INDEX

Sr No.

1.

Page no

Particulars
Introduction to the subject and
Literature Review
Research

Objectives

and

Methodology to include:
Objectives of the study
Defining the scope of

2.

study
Usefulness of the study.
Limitations of the study.
Methodology of research to
explain

3.

4.

5.

6.

the

how

the

study

is

carried out
Use of primary and secondary

data
Uses of abbreviations

Interpretation of Data
Findings and Suggestions
Findings: (Analysis carried out
in the previous chapter should
support the findings)
Recommendations:
Conclusion & Future directions for
the study
Bibliography
Appendix
- Annexure
Exhibit.

CHAPTER 1

Introduction
Motorcycles are one of the most affordable forms of motorised transport in
many parts of the world and, for most of the world's population; they are
also the most common type of motor vehicle. There are around 200
million

motorcycles

(including mopeds, motor

scooters, motorised

bicycles, and other powered two and three-wheelers) in use worldwide, or

about 33 motorcycles per 1000 people. This compares to around 590
million cars, or about 91 per 1000 people.
Most of the motorcycles, 58%, are in the developing countries of Asia
Southern and Eastern Asia, and the Asia Pacific countries, excluding
Japan while 33% of the cars (195 million) are concentrated in the United
States and Japan. In 2006, China had 54 million motorcycles in use and an
annual production of 22 million units. As of 2002, India, with an estimated
37 million motorcycles/mopeds, was home to the largest number of
motorised two wheelers in the world. China came a close second with 34
million motorcycles/mopeds
The study is based upon the comparison of two different motorcycle viz.,
Bajaj Pulsar & Yamaha FZ and this is being done in order to know which is
best among them according to fuel economy, maintenance cost,
performance, style, etc. Now a day the young ones prefer for performance
rather than fuel economy whereas it differs with old age people who
choose for fuel economy bikes. Thus the bike which comes with both fuel
economy & performance wise could easily achieve the current market
condition.

CHAPTER 2

About Bajaj

CHAPTER 3

Review of the Literature

Hero Honda Motors Ltd. and Baja Auto Sales Inc. which have both set up
units in Uttarakhand, are planning to go for major expansion programmes
despite the expiry of area-based exemptions. However, the expansion
plans are being kept under wraps apparently due to major rivalry between
the two motorcycle manufacturing companies with their top officials
refusing to say much on the issue. Sensing that Hero Honda might set up
its fourth unit at Haridwar, Bajaj Auto Managing Director Rajiv Bajaj would
travel to Pantnagar in the fist week of May to chalk out a new strategy on
the expansion programme. The sources close to the development say the
company is going for the capacity enhancement as part of its second
phase expansion plan. Under the plan, the company is likely to increase
the capacity of its plant to 0.1 million from 70,000 units per month. There
may be other plans in the offing, they claimed. On the other hand, Hero
Honda is also looking forward to utilise its nearly 100 acres of vacant land
at its Haridwar manufacturing facility. In addition to this, Hero Honda has
also decided to scale up production at its Haridwar manufacturing facility.
The company last year resolved most of the contentious issues with the
State

Infrastructure

and

Industrial

Development

Corporation

of

Uttarakhand Ltd. to retain its hold over the 94 acres of vacant land at
Haridwar. Two wheeler markets are full of hope and opportunities. The
emerging Indian economy is wooing many firms to enter this foray to
consolidate future prospect of the Industry. Two wheeler segments is a
part of giant Indian automobile industry. This segment has seen 20% to

