Board of Directors of the company at their meeting held on July 14
approved further issue of 1,500 crore equity shares of Rs 10 each aggregating to
Rs 15,000 crore to the existing equity shareholders of the company on rights
basis," the company said in a regulatory filing.
The rights issue, which follows a similar size issue in January this year, will
increase the equity of Reliance Jio to Rs 60,000 crore from Rs 45,000 crore,
making it one of the most capitalized telecom companies in India.The issue is
expected to be completed in the next three months.
Billionaire Mukesh Ambani-led Reliance Industries is said to have invested
about Rs 1,30,000 crore in its telecom arm including the investment on
spectrum or airwaves, and the total investment may top Rs 1,50,000 crore. The
company is slated to launch the much-talked about high-speed broadband and
4G telecom services in coming weeks. It is already offering services for a
45

limited number of users on a trial basis, integrating spectrum and testing the
network.
Reliance Jio could extend preview offer with free unlimited voice calls and
data for MNP subscribers
Jio, which has 1.5 million customers in its beta tests, may offer high-speed data
at very low price or may bundle free voice calls to lure users in the worlds
second-largest smartphone market. While the company initially offered 4G SIM
cards bundled with its LYF smartphones, priced at as low as Rs 2,999, Jio is
offering services with Samsung phones and may expand it to include iPhones in
near future.
Reliance Digital LYF Water 6, Water 4 with 4G VoLTE launched
Jio is offering 90 days of free unlimited 4G mobile internet and voice calling in
the SIM cards. Mr Ambani had in March stated that Jio would offer mobile
broadband speeds that are 40 to 80 times faster than current average speeds.
Jios network, he had said, was been designed to provide 10 gigabytes of
monthly data for every user.

Reliance Jio is gearing up to launch its much-awaited 4G services in the coming


weeks with the company saying it is in a high state of readiness. This
company revealed this during its first-quarter earnings briefing. It also comes a
day after a report claimed that Jio was targeting August 15 date for the rollout.
We are moving towards complete readiness for the launch of Jio, Anshuman
Thakur, head of strategy and planning at Reliance Jio told reporters during the
46

briefing. We have spent Rs 1.34 lakh crore towards capital expenditure for Jio,
of the committed capex of Rs 1.5 lakh crore. While Jios plan is to deploy a
pan-India 4G network, it is not completely ready in four circles, namely
Rajasthan, Karnataka, Tamil Nadu and Kerala. Thakur said it may take four to
six more weeks to prepare the network in these circles.

47

RELIANCE MOBILE

48

Old Handset Model


49

Color Handset

50

CURRENT HANDSET MODEL

51

52

VIDEO CAMERA PHONE

53

PDA color phone

Current handset models

54

Reliance Hello Postpaid Plans

PlansNeed .

High STD calls

High local fixed calls

One
India

Simply
2030

Plan
150

local
299

Plan
500

Hello
125

Monthly
rental

180

130

150

299

500

Clip

50

Free
usage

50

35

On net
pack
charges
On net

225

225

0.40

Local
other
GSM
Fixed

High local
mobile calls
Mobile
299

High
on
net
Plan
600

Special ones

PlAn
1000

Plan
1500

125

299

600

1000

1500

470

150

600
Onnet

975

1525

175

125

75

225

125

N.A.

75

75

1.20

0.40

0.50

0.37

0.40

0.40

0.33

0.30

0.30

1.00

1.20

1.60

0.50

1.47

0.40

0.40

1.47

1.33

1.20

1.00

1.20

0.40

0.50

0.37

1.20

1.20

0.37

0.33

0.30

Intra circle (Rs./min.)


On net

0.40

1.20

0.40

0.50

0.37

0.40

0.40

0.30

0.33

0.30

Other
GSM

1.00

1.20

1.60

1.20

1.47

0.40

0.40

1.47

1.33

1.20

Fixed

1.00

1.20

1.20

1.20

1.10

1.20

1.20

1.10

1.00

0.90

Inter circle (Rs./min.)


On net

0.40

1.20

2.40

2.40

2.20

2.40

2.40

0.30

2.00

1.80

Other
GSM
I
Fixed

1.00

1.20

2.40

2.40

2.20

2.40

2.40

2.20

2.00

1.80

1.00

1.20

2.40

2.40

2.20

2.40

2.40

2.20

2.00

1.80

Plan one India offers lowest call rate of 0.40p/min on Reliance hello to
55

Reliance hello.

