ABOUT GLAXOSMITHKLINE

Glsxosmith kline is a leading healthcare company born out of the merger of two
leading international organizations. Glaxo Wellcome and Smithkline Beecham.
GSK Consumer Healthcare Ltd and GSK Pharmaceuticals Ltd are the two
businesses of GSK in India of hich the former is headquartered at DLF Gurgaon
and the latter at WORLI Mumbai. In the Indian market, GSKCHs journey began
with Horlicks
Headquartered in the UL GSK has over 100,000 employees worldwide includeing
35000 employees at 85 manufacftuing sites in 37 countries, ober 16000 in R&D
and over 40000 in sales and marketing.
GSKCH owned manufacturing sites in India are at
Nabha, Punjab
Rajahmundry, Andhra Pradesh
Sonepat, Haryana
GSK Pharma is the parent company of the two divisions viz. GSKCH(GSK
Consumer Healthcare ) and GSK Pharma. GSKs global quest is to imropve ht
quality of hyuman life by enabling people to do more, feel better and live longer.
GSK Products
GSK has three different types of products
a) Nutritional (als called HFD Healthfood drinks)
Boost, Horlicks, Viva, Maltova
Horlicks Biscuits
Foodles (competitors are Nestle Maggie, Knorr Soupy noodles, Yipee
Noodles etc)
b) Oral Healthcare
Sensodyne toothpaste and brush (copetitors Colgate Sensitive)
c) Wellness
Analgesics Crocin Range (competitors are Saridon and Disprin)
Gastro- Intestinal Eno( competitors are Digene, Gas-O-Fast. Pudin Hara,
Fast Melt)
Rubs- Iodex (competitors are Moov, Volini, Fast Relief)

C&F AGENT

DIRECT
DISTRIBUTO
R

SUPER
DISTRIBUTO
R

WHOLESAL
ERS

RETAILERS

SUBDISTRIBUTO
R

RETAILER

RETAILER

CONSUMER

RETAILER

CONSUMER

CONSUMER

CONSUMER

Trade Parties
GSk, being an FMCG company, has three kinds of trade.
a) General Trade In general trade, goods are sold to directly to distributors
and then from distributor to retailers
b) Modern Trade In this type of trade, goods are sold to big organized retail
stores like Big Bazaar, Spencers, Reliance Fresh etc
c) Alternate Channel In this type of trade, goods are supplied to educational
institutions, government institutions, hospitals, corporate offices etc.

Product Detail of GSKCH (Consumer Healthcare) Tamil Nadu

Product
Category

Product
Name

Variants

SKU (Stock
Keeping Unit)

Case Lot

Expiry

Regular

2kg/1kg/500g/2
00g/18g/10g

6/12/24/
48/720/4
80

12
months

Chocolate

1kg/500g/200g

12/24/48

12
months

MRP
per
unit
(Rs)
740/38
6/210/
105/6/
3
426/21
5/99

Kesar
Badam

1kg/500g/200g

12/24/48

12
months

426/21
5/99

Junior
Horlicks
(Stage
1)

Regular/
Original
Chocolate

500g/200g

24/48

500g/200g

24/48

12
months
12
months

265/12
5
265/12
5

Junior
Horlicks
(Stage
2)

Regular/
Original
Chocolate

500g/200g

24/48

500g/200g

24/48

12
months
12
months

265/12
5
265/12
5

Women
s
Horlicks

Caramel

400g

24

12
months

285

Chocolate

400g

24

12
months

285

Mothers
Horlicks

Standard

500g/200g

24/48

12
months

475/19
9

Regular

1kg/500g/200g/
15g/10g

12/24/48
/720/480

12
months

ChocoNut

1kg/500g/200g/
15g/10g

12/24/48
/720/480

12
months

385/21
0/100/
6/3
385/21
0/100/

Horlicks

NHC
(Nutrition
al
Healthcar
e)
[R Refill;
J Jar]

Boost

USP

With 2X
Immuno
Nutrient
s

Speciall
y
designe
d for
toddlers
Customi
zed for
busy
preschoole
rs
Hemoca
l
nutrient
s for
Blood
and
bone
health
Nutrient
s to
help
improve
birthwei
ght;
DHA &
Choline
for
Brain
develop
ment
Increas
e
stamina
by 3

ChocoEcla
ir

1kg/500g/200g/
15g/10g

12/24/48
/720/480

12
months

Boost
Biscuits

Chocolate

300g/150g/90g/
45g

36/60/96
/144

6
months

6/3
385/21
0/100/
6/3
30/20/
10/5

Horlicks
Biscuit

Standard

300g/150g/90g/
45g

36/60/96
/144

6
months

30/20/
10/5

Horlicks
Foodles

MultiGrain

320g/80g

30/120

9
months

80/20

times

Enjoy
the
goodne
ss of
Boost
with a
chocola
tey
crunch
Nutritio
us
malted
drink
with 23
vital
nutrient
s
The
more
nourishi
ng
noodles