25% growth rate from the post 2000.India is having 35 crore middle class
family which is target consumers of this segment. Connecting villages to
the towns and state capitals &adding the sales every year. Nearly 10 % of
Indian population can afford the 4 wheeler. This statement itself reveals
the future and present prospect of two wheeler segment.
BAJAJ AUTO which having a long experience of this domain is leaving no
stone unturned to compete with its counterpart HERO HONDA MOTOR , a
world leading company of this segment. But Hero Honda is leading the
way by giving consumers more values and tangibility. Under the
leadership of Munjal brothers, it has set many milestones in two wheeler
market with their market insight and innovation. In this project I have tried
to find out the market capitalization of both giants and to know the
consumers perception towards them. I have tried to analyse the duo on
the many parameter such as Innovation, Technology, popularity, Brand
value, customer perception towards them. For this I got fill up
questionnaire as well interviewed to know their response. Mileage, price,
maintenance, Brand value, effect of advertisement, after sales services
are my course of concern during noting the response of interviewee. As
Hero Honda has been dominating the market for a long time, so I have
tried to find out the reason behind this. The factors which makes HH
supreme.
Customer satisfaction is an ambiguous and abstract concept and the actual
manifestation of the state of satisfaction will vary from person to person
and product/service to product/service. The state of satisfaction depends
on a number of both psychological and physical variables which correlate

with satisfaction behaviors such as return and recommend rate. The level
of satisfaction can also vary depending on other options the customer may
have and other products against which the customer can compare the
organization's products.
Because satisfaction is basically a psychological state, care should be taken in
the effort of quantitative measurement. These ten domains of satisfaction
include: Quality. Value. Timeliness, Efficiency, Ease of Access, Environment, Interdepartmental Teamwork, Front line Service Behaviors, Commitment to the
Customer and Innovation. These factors are emphasized for continuous
improvement and organizational change measurement and are most often
utilized to develop the architecture for satisfaction measurement as an
integrated model. The basis for the measurement of customer satisfaction is by
using the gap between the customer's expectation of performance and their
perceived experience of performance. This provides the measurer with a
satisfaction "gap" which is objective and quantitative in nature customer
satisfaction equals perception of performance divided by expectation of
performance.
Marketers in recent times have realized the importance of marketing orientation,
and this is being reflected in the application of marketing mix elements.
Consumer's need, are fundamental to the formulation of any marketing strategy,
from developing a communication plan. It may be worthwhile to explore the
intricate aspects of consumer satisfaction level which focuses on 'consumer
needs'. These concepts enable marketers to analyze the acceptability of
strategies planned by them.

Even though we cannot know everything that is to be known, we do need

some in depth knowledge about the consumers. Starting with who is he. Is
there a real Indian customer or there is a set of stereotype. All the

conventional wisdom in market research tends to favor the view that that
there are distinct types, and we need to isolate them according to some
parameter and label them.
Customer satisfaction as the key element for success in business is a
major concern for any industry. In this paper I have tried to propose a how
customer satisfaction level can affect the performance of an organization.
Customer satisfaction, a business term, is a measure of how products and
services supplied by a company meet or surpass customer expectation. It
is seen as a key performance indicator within business and is part of the
four perspectives of a Balanced Scorecard. In a competitive marketplace
where businesses compete for customers, customer satisfaction is seen as
a key differentiator and increasingly has become a key element of
business strategy.
There is a substantial body of empirical literature that establishes the
benefits of customer satisfaction for limit.
Measuring customer satisfaction
Organizations are increasingly interested in retaining existing customers
while targeting non-customers; measuring customer satisfaction provides
an indication of how successful the organization is at providing products
and/or services to the marketplace.
Selective Target Market
A review of marketing opportunities often helps in identifying distinct
consumer segments with very distinct wants and needs. Identifying these
groups, learning how they behave and how they make their purchase

decisions enables the marketer to design and market products or services

particularly suited for their wants and needs.
Based on earlier done research following conclusion were drawn about
Yamaha as a Brand in two wheeler industry:
Yamaha's objective
It produces bikes that have speed and power irrespective of the mileage.
Customer's age
20-35 years.
Income group Upper middle class and high class

Profession Students and young executives

Prime focus
Style
Performance
Value of money

Based on earlier research done Hero Honda, Bajaj Auto and Enfield
motorcycles have come out tops in the customer satisfaction ratings in
the 2007 TNS Motorcycle Total Customer Satisfaction Study conducted by
TNS Automotive.
The study says that newly launched motorcycles including the Splendor
NXG and CBZ Extreme from Hero Honda, Discover 135 from Bajaj Auto
and Bullet 350 from Enfield have been ranked highest in their respective
segments.
The study was conducted by compiling responses of more than 7,000 new
motorcycle buyers as regards the performance of more than 50 models
across parameters like sales satisfaction, product quality, motorcycle

performance and design, after-sales service. brand image, and cost-ofownership.