HELLO PACKS

SMS PackGet unlimited on net SMS anywhere in India +Rs. 25 worth off net SMS in just
Rs.50 only

STD PackCall any phone in India for Rs. 1/min. on rental just Rs. 99/month only

Night PackCall any Reliance phone in Mahrashtra and Goa and Mumbai free between 11
pm to 7 am on rent Rs. 99/month

HANDSET PROPOSITIONS

Get Rs.2400 intra circle on net talk time free

Free intra circle on net talk time-Rs.100 per month for 24 months

Applicable on
Plan 150, plan 290, plan 500, plan 1000, plan 1500, plan 125, plan local 299,
plan mobile 299, plan one India 225, plan one India 225.

56

PLANS FOR RELIANCE MOBILES

POSTPAIDS

These are divided into three level of plans

Entry level plans

Mid level plans

High level plans


ENTRY LEVEL PLANS

PLAN TYPE

ENTRY PLAN
SP

NJ

NJ

CHAT

149

199

199

&

SOH

INDI

PLAY

MONTHLY RENTAL

124

199

199

199

CLIP & PLAN

25

149

199

199

199

150

199

CHARGES
TOTAL MONTHLY
COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE

0.50

0.50

1.20

1.2/0*

0.50

0.50

1.20

1.2/0.5

PHONE
TO OTHER MOBILES

*
57

TO LANDLINE

1.00

1.00

1.20

1.2/0.5
*

STD RATES REST OF INDIA (Rs./Min.)


TO ALL RELIANCE

2.00

2.49

2.40

2.40

2.00

2.49

2.40

2.40

PHONE
TO OTHER PHONES

58

MID LEVEL PLANS

PLAN TYPE

MID LEVEL PLAN


RIO

RIO

NJ 299

299

399

SOHO

MONTHLY RENTAL

299

399

299

CLIP & PLAN CHARGES

--

TOTAL MONTHLY

299

399

299

100

COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE

0.40

0.40

0.50

TO OTHER MOBILES

1.00

1.00

0.50

TO LANDLINE

1.00

1.00

1.00

PHONE

STD RATES REST OF INDIA (Rs./Min.)


TO ALL RELIANCE

1.00

0.40

1.50

1.00

1.00

1.50

PHONE
TO OTHER PHONES

59

INDIA ROAM FREE PLANS


India Roam Free

Roaming tariff for mobile roam free


Plan 390

Plan 990

plans
Local out going

To Reliance/

40p/Rs.

50p

calls while

others

STD out going

All phone

1.00

1.00

calls

call rate

Incoming

Free

1.00

1.00

roaming

incoming
talktime

HIGH LEVEL PLANS

PLAN TYPE

MID LEVEL PLAN


NJ 399

NJ 499

MONTHLY RENTAL

399

499

CLIP & PLAN CHARGES

50

50

TOTAL MONTHLY

449

549

COMMITMENT
FREE INTRA CIRCLE
TALK TIME
CALL RATES WITH IN M&G (Rs./Min.)
TO ALL RELIANCE

0.40

0.40

0.85

0.75

PHONE
TO OTHER MOBILES
60

TO LANDLINE

0.85

0.75

STD RATES REST OF INDIA (Rs./Min.)


TO ALL RELIANCE

0.85

0.75

0.85

0.75

PHONE
TO OTHER PHONES

Unlimited Reliance Mobile Calling Pack

Call any Reliance mobile on rental of Rs. 375 per month

Pack is available with all plans

Only for Reliance mobile calls in Maharashtra & Goa

This pack will not be applicable while roaming

61

RELIANCE NETCONNECT TARIFF PLANS FOR DATA CARD


&
USB MODEM

1.

Time Based Plans

2.

Data Based Plans


Time Based Plans

Post paid plans

Freedom

Swift

@ night

40

Swift

Swift

Swift

72

100

180

650

900

1500

Internet Tariff
Monthly charge

400

400

Bundled hours/month
Peak hours

Rs.50p/

20

36

50

90

(6 am to 10 pm)

min.

hours

hours

hours

hours

Off peak hours

Unlimite

20

36

50

90

(10 pm to 6 am)

hours

hours

hours

hours

Additional

N.A.