The index score provides a measure of satisfaction and loyalty that a
given model or brand enjoys among its customers.
The study also found that the expectation of the buyer of standard
motorcycles (entry level bikes) has gone up from the previous level, nosy
the buyer also expects similar attention and commitment as the buyer of
higher value bikes.
Styling of the bikes in executive segment is gaining importance in overall
customer satisfaction. In transacting with the service dealer, competitive
pricing and explanation have gained importance as well as have high
impact on retention.
For the upper executive segment latest technology and style have gained
importance. Explanation of feature and benefit gained in terms of stated
importance while Salespersonknowledge impacts largely on retention.
Premium segment buyers are at the center of focus for all of the
manufacturers that have educated the customer and empowered him to
buy consciously after comparing all the options, now he expects
manufacturers to give him the best technology, he questions salesperson
and look for the best financing options available and demands quick
service. For future purchases the preference for motorcycles with high
engine capacity) I 50cc and above) is seen in all four regions of the
country however it is almost 70% in south closely followed by W.I. Across
the country, close 10 24% of current motorcycle owners intend to upgrade
to a four-wheeler as their next vehicle.

Objectives

To
To
To
To

Know which bike is best among Pulsar & FZ

know the perception of customers regarding bikes
determine the customers satisfaction regarding bikes
determine the factors influencing the choice of customers

regarding bikes

Scope of the study

My project was based on the A Comparative Study on Bajaj Pulsar and
Yamaha FZ and data was taken in the Coimbatore District only.
Indian consumers are not literally and technically sound like the
developed countries consumers. This is due to awareness level and
degree of literacy rate. This analysis can provide the insight of all
stakeholders of two wheeler segments.

CHAPTER 4

RESEARCH METHODOLOGY
It is well known fact that the most important step in marketing research
process is to define the problem. Choose for investigation because a
problem well defined is half solved. That was the reason that at most care
was taken while defining various parameters of the problem. After giving
through brain storming session, objectives were selected and the set on
the base of these objectives. A questionnaire was designed major
emphasis of which was gathering new ideas or insight so as to determine
and bind out solution to the problems.
DATA SOURCE
Research included gathering both Primary and Secondary data. Primary
data is the first hand data, which are selected a fresh and thus happen to
be original in character. Primary Data was crucial to know various
customers and past consumer views about bikes and to calculate the
market share of this brand in regards to other brands. Secondary data are
those which have been collected by someone else and which already have
been passed through statistical process. Secondary data has been taken
from internet, newspaper, magazines and companies web sites.
RESEARCH APPROACH
The research approach was used survey method which is a widely used
method for data collection and best suited for descriptive type of research
survey includes research instrument like questionnaire which can be
structured and unstructured. Target population is well identified and

various methods like personal interviews and telephone interviews are

employed.
SAMPLING UNIT
It gives the target population that will be sampled. This research was
carried in Tamil Nadu (Coimbatore District)
These were 100 respondents of which 50 respondents are from pulsar
users and rest are FZ users& those who are taken for considerations are
Students, Working Professionals, Businessmen, etc.

CHAPTER 5

Limitations of the Study

1. Research work was carried out in one Dist. of Tamil Nadu
(COIMBATORE) only the finding may not be applicable to the other
parts of the country because of social and cultural differences.
2. The sample was collected using connivance-sampling techniques. As
such result may not give an exact representation of the population.
3. Shortage of time is also reason for incomprehensiveness.
4. The views of the people are biased therefore it doesnt reflect true
picture.
5. Research was limited to only two wheeler motorcycle industry.
6. Since it is limited only to two wheeler motorcycle industry so the
entire customer satisfaction level while and after purchasing a
product cannot be projected on this research.
7. Sometimes it was very difficult to get the necessary information as
filling the questionnaire required time.
8. Research could have been wider in scope if along with customer
satisfaction level consumer behavior pattern was also studied.

CHAPTER 6

Analysis and Interpretation

After the data has been collected, it was tabulated and findings of
the project were presented followed by analysis and interpretation to
reach certain conclusions.
Analysis of data is a process of inspecting, cleaning, transforming,
and modelling data with the goal of highlighting useful information,
suggesting conclusions, and supporting decision making. Data analysis
has multiple facts and approaches, encompassing diverse techniques
under a variety of names, in different business, science, and social science
domains.
The study uses both primary as well as secondary data; primary datawas
collected

through

field

survey

method.

For

collecting

the

data

questionnairewas used as a main tool. The data thus collected were

tabulated systematically inan orderly form. Simple statistical too like
percentage, rank correlation and weighted average analysis were made.

No. of respondents

Percentage

Factors
Bajaj PulsarYamaha FzBajaj PulsarYamaha Fz
Below 20 years

26

21

52

42

21 to 30 years

11

19

22

38

31 to 40 years

12

14

Above 40 years

14

Total

50

50

100

1. Percentage Analysis

Table 6.1
Age of the respondents
Inference
It is observed from the above table that respondents below the age of 20
are 52% and 42% who use Bajaj Pulsar & Yamaha Fz respectively. In the
age group of 21 30 years, 22% use Pulsar and 38% use Fz. But, in the
age group of 31 40, 14% are using Fz while 12% are still using Pulsar. In
the elder age group, 14% use Pulsar and 6% use Fz for riding.

Chart 6.1
Age of the respondents

Age
60
50
40
Bajaj Pulsar

30

Yamaha Fz
20
10

ye
ar
s
Ab
ov
e
40

ye
ar
s
31
to
4
0

ye
ar
s
21
to
3
0

Be
lo
w
20

ye
ar
s

Table 6.2
Gender of the respondents
No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha Fz

Bajaj
Pulsar

Yamaha Fz

Male

50

50

100

100

Female

Total

50

50

100

Inference:
Here we can see that 100% of the respondents for both the Pulsar &Fz
users.

Chart 6.2
Gender of the respondents

Gender
Male

Female

2
1
0

100

100

Table 6.3
Occupation of the respondents
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamah
a Fz

Student

30

40

60

80

Employee

10

20

10

Business man

16

Others

Total

50

50

100

Inference:
Here 60% from Pulsar are students & 80 % of the students are using Fz.
20% of them from Pulsar users are employee and 10% of them are Fz
users while 16% of Pulsar users & 8% are Businessmen.

Chart 6.3
Occupation of the respondents

Occupation
80
70
60
50
Percentage Bajaj Pulsar

30

Percentage Yamaha Fz

Pe
rc P
ener
tcae
gnet
aBg
aej
aYj a
Pm
ula
saha
r F
z

40

20
10

an
Bu
si
ne
ss
m

St
ud
en
t

Table 6.4
Annual family income level
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

>Rs. 2,00,000

11

22

10

Rs. 2,00,000 Rs. 3,00,000

22

15

44

30

Rs. 3,00,000 Rs. 4,00,000

11

18

22

36

<Rs. 4,00,000

12

12

24

Total

50

50

100

Inference:
22% users of Pulsar are below 200000 annual family income levels & in Fz
users its 10% only. While income level 200000-300000 for Pulsar users is
44% & 30% are Fz users & in between 300000-400000 income level users
its 22% in Pulsar & 36% in Fz. And the rest 12% in Pulsar & 24% in Fz
users are from annual income level of above 400000.

Chart 6.4
Annual Family Income level

Annual Family Income

Percentage Bajaj Pulsar

Percentage Yamaha Fz

44
36

30
22

24

22
12

3,
00
,0
00
Rs
.

4,
00
,0
00
<
Rs
.

4,
00
,0
00
Rs
.

Rs
.

2,
00
,0
00
Rs
.

>

Rs
.