Rs.50p

Rs.50p

Rs.50p

Rs.50p

/min.

/min.

/min.

/min.

10 MB

10 MB

10 MB

10 MB

10 MB

2 MB

2 MB

2 MB

2 MB

2 MB

100

100

100

per

per

per

month

month

month

usage rate
Free E-mail
account
Free web space

Voice & SMS Tariff


Free

Nil

Nil

SMS/month

62

Data Based Plans

Post paid plans

Freedom

Freedom Plus

Platinum

Internet Tariff
Monthly charge

650

900

1500

Bundled data

1 GB

1.5 GB

Unlimited

Rs. 2/MB

Rs. 2/MB

N.A.

10 MB

10 MB

10 MB

2 MB

2 MB

2 MB

Exchange/month
Additional usage
rate
Free E-mail
account
Free web space

Voice & SMS Tariff


Free SMS/month

100

100

100

PREPAID PLANS
GSK Value

Validity

Talk time

Rs.99

7 days

Rs.10

Rs.220

6 months

Rs.10

Rs.375

1 year

Rs.10

Rs.660

2 year

Rs.10

Usage rate for internet access- 30p between 10 pm to 6 am & 60p between 6
am to 10 pm
63

OBJECTIVES OF THE RESEARCH

The basic purpose of the research was to identify the position of the employees .
The key objectives of the research are as follows:

(1) To know about the how they get training.

(2)

To know about the employees satisfaction from training.

(3)

To make the employees aware about the new product and plans

and with this to know exactly what type of plans does the customer wants
to use.

(4)

Ask them to take the complete view of the customer about the RCIL and

its services and thus to generate need of Reliance products.

(4)

With the help of the questionnaire the company can made the

important changes in the training procedure so that the company reaches


towards the employes satisfaction.

64

IMPORTANCE OF THE RESEARCH

Significance of research and research leads to invention. Following facts


highlight the importance of the research.

(1)

Research facilitates logical or scientific thinking process which leads

towards flow less strategy formulation.

(2)

It facilitates identification of trends which ultimately responsible in

marketing opportunities.

(3)

Decision making becomes easier for well researched phenomenon.

(4)

Research is important in solving various operational and planning

problems of business and industry.

(5)

It helps understanding perception of the employes about the training and

accordingly designs the training process.

65

Major Data Collection methods

I. Secondary Research
a)

Internal secondary

data

Data from the company itself


which the

company

already

has.
b) External secondary

Data from the magazines and

data

news papers,

II. Survey Research


a)Telephone

Collection

of information

interviews

respondents via telephone

b) Mail interviews

Collection

from

of information

from

respondents via mail or similar


techniques
c) Personal interviews

Collection of information in a
face-to-face situation.

Home

Personal

interviews

in

interviews

respondents home or office

Personal interviews in a central

Intercept

interviews

location, generally a

the

shopping

mall
III. Field experiments

Manipulation
independent
natural situation.

66

of
variable(s)

the
in a

RESEARCH METHODOLOGY
Type of research - Descriptive research
Type of data collection - Primary Data

Data tool - Questionnaire with multiple choice question

Sample size - 100 (random sampling )

Data type - Stratified random sampling

Research Universe - Varanasi city

Period of study - The study was done during June 2016 to July 2016

67

METHODOLOGY
The information required for the study was collected in the form of primary
data through structured questionnaire and personal interview. The present
research is of descriptive type. The information was gathered from counselor
and student for this extensive market survey were carried out.

The survey covered different parts of Varanasi. I surveyed belonging to


different places related with youth gathering.

NATURE OF STUDY: EXPLORATORY


DESCRIPTIVE

RESEARCH LOCATION: The study covered the Varanasi City.


The present research is of descriptive and exploratory type.
Descriptive studies are those which are concerned with describing the
characteristics of a particular individual, or of a group. Studies concerned with
specific predictions, with narration of facts and characteristics concerning
individual, group or situations are all examples of descriptive studies.
In descriptive studies, researcher is able to define clearly, what he wants
to measure and able to find adequate methods for measuring it with clear-cut
definition of population.
The information required for the study is collected both in form of
primary & secondary data.

68

Collection of primary data


Primary data are those which are collected afresh and for the first time, and
thus happens to be original in character.