3,
00
,0
00

2,
00
,0
00

10

Table 6.5
For how long do you own a bike?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

13

26

18

1-2 years

12

24

12

2-3 years

22

25

44

50

<3 years

10

20

Total

50

50

1.1

Years

100

Inference:
Here we could see that the Pulsar users who own their bike for 0-1 years is
about 26% & when comparing to Fz users its 18%, while 1-2years in Pulsar
its 24% &Fz its 12%. 2-3 years. 44% of the Pulsar users own their bike for
2-3years &Fz users are 50%. Rest 6% of Pulsar & 20% of the Fz users own
the bike for more than 3years.

Chart 6.5
For how long do you own this bike?

Years of use
Percentage Bajaj Pulsar

Percentage Yamaha Fz

50

18
12
26

24

44
20

0-1 Years

1-2 years

6
2-3 years

<3 years

Table 6.6
For what purpose you use this bike?
No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Business

16

11

32

22

Daily use

26

37

52

74

Long Drive

16

Total

50

50

100

Inference:
Here 32% from Pulsar & 22 % of Fz users are using for Business purpose.
52% Pulsar users and 74% Fz users are using for Daily use while 16% of
Pulsar users & 4% of Fz users are using for Long drive.

Chart 6.6

Purpose of bike
Percentage Bajaj Pulsar

Percentage Yamaha Fz

4
22
74

16
32
52

Business

Daily use

Long Drive

Table 6.7
What is the mode of purchase of the bike?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Cash

17

16

34

Cheque

14

Credit/Debit Card

10

12

EMI

30

23

60

46

Total

50

50

100

Inference:
Here we could see that the Pulsar users made their purchase through cash
is about 16% & when comparing to Fz users its 34%, while through
cheque for Pulsar its 14% &Fz its 8%. Credit/debit card purchases is 10%
of the Pulsar users &Fz users are 12%. Rest 60% of Pulsar & 46% of the Fz
users purchased their bike on EMI basis.

Chart 6.7

Mode of Purchase
60
50
40
Percentage Bajaj Pulsar

30

Percentage Yamaha Fz

20
10

Cr
ed
it/
D
eb
it

Ca
sh

Ca
rd

Table
6.8
How do you know about the bike?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Advertisement

16

23

32

46

Newspaper

18

14

Friends

19

18

38

36

Internet

12

Total

50

50

Inference:

100

We could see that the Pulsar users have known their bike through
advertisement are about 32% & when comparing to Fz users its 46%,
while through Newspapers for Pulsar its 18% &Fz its 14%. Knowing
through friends is 38% of the Pulsar users &Fz users are 36%. Rest 12% of
Pulsar & 4% of the Fz users have known through internet

Chart 6.8

Knowing of bike
50
45
40
35
30
25
20
15
10
5
0

Percentage Bajaj Pulsar

In
te
rn
et

Fr
ie
nd
s

ew
sp
ap
er
N

Ad
ve
rt
is
em

en
t

Percentage Yamaha Fz

Table 6.9
If you wish to take your bike for a race, how
much stars would you like to rate?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

1 Star

12

24

2 Stars

3 Stars

20

17

40

34

4 Stars

15

28

30

56

Total

50

50

100

Inference:
We could see that the 24% Pulsar users have voted 1star for their bike &
when comparing to Fz users its 6%, while 2stars are being voted by Pulsar
users is 6% &Fz its 4%. 3stars voted is 40% of the Pulsar users &Fz users
are 34%. Rest 30% of Pulsar & 56% of the Fz users have voted 4 stars.

Chart 6.9

Votes for racing

Percentage Bajaj Pulsar

Percentage Yamaha Fz

34

56

6
40
24

1 Star

30

4
6
2 Stars

3 Stars

4 Stars

No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

50 kms

17

18

34

36

100 kms

21

22

42

44

150 kms

16

18

200 kms

Total

50

50

100

Table 6.10
How many kms do you ride in this bike daily?

Inference:
Here we could see that the Pulsar users who ride 50kms daily is about
34% & when comparing to Fz users its 36%, while 100kms in Pulsar its
42% &Fz its 44%. 16% of the Pulsar users ride for 150kms daily &Fz users
are 18%. Rest 8% of Pulsar users & 2% of the Fz users drive their bike
upto 200kms daily.