Primary data can be obtained either through observation or through direct


communication with respondents in one form or another or through personal
interviews.
The information required for the study is collected in the form of primary
through structured questionnaire and personal interview. The information was
gathered from counselor and students. For this extensive market survey was
carried out.

The research instruments used in collecting the data are through questionnaire.
The questions are structured and non-disguised.
The questions were simple and easy to answer and were kept to a
minimum number possible so as to make it convenient for the responder. The
question were a mixture of both open and closed ended. The analysis of both the
sets of questionnaires was done separately and general findings were noted. In
order to make questionnaire effective and ensure quality to replies received due
attention was paid to question sequence in preparing questionnaires.
Personal interviews require a person known as interviewer asking questions
generally in face-to-face contact to the other person or persons.
The method of collecting information through personal interviews is carried out
in structured way. Such interviews involve a set of predetermined questions and
standardized technique of recording. Interviewer follow rigid procedure in a
form and order prescribed.
The interviewer is allowed much greater freedom to ask, in case of need,
supplementary questions or at times he may omit certain questions if the
situation so require.

69

Collection of secondary data


Secondary data are those which have been collected by someone else and
which have been passed through statistical process.
Secondary data required for the study was collected from various websites,
magazines, brochures, pamphlets and newspapers.

70

DATA-ANALYSIS
Q1. Do you agree that Mobile phone is an essential gadget of life?
Response
Agree
Strongly Agree
Disagree
Cant Say
TOTAL

No. of respondents
48
43
5
4
100

Percentage
48
43
5
5
100

Analysis & Interpretation


From the given data we can interpret that 48% respondent says that they agree
that mobile phone is an essential gadget of their life while 43% respondents
strongly agree that mobile phone is an essential gadget of thier life whereas
5% respondents disagree that mobile phone is an essential gadget of their life
and alike 4% respondents are confused or cant say.

71

Q2. Which brand of mobile phone are you having?


Respondents
Nokia
Samsung
Blackberry
Sony
Micromax
Other
TOTAL

No. of respondents
22
44
7
16
9
2
100

Percentage
22
44
7
16
9
2
100

Analysis & Interpretation


From the given data we can interpret that 44% respondents are having
Samsung mobile phone, 22% respondents are having Nokia mobile phone
whereas 16%, 9%, 7% and 2% respondents are having Sony, Micromax,
Blackberry and Other mobile phones.

72

Q3. Which mobile phone do you prefer?


Response
Single sim mobile phone
Dual sim mobile phone
Doesn't matter
TOTAL

No. of respondents
32
53
15
100

Percentage
32
53
15
100

Analysis & Interpretation


From the given data we can interpret that 53% respondents prefer dual sim
mobile phone while 32% respondents prefer single sim mobile phone and
while it doesnt matter for 15% respondents that which mobile phone they
should prefer.

73

Q4. What type of mobile handset would like to have?


Response
Flip Phone
Slide Phone
8
Tough Phone
Smart Phone
Luxury Phone
TOTAL

No. of respondents
9

Percentage
9

8
22
45
16
100

22
45
16
100

Analysis & Interpretation


From the given data we can interpret that 45% respondents would like to have
smart phone, 22% respondents would like to have tough phone,16%
respondents would like to have luxury phone whereas 9% and 8% respondents
would like to have flip phone and slide phone.

74

Q5. Since how long you are using your current mobile handset?
Response
Less than one year
1-2 years
2-3 years
More than 3 years
TOTAL

No. of respondents
26
41
16
17
100

Percentage
26
41
16
17
100

Analysis & Interpretation


From the given data we can interpret that 41% respondents are using
their current mobile phone 1-2 years long while 26% respondents are
using their current mobile phone less than one year and 17% respondents
using their mobile phone more than 3 years whereas 16% respondents
are using their mobile phone 2-3 years long.

75

Q6. In which price range would you like to buy mobile phone?
Response
No. of respondents
Below Rs. 2000
2
2
From Rs.2000-Upto Rs.5000
12
From Rs.5000-Upto Rs.10000
29
From Rs.10000-Upto Rs.20000
38
More than Rs.20000
19
TOTAL
100

Percentage
12
29
38
19
100

Analysis & Interpretation


From the given data we can interpret that 38% respondents would like to
purchase mobile phone in the price range of Above Rs.10,000-Upto
Rs.20,000.Whereas 29% respondents would like to purchase mobile phone in
the price range of Above Rs.5.000-Upto Rs.10,000. Moreover, 19%
respondents would like to buy mobile phone in the price range of more than
Rs.20,000, 12% respondents would like to purchase mobile phone in the price
range From Rs.2,000-Upto Rs.5,000 and 2% respondents would select the
price range Below Rs.2,000 to purchase the mobile phone.

76

Q7.Why do you buy the mobile phone?(may select more than one option)
Response
Fashion trend
Friends Following
To impress
Convenience for Connectivity
It depends upon price
TOTAL

No. of respondents
10
17
10
43
20
100

Percentage
10
17
10
43
20
100

Analysis & Interpretation


From the given data we can interpret that 43% respondents buy the mobile
phone for convenience for connectivity, whereas the reason of 20%
respondents to buy the mobile phone depends upon price and 17%
respondents buy the mobile phone due to friends following.10%
respondents buy the mobile phone due to fashion trend,10 % respondents
buy the mobile phone to impress others.
*This is a multiple choice question.

77

Q8. What minimum features do you expect from your mobile phone?(may
select more than one feature)
Response
No. of respondents
3G
12
Wi-Fi
11
Internet
40
Camera Quality
5
Battery backup
20
One which doesn't hang frequently
12
TOTAL
100

Percentage
12
11
40
5
20
12
100

Analysis & Interpretation


From the given data we can interpret that 40% respondents expect
internet feature from their mobile phone. Likewise, 20% respondents
expect good battery backup from their mobile phone, 12% respondents
xpect 3G feature from their mobile phone,while 11% respondents expect
Wi-Fi feature from their mobile phone, 5% respondents expect better
camera quality from their mobile phone and 12% respondents expect the
mobile phone feature which doesnt hang frequently.
*This is a multiple choice question.

78

Q9.What parts of the "look and feel " like external feature of a mobile phone are
important for you while choosing one?(may select more than one feature)
Response
Screen Size
Buttons
Colour
Weight
Touch Screen
All of the above
TOTAL

No. of respondents
15
8
12
10
10
35
35
20
20
100

Percentage
15
8
12

100

Analysis & Interpretation


In the context of external feature like Look & Feel the above data
explains us that 35% respondents select touch screen feature while
choosing one for themselves,20% respondents select all of the above
feature,15% respondents select screen size while choosing one for
themselves.12% respondents choose their mobile phone on the basis of
colour,10% respondents choose their mobile phone on the basis of weight.
whereas 8% respondents choose their mobile phone on the basis of buttons.
*This is a multiple choice question.

79

Q 10. Will you consider buying a second hand mobile phone?


Response
Yes
No
May be
Cant say
TOTAL

No. of respondents
24
55
18
3
100

Percentage
24
55
18
3
100

Analysis & Interpretation


From the above data we can interpret that 55% respondents will not
consider buying second hand mobile phone.24% respondents will consider
buying second hand mobile phone whereas 18% respondents may consider
buying second hand mobile phone and 3% respondents are confuse or cant
say that they will consider buying second hand mobile phone.

80

Q11. Which is the most important factor which you consider while purchasing a
mobile phone ? (please tick the appropriate answer)
Important

Unimportant TOTAL

Price

Very
important
53

36

11

100

Quality

58

40

100

Latest
version
Features

54

40

100

73

22

100

Response

Analysis & Interpretation


From the above data we can interpret that while purchasing mobile phone.
In the context of:
1.[Price] 53% respondents consider it very important.
36% respondents consider it important.
11% respondents consider it unimportant.
2.[Quality] 58% respondents consider it very important.
40% respondents consider it important.
2% respondents consider it unimportant.

81

3.[Latest Version] 54% respondents consider it very important.


40% respondents consider it important.
6% respondents consider it unimportant.
4.[Features] 73% respondents consider it very important.
22% respondents consider it important.
5% respondents consider it unimportant.

82

Q12. How important is the Design and style of a mobile phone to you in
comparison to its functionality?
Response
Extremely important
Very important
Fairly important
Not important
TOTAL

No. of respondents
31
32
21
16
100

Percentage
31
32
21
16
100

Analysis & Interpretation


From the given data we can interpret that in the context of Design & Style
of a mobile phone in comparison to its functionality it is very important
for 32% respondents,likewise it is extremely important for 31%
respondents.Fairly important for 21% respondents and not important for
16% respondents.