Chart 6.10

Kms of Riding
45
40
35

Percentage Bajaj Pulsar

30

Percentage Yamaha Fz

25
20
15
10
5
0

50 kms

100 kms

150 kms

200 kms

Table 6.11
What do you feel about the performance of the
bike?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Good

11

18

22

36

Poor

19

38

10

Very good

26

14

52

Very poor

13

26

Total

50

50

100

Inference:
We could see that the 22% Pulsar users have voted as good for their bike
& when comparing to Fz users its 36%, while votings as poor by Pulsar
users is 38% &Fz its 10%. Very good voting is 14% of the Pulsar users &Fz
users are 52%. Rest 26% of Pulsar & 2% of the Fz users have voted as
very poor.

Chart 6.11

Performance of Bike
60
50
40

Percentage Bajaj Pulsar

Percentage Yamaha Fz

30
20
10
0

Good

Poor

Very good

Very poor

Table 6.12
Which road is most suited for your bike?
No. Of Respondents
Factors

Percentage

Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Highway roads

20

18

40

36

City roads

20

22

40

44

Street roads

10

10

20

20

Total

50

50

100

Inference:
Here 40% from Pulsar & 36 % of Fz users prefer Highway roads for riding.
40% Pulsar users and 44% Fz users prefer city roads, while 20% of Pulsar
users & 20% of Fz users prefer street roads.

Chart 6.12

Most suited road

Percentage Bajaj Pulsar

Percentage Yamaha Fz

44

36

20
40

40
20

Highway roads

City roads

Street roads

Ta
ble 6.13
Are you satisfied with the mileage?

No. Of Respondent
s

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamah
a Fz

Yes

45

40

90

80

No

10

10

20

Total

50

50

100

Inference:
90% of Pulsar users are satisfied with the mileage whereas only 80% of Fz
users are satisfied & 10% of Pulsar and 20% of Fz users are not satisfied.

Chart 6.13

Mileage satisfaction
Yes

No

100%
10

90

200%

20

80

Table 6.14
Is the bike worth for the value paid?
No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Yes

26

30

52

60

No

24

20

48

40

Total

50

50

100

Inference:
52% of Pulsar users & 60% of the Fz users are satisfied with the price paid
whereas, 48% of pulsar & 40% Fz users are not satisfied with price paid
for their bike.

Chart 6.14

value paid worth or not?

Yes

No

100%

48

52

200%

40

60

Table 6.15
If you have your own bike and new bike comes in
market with some good features then would you
like to change your bike?
No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Yes

41

19

82

38

No

31

18

62

Total

50

50

100

Inference:
82% of Pulsar users & 38% of the Fz users are ready to change their bike
whereas, 18% of pulsar & 62% of Fz users are not ready to change their
bike.

Chart 6.15

Changing of bike

90
80
70
60
50
40
30
20
10
0

Yes
No

Table 6.16
Did you have full knowledge about Bike
before buying?

No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Yes

33

40

66

80

No

17

10

34

20

Total

50

50

100

Inference:
66% of Pulsar users & 80% of the Fz users were having knowledge about
their bike whereas, 34% of pulsar & 20% of Fz users were not having
knowledge about their bike.

Chart 6.16

knowledge of knowing bike

Yes
No

10

20

30

40

50

60

70

80

90

Table 6.17
Does Advertisement Influence your decision in
No. Of Respondent
s

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamah
a Fz

Yes

45

36

90

72

No

14

10

28

Total

50

50

100

choosing a Motor Bike?

Inference:
90% of Pulsar users & 72% of the Fz users answered as Yes whereas, 10%
of pulsar & 28% of Fz users answered as no.

Chart 6.17

Advertisement influence in bike

72

20

28

40

60

80

100

120

Table 6.18
No. Of Respondent
s

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamah
a Fz

Yes

43

30

86

60

No

20

14

40

Total

50

50

100

Did this bike help its company improve its brand

image in India?