83

Q13. How frequently do you change your mobile phone set?


Response
Every 6 months
Every year
Every 2 years
At any time
TOTAL

No. of respondents
10
26
33
31
100

Percentage
10
26
33
31
100

Analysis & Interpretation


From the given data we can interpret that 33% respondents frequently
change their mobile phone in every 2 years,31% respondent change their
mobile phone at any time and 26% respondents frequently
change their mobile phone in every year while 10% respondents change
their mobile phone in every 6 months.

84

Q14. What are the reasons of replacing your current mobile phone?(may
select more than one option)
Response
Outdated
New model
New brands
New features
Status symbol
TOTAL

No. of respondents
15
40
18
17
10
100
100

Percentage
15
40
18
17
10

Analysis & Interpretation


From the given data we can interpret that for 40% respondents
the main reason of replacing their current mobile phone is due to the launch
of new models in the market,18% respondents replace their current mobile
phone due to the launch of new brands in the market.Whereas 17%
respondents replace their current mobile phone because they want new
features in their mobile phone and 15% respondents replace their current
mobile phone because its been outdated while 10% respondents replace
their current mobile phone because of their status symbol.
*This is a multiple choice question.

85

Q15. Do you feel embarrass by using an outdated version of mobile phone?


Response

No. of respondents

Yes
No
To some extent
Can't Say
TOTAL

40
35
16
9
100

Analysis & Interpretation


From the given data we can interpret that 40% respondents feel
embarrass by using an outdated version of mobile phone,35%
respondents doesnt feel embarrass by using an outdated version
of mobile phone and 16% respondents says that they may be feel
embarrass by using an outdated version of mobile phone while
9% respondents are confused or cant say that what they feel
by using an outdated version of mobile phone.

86

Percentage
40
35
16
9
100

Q16.What in your opinion are the advantages of buying mobile phone from an
authorized mobile phone shop? (may select more than one option)
Response
Fair pricing
Guaranteed product quality
After sales service
Ease of disposal or sell off
Accessibility or proximity
of authorized dealers
TOTAL

No. of respondents
20
30
15
25
10

Percentage
20
30
15
25
10

100

100

Analysis & Interpretation


From the given data we can interpret that 30% respondents purchase mobile
phone from an authorized mobile shop because they get guaranteed product
quality,25% respondents purchase mobile phone from an authorized mobile
shop so that it can be easy for them to dispose or sell off.Likewise, 20%
respondents buy mobile phone from an authorized shop because of fair
pricing,15% respondents buy mobile phone from an authorized mobile shop
so that they can get after sales service.Whereas, 10% respondents buy
mobile phone from an authorized mobile shop so that they can get
accessibility or proximity of authorized dealers.
87

*This is a multiple choice question.


Q17.From where would you like to purchase the mobile phone ?
Response
No. of respondents
Authorized mobile shops
54
Oganised mobile retail chain
10
Online purchase
23
Second hand unauthorized mobile shops
5
From friends,relatives,colleagues etc.
1
Can't Say
7
TOTAL
100

Percentage
54
10
23
5
1
7
100

Analysis & Interpretation


From the given data we can interpret that 54% respondents would like to
purchase the mobile phone from an authorized mobile shop,23%
respondents would like to purchase the mobile phone from online websites.
10% respondents would like to purchase the mobile phone from an
organized mobile retail chain,7% respondents are confused or cantt say
that from where they would like to purchase the mobile phone.Whereas, 5%
respondents would like to purchase the mobile phone from second hand
unauthorized mobile shops and 1% respondent would like to purchase the
mobile phone from friends,relatives,colleagues etc.

88

Q18. Do you prefer to purchase a mobile brand whose after sales service is
good?
Response
Yes
No
To some extent
Can't Say
TOTAL

No. of respondents

Percentage

67
10
13
10

67
10
13
10

100

100

Analysis & Interpretation


From the given data we can interpret that 67% respondents would prefer
to purchase a mobile brand whose after sales service network is good,
13% respondents would prefer to purchase a mobile brand
whose after sales service network is good to some extent.10% respondents
would not prefer to purchase that mobile brand whose after sales network is
good.Whereas, 10% respondents are confused or cant say that whether they
will prefer to purchase that mobile brand whose after sales network is good.