Inference:
86% of Pulsar users & 60% of the Fz users answered as Yes whereas, 14%
of pulsar & 40% of Fz users answered as no.

Chart 6.18

Brand image improvement

Yes
No

10

20

30

40

50

60

70

80

90

No. Of Respondent
s

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamah
a Fz

Yes

35

17

70

34

No

15

33

30

66

Total

50

50

100

Table 6.19
Do you think customising this bike after purchase
is required?

Inference:
70% of Pulsar users & 34% of the Fz users answered as Yes whereas, 30%
of pulsar & 66% of Fz users answered as no.

Chart 6.19

Modification after purchase

Yes
No

10

20

30

40

50

60

70

Table 6.20
Do you think that the company should make
changes in its bike in any of the following?
No. Of Respondents

Percentage

Factors
Bajaj
Pulsar

Yamaha
Fz

Bajaj
Pulsar

Yamaha
Fz

Yes

36

26

72

52

No

14

24

28

48

Total

50

50

100

Inference:
72% of Pulsar users & 52% of the Fz users answered as Yes whereas, 28%
of pulsar & 48% of Fz users answered as no.

Recommendations of changes to company

Yes
No

10

20

30

40

50

60

70

80

Chart
6.20

2. Weighted Average method

Preference of features of bike
a)
Relevant
Parameters

Bajaj Pulsar
Table 6.21

Highly
Avera
Preferr
ge
ed

Less
Preferr
ed

Weighted
Average

Weights

Style/Design

23

11

16

107/50

2.14

Performance

19

22

87/50

1.74

Mileage

29

13

121/50

2.42

Colour

17

19

15

104/50

2.08

Brand

31

11

120/50

2.4

Interpretation

Table 6.22
Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

2.14

1.74

2.42

2.08

2.4

Mileage

Colour

Brand

Style/Design Performance

b) Yamaha FZ
Table 6.23
Relevant
Parameters

Highly
Avera
Preferr
ge
ed

Less
Preferr
ed

Weighted
Average

Weights

Style/Design

27

15

119/50

2.38

Performance

35

11

135/50

2.7

Mileage

12

17

21

91/50

1.82

Colour

21

13

16

105/50

2.1

Brand

18

15

17

101/50

2.02

Interpretation
Table 6.24
Rank 1

Rank 2

Rank 3

Rank 4

Rank 5

2.38

2.7

1.82

2.1

2.02

Mileage

Colour

Brand

Style/Design Performance

Inference
Chart 6.21

Preference of features
3
2.5
2
1.5
Weighted average analysis

1
0.5

Br
an
d

Co
lo
ur

M
ile
ag
e

st
yl
e/
de
si
gn
Pe
rfo
rm
an
ce

From the above interpretation it is understood that major of the

preference for performance, colour, style/ design are towards Yamaha FZ
whereas when comparing with fuel economy & brand image the majority
vests with Bajaj Pulsar.

3. Rank correlation analysis

Table 6.25
Service quality& after sales service
a)

Bajaj Pulsar
Ranks

Factors

Service quality

23

12

After sales quality

19

17

Price

11

16

15

Maintenance cost

21

14

12

b)

Factors

Yamaha FZ
Table 6.26
Ranks
1

Service quality

10

30

After sales quality

18

17

Price

12

12

18

Maintenance cost

14

17

15

Inference
Chart 6.22

Service quality
30
25
Bajaj Pulsar

20

Yamaha Fz

15
10
5
0

Chart 6.23

After sales service

20
15
Bajaj Pulsar
Yamaha Fz

Rank correlation analysis 10

5
0

Rank

Chart
6.24

Price
18
16
14

Bajaj Pulsar

12

Yamaha Fz

10
8
6
4
2
0

Maintenance Cost
25
20
Bajaj Pulsar
Yamaha Fz

15
10
5
0

Chart
6.25

From the above rank analysis, it can be concluded that users of Yamaha
FZ agree with service quality provided by their authorised service centre &
their after sales services. When comparing to maintenance cost both
users have equal voting, & while coming to price most of them are
satisfied with FZ with that of Bajaj Pulsar which is little costlier.