89

Q19. Do you choose your mobile phone on the basis of advertising on various
media?
Response
Yes
No
To some extent
Can't Say
TOTAL

No. of respondents
39
29
19
13
100

Percentage
39
29
19
13
100

Analysis & Interpretation


From the given data we can interpret that 39% respondents choose their
mobile phone on the basis of advertising on various media,29%
respondents doesnt choose their mobile phone on the basis of
advertising on various media.19% respondents choose their mobile
phone on the basis of advertising on various media to some extent.
Whereas, 13% respondents are confused or cant say that they choose
their mobile phone on the basis of advertising on various media or not.

90

Q20.Do you prefer to purchase that brand of mobile phone which offers any
special sales promotion scheme or discount ?
Response
Yes
No
To some extent
Can't Say
TOTAL

No. of respondents

Percentage

31
25
23
21

31
25
23
21

100

100

Analysis & Interpretation


From the given data we can interpret that 31% respondents would prefer
to purchase that brand of mobile phone which offers any special sales
promotion scheme or discount,25% respondents would not prefer to
purchase that brand of mobile phone which offers any special sales promotion
scheme or discount. 23% respondents would prefer to purchase that brand of
mobile phone which offers any special sales promotion scheme or discount to
some extent.Whereas, 21% respondents are confused or cant say that they
would prefer to purchase that brand of mobile phone which offers any special
sales promotion scheme or discount.

91

FINDINGS
It has been found that 48% respondents agrees that Mobile

phone is an essential gadget in their life.


44% respondents are having Samsung mobile phone.
Most of the respondents prefer Dual sim mobile phone.
Maximum no.of respondents (45%) prefer Smart phone.
The current mobile phone is being used by the respondents in 1-2
years.
Maximum no. of respondents prefer to buy mobile phone in price range
of Above Rs. 10,000 Upto Rs. 20,000.
It has been found that most of the respondents buy mobile phone for their
Convenience to connectivity.
In comparison of mobile phone features, it has been found that maximum
no. of respondents prefer mostly Internet in comparison to other mobile
phone features like Camera quality & Battery backup.

92

The most favourable part of the external features like Look & Feel of
mobile phone are important for respondents is Touch screen.
Maximum no. of respondents does not prefer to buy a second hand
mobile phone.
While purchasing a mobile phone the most important factor which
respondents consider are Quality & Features.
It is very important for the respondents while purchasing the mobile
phone they mostly prefer Design & Style in comparison to functionality.
In every 2 years most of the respondents prefers to change their mobile
phone.
Most of the reasons of respondents for replacing their mobile phone are
New model of mobile phones.

40% respondents feels embarrass by using on outdated version of mobile


phones.

Buying mobile phone from an authorized mobile phone shop gives


assurance of Guaranteed product quality.

93

Most of the respondents like to purchase the mobile phone from


Authorized mobile shops.
67% of respondents prefer to purchase a mobile brand whose after sales
service network is good.
Yes, 39% respondents chooses their mobile phone on the basis of
advertising on various media.
Yes, 31% respondents prefer to purchase that brand of mobile phone
which offers any special sales promotion scheme or discount.

94

CONCLUSIONS
Maximum of Youth prefer Nokia and Samsung mobile.
Maximum of people of varanasi city go for internet ,some for 4G
and very less for camera quality.
Maximum of Youth use mobile for 1-2 years whereas ,some use
for less than one year,and very less for 2-3 years.
Maximum of people of varanasi think thay cant lead life without
mobile.
Maximum of people of varanasi would like to have Smart phone.
Maximum of people of varanasi are using internet whereas least
to some extent.
Maximum of people of varanasi agrees that Shape, size and
colour of the mobile handset is more important to girls whereas
functions and applications are more important for the boys.
Maximum of Youth chooses their mobile phone on the basis of
advertising on various media.

95

SUGGESTIONS
The behaviour of students at first look must be attractive enough
towards purchasing mobile phone.
Mobile phone should be enriched with multiple features.

It must be user friendly.

The services provided by the mobile phone companies should be


instant.

At a first glance students perceptions with regards to purchase a


mobile phone is flexibility being changed once in a year.

Mobile companies should mostly focus on their advertising in regards


to sell their handsets.

Mobile companies should provide better after sales service to their


buyers and must provide a guaranteed product quality.

96

LIMITATIONS
As this project involved field surveys therefore this primary method of
collection of data is much more time consuming than the secondary source.
Many problems were faced while collecting the information from the
listeners the cooperation on the part of informants was difficult to presume
and were missing.
There are some of the informants that are not literate enough therefore time
and energy required to make them understand each and every question of the
schedule.
As the cooperation from the side of respondent was missing therefore
information supplied by the same was not correct enough and difficulty was
faced while preparing the final project.
Time factor was another factor as this project required time in both
information collecting stage and project preparing stage.

97

BIBLIOGRAPHY
MAGAZINE REFFERED
Kothari, C.R., Research Methods-Methods and Techniques,

India today magazine.

WEBSITES REFFERED
www.flipart.com
www.khoj.com
www.mobileworld.com

98

QUESTIONNAIRE
Q2. Which brand of mobile phone are you having?
a)
b)
c)
d)
e)
f)

Nokia
Samsung
Blackberry
Sony
Micromax
Other

Q3. Which mobile phone do you prefer?


a) Single sim mobile phone
b) Dual sim mobile phone
c) Doesn't matter
Q4. What type of mobile handset would like to have?
a)
b)
c)
d)
e)

Flip Phone
Slide Phone
Tough Phone
Smart Phone
Luxury Phone

Q5. Since how long you are using your current mobile handset?
a)
b)
c)
d)

Less than one year


1-2 years
2-3 years
More than 3 years.

Q6. In which price range would you like to buy mobile phone?
a)
b)
c)
d)
e)

Below Rs. 2000


From Rs. 2,000 - Upto 5,000
From Rs. 5,000 - Upto 10,000
From Rs. 10, 000 - Upto 20,000
More than Rs.20,000.
99

Q7.Why do you buy the mobile phone?(may select more than one option)
a)
b)
c)
d)
e)

Fashion trend
Friends following
To impress
Convenience for Connectivity
It depends upon price

Q8. What minimum features do you expect from your mobile phone?(may select more
than one feature)
a)
b)
c)
d)
e)
f)

3G and 4G
Wi-Fi
Internet
Camera Quality
Battery backup
One which doesn't hang frequently

Q9.What parts of the "look and feel " like external feature of a mobile phone are
important for you while choosing one?(may select more than one feature)
a)
b)
c)
d)
e)
f)

Screen Size
Buttons
Colour
Weight
Touch Screen
All of the above

Q 10. Will you consider buying a second hand mobile phone?


a)
b)
c)
d)

Yes
No
To some extent
Can't Say

100

Q11. Which is the most important factor which you consider while purchasing a
mobile phone ? (please tick the appropriate answer)
Very important

Important

Unimportant

Price
Quality
Latest Version
Features
Q12. How important is the design and style of a mobile phone to you in comparison
to its functionality?
a)
b)
c)
d)

Extremely important
Very important
Fairly important
Not important

Q13. How frequently do you change your mobile phone set?


a)
b)
c)
d)

Every 6 months
Every year
Every 2 years
At any time

Q14. What are the reasons of replacing your current mobile phone? (may select more
than one option)
a)
b)
c)
d)
e)

Outdated
New model
New brands
New features
Status symbol

Q15. Do you feel embarrass by using an outdated version of mobile phone?


a)
b)
c)
d)

Yes
No
To some extent
Can't Say
101

Q16.What in your opinion are the advantages of buying mobile phone from an
authorized mobile phone shop? (may select more than one option)
a)
b)
c)
d)
e)

Fair pricing
Guranteed product quality
After sales service
Ease of disposal or sell off
Accessibility or proximity of authorized dealers

Q17.From where would you like to purchase the mobile phone ?


a)
b)
c)
d)
e)
f)

Authorized mobile shops


Oganised mobile retail chain
Online purchase
Second hand unauthorized mobile shops
From friends, relatives, colleagues etc.
Can't Say

Q18. Do you prefer to purchase a mobile brand whose after sales service is good?
a)
b)
c)
d)

Yes
No
To some extent
Can't Say

Q19. Do you choose your mobile phone on the basis of advertising on various media?
a)
b)
c)
d)

Yes
No
To some extent
Can't Say

Q20.Do you prefer to purchase that brand of mobile phone which offers any special
sales promotion scheme or discount ?
a)
b)
c)
d)

Yes
No
To some extent
Can't Say
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